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<br />
<br />
<br /> now' 7,
<br /> (Countering Tactics and Claims continuedl
<br />
<br /> ated, and that if the plant was built, eted supermarkets that were test Giddings (1987) described sc
<br /> an international boycott of all Flor- marketing irradiated produce-this i their tactics.
<br /> ida citrus (irradiated or not) would kind of activity putting pressure on i Opponents of food irradiatico
<br /> occur, both the retailer and the processor. have been quite successful in their
<br /> Whether this boycott would have Such pressure may explain, in part, I efforts. Three states have so far
<br /> occurred or not is a matter of con- why first-generation irradiated banned irradiation-Maine (May,
<br /> ecture. In December 1989, the Mul- I products are not found on U.S. store 1987), New York (July, 1988); and
<br /> berry City Council voted for an or- shelves. Since there is an absence of I New Jersey (December, 1989). Other
<br /> dinance that would ban the irradia- irradiated products, consumers have states that have hotly debated food
<br /> tion process within the city limits. not yet become accustomed to rec- eradiation include Hawaii. Illinois.
<br /> The vote came after a lenity and ognizing the radura symbol; cone- I Massachusetts, Pennsylvania, Ore-
<br /> divisive public debate, which was : uently, FDA continues to require ! qon, and Vermont (Diehl, 1990).
<br /> attended by about 300 people, in- the words "treated with radiation Furthermore, in Congress, there is a
<br /> cluding the president and owner of or "treated by irradiation" to appear bill opposing the process. The bill
<br /> Vindicators of Florida, scientists, i with the symbol on packages of irre- sponsored by SenatorGeor~e Mitch
<br /> consumer activist groups, politi- dieted food (FDA, 1990). However, at (D-Me) and Douglas Boaco (D-
<br /> cians, and residents of Mulberry. to a consumer who does not make a Ca), requires the labeling of minor
<br /> A Mulberry City Commissioner distinction between radioactive irradiated ingredients as well as pro-
<br /> who proposed the ordinance was I foods and irradiated foods, the use hibits the sepias and distribution of
<br /> quoted in a local newspaper as say- of such words may prove confusing irradiated foods until further re-
<br /> eng, "I can't remember an issue that and mislsadinQ. search is done.
<br /> was so adamantly opposed by the i e Makin[ lnfiammatory De- The future of irradiation may not
<br /> le of Mulberry" (Beata, 1989a). I mands. More recently activists be certain in the European Commu-
<br /> However, according to the same have argued that all foods contain- nity either. Member countries are
<br /> newspaper, the mayor of Mulberry I eng irradiated ingredients be spe- planning to create an unrestricted
<br /> said that "he remains skeptical of ! cially labeled. (FDA requires.label- common market by 1992, which
<br /> the anti-irradiation forces. He be- ing if the entire product or in* r in- would require compute harmoniza-
<br /> Heves that while the protesters are ~d~ ant has been irradiated. tion of food laws and regulations.
<br /> vocal, most of them are not from Irradiated spices in foods are con- However, not all member countries
<br /> Mulberry" (Beals, 1989a). Prior to sidered minor ingredients and do ppeermithrradistion.WhiletheV
<br /> the mating; the mayor noted, "As not require labeling.) Activists cal- Kingdom lifted its ban on ire..
<br /> far as the city of Mulberry is con- culate that the labels will frighten lion in July of 1989, and the Neth-
<br /> earned, I've only been contacted by consumers into chooaiaQ nouirradi- erlands. Belgium, and France per-
<br /> ' a man and his wife. I'm looking for- ated foods, dise ads the industry mit irradiation of certain commodi-
<br /> ward to Tuesday night to hear the from usinmgg irradiated ingredients in ties, other countries (e.g., Germany
<br /> other aide of the story" (Beals, products (Giddings, 1989), and over- and the Scandinavian countries'
<br /> 1989a). This seems to suggest that all put irradiated foods at s great have not granted an~yy exemptions
<br /> the role of the activist groups may I disadvantage compared to foods Tit's is due to the 0Horta of Wool
<br /> have had a more dramatic effect on i processed by other methods (Diehl, anti-nuclear consumerist groups.
<br /> the outcome of the meeting than the j 1990). It is for these reasons that Why have the activists been so fa'
<br /> noted that successful in their anti-food irradia
<br /> dissatisfaction of the residents Josephson (1990) wryly
<br /> themselves. This point is further re- activists won't be satisfied until the =o %:w:1 in the U.S. and othe
<br /> inforced by the fact that it is usually radura symbol is replMced with a d? There are seven
<br /> the activist groups who are quoted skull and croabones. rwons. First, activists have delib
<br /> u speaking for the consumer, and a Using Stalling Tactics. An- eately confused the public regard
<br /> not the consumers themselves. other delay tactic commonly used by ing the differenca between radioac
<br /> 8 threatening to boycott cites activists is their argument that irra- Live foods and irradiated food
<br /> roducts or by sttggating that a diation should not be allowed be- Gamma rays of Cobalt-80, X-rays t
<br /> would occur if the plant was cause there is no method yet to db- enargles below 6 million elecm
<br /> atttivlst rou succeeded in I ta:tmiue whether a food has been ir- 'dolts (MeV), and electrons at One
<br /> the'[ollowfnEE 1) they stalled, per- radiated Ironically, activists are gia• below ID M o cannot add at
<br /> hapi derailed, plans or an imdia- I ca itng on the fact that therm- massurable radioactivity activity to
<br /> cal changes in irradiated foods are so bac4round radioactivity of fool
<br /> tion fadlity in Mulberry; (2) they
<br /> stifled the market by the I use minor these that ~is a maanstof do- son, 1 _90b) Sthe" Sources econd the (a ue'"s
<br /> Lis oppo -
<br /> consuman from he*
<br /> tunity to choose; (3) they held the testing whether the food has been have ban adept at using the m . .
<br /> vin
<br /> dtrus industry hostage to threats; ' irradiated Marcotte (IRS) noted that m's'
<br /> and (4) they tried to intimidate the JO e Pressuring Legislators. Per- formation from activist Sources he
<br /> sireea chhidng nnow ochnoloFY. and bbe" been sip assuring staatte Is la ~ eviasace frome~wlQfBed at-
<br /> The activists have used a variety ton top =bills that would prohibit ities. Third, the activists know
<br /> of other tactics as well. the selling and distribution of irra to Piny dirt y--+.g•9 preying on P
<br /> yi • Picketing. In 1966, they pick. diated products within their states. pie s [ear of nuclear accidents or
<br /> Y e[fnn TiCYYh MV - • ms NM
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