HomeMy WebLinkAboutCOM 0623.000 2010-2012William P. Kenoi
Mayor
March 8, 2012
County of Hawaii
DEPARTMENT OF RESEARCH AND DEVELOPMENT
25 Aupuni Street, Room 1301 • Hilo, Hawaii 96720-4252
(808) 961-8366 9 Fax (808) 935-1205
E-mail: chresdev@co.hawaii.hi.us
Chairman Dominic Yagong
Hawaii County Council
25 Aupuni Street
Hilo, Hawaii 96720
Randall M. Kurohara
Director
Laverne R. Omori
Deputy Director
RE: County of Hawai' i Department of Research and Development Grant FY10-11
Organization: Hawaii Island Visitors Bureau
Aloha Chairman Yagong:
C:)
The Hawaii Island Visitors Bureau has received funds from this department via RFP for
Fiscal Year 2010-2011 for visitor industry promotions for the Island of Hawaii. As
required by contract between the County of Hawaii Department of Research and
Development and the Hawaii Island Visitors Bureau, a Final Report has been submitted
and a courtesy copy is attached for your review and records.
Should you have any questions regarding the attached, please do not hesitate to contact
me directly.
SJrely,
RANDALL M. KUROHARA
Director
RK:dbk
Attachment
xc: Stephanie Donoho
Note: The attached report, due to its size, is not made a part of the
duplicate copies, but is on file in Office of the County Clerk.
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Ref. TO:
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County is an Equal Opportunity Provider and Employer Ref. 11jALR 0 9 0
Annual Recap Report
January 30, 2012
County of Hawai'i R £t D Grant 2010-2011
Organization: Hawaii Island Visitors Bureau
Contacts: George Applegate, Executive Director
Project/Program Title: Marketing and Promotions for Hawaii Island
Funding Dates: July 1, 2010 to June 30, 2011, extended to Dec. 31, 2011
Phone: 808-961-5797
Email: gapplegate@hvcb.org
Annual Recap
January 30,
County of Hawaii R Et D
Report
2012
Grant 2010-2011
Organization: Hawai'i Island Visitors Bureau
Contact: George Applegate, Executive Director
Project/Program Title: Marketing and Promotions for Hawai'i Island
Funding Dates: July 1, 2010 to June 30, 2011, extended to Dec. 31, 2011
Phone: 808-961-5797
Email: gapplegateChvcb.org
Introduction
This is the Annual Recap report for the Hawai'i Island Visitors Bureau 2010-2011
County of Hawai'i RBtD Grant for programs expensed 7/01 /10 to 12/31 /11.
Foundational Programs: Advertising
Community Events Promotion: HIVB continued to produce, maintain and update
an island -wide calendar highlighting community events. The events include CPEP
and other (non-CPEP) festivals, conferences, concerts, etc. that offer
opportunities for visitors and residents to interact. The calendar is featured on the
Big Island Visitors Bureau website, bigisland.org, is distributed to industry partners
via email and is sent to media via monthly "What's Sizzlin"' updates.
A number of events are also sent to the U.S. Travel Association for inclusion in
their online newsletter at DiscoverAmerica.com as well as to the travel website
WeGoPlaces.com.
- The U.S. Travel Association's DiscoverAmerica.com website e -newsletter is
sent to international media in support of the DiscoverAmerica.com websites
launched in Canada, Mexico, the U.K., Germany and Japan. Every other
month, HIVB provides a brief description and dates for 5-10 events taking place
on Hawai'i Island for a two month period. The events submitted will occur four
months in the future.
- WeGoPlaces.com is a popular travel website (4.5 million visitors per year) that
lists attractions, activities, things to do, events and visitor information in the
USA and Canada.
Foundational Programs: Public Relations
• Dr. Phil Show: HIVB took advantage of a "win-win" opportunity to both assist a
challenged family and gain exposure for Hawaii Island. With HIVB providing air
fare and the Four Seasons Resort Hualalai donating a five -night vacation, the
Hebert family was given a free trip to the Big Island on the April 28, 2010 episode
of the Dr. Phil show.
The Heberts are a family of five, whose 12 year old daughter is recovering from
cancer, survived Katrina and rebuilt their lives, and had never been on vacation
before. On the live telecast, Dr. Phil spoke about our destination while footage of
Hawaii Island played in the background. The Heberts will visit our island March 6-
14, 2011. Dr. Phil show is a CBS nationally syndicated production with an
Estimated Audience Number of 7,581,772. Estimated Publicity Value: $343,226.
WITIA: The Women in Travel International Alliance (WITIA), is an international
group of women working in travel -related fields that network to promote and
enhance business opportunities. HIVB assisted with registration fees and collateral
materials for the Big Island chapter president to attend the annual general
membership meeting (AGM) October 6-10, 2010. WITIA held its AGM on Hawai'i
Island in 2008 and this opportunity was used to promote a return to our island in
the future.
Philadelphia Flower Show: Begun in 1829, the Philadelphia Flower Show is the
world's largest indoor flower show. Every March, the country's premier landscape
designers and florists turn ten acres of exhibit space in a floral fantasy with exotic
plants and designs. Hawai'i will be the featured theme of the 2012 show. In
preparation for this event Sam Lemheney and Lisa Stephano visited Hawai'i Island
October 2-5, 2010.
Visitor industry opportunities exist in that show -goers who are passionate about
Hawaii flowers may be enticed to visit Hawai'i after attending the Philadelphia
Flower Show in 2012. HIVB met with Mr. Lemheney and Ms. Stephano to offer
assistance and lay groundwork for potential partnerships relative to the 2012 show.
In preparation for the 2012 show and to learn more on how best to maximize
potential benefits and outreach for the Hawaii Tropical Flower Council (HTFC) and
Hawaii at the 2012 show, seven representatives travelled to the 2011 show. HIVB
sponsored air fare for Chelle Pahinui, HTFC's marketing consultant, to make
observations not only for our agricultural partners directly involved in the show,
but also to assess the opportunities and value for Visitor Industry promotions.
Mrs. Pahinui reported numerous opportunities for participation, especially given
the thousands of press releases and coverage the show receives. The primary goal
for the visitor industry is to keep Hawai'i identified as the definitive go -to place
for tropical flower education and AgTourism.
• Hawai'i Tropical Flower Council: The Hawaii Tropical Flower Council held their
2 d annual marketing conference in Hilo October 3-10, 2010. HIVB participated on
October 8th with a presentation on "Marketing the Hawai'i Product, Brand and
Experience. "
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UH Rainbow Baseball Thanksgiving Camp: University of Hawaii-Manoa Head
Baseball Coach, Mike Trapasso and the UH coaching staff were on island to conduct
an all-inclusive two-day camp during the Thanksgiving holiday (November 27-29,
2010). The camp served as a pilot which will be used as a model for either semi
annual or annual events which will create among other benefits, economic
development for local food establishments, hotels and shopping venues.
At the request of Mayor Kenoi, HIVB assisted with hotel accommodations and car
rental for the Mr. Trapasso and staff.
Celebrity Chefs Tour: Since it's inception in 2004 the Celebrity Chef Tour dinner
series has become a favorite event for both chefs and guests and has raised more
than $950,000 for the James Beard Foundation. The Celebrity Chef Tour brings
James Beard Award winners and other celebrity chefs to venues around the
country for spectacular dining events. These events are designed to replicate the
"once-in-a-lifetime" experience of dining at the famed James Beard House in New
York City. The Tour was created to benefit the James Beard Foundation and to
promote culinary arts across America.
This was the first time the event was held in Hawaii January 21 Et 22, 2011 and
took place at the Mauna Lani Bay Hotel Et Bungalows. Hawaii Island was a sponsor
for this event that paired superstar celebrity chefs Michael Symon and Jonathan
Waxman with Mauna Lani Executive Chef Sandy Tuason and award-winning
mixologist Manny Hinojosa. All visited Hawaii Island farms, handpicking the best
seasonal ingredients for their "rustic" farm to table menu.
• Big Island Film Festival: The Big Island Film Festival brings filmmakers and film
lovers together at venues that celebrate the beauty of Hawaii Island. The growing
number of patrons is a mix of visitors and residents along with exciting sponsors
who contribute to make Big Island Film Festival a success.
Now in its sixth year, the Big Island Film Festival compliments the County of
Hawai`i's efforts to attract film makers to our island. HIVB sponsored a full page
ad in the festival program booklet which became available May 1, 2011. The
event was held May 11-15, 2011.
Sea to Stars Cycle Race: This annual event begins at the Mauna Lani Bay Hotel Et
Bungalows then climbs approximately 49 miles to the 9,300 foot elevation on
Maunakea. On Saturday, August 13, 2011, 42 elite endurance cyclists from around
the world participated in what is billed as "the HARDEST cycling hill climb race in
the world". Hawai'i Island was a sponsor of this event that brought the global
cycling community a thrilling race while showcasing the geographic diversity of our
island.
• La Reunion Island Delegation: The president of La Reunion Island, Robert Didier,
and his delegation visited Hawaii Island October 11-14, 2011 to "build a bridge"
between the two islands. This French volcanic island in the middle of the Indian
Ocean is home to Reunion National Park that, like Hawaii Volcanoes National Park,
is a UNESCO World Heritage Site.
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The islands share many similarities - both located in the middle of vast oceans,
situated over volcanic hot spots with volcanoes making the "earth's most active"
list. Other similarities include tourism -driven economies, multicultural
populations, dense rainforest and a high level of endemism.
In the spirit of ho'okipa aloha (hospitality), Hawai'i Island greeted the four -person
delegation on arrival then hosted them for breakfast, a reception, and land and air
tours of our island. They visited Pu'uhonua o Honaunau National Historical Park,
Hawai'i Volcanoes National Park where they met with key park officials, as well as
met with Mayor Kenoi and County of Hawaii officials.
Blue Sky Tours: Currently, roughly 5% of Blue Sky Tours' room nights on Hawai'i
Island fall in East Hawai'i. Charlotte Kerr, Sales Et Marketing Manager for Blue Sky
Tours was on island in early November 2, 2011. HIVB took advantage of her visit to
broaden her East Hawai'i experience, including a helicopter tour, to show why Blue
Sky Tours should expand their program packages to include more nights on the East
side of our island.
APEC: The 2011 Asia Pacific Economic Cooperation Leaders Meeting (APEC) was
held in Honolulu November 7-13, 2011. Hailed as the most important business
meetings convention in Hawaii's history - President Barack Obama was joined by 20
other heads of state from Pacific Rim nations to address issues of economic
growth, trade, and investment. Additionally, an estimated 20,000 international
delegates attended to do business, including finance ministers, diplomats, policy-
makers, and top CEOs. Honolulu was APEC's first U.S. host site since 1993. APEC's
impact is global, as its 21 -member economies account for 40% of the world
population, 54% of the world gross domestic product, and 44% of world trade.
As expected, a conference of this size and stature spawned many events including
but not limited to pre and post excursions, spouse programs and media activities.
HIVB helped showcase Hawaii Island to media in the following two areas:
- Provided a staff person, collateral and signage in four languages at the
Hawaii Island booth which was housed at the Hawaii Convention Center where the
ministerial and business meetings were also held. The media center was available
to an estimated 2,000 journalists from around the world.
- Assisted with Hawaii Island logo name badge holders, collateral and two staff
persons at a media reception on November 9, 2011, hosted by Mayor Kenoi and the
County of Hawai'i.
Foundational Proerams: Travel Trade
Sunset Celebration: The Hawaiian Islands (HVCB) was a first-year sponsor at
Sunset Magazine's 14th annual Celebration Weekend in Menlo Park, California,
June 4-5, 2011. Hawaii Island, along with Alaska Airlines, Hawaiian Airlines,
Starwood and Outrigger Resorts participated in the Hawai'i section. Attendance
was estimated at 18,000 this year. This consumer show targets affluent, well
traveled, well educated Sunset readers. HIVB representatives, George Applegate
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and Mas Takano provided brochures and personal knowledge to a steady stream of
visitors to the Hawai `i booth whose focus was customer engagement.
Attendees averaged 49.2 years of age with home values of $863,910, incomes of
$181,820, were 94% likely to buy products they saw/sampled at the celebration
and 89% agreed interacting with sponsors' products improved their perception of
the brand. These event -goers represent the "solid gold" of our target audience,
the Avid Traveler.
USTOA: The United States Tour Operators Association (USTOA) is a professional
organization representing the tour operator industry which is composed of
companies - involved with booking tour and package travel. USTOA members
number among the top names in travel and represent the entire spectrum of
vacation packages and tours available today. They are responsible for the majority
of tours and vacation packages sold by travel agents in the U.S. and according to a
recent survey, move more than eleven million passengers annual.
Hawaii Island has been selected as the site for the USTOA 2012 Annual
Conference, December 3-10, 2012 which will bring an estimated 1,300 agents to
the island with a potential economic impact of $3,875,000 revenue. The Hilton
Waikoloa Village, as the site of the 2012 conference, hosted a reception at the
2011 conference December 31, 2011 to announce Hawaii, the Big Island as the
location of the 2012 event. HIVB helped sponsor the reception in an effort to build
attendance for the 2012 conference.
Foundational Programs: Collateral Material
• CMI DVD: Originally produced in 2007, HIVB reprinted 1000 copies of our CMI
destination DVD. This fine video piece is used as a sales and marketing tool.
• Science Brochure: Hawaii Island has some of the best outdoor science classrooms
in the world. First developed in 2007 and reprinted in 2008, the Science and
Adventure brochure covers educational science resources and is intended to help
promote business travel and conferences to Hawaii Island and encourage neighbor
island school groups to visit.
Production began in 2011 to update data and give it a fresh look incorporating the
new Hawai `i, the Big Island brand. The brochure is scheduled to be completed in
February, 2012.
CMI Programs:
Advertising: MICE Brochure - Corporate meetings and incentive groups continue to
be a growing segment of the International market and China is an area with great
growth potential. Given that, HIVB secured a full-page ad in the Big Island/Hawaii
section of the Asia 2011 Meetings, Incentives, Conventions Et Exhibitions (MICE)
magazine. The MICE magazine, which was published October, 2010, has a
circulation of 12,500 (total for Japan, China, Taiwan, Korea editions).
ASP/PSNA 2010 Conference: The Phytochemical Society of North America will
hold their 501h anniversary meeting on Hawaii Island December 2011. In an effort
to market our island as a premier destination for conferences, meetings and
special events, and to build attendance at the 2011 conference, a representative
from the UHH Conference Center attended the American Society of Pharmacognosy
and the Phytochemical Society of North America's joint meeting in St. Petersburg,
FL July 10-14,2010.
