Laserfiche WebLink
Demand reduction <br /> Less desire <br /> Overwhelmed with peace <br /> Supply reduction <br /> Harder to get <br /> Less store sales <br /> Voluntary compliance <br /> VISION <br /> • Problem reduction <br /> • Problem increase <br /> • Increase enforcement <br /> • Demand reduction <br /> • Supply reduction <br /> PUBLIC POLICY/ADVOCACY/MEDIA <br /> Objective 2: <br /> Action A: <br /> Advertisements & funding <br /> 1. "We Card" placards for underage drinking <br /> Industry (liquor) involvement <br /> 2. School bulletins, newspaper <br /> Theater, slides <br /> Fundraiser for media campaign <br /> Message (industrypublic, schools) <br /> 1 Determine what message(s) want to convey <br /> a. Drinking not a sign of social maturity (message to kids) <br /> b. Message to parent that alcohol is a drug too; educate on <br /> consequences of drinking <br /> 2. Go into schools to educate on laws and consequences <br /> a. Have educational curriculum developed that involves key <br /> agencies (interagency) <br /> 3. Enlist industry to endorse underage drinking prevention <br /> 4. Have adolescents deliver message (peer to peer) <br /> Sign holding to deliver message by community leaders (seasonal, target <br /> particular time of year) <br /> <br /> Organizations <br /> 1. Involve Dept. of Liquor Control and other govt. agencies <br /> 2. Liquor industry participate in advertisement with emphasis on underage <br /> drinking <br /> 3. More clubs and organizations in schools that focus on underage drinking <br /> <br />