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HCPP. EUDL <br /> Page 2 of 4 <br /> GOAL 2: '1`o reduce the number of underage persons cited for zero tolerance and ®UI infractions by 10% <br /> by the end of Year II. <br /> The County PAU Council shall develop and implement a county wide media campaign within 9 months of <br /> program implementation. <br /> For the period December 200 J to February 2002, a media campaign, consisting of 225 radio spots, aired <br /> on radio stations KKOA and KBIG, to an island wide audience with the message: Prevent Alcohol Use by <br /> Minors. (Exhibit 5) <br /> In addition, the Department of Liquor Control provided Project Pau information to licensees and industry <br /> associations in its newsletters. (Exhibits 6, 8) <br /> ® The Hawaii County Police Department and State Department of Land and Natural resources shall conduct 4 <br /> roadblock operations in Year 1, (2 each in East and West Hawaii) that target minors. <br /> HPD: East: ~ roadblocks West: 5 roadblocks Youth contacted: 2~ <br /> ® The Hawaii County Police Department (HCPD) and State Department of Land and Natural Resources (DLNR) <br /> shall conduct 5 sweeps in public and rural areas in Year 1. <br /> !-!PD East: 5 sweeps West: 2 sweeps Youth contacted: 235 <br /> DLNR East: 4 sweeps West: 6 sweeps Youth contacted: 107 <br /> ? By Year II, the Department of Liquor Control will establish a law to permit funding for youth alcohol <br /> awareness programs. <br /> On April 25, .001, the Liquor Commission, the Liquor Control Adjudication Board, and the Industry <br /> Advisory Council, consisting of liquor licensees representing East and West 1-lwaii, approved a proposed <br /> amendment to the Rules of the Liquor Commission which shall be scheduled for public hearing in Year 1I. <br /> The proposed amendment will seek to authorize the Director of the Department of Liquor Control to use <br /> one monies to fund programs to increase public awareness on liquor laws, io promote responsible service <br /> and consumption and to promote compliance to liquor laws. Activities may include public service <br /> announcements, youth programs and education. <br /> GOAL 3. To reduce heavy drinking by underage persons by 5% by Year I!, with heavy drinking defined <br /> <br /> as self-reported 5 or more drinks per occasion in the last month prior to the survey date. <br /> ® The County PAU Council shall develop and implement a county wide media campaign within 9 months of <br /> program implementation. <br /> Beginning December 2001 to February 2002, a media campaign, consisting 225 radio spots, aired on radio <br /> stations KKOA and KBIG, to an island wide audience with the message: Prevent Alcohol Use by Minors.. <br /> ~ The Cancer Research Center of Hawaii will conduct a University of Hawaii at Hilo baseline survey in Year I. <br /> The UHM survey was conducted in January 2002. Results are pending. <br /> j~cpp.eud1.01-02 <br /> <br />