HIVB partnered with the University of Hawaii at Hilo, the UHH College of
Pharmacy, The Fairmont Orchid, Pacific Floral Resources, Big Island Candies and
Mauna Loa Macadamia Nut Corporation to support the trip and exhibit in Florida.
In addition to the purposes above, the goals in exhibiting included:
- promoting the Island as a Mecca for scientific conferences and meetings
- providing visual materials that focused on Hawaii's natural history,
astronomy, volcanology and the plethora of agricultural and wellness activities and
industries that relate to natural products, researchers and scientists
providing information on the "adventure" aspects of coming to the Big Island
- promoting the pre/post opportunities to explore Hawaii Island
- generating interest (on behalf of the scientists) in bringing their families along on
the trip
- exciting the researchers and other related associations attending the conference
to consider Hawaii as a viable destination for other conferences and annual
meetings.
- promoting Hawai'i's specialty goods such as tropical flowers, cookies,
macadamia nuts and Aloha -wear
- meeting and connecting with potential exhibitors and sponsors for the 2011 PSNA
meeting.
500 delegates attended the conference. When the Scientific Committee for PSNA
2011 met in organizational meetings during this Florida conference, they
optimistically estimated the 2011 Hawai'i conference could draw as many as 800
attendees.
PRIME2010 Pre -Tour: 23 planners and 15 guests participated in the Hilo Pre -Tour
arriving in Hilo Sunday, September 19, 2010 for a two -night stay. The objective
was to give meeting planners an option to discover the East side of Hawai'i island.
The three-day itinerary included a welcome reception at Hilo Hawaiian Hotel with
entertainment by local kupuna, Hilo Town Tour, 'Imiloa Astronomy Center, Hawaii
Volcano National Park, 'Akaka Falls State Park, Umauma Falls and
Zipline/GiantSwing activity, Hawaiian Vanilla Farm, Honoka'a Town and Waipi'o
Valley Overlook, Waimea then terminated at their Kohala Coast accommodation.
In addition to HIVB, the following partners contributed to the program: Hilo
Hawaiian Hotel (Castle Resorts), Kathy Clarke Hawaii, Hawaii Forest Et Trail, Mauna
Loa Macadamia Nut Corp, Big Island Candies, Polynesian Adventure Tours, 'Imiloa
Astronomy Center, Kapohokine Ziplines, Hawaiian Vanilla Farm and Daniel
Thiebaut Restaurant.
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Pacific Rim Incentives Ft Meeting Exchange (PRIME2010): The 13th Annual
Pacific Rim Incentives Et Meetings Exchange (PRIME) took place September
23-27, 2010. Headquartered at the Waikoloa Beach Marriott Resort Et Spa
on Hawaii Island. PRIME is a comprehensive meetings industry event that brings
together pre -qualified planners and industry suppliers from North America,
Hawaii, Asia and Japan. It combines pre -scheduled business appointments, site
inspections of meeting venues, educational sessions, and networking opportunities.
This was the third consecutive year the exchange was held on the Island of
Hawai `i .
- HIVB teamed up with the Anna Ranch Heritage Center and a number of partners
to sponsor Mayor Kenoi's welcome reception for the participants September 22,
2010. Held from 5:00 to 8:00 P.M., the Paniolo-themed event included "talk
story" on the ranch lawn with Lyman Medeiros, demonstrations including Pa`u
wrapping and visiting with the ranch's traditional blacksmith. Attendees were
greeted with lei and Hawaiian music followed by dining, hula and more music.
Our island's "farm -to -table" cuisine with a paniolo flare was showcased via food
stations and attendees enjoyed fare prepared by chefs from the Hilton Waikoloa
Village, Waikoloa Beach Marriott Resort Et Spa, Mauna Kea Resort, Merriman's
Cafe, Sansei Seafood Restaurant, Ruth's Chris/Romano's Macaroni Grill, and
Mountain Thunder Coffee Plantation.
The evening was captured on film by KenDale Photography and these images will
be used for future marketing promotions.
- Together with the Hilton Waikoloa Village, HIVB sponsored the closing night
reception on September 24, 2010 with "A Taste of Hilton Waikoloa Village" held at
the Lagoon Lanai and entertainment ended at the Water's Edge Ballroom.
PRIME 2010 has already produced the following results:
6 properties reported: 34 leads @ 17,479 room nights (31% of planners resulted in
leads) Attendance: Planners - Domestic -84
International -Korean Meeting Planners -10
Chinese Meeting Planners- 6
Japanese Meeting Planners -10
Total Suppliers/ Guests: 150
Total PRIME Attendees: 260
Island partners contributed $27,556 of in-kind services for the HIVB PRIME
sponsored functions alone.
• CMI Outreach:
- HIVB Executive Director, George Applegate, met with potential CMI client Mr.
Woo Swee Lian, president of Perfect Resources, the second largest direct sales
enterprise in China, who was on island September 2, 2010.
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- HIVB leveraged off the HVCB Fall Seattle blitz program at the Triple Door to
reach out to CMI clients in Seattle September 2010. CMI sales representatives
from the Mauna Lani Bay Hotel Et Bungalows, Hilton Waikoloa Village, Russ
Kembel Et Associates and IEEE teamed up with HIVB to pay sales in the area to
preferred clients.
Flash Drives: In reviewing the contents of our CMI Sales kit, it was determined the
literature in the kit cost $10.65. In keeping with efforts to incorporate sustainable
practices, HIVB purchased flash drives stamped with our island logo and pre -loaded
with our CMI destination video at a cost of $6.85 each. Loading the digital files
takes roughly the same or less staff time then manually stuffing a folder and allows
us to customize each kit. The larger return on investment comes in reduced
printing and mailing costs and a smaller environmental footprint. From the time of
purchase in October, 2010 through the reporting period, 101 units have been
distributed to CMI clients.
• HVCB CMI FAMs: HIVB partnered with the Hawaii Visitors EtConvention Bureau's
Corporate Meetings Et Incentives division to organize two Familiarization (FAM)
tours to Hawaii Island in December, 2010. Hotel partners and Destination
Management Companies were also invited to participate/ sponsor the tours.
- CMI Australian FAM: Five meeting planners from Australia and one from New
Zealand visited Hawai `i Island December 1st through 4th. To date, 2 leads have
resulted from the FAM estimated at 2,045 room nights. The Australian Sports
Medicine group is seriously looking at the Hapuna Beach Prince Hotel and is
working with the property to see if it's feasible to bring their 1,800 room nights
there in October 2013.
- Big Island FAM: American Airlines and MCEtA teamed up with HVCB and HIVB to
bring 12 meeting planners to Hawaii Island December 8-11, 2010. Six leads for
Hawai' Island totaling 2,070 room nights have resulted.
•
21" Century FAM: Waikoloa Beach Marriott Resort Et Spa partnered with HIVB to
bring ten West Coast meeting planners to Hawaii Island November 3-7, 2010. To
date, Oakley has committed to hold their Sales Meeting at the Waikoloa Beach
Marriott Resort Et Spa January 16-21, 2011, totaling 747 room nights.
• Destinations, Inc. FAM: HIVB partnered with Hilton Waikoloa Village and Kathy
Clarke Hawaii to bring 24 potential customers from Salt Lake City, Utah for an
island familiarization trip November 4-8, 2010. Current production is three
potential groups holding room blocks at the Hilton totaling 800 room nights.
SAP: SAP, a worldwide business management software company, held its
convention here February 18-25, 2011. HIVB, on behalf of the County of Hawaii,
contributed a special welcome amenity for Mr. B. McDermott, CEO of the SAP
Convention. This group brought over 5,000 people to Hawaii Island utilizing a
complete buyout of The Fairmont Orchid with overflow into the Mauna Lani Resort
area (hotel and condos) as well as the Hapuna Beach Prince and Mauna Kea Beach
Hotels, and the Waikoloa Beach Marriott Resort Et Spa.
A new lead for a smaller SAP group program is in progress at the Mauna Lani Bay
Hotel Et Bungalows for 2012.
Pacific Rim Incentives Et Meeting Exchange (PRIME2011): PRIME2011 is a
comprehensive meetings industry event that brings together pre -qualified planners
and industry suppliers from North America, Hawaii, Asia and Japan.
It combines pre -scheduled business appointments, site inspections of meeting
venues, educational sessions, and networking opportunities. The event was held
June 10-12, 2011 on Oahu at the Hawaii Convention Center, the 14`h year for this
important event for Hawaii's -meetings industry. Debbie Hogan, Senior Director of
Sales, represented Hawaii Island at the event which included a tradeshow booth,
presentation and appointments with delegates.
Total Meeting Planners: 112
Breakdown of Meeting Planners
Planners - Domestic -
63
International -Canada -
4
Japan-
13
Philippines -
10
China -
6
Korea -
16
This year's event was definitely impactful for our island as evidenced by the
booking results as of February 2011:
Definite: Oahu - 69%
Hawai'i - 18%
Maui - 13%
Kaua'i - 0%
Tentative: note- tentative business can be holding confirm group dates at two
or more properties until a definite decision is made:
Oahu - 83%
Hawaii - 41 %
Maui - 22%
Kaua'i - 13%
Prospects: note- prospect business is not holding group dates and considering
two or more properties; no formal RFP sent:
Oahu - 80.6%
Hawaii - 58.5%
Maui - 58.2%
Kaua'i - 48.2%
• PRIME2011 Post Tour: Two groups of PRIME delegates, one from Korea and the
other domestic, visited Hawai'i Island June 11-13, 2011 on a post FAM tour.
Eleven meeting planners, one Korean Air representative and two Hawai'i
Tourism Korea staff arrived in Hilo where they were greeted at Hilo International -
z
Airport with lei and a tour of Hawaii Volcanoes National Park and the town of
Hilo, then transported to the Hilton Waikoloa Village. Second day activities
included golf, dolphin encounters and site inspections of Hilton Waikoloa Village
and the Sheraton Keauhou Bay Resort Et Spa. The day concluded with a sunset sail
and dinner at Merriman's Cafe hosted by HIVB.
The US delegation included 12 meeting planners representing eight companies and
one PRIME representative. As the destination management company, Kathy Clarke
Hawaii coordinated the logistics of the FAM tour which arrived at Kona
International Airport.
The meeting planners' experiences included a Kona snorkel catamaran sail, dolphin
encounters, "Gathering of the Kings' luau, and Kohala waterfall adventure. Site
inspections of the Fairmont Orchid Hawai'i, Sheraton Keauhou Bay Resort Et Spa,
Hilton Waikoloa Village, and Mauna Lani Bay Hotel Et Bungalows were conducted.
PRIME2011 Koa Legacy Trees Recovery Project: Given the PRIME2011 event was
not on Hawaii Island, HIVB, with input from island stakeholders, implemented a
follow up plan to solidify our relationship with participating meeting planners. A
program was developed that would emotionally tie participants to our island while
conveying our story with positive messaging. The centerpiece of the program was
the presentation of a Koa Legacy Tree planted in each participant's honor.
The four phased plan started with a hard copy mailer, followed by two email blasts
and a USB drive loaded with Hawaii Island information mailed to each PRIME2011
participant.
- Phase I - Each participant received a packet with a personalized letter from
Mayor Kenoi explaining our island's "gift" of a Koa Legacy Tree, a note card from
the bureau, a personalized Koa Legacy Tree Certificate with GPS coordinates of
each person's tree, and a professionally produced DVD targeting group sales on our
island.
- Phase II - Distributed at the end of July, the email blast with an overall "feel
good" message emphasizing our culture, sense of place and nature. The blast
highlighted the significance of koa to Hawaii's culture and history with a focus on
canoes. Island stakeholders were invited to include their ocean -inspired CMI
options in the blast.
- Phase III - This email blast focused on sustainability and Corporate Social
Responsibility (CSR). The tree gifting program yielded donations to the Hawaii
Island United Way and Nature Conservancy of Hawaii. Island partners included
information on their own sustainable efforts and CSR options for group customers.
This blast was sent at the end of August.
- Phase IV - This element, intended to lead to conversion, contained Island
partners' fact sheets and offers loaded on a logo USB drive (sustainable gift). As a
follow up to the program, a sales kit will be sent to participants in 15` quarter
2012.
This project further solidified Hawaii Island's branding as it relates to culture,
history, sustainability and environment and conveyed a "unified" effort between -
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government, tourism and private business. More importantly, it created a "forever
connection" between each PRIME2011 participant and our island.
Cultural and PR resource person, Donna Kimura, was contracted to assist with this
project.
VMware Inc.: VMware, Inc. delivers virtualization and cloud infrastructure
solutions that enable IT organizations to energize businesses of all sizes. They
awarded their 2010 top achievers at The Fairmont Orchid Hawaii April 14-19, 2011;
720 attendees and 1,500 room nights. As part of their program to give back to our
island communities, six Hawai'i Island schools received 12 computers each as well
as various beautification projects based on each school's needs. A total of 1,344
back packs were also distributed.
As a token of our appreciation, Mayor Kenoi presented Carl Eschenback, VMware
Inc. Co -President, Customer Operations with a Norfolk Pine bowl handcrafted on
our island and thanked VMware attendees for the great support shown our island
children.
HVCB FAM: The Hawai'i Visitors Et Convention Bureau's (HVCB) "Hele me
Ho'ohiwahiwa 'A'apo '0 Hawai'i (Come Celebrate Learning in Hawai'i) CMI FAM
visited Hawaii Island May 15-18, 2011. The group, ten agents representing six
potential groups at 4,360 TRN, sited four hotel properties and was hosted to a
variety of activities and meals by island partners. HIVB assisted with ground
transportation and an air tour of the Kohala Coast featuring valleys, waterfalls,
towering sea cliffs and remnants of ancient Hawaiian settlements and heiau.
Hilton International Sales Meeting: Hilton Hotels Et Resorts held their annual
global sales meeting at the Hilton Waikoloa Village June 7-10, 2011. Mayor Kenoi
officially welcomed the 250 member group who also received customized
"Shutterfly" books. These hardcover, custom books featured images and text
about our island as well as information on the Hilton Waikoloa Village property,
staff and amenities. This provided their top sales people with a memorable
keepsake that also serves as a tool to help sell our destination.
American Family Life Insurance Convention: The American Family Life Insurance
group was on island July 13-17, 2011. HIVB hosted lei greetings for 2,200
attendees at their opening reception. Mayor Kenoi and George Applegate had met
with the group's executive in June 2010 to persuade them to select Hawai'i Island
for their 2011 program.
Morris Meetings FAM: With more than 35 years of experience in the meeting and
incentive industry, Morris Meetings Et Incentives (MMI) plans, manages and helps
carry out hundreds of meetings globally each year. A 13 -member delegation from
MMI visited Hawai'i Island November 4-7, 2011 to familiarize their team with our
island's CMI market assets. HIVB sponsored the FAM tour along with the Hilton
Waikoloa Village, ATV Outfitters, Hawaii Forest Et Trail Ocean Sports Hawaii and
Waikoloa Resort (golf).
