Laserfiche WebLink
Final Recap Report <br /> November 30, 2010 <br /> County of Hawai'i R Et D Grant 2009 -2010 <br /> Organization: Hawai'i Island Visitors Bureau <br /> Contacts: George Applegate, Executive Director <br /> Project /Program Title: Visitor Industry Promotions for the Island of Hawai'i <br /> Funding Dates: July 1, 2009 - June 30, 2010, extended through Oct. 31, 2010 <br /> Phone: 808- 961 -5797 <br /> Email: ,am)1eeate@hvcb.orQ <br /> Introduction <br /> This is a final recap report for the Hawaii Island Visitors Bureau 2009 -2010 County of Hawaii <br /> REtD Grant for programs expensed 7/01 /09 to 10/31 /10. <br /> Foundational Pronlrams• Advertising <br /> • Community Events Promotion Community Events Promotion: HIVB continued to <br /> produce, maintain and continually update an island -wide calendar highlighting community <br /> events. The events include CPEP and other (non -CPEP) festivals, conferences, concerts, <br /> etc. that offer opportunities for visitors and residents to interact. The calendar is <br /> featured on the Big Island Visitors Bureau website, bigisland.org, as an enhancement to <br /> the existing HVCB calendar, is distributed to industry partners via email, is sent to media <br /> via monthly "What's Sizzlin "' updates, and is offered as a live feed which can be <br /> imbedded on partners' websites. The calendar is also used as a source to pull events for <br /> features such as the DiscoverAmerica.com bi- monthly newsletter <br /> Foundational Programs Public Relations <br /> • Golf Promotion, R. B. Productions, Inc.: Beginning February 1, 2010, HIVB contracted <br /> Ross Birch of R. B. Productions, Inc. to promote golf on Hawaii Island, "the Golf Captial <br /> of Hawai'i." This included assisting in the management and operations of golf programs <br /> including familiarization trips, tournaments, events and promotions, as well as helping to <br /> secure cooperative partners. <br /> - Implemented a format for golf courses to provide monthly reports on golf play. Golf <br /> resorts have indicated play is down a small percentage when compared to the same <br /> time a year ago and is forecasted to remain flat through the fall shoulder period. <br /> - Made initial contact with Hawaii Island golf facilities to set up a system of <br /> collecting golf stats. <br /> - Represented the bureau on the Kohala Coast Resort Association's trip to the Chicago area <br /> February 2 -5, 2010 interacting with over 60 agents from Apple Vacations, Mark Travel and <br /> AAA. <br />