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<br /> <br /> <br /> now' 7, <br /> (Countering Tactics and Claims continuedl <br /> <br /> ated, and that if the plant was built, eted supermarkets that were test Giddings (1987) described sc <br /> an international boycott of all Flor- marketing irradiated produce-this i their tactics. <br /> ida citrus (irradiated or not) would kind of activity putting pressure on i Opponents of food irradiatico <br /> occur, both the retailer and the processor. have been quite successful in their <br /> Whether this boycott would have Such pressure may explain, in part, I efforts. Three states have so far <br /> occurred or not is a matter of con- why first-generation irradiated banned irradiation-Maine (May, <br /> ecture. In December 1989, the Mul- I products are not found on U.S. store 1987), New York (July, 1988); and <br /> berry City Council voted for an or- shelves. Since there is an absence of I New Jersey (December, 1989). Other <br /> dinance that would ban the irradia- irradiated products, consumers have states that have hotly debated food <br /> tion process within the city limits. not yet become accustomed to rec- eradiation include Hawaii. Illinois. <br /> The vote came after a lenity and ognizing the radura symbol; cone- I Massachusetts, Pennsylvania, Ore- <br /> divisive public debate, which was : uently, FDA continues to require ! qon, and Vermont (Diehl, 1990). <br /> attended by about 300 people, in- the words "treated with radiation Furthermore, in Congress, there is a <br /> cluding the president and owner of or "treated by irradiation" to appear bill opposing the process. The bill <br /> Vindicators of Florida, scientists, i with the symbol on packages of irre- sponsored by SenatorGeor~e Mitch <br /> consumer activist groups, politi- dieted food (FDA, 1990). However, at (D-Me) and Douglas Boaco (D- <br /> cians, and residents of Mulberry. to a consumer who does not make a Ca), requires the labeling of minor <br /> A Mulberry City Commissioner distinction between radioactive irradiated ingredients as well as pro- <br /> who proposed the ordinance was I foods and irradiated foods, the use hibits the sepias and distribution of <br /> quoted in a local newspaper as say- of such words may prove confusing irradiated foods until further re- <br /> eng, "I can't remember an issue that and mislsadinQ. search is done. <br /> was so adamantly opposed by the i e Makin[ lnfiammatory De- The future of irradiation may not <br /> le of Mulberry" (Beata, 1989a). I mands. More recently activists be certain in the European Commu- <br /> However, according to the same have argued that all foods contain- nity either. Member countries are <br /> newspaper, the mayor of Mulberry I eng irradiated ingredients be spe- planning to create an unrestricted <br /> said that "he remains skeptical of ! cially labeled. (FDA requires.label- common market by 1992, which <br /> the anti-irradiation forces. He be- ing if the entire product or in* r in- would require compute harmoniza- <br /> Heves that while the protesters are ~d~ ant has been irradiated. tion of food laws and regulations. <br /> vocal, most of them are not from Irradiated spices in foods are con- However, not all member countries <br /> Mulberry" (Beals, 1989a). Prior to sidered minor ingredients and do ppeermithrradistion.WhiletheV <br /> the mating; the mayor noted, "As not require labeling.) Activists cal- Kingdom lifted its ban on ire.. <br /> far as the city of Mulberry is con- culate that the labels will frighten lion in July of 1989, and the Neth- <br /> earned, I've only been contacted by consumers into chooaiaQ nouirradi- erlands. Belgium, and France per- <br /> ' a man and his wife. I'm looking for- ated foods, dise ads the industry mit irradiation of certain commodi- <br /> ward to Tuesday night to hear the from usinmgg irradiated ingredients in ties, other countries (e.g., Germany <br /> other aide of the story" (Beals, products (Giddings, 1989), and over- and the Scandinavian countries' <br /> 1989a). This seems to suggest that all put irradiated foods at s great have not granted an~yy exemptions <br /> the role of the activist groups may I disadvantage compared to foods Tit's is due to the 0Horta of Wool <br /> have had a more dramatic effect on i processed by other methods (Diehl, anti-nuclear consumerist groups. <br /> the outcome of the meeting than the j 1990). It is for these reasons that Why have the activists been so fa' <br /> noted that successful in their anti-food irradia <br /> dissatisfaction of the residents Josephson (1990) wryly <br /> themselves. This point is further re- activists won't be satisfied until the =o %:w:1 in the U.S. and othe <br /> inforced by the fact that it is usually radura symbol is replMced with a d? There are seven <br /> the activist groups who are quoted skull and croabones. rwons. First, activists have delib <br /> u speaking for the consumer, and a Using Stalling Tactics. An- eately confused the public regard <br /> not the consumers themselves. other delay tactic commonly used by ing the differenca between radioac <br /> 8 threatening to boycott cites activists is their argument that irra- Live foods and irradiated food <br /> roducts or by sttggating that a diation should not be allowed be- Gamma rays of Cobalt-80, X-rays t <br /> would occur if the plant was cause there is no method yet to db- enargles below 6 million elecm <br /> atttivlst rou succeeded in I ta:tmiue whether a food has been ir- 'dolts (MeV), and electrons at One <br /> the'[ollowfnEE 1) they stalled, per- radiated Ironically, activists are gia• below ID M o cannot add at <br /> hapi derailed, plans or an imdia- I ca itng on the fact that therm- massurable radioactivity activity to <br /> cal changes in irradiated foods are so bac4round radioactivity of fool <br /> tion fadlity in Mulberry; (2) they <br /> stifled the market by the I use minor these that ~is a maanstof do- son, 1 _90b) Sthe" Sources econd the (a ue'"s <br /> Lis oppo - <br /> consuman from he* <br /> tunity to choose; (3) they held the testing whether the food has been have ban adept at using the m . . <br /> vin <br /> dtrus industry hostage to threats; ' irradiated Marcotte (IRS) noted that m's' <br /> and (4) they tried to intimidate the JO e Pressuring Legislators. Per- formation from activist Sources he <br /> sireea chhidng nnow ochnoloFY. and bbe" been sip assuring staatte Is la ~ eviasace frome~wlQfBed at- <br /> The activists have used a variety ton top =bills that would prohibit ities. Third, the activists know <br /> of other tactics as well. the selling and distribution of irra to Piny dirt y--+.g•9 preying on P <br /> yi • Picketing. In 1966, they pick. diated products within their states. pie s [ear of nuclear accidents or <br /> Y e[fnn TiCYYh MV - • ms NM <br />