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Site Inspections:
* FASEB Society for Leukocyte Biology site inspection took place April 17-22, 2011,
for the Society's September 2012 program, 510 TRN. HIVB hosted Jennifer
Holland, Account Executive and meeting planner for the conference to various
activities highlighting the unique geographical features of our island and the level
of service her group could expect if Hawai'i Island is selected.
* American Bar Association (ABA) will hold their Midwinter Leadership Meeting in
January 2013. HIVB partnered with HVCB to provided airfare from Maui to Kona to
bring the ABA's planner to Hawaii Island May 13-15, 2011 so as to be considered
for this movement of potentially 214 attendees, 449 TRN.
* Winfield Solutions sited Hawai'i Island May 9-13, 2011 for two programs in 2013;
potential 2800 TRN.
* Financial Et Insurance Conference Planners (FICP) was initially in Hawaii May 13-
15, 2011 to site Oahu and Hawai'i Island. Our island prevailed and planners
returned August 9-11, 2011 to work on an announcement video for their November
2011 convention in San Antonio. HIVB assisted with the video shoot, and provided
collateral material and Hawaii Island treats to be given to the November
convention goers. This added to the excitement of the announcement and
encouraged attendance at the Hawai'i Island convention in 2014.
* Auto Owners Insurance executives were on island October 16-19, 2011 to decide
on the location of their 2013 or 2014 programs. Hawai'i Island hosted decision
makers to a helicopter tour of the island and Mayor's lunch at Huggo's and
entertainment by Island Breeze.
* HVCB Site Inspection for ASFE was conducted on several islands December 11-22,
2011, for their April 2014 annual conference; potentially 150 attendees, 425 room
nights. Meeting planner, Kristen Dineen, had not been to our island so spent five
days experiencing Hawai'i, the Big Island. HIVB hosted her to a helicopter tour to
familiarize her with our island. Site inspections included Sheraton Keauhou Bay
Resort Spa, Hilton Waikotoa Village and The Fairmont Orchid Hawaii.
Definite Bookings:
- BCD Travel - January, 2012, 74 TRN
- Western CPE - November 2012, 372 TRN
- Prestige Resorts: Valve Software Vacation - March, 2012, 3398 TRN
- ACA International 2012 - February, 2012, 260 TRN
- American College of Chest Physicians - October 26-30, 2011, 380 TRN
- USTOA - 12/3-10, 2012, 2414 TRN
- Electric Power and Research Institute - October 18-25, 2012, 661 TRN
- Torchmark Corporation - August 31 -September 5, 2012, 210 TRN
- Barney Et Barney - March 10-16, 2012, 120 TRN
- Winfield Solutions Group 1 - January, 2013, 1571 TRN
- Winfield Solutions Group 2 - January, 2013, 1653 TRN
- Insurance Brokers - March, 2012, 120 TRN
- Travel Concierge - September, 2011, 40 TRN
- Experient Inc.-Ohio/American Vacuum - January 19-25, 2013, 250 TRN
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American Geophysical Union/Chapman Conference on Remote Sensing - February
17-24, 2012, 405 TRN
- Insignia Management Party Limited - June 4-9, 2012, 52 TRN
- Financial Et Insurance Conference Planners (FICP) - November 13-20, 2014, 2827
TRN
IEEE -California - June 13-22, 2014, 1650 TRN
Airlift Support Et Wholesaler Support:
West Coast Sales, Mas Takano:
* July 1 to October 31, 2010: While HIVB's sales representative based in California
continued to reach out to travel agents to generate interest and demand for travel
to the island of Hawai'i, a more concentrated effort was made to reach airline
representatives. This helps us stay in tune with trends in the routes and carriers
supporting direct service to our island. This included several meetings with the
following:
- Warren Barden, Station Manager at San Jose International Airport
- John Albrecht, Marketing Manager and Rosemary Barnes, Public Relations
Director for Oakland International Airport
- Karen Schierholtz, Regional Sales Manager/ Northern California for Alaska
Airlines
Additionally, acted as a liaison between Alaska Airlines representatives in the
greater Portland area, travel agents and HIVB to coordinate details for the
inaugural Portland/Kona flight send off taking place in November.
Contact with agents focused on Alaska Airlines' new Portland to Kona service that
began on November 12, 2010 and updates from Hawai'i Island. During the
reporting period, sales calls to 15 Hawai'i focused retail travel agents and training
for 6 agents took place.
- Represented HIVB at Alaska Airline's fundraiser for Parkinson's Disease in
Portland, OR on August 1 and the NorCal 'Ghana Luau August 11, 2010 in
Sacramento, CA.
* November 1, 2010 to March 31, 2011: HIVB's sales representative based in
California continued our concentrated effort to reach out to airline
representatives and wholesalers who directly support airlift to Hawai'i Island.
- Sales calls to Hawai'i focused retail travel agents and training for agents took
place November through January. The calls and training centered on Alaska
Airlines' new Portland to Kona service that began on November 12, 2010, updates
from Hawai'i Island and the Big Island Educational FAM Program to Kona for agents
in the greater San Jose area.
- Represented the bureau along with George Applegate November 2, 2010 at the
Alaska Airlines Travel Agency VIP Tradeshow and Reception in Portland, OR. The
event afforded interaction with 80 top travel agents and allowed for a ten-minute
presentation.
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- Acted as a liaison between Alaska Airlines representatives in the greater Portland
area, travel agents and HIVB to help coordinate details of the inaugural
Portland/Kona flight send off on November 12, 2010.
- Represented Hawaii Island at the Travel Store's Annual Mahalo reception for
suppliers December 15th and the Annual Northern California Hawaii 'Ghana
Luncheon in San Francisco December 16, 2010.
Japan Airlines Last Narita -Kona -Narita Flight: As reported in FY 2009/2010,
October 29, 2010 saw the last Japan Airlines flight to Hawai'i Island. We wanted to
be sure to end on a positive note and maintain good relations with JAL. To that end,
festivities were planned to greet and send off passengers on these last JAL flights.
HIVB and a number of industry partners came together to provided lei, banners and
well wishes from Hawai'i Island. The day's events also included entertainment by
Traditions Hawaii featuring award-winning Hula Halau Na Lei O Ka Holoku.
Alaska Airlines Kona Inaugural: Alaska Airlines added their fourth direct route to
Hawai'i Island and the bureau was on hand to help launch the inaugural flight in
both Portland, OR and Kona on November 12, 2010. In Portland, HIVB provided
coffee at the gate. Additionally, each passenger received a "goodie" bag that
included macadamia nuts, amenities and discount coupons contributed by Hawai'i
Island partners. In Kona, the flight was greeted with a welcome sign, Hawaiian
blessing, lei and entertainment.
Network USA: Representatives from the Hawai'i Tourism Authority and the
Hawai'i Visitors and Convention Bureau attended the conference and represented
Hawai'i Island in their one-on-one meetings with airline network planners from
Alaska Airlines, Virgin America, US Airways, Southwest Airlines and Allegiant Air.
Of the airlines presently providing service to Hawai'i Island, Alaska Airlines
reported that nonstop service to Hilo continued to be under consideration as a
potential future route opportunity for the carrier; and US Airways reported that
passenger traffic and revenue on each of its Hawai'i routes were performing well.
Continental/United Airlines: In 2011, Continental Airlines began daily service
from Los Angeles to Hilo on June 9th and Saturday service from San Francisco on
June 11th In preparation for these new flights, the bureau was in contact and held
various meetings with government officials and on -island stakeholders, as well as
Continental representatives Brian Miller, Manager -Sales Coordination and Alliances,
and Katherine Louie, North America Sales Manager. The focus of these meetings
was to prepare to welcome the inaugural flights and more importantly, plan for
marketing support of the new routes.
With the advent of direct service from Los Angeles and San Francisco to Hilo, HIVB
launched a multi -faceted program with a number of partners - covering the
Travel/Trade (see MLT Vacations above), Consumer Advertising and Public
Relations and on -island consumers.
* Why Hilo (Public Relations) - The news that United Airlines (operated by
Continental Airlines) was adding two new nonstop flights to Hilo in June, 2011
raised the question: Why Hilo? To answer that, HIVB hosted key Los Angeles -
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media to either a dinner presentation at The Proud Bird on May 19 or hike at Will
Rogers State Park on May 20. The Proud Bird overlooked the United/ Continental
landing path which reinforced the subject of the event while the hike, "Be Inspired
by Hilo at Inspiration Point" offered a unique venue that played on our "inspiring"
brand message and underscored the kind of activities available on our island.
A "Why Hilo" press release was distributed May 23, 2011 to Travel/Trade, Los
Angels and San Francisco media, national newspaper editors and Online bloggers
and reporters. Subsequently, blog writers Melanie Waldman, Nancy Brown, and
Abbie Mood visited Hawai'i Island and posted Why Hilo articles on their blog sites.
* Inaugural Hilo Flights (Public Relations) - Operating as Continental Airlines,
United Airlines began daily service from Los Angeles to Hilo on June 91h and
Saturday service from San Francisco on June 11th Activities took place on
departure as well as arrival.
HIVB Sales representative on the West Coast, Mas Takano coordinated the
festivities in Los Angeles and San Francisco which included large format posters of
various East Hawai'i scenes, flowers, entertainment, refreshments, and traditional
Hawaiian chant and blessing.
Hilo radio personality "Gumby" travelled to Los Angeles to broadcast the LA
inaugural departure live over Pacific Radio Group's NativeFM station.
A throng of well-wishers greeted the flights at Hilo International Airport with gala
celebrations including lei, entertainment, goodie bags with literature, discount
offers and products donated by on -island stakeholders, and refreshments.
* HVCB Co-op Marketing Campaign (Advertising) -The bureau, utilizing both state
and County funds, and Continental Airlines partnered with HVCB to support the
launch of direct air service between Hilo and Los Angeles and San Francisco.
- The bureau leveraged the power of ABC Owned TV Station, KABC- TV in Los
Angeles and its web platform, to drive traffic to the new Hilo direct flight. The
integrated program, vetted to the Hawai'i Target Traveler, included an on -air
branding schedule, online banner advertising, and sweepstakes component. Two
15 second units specific to Hawai'i Island aired May 9 to 30, 2011. The
"promercials" and online banner ads drove traffic to a custom splash page on
KABC's local website, abc7.com. The page delivered 904,159 impressions and a
.15% click rate.
- High impact SPADEA wraps ran around the main news section of the Los
Angeles Times Wednesday, May 18, 2011 (circulation 504,885), and the Orange
County Register (circulation 265,343) on Wednesday, May 18 and Sunday, May 22,
2011. The wraps included Hawai'i Island and United/ Continental ads and a list of
upcoming Hawai'i Island events.
* On -island Promotion (Advertising) - HIVB joined KTA Superstores and Pacific
Radio Group in an integrated initiative that ran throughout May to June 12, 2011.
The objectives of the campaign highlighted the Hilo to Mainland portions of the
direct flights, promoted on -island businesses that target "staycation" activities
and created awareness among kama'aina that the West Coast is segue to -
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destinations world-wide. The promotion included a sweepstakes component,
mentions in newspaper ads in the Hawaii Tribune Herald and West Hawaii Today,
on the back cover of KTA's Super Saver booklet, through radio teasers and spots,
and digital/online including social media and mobile texting.
*
Continental/ United Airlines Agent Training (Travel Trade) - HIVB partnered with
HVCB to offer training classes for Continental Airlines reservation sales agents July
5 and 6, 2011. Mas Takano represented Hawaii Island at Continental's Salt Lake
City reservations office participating in nine classes reaching over 150 agents
including "home based" reps via remote. Key elements of the Hawaii Island
message covered our new brand, unique features, attractions and size of the
island. Understanding our geography is key for these agents so they can better
assist customers and explain why the "open jaw" program is an option for visitors
to our island to consider.
* 2011 Hilo Service Fall Online Campaign (Advertising) - HIVB ran an extensive
online advertising campaign to support United Airline's direct Hilo flights and boost
travel during the fall shoulder period. The strategy was to partner with an
audience targeting platform to identify and align Hawaii Island messaging with the
most qualified audience, utilize keyword targeting to effectively reach relevant
consumers across all stages of the purchasing funnel, compliment and strengthen
the search buy by using intent based/search retargeting technology, and maximize
media dollars by refreshing existing creative on the current bureau buys with the
United Airlines promotion. The campaign ran September through November, 2011
yielding 12,553,846 impressions.
Note: United and Continental Airlines began merger proceedings roughly the same
time the new Hilo service was announced. Expenses relating to airlift for these
carriers are generally referred to and/or expensed as Continental/ United Airlines.
The merger should be completed by March, 2012.
MLT Vacations Spring Campaign: (Travel/Trade) MLT Vacations, one of the
largest providers of vacations in the United States, manages multiple vacation
package -brands, including United Vacations& The brand offers a combination of
air transportation, accommodations, airport/hotel transfers, car rentals,
sightseeing activities, and a variety of mix -and -match options for travelers to
customize their -vacations. Customizable vacation packages can be purchased
through professional travel agents or through the United Vacations@ website or
reservations center.
The Spring Campaign ran April 15 to June 30, 2011 for travel April 22 to October
31, 2011 and was designed to affect both United Airlines direct service from Los
Angeles and San Francisco to Hilo that began in June 2011 and existing service to
Kona.
During the booking window, $395,464 in hotel revenue was generated resulting in
2,099 room nights produced. This represented a 114% increase in hotel revenue
and 91% increase in room nights over the same period in 2010. The top performing
origin markets were Los Angeles, San Francisco, and Minneapolis.
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Salty Dog Sportfishing Hawaii TV Series: Currently the only national TV series
shot and produced entirely on Hawai'i Island, Salty Dog Sportfishing Hawai'i is a 30 -
minute, 13 -episode television series that follows the Lattof family of Kona and
Orange Beach, Alabama in their pursuit of large Pacific blue marlin aboard the
Salty Dog in waters off Hawai'i Island. The show allows viewers to experience the
excitement, boredom, humor, conflict, disappointment and exhilaration that all
goes along with fishing for giant marlin.
Each episode of Salty Dog Sportfishing Hawai'i combines exciting fishing action with
history of the sport, marlin science, proven angling techniques, cutting-edge
graphics, and Hawaiian culture with the beauty of Hawaii. Each episode features
segments on Marlin Science and "Grander Moments" which shares the captivating
stories of legendary Kona captains who have caught granders (marlin weighing 1000
lbs. or more) in Hawaiian waters. The show first aired on CSS Sports April 2, 2001
then made its national debut on Friday, April 29 on Versus. On Wednesday, May 4,
OC16 welcomed the series to their statewide lineup.
