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, New Rules Project -Retail -The Hometown Advantage -Big Box and Wal-Mart Econom... Page 2 of 11 Thfs study finds that San Francisco remains a stronghold for localy owned Dusinesses, which generate ctzebb beneflb for the dty's economy. The study has three parts. The first cakuletes martcet shares for indeperWents and drains in several eelegorlea: bookatoroa, sporting goods stores, toy stores, and casual tlining restaurants. b aq four categories, Independent businesses capture more than AaM of sales within the dty d San Frendaco, a much larger share than they have natbnagy. The second part examines the economic impad of locally owned businesses versus chains. It finds that local businesses buy more goods end services bcely and employ more people locally per unit o/sales (because they have no headquarters staff elsewhere). Every St milibn spem at local bookstores, for example, creates 5321,000 in add'dionel economic adivrty in the area, including 5119,000 in wages paW to local employees. That same St milNon spent at chain bookstores generates onty 5188,000 in local ecmomb adhMy, indudirp 571,0(M in loral wages. The same was We In Ste other cetegodes. For every St mggon in sales, kMependeM toy slaw create 2.221oad jobs, wNb chains create just 1.31. The float part of the sWdY analyzes the impad of a modest shpt in certsumer sperWing. If resklents were to redlred Just 10 percem of 8rek spendkrg hom dlelns to local buskresses, that would generate 5192 migion in addgbnal economic activity b San Frondsce and almost 1,300 new jobs. The Andersonvilla Study of Retail Economics - By Civk Economies, October 2004 This compelling study, commissionetl by the Anderoonv8le Developmem Corporodon, flrlda that bCely owned businesses gerrorate 70 percent more local economb impad per square fod than chain stores. The atutly's authors, Dan Houston and Matt Cumegham of Civic Economcs, analyzed ten lacegy awned restauroMs, rotaq stores. and service providers In the Andersonvgb neighborhood on Chicago's north ante end compared them with ten na8onal rhakls cempeting in the same cetegories. They found that spending 5700 at one of the neiphborttood's Independent businesses creates 588'vr aUdiBonef local econanic adlwy, whit spervlfrtg Stgo at a chain produces onty 543 wont of local Impact They afro found that the local buskrewes generated sggh5y mac saba per aquaro /ool cemparod b the drains (5283 versus 5243). Because dtalns funnel moro of thb revenue out of the bcel economy. the aDrdY ca~uded that, for every sgwro foot o(spece oxupbd by a dreln, the bcW economle impad b 5105, compared to 5179 for every square foot oeaWbd by an IndeperoleM busMess. The Economic Impact of lotalty Owned Businesses vs. Chains: A Cps Study In Mldcoast M®Ine - by the Instqute for local SeB-Regence antl Friends of Mklcoast Makte, September 2003. Throe times as much money stays M ihs locel ec«romy when you buy goods and services from bcely owned Dusirlesaes instead of hrge chats stores, according to thn anaysis. which tracked the revenue and expendihues of eight localy owned Dusinesaea in MWceast Maine. The survey found that Ste businesses, wqh had comDbed sales of 55.7 rrdYan in 2002, spent 44.6 percent d ihak revenue wgldn the sunountlktg two tountlea. Another 6.7 percent was spent elsewhero th 8te wts of Mskre. The tow largest cemporlena d thk beat spendkg were: wages and berreflro paid b Beal empbyeea; goals and services purchased Tram other iocel buaheases: proMs that acmled to http://www,newrules.org/re;taiUeconimpact.html 9/5/2007