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COUNTY OF HAWAII <br />STATE OF HAWAII <br />RESOLUTION NO. 159 11 <br />A RESOLUTION URGING THE HAWAII STATE LEGISLATURE TO REVISE AND <br />CLARIFY AGRICULTURAL PRODUCT BRANDING AND COUNTRY OR REGION <br />OF ORIGIN LABELING, AS PROVIDED IN CHAPTER 486 OF THE HAWAII <br />REVISED STATUTES. <br />WHEREAS, Hawai`i Revised Statutes (hereinafter "HRS "), Section 486 -1 states in the <br />definition of "misbranded" that such term includes (underscoring provided for emphasis only): <br />(1) False, incomplete, incorrect, or misleading labeling; <br />(2) Misrepresentation as to the identity, quantity, quality, or point of origin; <br />(3) Misrepresentation as to the principal place of business of the <br />manufacturer, packer, or distributor; <br />(4) Misrepresentation by vignette, pictorial display, identifiable geographical <br />location, or by any term, word, or phrase in juxtaposition to any other <br />information associated with, labeled on, or accompanying the consumer <br />commodity which falsely alludes to a specific point of origin, a general <br />locale such as a state, or to historical usage by a people; <br />(5) Misrepresentation as to originality or creativity; <br />(6) Misrepresentation of the consumer commodity as an imitation of another <br />or as an imitation of a generic product; and <br />Misrepresentation in any other manner tending to confuse the prospective <br />purchaser. <br />(7) <br />WHEREAS, HRS, Section 486 -1 provides the following definition for "perishable <br />consumer commodity" (underscoring provided for emphasis only): <br />" "Perishable consumer commodity" means any article, product, good, or agricultural <br />commodity of any kind that is customarily produced or distributed for sale through <br />mercantile or retail sales outlets; is intended for consumption as food or use by <br />individuals for the purposes of personal care or in the performance of services <br />ordinarily rendered in or about the household or in connection with personal <br />possessions; and is intended to have a limited shelf life. "Perishable consumer <br />commodity" includes, but is not limited to, baked goods, dairy products, cut or dried <br />flowers, coffee, candy, cookies, jam, jelly, juices, oils, nuts, or similar products." <br />