The program airs nationwide on Versus, part of the NBC Sports Group, and has the
potential to reach over 75 million households nationwide via the country's largest
cable systems including Comcast, Time Warner, Charter, and major satellite
operators CirecTV and Dish Network, and more, and is promoted on
www.versus.com. The program was viewed by an average 38,200 households over
a three quarter period.
HIVB supported the series with a sponsorship package that included the following:
- Two billboards per episode promoting Hawaii, the Big Island with logo on-
screen.
- Minimum 25 seconds of scenic Hawaii Island beauty stock footage per
episode.
- Graphic and/or verbal identification of Hawaii Island and/or Kona, minimum
of four times per episode.
- Special feature segment (3-4 minutes) devoted to the history and significance
of the Hawaiian International Billfish Tournament. Shot during the 2011 HIBT, the
segment included footage and sound bites from weigh -ins at Kailua Pier during the
tournament and quick facts about HIBT.
• C -Trips Media FAM: The first-ever direct non-stop flights from China to Honolulu
began August 9, 2011. C -Trips, China's leading travel portal (equivalent to Expedia
in the U.S.) teamed up with China Eastern Air to bring Chinese media to the
Hawaiian Islands on the inaugural flight for a three day FAM tour.
A group consisting of 15 media including the Xinhua News Agency, journalists from
top newspaper, magazine and TV shows, two C -Trip representatives and a guide,
visited Hawaii Island August 10-11, 2011. HIVB assisted with lei on arrival at Hilo
International Airport, ground transportation including a tour of Hawai'i Volcanoes
National Park, cross -island helicopter tour, breakfast presentation to educate
media about our island and departing amenity.
• KBS Challenger TV Shoot: To further boost awareness of Hawaii as a world-class
destination nationwide throughout the Korean market, Hawaii Tourism Korea -
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HTK) -successfully organized a large-scale network TV project with KBS to bring
Hawai'i directly to millions of Korean TV viewers. Of the fifteen KBS TV reality
game show "Challenger" episodes filmed in Hawai'i, four were shot on Hawai'i
Island May 26 -31, 2011. The series was broadcast nationwide in Korea June 24
through October 7, 2011 every week over a four-month period. On average 2.5
million people tuned in to the show.
This project presented an opportunity to create demand for our island thus
stimulating Korean arrivals. HTK worked with the bureau, Hawaiian Airlines,
Hilton Waikoloa Village and the Hawaii Island Film Office. In addition to
supporting the production, HIVB assisted with securing on island partners, judges
for the competitions, and staff support.
The segments filmed on our island emphasized our unique nature and culture,
various island attractions and activities including a helicopter tour over Kilauea
volcano, shopping, canoeing and spa elements.
• Alaska Airlines Magazine: Alaska Airlines currently services Kona International
Airport with direct flights from Oakland and San Jose, CA, Portland, OR, and Seattle,
WA and accounts for 25% of domestic overseas arrivals. 2011 load factors through
September range in the 90 percentile, up 8.6% from 2010 (based on data from the
Bureau of Transportation Statistics).
To maintain this momentum and affect fall and winter travel, ads were placed in the
August and September 2011 editions of Alaska Airlines in-flight magazine.
Continuing with 4C 2/3 page ads positioned adjacent to editorial, HIVB's ad also
anchored two smaller Hawai'i Island ads for a mini co-op section. The ads ran in the
Hawai'i editorial sections, 'Water World" in August and "Par Excellence" in
September. As part of the buy, we received a reader response listing and mention of
our URL, bigisland.org. Alaska Airlines in- flight readership: 1,416,998 passengers
per month system wide.
American Airlines Award: First and last impressions have a significant effect on
visitors. Problems on arrival may start one's trip off on a sour note and on
departure, can ruin an otherwise perfect experience. On November 9, 2011,
American Airlines recognized their employees at Kona International Airport as one
of five stations chosen to receive American Airlines' "Customer Cup" award for
improved customer service.
The award was created to build friendly competition across the airlines' network
while encouraging stations to focus on improving processes, projects and
interactions to deliver better customer experience.
In recognition of this significant achievement, HIVB provided entertainment and lei
for the employees' award celebration at the American Airlines Kona station.
China Eastern Airlines FAM: Hawai'i Tourism China (HTC) worked with China
Eastern Air's subsidiary, China Eastern Travel Et Transportation Co. Ltd. to organize
a major media FAM trip to three Hawaiian Islands December 16-23, 2011. Media
participants included Shanghai TV, The Travel Channel, Jiangsu TV and sina.com -
and will broadcast segments on their trip in three separate TV programs focusing
on Hawai'i.
IN
HIVB worked with HTC on the itinerary, helped negotiate discounts and/or extra
services from providers and sponsored ground transportation for this group that
was on Hawaii Island December 20-22, 2011.
Golf Initiative:
• Golf Promotion, R. B. Productions, Inc.: Promoting golf on Hawaii Island, "the
Golf Captial of Hawai'i" includes assisting in the management and operations of
golf programs, familiarization trips, tournaments, events and promotions, and
helping to secure cooperative partners.
* July 1 to October 31, 2010:
- Monthly reports on golf play from resort courses indicate play was down a
small percentage in late summer when compared to the same time in 2009 and
remained flat through the fall shoulder period. A spark of group golf activity was
seen at select resorts from increased incentive group activity at the hotels.
- Coordinated and attended the PGA Magazine events at Poplar Creek Country
Club in Chicago, IL October 22, 2010. This event was timed to the HVCB Blitz in
this area.
- Attended the 2010 PGA Magazine Golf Travel Summit in coordination with the
PGA Fall EXPO August 16-19, 2010 in Las Vegas, NV. Used the opportunity to meet
with Kris Strauss, VP Sales It Marketing for OB Sports Golf Management to discuss
holding his company's annual membership event on Hawai'i Island the first quarter
of 2011, and took advantage of the summit to network with a number of
representatives to promote group golf travel.
- Finalized details for the 2010 PGA Ambassador FAM trips November 14-19 and
December 5-10, 2010. This included creating a golf travel website as a landing site
for all Ambassador and potential group golf inquiries.
* November 1, 2010 to March 31, 2011:
- Attended the 2011 PGA Annual Merchandise Show in Orlando, FL January 28,
2011 representing Hawai'i Island at the PGA Magazine show booth.
-Highlight of the trip was networking with 100+ Hawaii Ambassadors to make a
connection to Hawai'i for their membership, upcoming travel with potential
leads and development of an Ambassador Pro -Am event on our island.
- Met with Brian Folino, Vice President of Sales and Greg Prudham, Western
Regional Marketing Manager for PGA Magazine to discuss the future of the PGA
Ambassador Program for Hawai'i Island. Also met with Greg Nichols, General
Manager, Ko'olina Golf Course and Anthony Valverde, Executive Director of the
Aloha Section PGA to discuss the newly formed Hawaii Golf Alliance. The
alliance's members represent each of the Hawaii Golf Associations: PGA,
Hawaii Amateur Golf Association, Hawaii Women's Golf Association and the
Hawaii Superintendent's Association.
- Represented Hawai'i Island at the PGA Magazine Ambassador Travel Night
event at the Claremont Country Club in Oakland, CA November 5, 2010. This event
was timed to coincide with the HVCB Blitz in this area so also attended the event,
Nightlife at the California Academy of Sciences, Thursday, Nov 4`h that featured,
among others, the 'Imiloa Astronomy Center.
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PGA Ambassador Program: PGA Magazine tells us its Ambassador Program is
"designed to leverage the influence of The PGA Professional by personally
familiarizing the appropriate PGA Professionals with specific destinations and
individual resorts and golf courses. The primary goat of this program is to drive
room nights and rounds of golf through the influence of the PGA Professional. For
destinations looking to draw from certain regions of the United States, PGA
Magazine will recruit PGA Professionals from those feeder markets and plan and
organize a trip to the destination."
HIVB partnered with the Kohala Coast Resort Association (KCRA) to sponsor two
PGA Travel Nights in the US West market and two PGA Ambassador on -island
Familiarization trips for PGA professionals.
- PGA Magazine Ambassador Travel Night: November 5, 2010 - Claremont Country
Club, Oakland, CA. This event included the following highlights:
* A demo Golf Simulator that featured Mauna Kea's famous 3rd hole
* Hawaiian music and hula show by Halau O'Keiki Alii
* Overview of the PGA Ambassador program with in-depth description of the
Ambassadors responsibilities
* Review of our destination by Jay McDaniel, host professional at Claremont
who participated in an earlier Ambassadors FAM trip
* Power Point island overview of must see sites and activities, Kohala Coast
properties and island golf courses
* Prize giveaways donated by island partners: Waikoloa Beach Marriott, Hilton
Waikoloa Village, Waikoloa Golf, Mauna Kea Resort golf, Mauna Loa
Macadamia Nut Corporation, Big Island Candies and Ocean Sports
A questionnaire was distributed to the 80 attendees yielding the follow average
results:
* 5.7 trips per year
* 7.9 nights (length of stay)
* 53% have travelled to Hawaii in the last two years of which 33% had visited
Hawaii Island and 40% had visited multiple islands
* Influence golf has on travel destination on a scale of 1-5 averaged 3.7
- PGA Magazine Ambassador Travel Night: March 18, 2011 - Anthem Golf tt Country
Club, Anthem, AZ. Met with Brian Fotino, Vice President of Sales for PGA
Magazine and others on March 17th to finalize last minute details for the event.
The program drew approximately 200 attendees and was timed to take advantage
of an existing club membership event.
* Featured Hawaiian theme decor and menu items
* Partnered with Mauna Loa Macadamia Nut Corporation and Big Island Candies to
provide Hawaii Island products to participants
* Promotion flyers were circulated with a specific call to action and package
pricing
This event should help push tentative bookings to definite with the package offer
presented and sign up capability that night.
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- Hawai`i Island partners hosted 22 golf professionals over the course of the two
FAM trips, November 14- 19 and December 5-10, 2010. As of this writing, four
groups, representing 160 visitors estimated at $600,000 in room and golf are
tentatively on the books through the end of 2011.
Global Golf Adventures: HIVB partnered with the Hawaii Visitors Et Convention
Bureau and two Hawaii Island hotel partners to sponsor the NBC Sports program,
Global Golf Adventures. The show airs nationally prior to NBC's weekend cover of
live golf tournaments. Four shows will be broadcast in 2011 with Hawaii featured
in the first episode which aired Sunday, February 27th. HIVB's sponsorship package
include the following components:
- Show Title and Show Open segment lead billboard and opening animation.
- One :30 commercial unit in the featured half-hour show.
- Hawaii broadcast editorial of approximately 12-15 minutes showcasing two Big
Island golf resorts for approximately 4:00 minutes each.
- A full-page, 4 -color ad in the March 2011 issue of Golf Digest magazine promoting
tune in for Global Golf Adventure -Hawaii season launch.
- A full-page, 4 -color ad in Golf World promoting tune in for Global Golf Adventure-
Hawai`i season launch along with editorial on the Big Island in the "My Town"
column the week of the show.
- Hawai`i Island feature on the www.Globa[Go[fAdventures.com home page for a
month and on the interior pages for one year including TV show video clips.
- Promotion in "Tune -in" E -newsletters via GGA.com and GolfDigest.com with TV
show video clips on both sites as well.
The February 27th broadcast was viewed by 428,000 households / 479,360 adults.
Hawaii Island received 15:10 minutes of exposure valued at $455,000. Our :30
commercial ran two additional times at no charge for a value of $30,000.
Kama`aina Tourism Initiative
Building on the success of previous campaigns, HIVB continued its promotion to target
Kama`aina travel to Hawaii Island. The campaign consisted of three primary
elements:
Merrie Monarch Festival: Timed to take advantage of the attractive rates offered
by Merrie Monarch Festival TV partner, KFVE, TV ads began airing April 24th and
continued through the festival's live broadcasts April 28-30, 2011. In addition to
the spots, billboards and hula vignettes that ran in April, HIVB negotiated a bonus
element consisting of 44 - 15 second spots. These spots, tagged with Continental
Airlines, ran May 16-27, 2011 to increase kama`aina awareness of the direct Hilo
service that began in June.
2011 KHON Rediscover Hawaii Island: KHON featured and highlighted Hawaii
Island activities and destinations timed to impact the fall shoulder period. The
campaign included:
- "Wake UP 2Day" Editorial, a four-week news series led my morning news
reporter, Manolo Morales. In August and September, 22 - 2.5 minute segments
aired twice per day.
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- Viewers entered to win a VIP Weekend Getaway for a family of four that
included roundtrip airfare (4) on go! Airlines, hotel accommodations for 3 days/2
nights at the Hilton Waikoloa Village and a Private Dolphin Encounter for the entire
family from Dolphin Quest. The promotion was supported with a three week
television schedule, customized online contest page and banner ads on
www.khon2.com.
- TV and Online elements that included six week television schedules with a
high concentration in KHON2 news properties, online presence (316,968
impressions), subpage (3,000 unique views) and story video postings (4,000+
views) on www.khon2.com.
HIVB's $38,700 gross media investment with KHON TV yielded $161,471 total media
and added value exposure; a 4.4 to 1 ROL
Holo holo print ads: With a Sunday circulation of 138,964, the Honolulu Star -
Advertiser reaches 54% of Oahu residents who travel to neighbor islands. The
bureau placed an ad in the Honolulu Star -Advertiser Fall Kama'aina tabloid which
ran Sunday, August 21, 2011. The buy also included placement in the Wednesday,
August 31, 2011 edition of MidWeek Kauai. The placements were timed to the
KHON "Rediscover Hawaii Island" promotion to reinforce and promote partner
offers in print. Advertising drove traffic to the special landing page,
www.bigistand.org/getaway where special promotional rates and packages were
offered.
International Marketing Programs
• Hong Kong Group: Hosted the Hong Kong FAM group to lunch at the Sky Garden
Cafe at 'Imiloa Astronomy Center on October 13, 2010.
• Japan Movie Star, Kiritani Kenta: Star power in advertising is an effective
marketing tool, especially in Japan. Mayor Kenoi advised HIVB rising Japanese film
star, Kenta Kiritani would be on island January 19-20, 2011. HIVB used the
opportunity to show Mr. Kiritani our island's film potential by hosting him to land
and air tours of Hawaii Volcanoes National Park and outlying areas.
• Moku o Keawe Festival -Miyazaki City, Japan: Preliminary to the Moku o Keawe
Festival held here on Hawaii Island, a qualifying event is held in Miyazaki City,
Japan July 2-4, 2011. HIVB capitalized on the Hawaii -focused Japanese audience
by placing an ad in the Moku o Keawe Festival program booklet.
