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i i <br /> <br /> NOV-10-2004 12:06 AM BEACHES 1 908 323 8238 P 23 <br /> ii <br /> li <br /> PRQPOS~ DAM MENT: <br /> S ion 3-6 a In addition to the si ~ I' <br /> O gns prohibited in Sectwn 3-7, the following types of ~ <br /> sig s are slab prohibited in Kailas Village: ben ~ i <br /> Ra ionak: <br /> 1) Eliminates - 'i <br /> A) code based on `content' of a sign; <br /> B) e~onflicting terminology (e.g.; advertising and identification); and II it <br /> C) nable restriction limiting the contain of business signage (see ~definhi~n~ li ' <br /> bclokv). j <br /> of the rimary goal of the Kailas Kona Master Plan is to maintain the continued role <br /> o ua' V e as a tourist destination and retailing focus of Kona (Section 2.1.2). In <br /> o r to su~pogrt this goal, the contcr?t of the business sign should not be limited to the ~ <br /> b but should allow for a collective aspect of elements reprexnting the xt of ' ~ <br /> r; as attn'buted to a business which provides rho visitor with common ~dentity~n~ I ~ <br /> t' (e.g., logos, logo statements, pictures, etc.), <br /> D flnitions: i~ ' <br /> Amerman Heritstt~D~,ctionea <br /> Advertise - to make pubic announcement of, to promote sales. <br /> Advertixmetlt - notice designed to attract public attention or pa~ronege. <br /> Identify - to ascertain the origin, nature, or aharacterlstics of. <br /> Idrntity -the collective aspect of the set of characteristics by which a thing <br /> is de&ritely recognizable or known. <br /> V~~ er's j?ictionarv I i i ' <br /> Advertise - to draw attention to a product you wish to xll. <br /> Advertisement - A pub8c notice designed to advertix something. Iii I ii ~ <br /> Product -Something that is produced, manufactured, or obtainai. I <br /> Identity -the condition or state of being a specific person or thing, and i <br /> 'i recognizable as such. I <br /> ~ j <br /> i j <br /> i <br /> I. <br /> l <br /> I <br /> I <br /> i i <br /> <br />