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<br /> NOV-10-2004 12:04 qM BEgCNES 1 909 323 8239 P. 20 <br /> i. <br /> i~ ~ i <br /> KAILUA KONA MASTEit PLAN ~ ~ <br /> . i <br /> ASTE PLAN GOAL - To maintain the continued role of Kailas ViLlaoe as a tourist <br /> . (Section 2.1.2) ~I , <br /> i ~ <br /> on of a si but <br /> thro <br /> VD (Section 4.5.2) I <br /> (Section 4.5.2) <br /> * Location and relationship to buildings/site. <br /> " Simplicity, readability of signs. <br /> • Physics[ composition of signs. <br /> a. size end number of signs (I 2 sq. ft. or 22 sq. ft. based on 1}ontage) <br /> b, shape (ae related to site and building.) <br /> ; c. lettering -style, size, proportion. i~ <br /> d. materials and color j ~i , ~I <br /> e. illumination methods I i <br /> i I <br /> cation Relationships to Building, Site, Surroundings. Sittneae needs uld be ~ ; <br /> established b the i <br /> . (Section 4.5.2.A) i <br /> II; <br /> ~ ~ <br /> ~ (not advertising) and must be clearly visible to convey <br /> . The creation of a uniSed and consistent s e stem cony <br /> s formation <br /> ig~8 sY eY ifl <br /> is an efl2ctive and attractive manner. Section 4.3 4.5.2 <br /> ( ) i, <br /> t3nitions: <br /> American H Dictionary <br /> Advertise - to tneke pubic ennouncemem oiy to promote sales. ' ' <br /> Advertisement -notice designed to attract public attention or patronage. <br /> mobster's Dictionary <br /> j Advertise - to draw attention to a product you wish to seU. ~ ~ ~ ii <br /> Advertisement A ub8c notice de ' v , <br /> p slatted to ad ert~se something. I <br /> Ali <br /> Product -Something that is produced, manufactured, or obtained. <br /> i <br /> i ~ , <br /> ~ ~i ~ <br /> i ~ <br /> ~I i i <br /> <br />