Mayor Kenoi attended the event in Miyazaki City and presented koa bowls to the
winners in the top two categories.
• Korean Air Travel Agent Managers FAM: Hawaii Tourism Korea worked with
Korean Air to organize an agent FAM to O'ahu and Hawaii, the Big Island, inviting
12 team managers from key wholesalers and travel agents in both Seoul and Busan.
The agents were on Hawai'i Island October 17-19, 2011 and were introduced to
activities. HIVB assisted with a welcome amenity.
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• Sister -city Miyazaki City Arrival: Dignitaries from Miyazaki City, Japan arrived on
island November 3, 2011 for the Moku o Keawe Festival. The nine person
delegation led by Mayor Takashi Tojiki and Tourism Association Chairman Masanori
Kuoki were greeting on arrival with locally made products.
Russian Arrivals: Prior to travelling to Oahu for the APEC Conference, the Russian
delegation, including Sergey Lavrov, Minister of Foreign Affairs and Sergey Kislyak,
Ambassador of the Russian Federation, arrived in Hilo November 10, 2011 for
customs processing and aircraft fueling. The group was greeted with lei and a
"goodie" bag of literature, amenities, macadamia nuts and cookies. Several in the
party were taken on air tour while the rest enjoyed a ground tour of East Hawaii
before embarking for Honolulu.
Visitor Information Services
Visitor information services are provided in our Downtown Hilo office. In addition
to providing over-the-counter service, our specialist answers inquiries received via
mail, fax, phone and email and sees the process through from the point of inquiry
to mailing of collateral material if needed. Having staff specifically dedicated to
customer service has resulted in longer interactions with visitors and more detailed
information communicated.
Administrative
• Administrative costs were used for fiscal oversight of the contract,
implementation of marketing projects and reporting.
23
FP: Advertising
Hawaii Activities Information - Calendar of Events
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N,n.-01WAIt1 4 LANW Of APVR,NT'VFS+txM
What's sizzlin' on the Big Island
Big Island Event Calendar
Ongoing Events & Activities
• 3D Planetarium hilo
• 11th Annual Invitational Wreath Exhibit kau
• Hawaiiana at Keauhou kona
• Hawaiiana Live hilo
• Hawaiian Culture at Keauhou kona
• Artisan Farms Tour hamakua
• H.N. Greenwell Store Living History Experience kona
• Educational Tours at NELHA kona
• Kona Stories kona
• Portuguese Stone Oven Bread Baking kona
• HoliDazed! hilo
• Niaulani Nature Walk & Forest Tour kau
• "History of Kahuku Ranch" kau
3D Planetarium
10/01/2010 - 12/31/2010 FamilyCulturalNatural History
Page 1 of I
Halau's Island of Adventufe"I
Imiloa Astronomy Center will present two popular 3D planetarium shows this fall: Dawn of the Space
Age, at 1 and 3p.m. daily, relives the early days of space exploration while Awesome Light I: Mirrors on
the Mountain, at 2 p.m. daily, looks at recent discoveries by telescopes atop Mauna Kea. Fee. Imiloa
Astronomy Center in Hilo. Call (808) 969-9704 or visit www.imiloahawaii.org
View Website 1, Add to your calendar
lith Annual Invitational Wreath Exhibit
11/20/2010 - 01/04/2011 FamilyExhibit-ShowHolidax
Gourd Wreath by Jelena Clay
Working in a wide variety of media and materials, Gallery artists
present their unique and highly creative collection of one -of -a -kind
wreaths, from the whimsical to the traditional! 9 a.m. - 5 p.m. daily.
Volcano Art Center Gallery in Hawaii Volcanoes National Park. Free
(Park entrance fees apply). Call (808) 967-7565 or visit
www.voicanoartcenter.org.
View Website MAdd to your calendar
Hawaiiana at Keauhou
12/01/2010 - 12/31/2010 Performing ArtsCultural
Enjoy three different free Hawaiian cultural events held weekly at the Heritage Courtyard in the Keauhou
Shopping Center in Kona . Wednesday from 6 - 8 p.m. is ukulele night - sit back and listen or bring an
http://www.bigisland.org/calendar �SQ�i2�/� �a�� 12/7/2010
.'
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BIVB CALENDAR UPDATED 12/1/2010
ISLAND OF HAWAII
December 2010
January - November 2011
CALENDAR OF Ev
A comprehensive listing of festivals, cultural celebrations
and sports, music, ethnic, artistic, scientific, food/culinary and other
special events of interest to visitors to Hawaii Island throughout 2010-2011
DECEMBER
Ongoing Monthly Events
Educational Tours at NELHA (,Dec. I — Dec. 30) - The Friends of NELHA offers presentations and tours on
Hawai i Island's sustainable future in food and enemy Monday -- Thursday weekly. NELHA presentations
and abalone aquafarnr tour/tasting Monday, Wednesday. Thursday. At NELHA in Kona. Fee. (808) 329-
8073.
Hawaiiaina at Keauhou (Dec. I — Dec. 31) - Enjoy three different free Hawaiian cultural events held weekly at
the Heritage Courtyard in the Keatthou Shopping Center in Kona . Wednesday from 6 — 8 p.rn. is ukulele
night - sit back and listen or bring an ukulele and jam along; Thursday from 10—noon learn about Hawaiian
crafts from krapun a. or elders; and Friday watch the hula show from 6 — 7 p.m. For information call (808) 960_.
7728.
H.N. Greenwell Store Living History Experience (Dec. 1 — Dec. 30) — Experience daily life in the Hawaiian
Kingdom in the 1890's at this general store. built by English immigrant Henry Greenwell. Costumed
interpreters show you authentic goods of the day and provide a rare glimpse into Kona's colorful past. 10 a.m.
— 2 p.m. Monday — Thursday in Kealakekua. Small fee. t 808) 323-��222 or visit www.konahistorical.org.
Artisan Farms Tour (Dec. 1 — Dec. 31) - Visit any of three artisan farms in beautiful Ahualoa, upslope on the
Northeast coast of Hawaii Island. Meet the owners and sample the products at these farms — a coffee
plantation, a tea garden and a honey company. Lots of unique and local flavor? By appointment only. Fee.
For information and contact phone numbers for each farm, visit ti_wtiw_hawaiiaiiartisanfarms.com
Hawaiian Culture at Keauhou (Dec. 1 — Dec. 31) - Visitors are invited to sample a variety of Hawaiian
cultural activities that take place throughout the week at this hotel, including a history tour, lei making, chanting
and hula. ukulele, Hawaiian language and arts and crafts with Hawaiian elders. Many activities daily 9 a,111-- 3
p.m.. other activities on selected days. Free. For cornplete schedule visit oa�ww.Keauhoubeacthresort.com.
Hawaiiana Live (Dec. 1, 8, 15, 22, 29) - A unique 45-111inute culttn-al totrr ism program onstage. Experience
Hawaiian history. traditions and culture through storvtellinhr, film, mu'ic. r,/i and hula. Topics change weekly trs
BIVB Calendar 2010
BIVB CALENDAR UPDATED 12/1/2010
pro�5rran I !Ckolvcs arount Ithe HMN:aiian lunar caIclidar, iile�,Iv restored pipe ori-aII featured. Pit u.,e'11wat-r
in ililo. Wednc-,days at l 1 n.m. S5/childr�err free. Call ('i08) 93, -7010 or� visit u�wcti_.hi(ohalace.c��nr
Kona Coast History Cruise ( Dec. 2 - Dec. 30) - Get a �,�aterhorne perspective of th,: rich and diverse cultural
history of th, Kona Coast oil this three-hour daily cruiise which leaves from the Kailua Pier' and travels 17
miles,outh to historic Kealakekua Bay aboard the 65 -foot Kanoa If catamaran, w ith food. bevera-es and local
musical eniertairrment. 1 uesday, Thur,clay and Saturday. Call (808) 326-7122 or visit
ww�4".bocli'�lo�', hi1��allLCc�tn
Kona Stories (Dec. 19. 16, 23, 301 -- Trained storytellers and special -nests bring Kona"s interesting history to
life in thc,c lively weekly session,. includes narratives of the coffee belt, cowboy and ranch life, good gossip,
ghr,st stories as well as retellings from diaries and letters of residents of old Kona. At the H.N. Greerrwell Store
MuseUltl ill Kealakekua. Thursdav 10:30 a.m. - noon. Free. (808) 323-3'"2 or visit www.konahistoricaLor«
Portuguese Stone Oven Bread Baking (Dec. 2, 9. 16, 23, 30) - "fake part in this historical re-creation - making
and then baking traditional sweet br ad in a wood -fired oven called a.fowno, the type used by Portuguese
immix rants who came to Hawai i in the 1800"s. A tasty and hands ou experience! At the H.N. Greenwell
Store museum in Kealakekua. Thursday 10 a.m. -- I p.m. Free. (808) 323-3222 or visit www.konahistorical.org
South Kona Green Market (Dec. g, 12, 19, 26) - Held every Sunday, this farmers market advocates Hawaii
Island sustainability by featuring locally -sourced fruit, produce and other foods, phrs handcrafted items. The
SKGM featUres live music and educational lectures, Mater Gardeners are available to offer free advice. Heid 9
a.m. to 1 p.m. at Amy B.H. Greenwell EtlinoBotanical Gardens in Captain Cook. Visit their website at
www.skam.oro
Niaulani Nature Walk & Forest Tour (Dec. 6, 13, 20, 27) -'fake a ane -hour guided nature walk through an
old-gi-mvth Hawaiian rain forest on an easy, half -mile loop trail. Tire walk introduces individuals, families, and
0roups to the native plants and birds of Volcano. Mondays at 9:30 a.m. at Volcano Art Center in Volcano
Village (corner of Kalanikoa & Old Volcano Roads). Free. (808) 967-8222 or visit www.volcanoartcenter.orL,,
Amy Greenwell Ethnohotanical Garden Tour (Saturday, Dec. 11) - This tour gives an understanding of the
role plants played and still play in the Hawaiian culture. More than 200 species of plants that Grew in the
traditional farms and native forests of Kona, including endemic, indigenous and Polynesian introduced plants.
Free; 10 - 11:310 a.m. Hwy. 19 in Captain Cook. (808) 323-3318 or visit www.bishopmuseum.org/greerlwell
Kailua Village Stroll (Sunday, Dec. 12) - Spend a day strolling Aii'i Drive (which will be closed to traffic) in
the charming_ town of Kailua Village, the heart of Kona and home to historical sites like Mokuaikaua Church
and Hulihe'e Palace, beautiful seaside views, lots of friendly vendors and merchants, and restaurants offering a
wide variety of food choices. From 1 p.m. - 6 p.m. A gnat way to spend a Sunday afternoon!
Nulihe'e Palace Concert (Sunday, Dec. 12) - A monthly concert at this historic Kona landmark honoring a a
Hawaiian monarch. Vocal music by the Merrie Monarchs a, well as hula by Halau Na Pita Ui o Hawaii. This
concert remembers princess Bernice Pauahi Bishop. Free:. -1 p.m. on tilt lawn overlooking Kailua Bay.
(808) 329-1877, or visit www.huliheepalace.org.
Niaulani Forest Work Day (Sunday, Dec, 18) - Enjoy the open air while volunteering to help restore the
hearty and diversity of the native, old-growth rainforc,t at Volcano Art Center's Niaulani Campus in Volcano
BIVB Calendar 2010
BIVB CALENDAR UPDATED 12/1/2010
Village. .An opportunity to help the forest and coruiect with nature plus learn about the rich rniXture of flora
4' and fauna on this site. 9 a.nr. —noon. Free. Cali (808) 967-8222 or visit ww�ti_.voicanoartcenter.orLy
Special] Other Events
HoliDazed'. (Friday, Dec. 3; also Friday, Dec. 10) - Get into the seasonal spirit at one of these cutcrtainin_
cvcuings as the Puua Men's Chorus �siugs traditional holiday tunes but with new and often hilarious arrauLcrncrl
ts. Dec. 3 at the Palace Theater in Hilo and Dec. 10 at the Kilauea Military Camp Theater at the Hawai 1
Volcanoes National Park. 7 p.n1. both nights. Fee (808) 965-2799 or visit �v��� unamenschorus.orv.
Waimea Christmas Fair and Twilight Parade (Saturday, Dec. 4) — An anticipated annual event ill Wairtl a.
this, ceichration features a day full of tints, crafts, lriusic and nulrierous Yuletide Season activities all over town,
capped by a festive parade — of lighted trucks! - from historic Church Row to the Parker Ranch Center. Starts at
l0 a.nr. with parade at 6 p.rn. Free. For information call (808) 936-0670.
Holualoa Festival of Light and Music (Saturday, Dec. 4) - Wituess the lighting of the town Christriras tree,
hear various musicians perform Christina.,, Music thru the evening at, stages arortud the village, and re(e.ive treats
froru tiro galleries and shops irr this charrrlinti art colony in the rniddle of Kona coffee country. You may even
sec, Sauta, hiniselfl 5:30— 8: 30 p.ni. For rnforination call (808) 322-8484 or visit tivti�'w lioltralo<rhawau.corn.
11oliday Lights Celebration (Saturday, Dec. 4) - This colorful Christmas tree and light display features a
childreWs tree orrra.rncnt contest., entertainrnent by conrnituiity youth, an 'c hi O yule, log hunt, caroling.
marshuaallow roastirig. light relreshmerns arida visit by Santa Claus. 4 — 7 p.rri. Volcano Art Colmer in Volcano
Village. A holiday family e.verit sure to delight. Free. Call (808) 967-8222 or visit www.volcanoartcenter.oi-s:
Christmas at Kona Village (Saturday, Dec. 4) — This elegant culinary gala rolls out the, holiday red carpet,
featuring tantaliziu cuisine prepared by top Hawai i chef,. musical entertainment and live auction. A
scholarship fundraiser presented by the Aniericari Culinary Foundation, Kona Kohala Chefs Association, Kona.
Village Resort 5::30 — 8 p.rn. $75. For tickets/info. call (808) 329-2522 or visit dvwty.korrakohalictief's.or:y,
Hawaii County Band Concert (Saturday. Dec. 4) -- The 40 -member strong Hawaii County Band is an Island
mttsical treasure that you can enjoy if you liappen to be in Hilo on the one Saturday a month the group perfortras.
The baud plays a tapestry of seasonal works, Hawaiian pieces, overturl.S. 1110Vie themes and other selections.
Noon at the klooheau Park Bandstand in downtov� a Hilo. Free and open to the public .
"History of Kahuku Ranch" (Tuesday, Dec. 7) - Once a famous cattle ranch, it became part of Hawaii
Volcanoes National Park in 2003. This presentation will talk about the colorful characters and past events of
this remarkable area by Dennis and Marge Elwell, co-authors of the book, "History of Kahuku Ranch." 7 p.m.
Free. Kilauea Visitor Center, Hawaii Volcanoes National Park. (808) 985-6011 or www.nps.gov/havo
Kipuka ❑ Akihi Forest Hikes (Sunday, Dec. 11) -Join Hawai ❑ i Volcanoes National Park rangers on this hike
to a kipuka or isolated geologic island of remnant native vegetation to discover the rare plants and trees that live
there. A challenging 3 -mile hike. Free; participants limited. 10 a.m. — 3 p.m. at Hawai❑i Volcanoes Kahuku
unit near mile marker 70 on Hwy. 11. For registration, information call (808) 985-6011.
Kona? Community Christmas Parade (Saturday, Dec. 11) - Art anticipated holiday event er)_joyed by both
younLz aild told, resrdoiwt iud arid (2oinin rnrty group, nirr'41'til and c1loral �-roup", fair.] num,
BIVB Calendar 2010
•
BIVB CALENDAR UPDATED 12/1/2010
•
others take part in this colorful parade, which sdtarts at 5 p.m. on Ali i Drive in Kaikla-Kona. (808) 329-
5226 •
or visit www.konaparades.com
Honolulu Brass Quartel (Sunday, Dec. 12) — Celebrate the season with this concert of Christmas music by the
State's premier brass quartet - the Honolulu Brass. The group performs a wide musical repertoire at venues
around Hawaii and holiday performances are among their inost popular. Special guests: the Kona Brass. 4 p.m.
Kilauea Military Theater in Hawaii Volcanoes National Park. (808) 967-8222 or www.volcanoartcenter.or,
Standup Paddling World Championships (Dec. 12 —19) - The best in this relatively new hybrid sport of
surfing and paddling will gather in Hilo to see who walks away with the title of World Champion. A week long
competition with athletes from many nations, plus clinics, music festival and press, cultural and educational
events. In Hilo at Honoli❑i Bay and various other venues. 808 392-2252 or visit www.standuporldtour.com.
A Night of Holiday Magic with HADA (Sattarday, Dec. 181) - HAPA's music evokes beauty and serenity and
has established them as one of the most recognized names in the Hawaiian music world with sold -out shows
from Honolulu to Tokyo to New York.—and soon Volcano. 7 p.m. Kilauea Military Camp Theater in Hawai'i
Volcanoes National Park. Tickets $10 - $40. Call (808) 967-8222 or visit www.volcanoartcenter.ora.
Aloha Saturday (Saturday, Dee. 18) — These monthly programs feature musical performances by Hawaii —
Island musicians and hula halau, along with presentations by community groups. Also featured are authentic
arts and crafts vendors and food booths. Noon — 4 p.m. Kalakaua Park in Hilo. Free. (808) 961-5711 or visit
www.ehcc.org.
People and Land of Kahuku (Saturday, Dec. 18) - Hosted by the Hawaii Volcanoes National Park, this is a
special guided hike exploring the ways people lived on the vast Kahuku lands in the park, from the earliest
Hawaiian settlements through today. 9:30 a.m. — 12:30 p.m. 2.5 miles, moderately difficult; boots, long pants,
raingear are recommended. Free. For information, call (808) 985-6011.
Na Mea Hawaii Hula Kahiko (Saturday, Dec. 18) - See traditional hula and chant performed outdoors on
the hula platform overlooking Kilauea Crater, featuring hula halau Kahula `O Nawahine Noho Pu❑ukapu .
10:30-11:30 a.m. Hawaiian crafts demonstrations at Volcano Art Center Gallery 9:30 a.m. - 2 p.m. in H'awai'i
Volcanoes National Park. Free (Park entry fees apply). Call (808) 967-8222 or visit www.volcanoartcenter.or.g
Winter Song Concert (Sunday, Dec. 19) — An inspiring tapestry of seasonal and holiday choral and orchestral
works performed by the Kona Music Society; selections include a South African freedom song, a Hawaiian
Christmas chant, `'Gloria" by John Rutter, traditional carols and more. Concert at 4 p.m. at the Sheraton
KeaullOU Bay Resort & Spa ballroom. Tickets: (808) 334-9880 or visit www.konalaatrsicsociety.org
Hoene for the Holidays (Wednesday, Dee. 22) - Take a musical break before Christmas and enjoy the songs
and Hawaiian music of one of Hawaii Island's most popular musical groups, the Ktiahiwis. In a fun -filled
evening of songs and surprises, the group will celebrate the release of their new CD Hawaiian Music at 6: 30
p.in. at the Kilauea Visitor Center Auditorium in Hawai i Volcanoes National Park. Free and open to the
public.
Mochi Pounding at Historic Wailea Village (Monday, Dec. 27) —Celebrate the New Year with
demonstrations of and participation in traditional Japanese naochi pounding and making the rice cakes.
Location: Akiko's Buddhist Bed and Breakfast at 15 -mile marker, Hwy. 19 on HatalakLia Coast. 8 a.m. — 2 p.m.
Call (808) 963-6422 or e. -mail msakiko « hawaii.rr.cona.
BIVB Calendar 2010
B1IVB CALENDAR UPDATED /1/2010
"Hawaii's Endangered Birds — Facing the Future" (Tuesday, Dec. 28) — Hawaii's native birds are more
endangered than birds in any other place on the planet. Learn about is being done on Hawaii Island and
elsewhere in the State to help bird populations recover and give them a chance for a better future. 7 p.m. Free.
Kilauea Visitor Center, Hawaii Volcanoes National Park. (808) 985-6011 or www.nps.gov/havo
ISLAND OF. HAWAII
{
Ongoing Monthly Events
Artisan Farris Tour (Jan. l — Jan. 31) - Visit any of three artisan farms in beautiful Ahualoa, upslope on the
Northeast coast of Hawaii Island. Meet the owners and sample the products at these farms — a coffee
plantation, a tea garden and a honey company: Lots of unique and local flavor! By appointment only. Fee.
For information and contact phone numbers for each farm, visit www.hawaiianai-tisanfirms.com
Hawaiian Culture at Keauhou (Jan. 1— Jain. 31) - Visitors are invited to sample a variety of Hawaiian
cultural activities that take place throughout the week at this hotel, including a history tour, lei making, chanting
and hula, ukulele, Hawaiian language and arts and crafts with Hawaiian elders. Many activities daily 9 a.m — 3
p.m.; other activities on selected days. Free. For complete schedule visit www.keauhoubeachresort.corn.
South Kona Green Market (Jan. 2, 9, 16, 23, 30) - Held every Sunday, this farmers market advocates Uawai`i
Island sustainability by featuring locally -sourced fruit, produce and other foods, plus handcrafted items. The
SKGM features live music and educational lectures; Master Gardeners are available to offer free advice. Held 9
a.m. to 1 p.m. at Amy B.H. Greenwell EthnoBotanical Gardens in Captain Cook. Visit their website at
www.skgm.org
Educational Tours at NELHA (Jan 3 — Jan. 31) - The Friends of NELHA offers presentations and tours on
Hawaii. i Island's sustainable future in food and energy Monday — Thursday weekly. NELHA presentations
and abalone aquafarm tour/tasting Monday, Wednesday, Thursday; At NELHA in Kona. Fee. (808) 329-
8073.
H.N. Greenwell Store Living History Experience (Jan. 3 — Jan. 27) — Experience daily life in the Hawaiian
Kingdom in the 1890's at this general store, built by English immigrant Henry Greenwell. Costumed
interpreters show you authentic goods of the day and provide a rare glimpse into Kona's colorful past. 10 a.m.
— 2 p.m. Monday — Thursday in Kealakekua. Small fee. '(808) 323-3222 or visit www.konahistorical.org.
Niaulani Nature Walk & Forest Tour (Jan. 3, 10, 17, 24, 31) — Take a one-hour guided nature walk through
an old-growth Hawaiian rain forest on an easy, half -mile loop trail. The walk introduces individuals, families,
• and groups to the native plants and birds of Volcano. Mondays at 9:30 a.m. at Volcano Art Center in Volcano
Village (corner of Kalanikoa & Old Volcano Roads). Free. (808) 967-8222 or visit www.volcanoarteenter.orQ
B11VB Calendar 2010
BIVB CALENDAR UPDATED /1/2010 •
Kona Coast History Cruise (Jan. 4 — Jan. 29) - Get a waterborne perspective of the rich and diverse cultural
history of the Kona Coast on this three-hour daily cruise which leaves from the Kailua Pier and travels 17
miles south to historic Kealakekua Bay aboard the 65 -foot Kanoa II catamaran, with food, beverages and local
musical entertainment. Tuesday, Thursday and Saturday. Call (808) 326-7122 or visit
www.bodyglovehawaii.com
Harvaiiana at Keauhou (Jan. 5 — Jan. 28) - Enjoy three different free Hawaiian cultural events held weekly at
the Heritage Courtyard in the KeauiloU Shopping Center in Kona. Wednesday from 6 — 8 p.m. is ukulele
night - sit back and listen or bring an 'ukulele and jam along; Thursday from 10 - noon learn about Hawaiian
crafts from kflmn a or elders; and Friday watch the hula show from 6 — 7 p.m. For information call (808) 960-
7728.
Hawaiiana hive (Jan. 5, 12, 19, 26) - A unique 45 -minute cultural tourism program onstage. Experience
Hawaiian history, traditions and culture through storytelling, film, music, ori and hula. Topics change weekly as
the program revolves around the Hawaiian lunar calendar. Newly restored pipe organ featured. Palace Theater
in Hilo. Wednesdays at 11 a.m. $5/children free. Call (808) 934-7010 or visit www.iiilopalace.coni
Kona Stories (Jan. 6, 13, 20, 27) — Trained storytellers and special guests bring Kona's interesting history to
life in these lively weekly sessions. Includes narratives of the coffee belt, cowboy and ranch life, good gossip,
ghost stories as well as retellings from diaries and letters of residents of old Kona. At the H.N. Greenwell Store
Museum in Kealakekua, Thursday 10:30 a.m. — noon. Free. (808) 323-3222 or visit www.konahistorical.org —
Portuguese Stone Oven Bread Baking (Jan. 6, 13, 20, 27) Take part in this historical re-creation — making
and then baking traditional sweet bread in a wood -fired oven called a forno, the type used by Portuguese
immigrants who came to Hawai ,i in the 1800's. A tasty and hands on experience! At the H.N. Greenwell
Store museum in Kealakekua, Thursday 10 a.m. — I p.m. Free. (808) 323-3222 or visit www.konahistorical.org .
Arny Greenwell Ethnobotanical Garden Tour (Saturday, Jan. 8) - This tour gives an understanding of the
role plants played and still play in the Hawaiian culture. More than 200 species of plants that grew in the
traditional farms and native forests of Kona, including endemic, indigenous and Polynesian introduced plants.
Free; 10— 11:30 a.m. Hwy. 19 in Captain Cook. (808) 323-3318 or visit www.bisliopmtiseum.org/greenwell
Aloha Saturday (Saturday, Jan. 15) — These monthly prograrns feature musical performances by Hawaii
Island musicians and hula halau, along with presentations by community groups. Also featured are authentic
arts and crafts vendors and food booths. Noon — 4 p.m. Kdlakaua Park in Hilo. Free. (808) 961-5711 or visit
www.ehcc.org.
Kailua Village Stroll (Sunday, Jan. 15) - Spend a day strolling Alii Drive (which will be closed to traffic) in
the charming town of Kailua Village, the heart of Kona and home to historical sites like Mokuaikaua Church
and Hulihe`e Palace, beautiful seaside views, lots of friendly vendors and merchants, and restaurants offering a
wide variety of food choices. From l p.m. — 6 p.m. A great way to spend a Sunday afternoon!
Hulihe`e Palace Concert (Sunday, Jan. 15) — A monthly concert at this historic Kona landmark honoring a a
Hawaiian monarch. Vocal music by the Merrie Monarchs as well as hula by Halau Na Pua Ui o Hawaii. This
concert remembers princess Bernice Pauahi Bishop. Free. 4 p.m. on the lawn overlooking Kailua Bay.
(808) 329-1877; or visit www.hulilleepalace.org.
Niaulani Forest Work Day (Sunday, Jan. 15) - Enjoy the open air while volunteering to help restore the
beauty and diversity of the native, old-growth rainforest at Volcano Art Center's Niaulani Campus in Volcano
Village. An opportunity to help the forest and connect with nature plus learn about the rich mixture of flora
and fauna on this site. 9 a.m. — noon. Free. -Call (808) 967-8222 or visit www.volcanoartcenter.org
BIVB Calendar 2010
i
BIVB CALENDAR UPDATED /1/2010
0 Special / Other Events
Orchestra of the Hawaiian Islands (Saturday, Jan. 8) — A concert of Hawaiian classical music with special
guest Danny Akaka, Jr. joining conductor Philip Simmons and the orchestra for Byron Yasui's "Lo'ihi: Birth of
an Island." 5 p.m. at the Mauna Kea Beach Hotel on the Kohala Coast. Tickets: $75 (includes pre -concert
reception at 4 p.m. For more information call (808) 315-0885 or visit www.americanmusicfestivals.com.
Kelly Page and Matt Snook: Country Music (Sunday, Jan. 9) — Paige, who grew up in Kansas, is a young
and fast -rising talent on the country music scene, with a unique style and sound as well as mature songwriting
skills. She performs in concert with Matt Snook, a fellow Midwesterner with lots of raw talent and a natural
singing voice. Free. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
Hawaii County Band Concert (Saturday, Jan. 15) — The 40 -member strong Hawaii County Band is an Island
musical treasure that you can enjoy if you happen to be in Hilo on the one Saturday a month the group performs.
The band plays a tapestry of seasonal works, Hawaiian pieces, overtures, movie themes and other selections.
Noon at the Mooheau Park Bandstand in downtown Hilo. Free and open to the public .
Mitsubishi Electric PGA Champions Golf Tour (Jan. 16 — 23) — Now in its 13t" year, this annual PGA golf
event at the Four Seasons Resort Hualalai Golf Club is the first match of the year on the PGA Champions Tour.
It features 36 top golfers 50 years or older who have won Champions Tour or other PGA majors or money
events in a 54 -hole competition for a total purse of $1.8 million. visit.www.hualalairesort.com
Kamuela Philharmonic Winter Concert (Sunday, Jan. 16) — The first of three annual concerts presented by
this talented, locally -based orchestra during the year, this concert will feature a performance of "The Planets" a
seven -movement orchestral suite by British composer Gustav Holts, which premiered in 1920. Free community
event. 4 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or visit www.kamuelaphil.com.
Ladysmith Black Mambazo (Wednesday, Jan. 26) - The famous, Grammy -winning troupe from South
Africa just seems to get better with every passing year, singing in venues around the globe and representing their
nation at dozens of special musical events worldwide. A musical cultural emissary of the first quality and not
to be missed. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
He Lei Hiwa No `Iolani Luahine Hula Workshop and Festival (Saturday, Jan. 29) - This day -long event
honors Hawaii Island's cherished cultural historian, legendary hula master and Living Treasure of Hawaii,
`Iolani Luahine. Performance, talk story, workshops, films; various hula masters — many former students of
Iolani — will participage. 9 a.m. — 9 p.m. Outrigger Keauhou Beach Resort in Kona. Call (808) 324-2553.
Battlefield Band (Sunday, Jan. 30) - Battlefield Band has been performing on the international scene for more
than three decades, inspired by Celtic music and fired by the modern Scottish cultural scene. The band
integrates bagpipes with fiddle, keyboards, guitar and voice, mixing old songs and tunes with new material, in a
unique fusion. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or.www.kahilutheatre.org.
1`j4:ail.
Chris O'Riley and Carter Brey (Wednesday, Feb. 2) — A classical and contemporary music crossover artist
par extraordinaire, O'Riley's poetic piano interpretations dazzle both young and old. Brey, meanwhile, is an
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acclaimed, multi -prize winning concert cellist, whose chamber music performance resume is among the best in
the business. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.ora.
Waimea Cherry Blossom Heritage Festival (Friday, Feb. 4 / Saturday, Feb. 5) - This popular festival held
in the community of Waimea celebrates Japanese traditions and culture and includes cherry blossom viewing,
music, demonstrations, exhibits, crafts, entertainment, ethnic foods, a farmers' market and visiting performers
and artisans from Japan. For additional information contact (808) 961-8706.
Hawaiian Quilt Show (Saturday, Feb. 5 / Sunday, Feb. 6) — Quilting is one of Hawaii's indigenous arts that is
known world-wide and at this event you can view beautiful quilts and trace patterns from the collection of show
sponsors Ka �Iui Kapa Apana o Waimea. This special show is a part of the annual Cherry Blossom Festival.
10 a.m — 4 p.m. at the Thelma Parker Gymnasium in Waimea. (808) 775 -0765 -or e-mail rtanaka@hawai.rr.com
9th Annual Hilo Chinese New Year Festival (Saturday, Feb. 12) - Chinese lion dancers snake to Hilo's
Kalakaua Park which is transformed into a mini -Chinatown to celebrate the Year of the Rabbit. Performances,
displays, cooking and cultural demonstrations show the Chinese influence in Hawaii. 9 a.m. — 3 p.m. Free!
Information: Call (808) 935-8850 or visit www.downtownhilo.com.
Bob Fest Concert and Agricultural Fair (Sunday, Feb. 13) — This annual fun family event celebrates the _
legacy of reggae icon Bob Marley, with Hawaiian & Reggae music, organic farms produce and growing
techniques, children's activities, seeds and trees to plant, beekeepers, CPR demos and more. Noon to 6 p.m. in
Hilo at Mo`oheau Park Bandstand. Call (808) 216-7372 or visit www.mysnace.cotn/bobfesta�Zfair. -
Hawai`i'Island Chinese Film Festival (Sunday, Feb. 13) — This special film screening is a part of the Hilo
Chinese New Year observance and will feature films from and about China. Preceded by a special lion dance
and firecracker blessing! All showings are free at the historic Palace Theater in downtown Hilo. 7 p.m. For
more information call (808) 934-7010.
ZooZoo (Sunday, Feb. 13) — ZooZoo is a madcap revue of illusion, comedy and fun, a delightfully whimsical
performance for the whole family. With ingenious masks and outlandish costumes, mime, dance and music,
ZooZoo brings playful polar bears, insomniac hippos and a menagerie of other animals to the stage. Wonderful,
innovative theatre. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.orQ.
`Q'uisine of Hearts (Sunday, Feb. 13) - Enjoy sumptuous food by Big Island chefs along with desserts, wine
handcrafted ales and Kona coffee; listen to and music; and bid for silent auction items at this American Culinary
Federation Valentine's brunch that benefits childhood nutritional education. 11:30 a.m. - 2:30 p.m.at the Water's
Edge Ballroom at the Hilton Waikoloa Village Resort. Tickets $45 adults/$20 children. Call (808) 329-2522.
`Ukulele and Slack Key Guitar Institute (Thursday, Feb. 17 — Sunday, Feb. 20) — Open to everyone from
beginners to experts, this institute features workshops, lessons, jam sessions and more to help you better play
and enjoy Hawaiian music. Three free public concerts/ events are open to the public and include a kanikapila at
7 p.m. Thursday, talk story at 2p.m. Saturday and finale concert 1 p.m. Sunday. www.kahilutheatre.or .
❑ Ukulele and Slack Key Masters Concert —1 (Friday, Feb. 18) - Two musicians — Jake Shimbukuro and
Chris Wooten, and two instruments= the ultimate jam. That just about says it all for this concert, and the one
the following night, Saturday, Feb. 19, which are among the most anticipated of the Kahilu theatre schedule
every season. Fee. 8 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.ora.
❑ Ukulele and Slack Key Masters Concert — 2 (Saturday, Feb. 19) - Headliners for the second night of these
Masters Concerts are the popular Hawaii recording group Hookena, who will perform an evening of traditional
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Hawaiian music with the other talented artists from the Ukulele and Slack Key Guitar Institute. Fee. 8 p.m. at
the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.or
Hawaii Avocado Festival (Saturday, Feb. 19) — Go green — avocado green - at this celebration of the tasty and
nutritious avocado featuring tastings, growing demos, recipe contest, eco fashion show, farmers market,
performing arts, avo-inspired dinner and more. 10 a.m. — 4 p.m. Amy Greenwell Ethnobotancial Garden in
Captain Cook on Highway 11 at mile marker 110. Free. 808-334-3340 or visit www.maunakeasanctuary.orQ.
Alpin Hong (Tuesday, Feb. 22) — Take a talented classical, pianist and mix in snowboarding, martial arts, and
video games and you get — Alpin Hong, a creative tour de force opening the eyes, ears and imaginations of
audiences everywhere. Hong connects to both young and old with his energy, stunning technique and rare
humor. 7 p.m. Kahilu Theater in Waimea. Free! (808) 885-6868 or www.kahilutheatre.org.
Philadanco! — The Phildelphia Dance Company (Thursday, Feb. 24) — This American dance company is
recognized for its artistic integrity, superbly trained dancers and electrifying performances. Described as
"fascinating and thrilling," with performers of "blazing physicality," Philadanco dancers are among the best of
the best. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
Tabacs Quartet with Joyce Yang (Monday, March 7) - This performance matches up one of the most gifted
young pianists of her generation, Joyce Yang, with an ensemble known worldwide for its extraordinary
® musicianship and keen ability to bring drama, grace and elegance to the interpretation of the string quartet
repertoire. Fee. 7 p.m. at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
Kona Brewers Festival (Saturday, March 12) — This annual festival promotes craft brewing in Hawai'i and
promotes recycling. Expect about 60 craft beers from Hawaii and the U.S. Mainland, plus gourmet food. Also
special Brewer's Dinner, Golf Tourney and Run for the Hops. Held under swaying palm trees at the King
Kamehameha's Kona Beach Hotel. 2:30 — 6:30 p.m. Fee. (808) 331-3033 or visit
www.konabrewersfestival.com.
Big Island International Marathon (Sunday, March 20) - In this annual marathon and 10.8 -mile and
3.1 -mile fun runs, participants run the coast of old Hawaii along the Pacific Ocean, through tropical rainforests,
past rushing waterfalls and along black lava beaches to finish at the historic Hilo Bay front. A flat, cool and fun
course in the beautiful Hilo area. Call (808) 969-7400 or visit www.hi.lomarathon.or�g.
Kamuela Philharmonic Spring Concert (Sunday, March 20) — The second of three annual concerts presented
by this talented, locally -based orchestra during the year, this concert will feature a performance of
Tchaikovsky's Violin Concerto and Beethoven's Symphony #6, the "Pastoral." Free community event. 4 p.m.
at the Kahilu Theatre in Waimea. (808) 885-6868 or visit www.kamuelaphil.com.
Haili Men's Invitational Volleyball Tournament (March 21— March 26) — Now more than a half -century
old, this popular sporting event features novice to nationally ranked AA players from around the United States.
The five-day tourney is held at the Hilo Civic Auditorium and other locations around Hilo. A great reason to
visit Hilo if you are into volleyball. Call (808) 961-3633.
Annual Spring Dance Concert (Saturday, March 26) - A popular yearly dance concert featuring innovating
new works by talented Big Island choreographers and dancers. Ballet, modern, jazz, hip-hop and more. Kilauea
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0
Military Camp Theater in Hawai❑i Volcanoes National Park. 7:30 p.m. Call (808) 967-8222 or visit
www.volcanoartcentenoriZ.
Lavaman Triathlon (Sunday, April 3) - The 13`" Annual Lavaman Triathlon and Sports Festival is an
extravaganza of sports and fitness. This 1OK-run, 40K -bike and 1.5K -swim and Olympic distance course at the
Waikoloa Beach Resort is open to individuals and relay teams of all ages and abilities. Followed by an awards
party and beach barbeque. Call (808) 329-9718. Visit www.lavamantriathlon.com
Merrie Monarch Festival (April 24 — April 30) — Hawai `i's most venerable hula celebration and competition
with week-long festivities including exhibitions, musical entertainment, arts and crafts fairs and the Miss Aloha
Hula Competition and kahiko (ancient) and `auana (modern) hula competitions. Except for the hula
competition, events are free. Call (808) 935-9168 or visit www.mei-i•iemonarchfestival.org.
,t,AA TI
May Day is Lei Day (Sunday, May 1) - May Day means Lei Day at the Waikoloa Beach Resort on the Kohala
Coast. Celebrate this time-honored tradition with the resort's day -long, resort -wide event highlighting
Hawai`i's diverse culture. Live, local entertainment, authentic Hawaiian arts and crafts, performances by
talented hula hdlau, lei -making contest and Lei Queen. (808) 886-8822 or visit www.waikoloabeachresort.com
Lei Day Festival (Sunday, May 1) — A family event celebrating Lei Day for all ages with lei -making
demonstrations, lei contest and display, hula and `ukulele performances, talk -story sessions, guided tours of the
native forest and more. Lei contest is open to all ages and cash prizes are awarded for outstanding entries. 10
a.m. - 3 p.m. Free. Volcano Art Center in Volcano Village (808) 967-8222 or visit www.volcanoartcenter.ore.
"He Mo❑olelo o Ka Lei" (Sunday, May 1) — This Lei Day event kicks off a celebration of the "story of the
lei" for the month of May in Hilo. Event features Hawaiian music by well known entertainers, hula, lei -making
demonstrations and the heritage, history and culture of the lei. 11 a.m. — 4 p.m. at Kalakaua Park in downtown
Hilo. Free. For more information, call 895-0850 or visit www.Leiday net.
May Day Mele (Sunday, May 1) - This free, aloha -filled music festival will feature hula, ol❑ i (chant) along
with a stellar lineup of Hawaiian musicians along with short videos about lei -making by local filmmakers.
2 p.m. at the Palace Theater in Hilo. Free. Visit www.hilopalace.coni or call (808) 934-7010.
Ka`u Coffee Festival (Saturday, May 14 / Sunday, May 15) — If coffee gets you going, then go to this popular
festival celebrating the bean in Hawaii Island's beautiful Ka`u district. Featuring a Miss Ka`u Coffee pageant,
ho `olaulea, best coffee tasting, recipe contest, music and entertainment, farm tours, coffee demos and auction.
At the Community Center in Pahala. Most events are free. (808) 929-9550 or visit www.kaucoffeefestival.com.
MAMo Native Hawaiians Arts & Cultural Festival (Saturday, May 21) - This special native Hawaiian Arts
Market and Cultural Festival will feature more than 25 native Hawaiian visual artists, cultural demonstrations
and performing artists. A rare opportunity to meet the artists! Plus keiki art tent, handcrafted items and fine
contemporary art work. Keauhou Beach Resort in Kona. (808) 324-2553 or www.maoliartsmonth.org.
Hilo Inter -Tribal Powwow (May 22 — May 30) - Everyone is invited to experience the sights, sounds, flavors
and spirit of Native America through music, dance, storytelling, food, arts and crafts at this free family-oriented
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event with opportunities for audience participation throughout the week. At Wailoa River Park in Hilo. This is a
drug and alcohol free event. For more information, go to www.hilopowwow.com. e-mail to
info@hilopowwow.com or (808) 557-8607.
RL
Ford Ironman Hawaii 70.3 Triathlon (Saturday, June 4) — This event is half the Ironman distance — 1.2 -mile
swim, 56 -mile bike and 13.1 -mile run — and is held at the beautiful Fairmont Orchid, Hawaii Resort on the
Kohala Coast and is part of the official qualifier series for the 2010 Ironman Triathlon World Championship
held in Kona later in the year. Call (808) 329-0063 or visit www.ironman.com
King Kamehameha Day Celebration (Friday, June 10) — Come to the northern tip of the Big Island to honor
the legendary Hawaiian king in his North Kohala birthplace. A day -long cultural festival with floral parade,
ceremony draping the King's statue in lei, hula, food booths and musical performances mark this special day. 8
a.m — 4 p.m. in Kapa`au and Hawi, with activities at Kamehameha Park. Call (808) 884-5168.
Kamehameha Festival (Friday, June 10) — This festival features features a ho `olaule `a with top Hawaii
recording artists, hula hdlau, various cultural presentations, Hawaiian chant competition, dance of the warrior
exhibition, food, and art and crafts booth. 10 a.m. - 5 p.m. at Moku Ola (Coconut Island) in Hilo. Free. Call
(808) 989-4844 or visit www.kamehamehafestival.org. A no alcohol, no drug event.
King Kamehameha Day Parade (Saturday, June 11) - A beautiful floral parade through the heart of Kailua-
Kona honoring the great Hawaiian monarch. Featuring Hawaiian -themed entries, including pd `u riders
representing all the Hawaiian Islands, bands, hula and community groups. Also food booths, crafts and much
more. Parade starts at 9 a.m. in Kailua Village.
Pu`uhonua o Honaunau Hawaiian Cultural Festival (Saturday, June 25/ Sunday, June 26) - This fun and
educational festival is held in Kona at Pu`uhonua o 116naunau National Historical Park, perhaps the premier spot
in the state to learn about ancient Hawaiian culture. Demonstrations of — and participation in - numerous
Hawaiian arts and lifestyle activities, including net fishing, weaving, food preparation, canoe rides, lei making
and much more. 9 a.m — 3 p.m. No park fees this weekend. (808) 328-2326, ext. 32 or visit www.nps.gov/puho.
Kona Marathon and Family Fun Runs (Sunday, June 26) — Since it's debut in 1994, this event has become
Kona's premier road race, featuring four great races for the whole family - marathon, half -marathon, and 5-K
and 10-K runs. Held at the Outrigger Keauhou Beach Hotel in Kona. For more information visit
www.konamarathon.com or e-mail raceinfo@konamarathon.com. -
JULY
Great Waikoloa Rubber Ducky Race & 4th of July Extravaganza (Monday, July 4) — An all day fundraiser
for United Cerebral Palsy of Hawaii, the fun -filled event features a wild and wacky rubber ducky race, live
entertainment, and lots of exciting activities, culminating.in a spectacular fireworks display over Kings' Lake. 10
a.m. — 9:30 p.m. Call (808) 886-8811 or visit www.waikoloabeachresort.com.
Kailua-Kona Independence Day Celebration (Monday, July 4) — An annual event featuring live music,
games, children's activities, and the traditional parade - starting at 5:30 p.m. - along Alii Drive with the
Hawaii County Band, floats, antique cars and more plus a fireworks display over Kailua Bay at 8:15 p.m. 5
p.m. — 10 p.m. Coconut Grove Shopping Center. Visit www.konaparades.com.
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Turtle Independence Day (Monday, July 4) — Held purposefully every year on July 4, this different event
educates people about endangered Hawaiian green sea turtles. Watch as the young honu (turtles), which have
grown up in the ponds at the Mauna Lani Resort, are given their freedom as they are released back into the
ocean. Call the Mauna Lani Resort at (808) 885-6622 to learn more.
Kilauea, Cultural Festival (Saturday, July 9) — Held in the special setting of Hawai `i Volcanoes National
Park, this popular annual festival helps preserve and perpetuate the Hawaiian culture and traditional arts.
Featuring Hawaiian music, hula, crafts sales and demonstrations by local artists and practitioners. 10 a.m — 3
p.m. Free. For more information call (808) 985-6166 or visit www.nps.gov/havo.
Big Island Hawaiian Music Festival (Saturday, July 9 / Sunda
y, July 1) —Eoy authentic Hawaiian
- including `ukulele, slack key and steel guitar - and falsetto singing at thisolways popular two-day event music
featuring artists from around Hawaii. At the Hilo Civic Auditorium from noon — 6 p.m. each day. Contact the
East Hawaii Cultural Center at (808) 935- 9085 or visit www.ehcc.or0r for more information.
Healing Garden and Mango Festival (Saturday, July 30) — The delicious mango takes center stage with
tastings, recipes, tree sales and other mango -themed activities at this festival, also featuring cultural healing arts
displays, presentations, natural products, green services, eco fashion show, healthy food, Hawaiian music, etc.
10 a.m. — 5 p.m. Free. Outrigger Keauhou Beach Resort in Kona. www. hawaiihealthguide com/healinggai-den/ —
AUGUST
59th Annual Hilo Orchid Society Show & Sale (Aug. 5 — Aug. 7) - Thousands of orchids are on display and
for sale in this colorful three-day extravaganza, the State's largest orchid show. Experts offer demonstrations,
growing tips and more. Admission is by donation at the door. At the Edith Kanaka`ole Multi -Purpose Stadium
in Hilo. 9 — 9 Friday, 9 — 5 Saturday and 10 — 2 Sunday. Call (808) 934-0552 or sherylhilo@yaboo.net
Establishment Day Hawaiian Festival (Saturday, Aug. 13/ Sunday, Aug. 14) - The annual cultural festival
held at the Pu`ukohola Heiau National Historical Site, this event features a royal court procession and hula early
Saturday morning and arts, crafts and cultural exhibits throughout the weekend. PNHP is located about a mile
south of Kawaihae on the Kohala Coast. Call (808) 882-7218 or visit www.nps aov puhe.
Rain Forest Runs (Saturday, Aug. 20) — Run at the cool, 4,000 -foot elevation of Volcano Village through a
native rainforest with beautiful views of Mauna Kea and Mauna Loa. - Races include a half marathon, l OK or
5K run/walk. Take part as a runner, walker, volunteer or spectator. These first-ever races are sponsored by the
Volcano Art Center. Call (808) 967-8240 for information or visit www.volcanoartcenter.orQ
37`h Annual Parker Ranch Round -up Club Rodeo (Saturday, Sept. 3 / Sunday, Sept. 4) — This exciting two-
day event is held annually as a fundraiser to provide scholarships for school-age children of Parker Ranch
employees. Family -style fun includes team roping, bull riding, barrel racing and more. Parker Ranch Rodeo
Arena in Waimea at noon to sunset both days. Call (808) 885-5669 or visit www.Darkerranch com.
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Queen Lili`uokalani Canoe Races (Sept. 3 — Sept. 5) — Held on the beautiful Kona Coast, this is the largest
islong-distance canoe race in the world, attracting dozens of canoe hilau (clubs) and hundreds of paddlers from
Hawaii and beyond. The event features single hull, double hull and individual races along with a torchlight
parade, dance and.lu`au awards ceremony. Call (808) 334-9481 or visit www.kaiopua.org.
Kona Style Slack Key Guitar Festival (Sunday, Sept. 4) - Hawai`i's trademark method of tuning and playing
the guitar — called "slack -key" — is showcased at this free music festival. Fifteen of the best slack -key artists
from Hawai❑i and the Big Island will perform. Authentic Hawaiian music --an event not to miss! Noon -5
p.m. Sheraton Keauhou Bay Resort and Spain Kona. (808) 226-2697 or visit www.slackkeyfestival.com
East Hawai❑i Dance Festival & Extravaganza (Saturday, Sept. 10) - A celebration of dance featuring
performances by Hawai❑i Island's leading dancers ranging from hip-hop to hula, tango to tribal, traditional to
cutting-edge. 7 p.m. Contact the East Hawaii Cultural Center at (808) 935- 9085 or visit www.ehcc.org for
more information.
He Hali`a Aloha No Ka Queen Lili`uokalani Festival (Sunday, Sept. 25) — This festival celebrates the
birthday of Hawai`i's beloved Queen Lili`uokalani, the last reigning monarch of Hawaii. It is held in the
beautiful surroundings of the Queen's historical namesake, Japanese-style gardens in central Hilo. Hula
performances by worldwide hula hdlau (schools). 10 a.m. — 4 p.m. Call (808) 961=8706 for more information.
Mealani's Taste of the Hawaiian Range and Agricultural Festival (Friday, Sept. 30) - One of Hawai`i's
premier food festivals, the event provides a venue for education to the public on local agricultural products.
More than 30 island celebrity, resort and restaurant chefs prepare grass-fed beef, pork and lamb dishes with
island -grown vegetables and fruits. Also meet the farmers and ranchers who produce the food. 6 — 8 p.m. Fee.
Hilton Waikoloa Village Resort. (808) 987-3432 or visit www.tasteofthchawaiianrange.com
OCTOBER
Big Island Woodworkers and Artists Exhibit (Sept. 30 — Oct. 28) — The forests of the Big Island abound in
native and exotic hardwoods which star in this show as beautiful pieces of furniture made by Island
woodworkers. The furniture pieces are exhibited with other art media, including oil paintings and glass
sculptures. Wailoa Center in Hilo. Free. Weekdays only 8:30-4:30 (noon — 4:30 Wednesday) (808) 933-0416.
Ford Ironman Triathlon World Championship (Saturday, Oct. 8) — The top 1,800 triathletes from around
the world (50 countries and all 50 States) converge on Kona for this -Super -Bowl of triathlon events, featuring a
2.4 -mile ocean swim, a 112 -mile bike course and a 26.2-rriile run. This is the big one — a world-class sports
event! Call (813) 868-5929 / (813) 868-5914 or visit www.ironman.com/worldchampionship
NOVEMBER
Moku o Keawe International Hula Festival (Nov. 3 — 6) — A multi -day event celebrating the hula and the hula
arts, this festival features hula halau (troupes) from Hawaii, Japan and elsewhere competing in kupuna (senior),
kahiko (ancient) and `auana (modern) hula divisions. Master instructors teach workshops and cultural classes
throughout the event. Waikoloa Beach Marriott Resort. Call (808) 886-8822 or visit www.mokuokeawe.org
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Black & White bright (Friday, Nov. 4) - Downtown Hilo's biggest annual strolling party with numerous live
music venues, fashion shows, a treasure hunt through town, free food, author & artist receptions. Everyone
dresses in black and white, from shorts and T-shirts to gowns and suits to enter the "Best Dressed Black &
White Contest" for cash prizes. 5 — 10 p.m. Free! Call (808) 935-8850 or visit www.downtownhilo.com.
Dona Coffee Cultural Festival (Nov. 4 - 13) - Since its inception in 1970, the Kona Coffee Cultural Festival's
mission has been to preserve, perpetuate and promote Kona's 180 -year coffee heritage. It is Hawai`i's oldest
food festival and the only coffee festival in the United States. This year's celebration will have nearly 50 events
including tastings, art exhibits, cupping competition, farm tours, contests, parades, sporting events, and special
events. Call (808) 326-7820 or visit www.konacoffeefest.com.
BIVB Calendar 2010
Missy ICaie®han® _�.._.
From: John Kitchen [john@w2dm.com]
Went: Sunday, February 13, 2011 12:58 PM
o: Missy Kaleohano
Subject: UPDATED BIVB CALENDAR
Importance: High
Attachments: 2011 BIVB CALENDAR - CURRENT MASTER.doc
Hi Everyone —
The BIVB calendar updated as of 2/13 is below and attached.
Aloha,
John Kitchen
what to do media
direct: 808.326-7336
iohn@w2dm.com
Page 1 of 13
�aC it &CA�
M11 -
ISLAND OF HAWAI `I
February -.November 2011
(-;'ALEN®AR OF
EVENTS
A comprehensive listing of festivals, cultural celebrations
and sports, music, ethnic, artistic, scientific, food/culinary and other
special events of interest to visitors to Hawaii Island throughout 2011
FEBRUARY.
Ongoing Monthly Events
Artisan Farms Tour (Feb. 1— Feb. 28) - Visit any of three artisan farms in beautiful Ahualoa, upslope on
the Northeast coast of Hawaii Island. Meet the owners and sample the products at these farms —a
coffee plantation, a tea garden and a honey company. Lots of unique and local flavor! By appointment
&ly. Fee. For information and contact phone numbers for each farm, visit
www.hawaiianartisanfarms.com
Hawaiian Culture at Keauhou (Feb. 1— Feb. 28) Visitors are invited to sample a variety of Hawaiian
2/2/2012
Page`2 of 13
cultural activities that take place throut the week at this hotel, including a h'10tour, lei making, chanting and
hula, 'ukulele Hawaiian language and arts and crafts with Hawaiian elders. Man a Ivities daily 9 a.m — 3 .m.; other
Y Y p
activities on selected days. Free. Keauhou Beach Resort. Visit www.keauhoubeachresort.com.
Kona Coast History Cruise (Feb. 1— Feb. 26) - Get a waterborne perspective of the rich and diverse cultural history of
the Kona Coast on this three-hour daily cruise which leaves from the Kailua Pier and travels 17 miles south to historic
Kealakekua Bay aboard the 65 -foot Kanoa II catamaran, with food, beverages and local musical entertainment.
Tuesday, Thursday and Saturday. Call (808) 326-7122 or visit
www.bodvelovehawaii.com
Hawaiiana Live (Feb. 2, 9, 16, 23) - A unique 45 -minute cultural tourism program onstage. Experience Hawaiian history,
traditions and culture through storytelling, film, music, oli and hula. Topics change weekly as the program revolves
around the Hawaiian lunar calendar. Newly restored pipe organ featured. Palace Theater in Hilo. Wednesdays at 11 a.m.
$5/children free. Call (808) 934-7010 or visit www.hilopalace.com
Hawaiiana at Keauhou (Feb. 2 — Feb. 25) - Enjoy three different free Hawaiian cultural events held weekly at the
Heritage Courtyard in the Keauhou Shopping Center in Kona . Wednesday from 6 — 8 p.m. is `ukulele night - sit back and
listen or bring an `ukulele and jam along; Thursday from 10 — noon learn about Hawaiian crafts from kupuna or elders;
and Friday watch the hula show from 6 — 7 p.m. For information call (808) 960-7728.
Kona Stories (Feb. 3, 10, 17, 24) -Trained storytellers and special guests bring Kona's interesting history to life in tkese_
lively weekly sessions. Includes narratives of the coffee belt, cowboy and ranch life, good gossip, ghost stories as well as
retellings from diaries and letters of residents of old Kona. At the H.N. Greenwell Store Museum in Kealakekua,
Thursday 10:30 a.m. — noon. Free. (808) 323-3222 or visit www.konahistorical.org
Portuguese Stone Oven Bread Baking (Feb. 3, 10, 17,24) - Take part in this historical re-creation — making and then
baking traditional sweetbread in a wood -fired oven called a forno, the type used by Portuguese immigrants who came
to Hawaii in the 1800's. A tasty and hands on experience.! At the H.N. Greenwell Store museum in Kealakekua,
Thursday 10 a.m. —1 p.m. Free. (808) 323-3222 or visit www.konahistorical.org
South Kona Green Market (Feb. 6, 13, 20, 27) - Held every Sunday, this farmers market advocates Hawai'i Island
sustainability by featuring locally -sourced fruit, produce and other foods, plus handcrafted items. The SKGM features
live music and educational lectures; Master Gardeners are available to offer free advice. Held 9 a.m. to 1 p.m. at Amy
B.H. Greenwell EthnoBotanical Gardens in Captain Cool. Visit their website at www.sl<gm.org
Niaulani Nature Walk & Forest Tour (Feb. 6, 13, 20, 27) —Take a one-hour guided nature walk through an old-growth
Hawaiian rain forest on an easy, half -mile loop trail. The wall< introduces individuals, families, and groups to the native
plants and birds of Volcano. Mondays at 9:30 a.m. at Volcano Art Center in Volcano Village (corner of Kalanikoa & Old
Volcano Roads). Free. (808) 967-8222 or visit.www.volcanoartcenter.org
Educational'Tours at NELHA (Feb. 6 — Feb. 24) - The Friends of NELHA offers presentations and tours on Hawai'i
Island's sustainable future in food and energy Monday —Thursday weekly. NELHA presentations and abalone
aquafarm tour/tasting.Monday, