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Annual Recap <br />January 30, <br />County of Hawaii R Et D <br />Report <br />2012 <br />Grant 2010-2011 <br />Organization: Hawai'i Island Visitors Bureau <br />Contact: George Applegate, Executive Director <br />Project/Program Title: Marketing and Promotions for Hawai'i Island <br />Funding Dates: July 1, 2010 to June 30, 2011, extended to Dec. 31, 2011 <br />Phone: 808-961-5797 <br />Email: gapplegateChvcb.org <br />Introduction <br />This is the Annual Recap report for the Hawai'i Island Visitors Bureau 2010-2011 <br />County of Hawai'i RBtD Grant for programs expensed 7/01 /10 to 12/31 /11. <br />Foundational Programs: Advertising <br />Community Events Promotion: HIVB continued to produce, maintain and update <br />an island -wide calendar highlighting community events. The events include CPEP <br />and other (non-CPEP) festivals, conferences, concerts, etc. that offer <br />opportunities for visitors and residents to interact. The calendar is featured on the <br />Big Island Visitors Bureau website, bigisland.org, is distributed to industry partners <br />via email and is sent to media via monthly "What's Sizzlin"' updates. <br />A number of events are also sent to the U.S. Travel Association for inclusion in <br />their online newsletter at DiscoverAmerica.com as well as to the travel website <br />WeGoPlaces.com. <br />- The U.S. Travel Association's DiscoverAmerica.com website e -newsletter is <br />sent to international media in support of the DiscoverAmerica.com websites <br />launched in Canada, Mexico, the U.K., Germany and Japan. Every other <br />month, HIVB provides a brief description and dates for 5-10 events taking place <br />on Hawai'i Island for a two month period. The events submitted will occur four <br />months in the future. <br />- WeGoPlaces.com is a popular travel website (4.5 million visitors per year) that <br />lists attractions, activities, things to do, events and visitor information in the <br />USA and Canada. <br />