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<br /> New Rules Project -Retail -The Hometown Advantage -Big Box and Wal-Mart Econ... Page 11 of 11 <br /> man 32,1X10 readers about mek dngslore <br /> expectances. The survey found ma4 DY "an eye- <br /> popping margin,' independem drugstores <br /> outranked all Omer phennedea- -inducting <br /> dngstore dtakra, supermarkets, mass <br /> merchandisers (e.g., VVaFMert), end iMemet <br /> companies-in terms of providing personal <br /> attentlon, oMering hearth services such as in-store <br /> screenings,111Nng prasctipgona gWdrly, suPPbin9 <br /> hard-to-Ilnd dogs, and obtaining oW-of-stock <br /> medieadons within 24 hours. Pdces el mdependenl <br /> phermades were lower men at chain phertnadea, <br /> but higher man at mass merchandisers and intemel <br /> companies. <br /> 11. Trellis <br /> Trip Genereton Chareetertstics of Free-Standing Discount <br /> Superstores - DY Georgians M. Vivian, ITE Journal, August 2008 <br /> This study found that supementars of 200,000 <br /> square feet or more generate an average of 42 <br /> percent more traffic than the rate acted in me <br /> Inslflute of Transportaaon Engineer Trip <br /> Generation manual. Treflk engineers, devebpere, <br /> and dly ofOdals uce the figures in tltis manual to <br /> estlmate fhe trafac impact of deveopmenl Prok~• <br /> Thb study, which rNies on ire111C eormb conducted <br /> at five supercentera m Oidatwma and Taxes, <br /> indicates that the manual signMcantly <br /> underestlmates the daflic generated by large <br /> supercen~rs (stores that combkro gervarel <br /> merchandise end a fua grocery departrnent) and <br /> that traffle analyses Dosed on fl are rmrellable <br /> indicataa of tlro actual traf8e impact of a <br /> wpercenter development. <br /> Copyright - instlNM for Loul Self-RelWnce <br /> The New Rules Project-hltp:/Avww.nawrutes.orgl <br /> http://www.newrules.org/retaiUeconimpact.html ~ 9/5/2007 <br /> <br />