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JUSTIFICATION SHEET <br />PROPOSER: Hawaii State Association of Counties <br />TITLE: A BILL FOR AN ACT RELATING TO PRODUCT BRANDING <br />AND LABELING <br />PURPOSE: To provide information to consumers on product labels that <br />indicate regions of Hawaii where produce is grown, to indicate <br />countries of origin and percentages of each countries portion of the <br />product in the package and to establish a minimum of 100% <br />Hawaii grown product for a label to say "100%" Hawaiian and to <br />increase the minimum percentage of Kona-grown coffee from 10% <br />to 75% for any coffee blend using the label, "Kona Coffee Blend" <br />MEANS: By creating a new section 147-6, in the Hawaii <br />Revised Statues, titled "Product Branding and Labeling" <br />JUSTIFICATION: This act will protect Hawai`i's niche farmers from coffee <br />bean producers that are benefiting from the use of the term <br />"Hawaiian-Made" or "100% Hawaiian" when in fact their products <br />do not contain 100% Hawaiian grown beans. This act will also <br />help to inform consumers when making purchases of <br />products labeled "Hawaiian-Made or "100% Hawaiian", <br />weather or not it is indeed a "Hawaiian" product. <br />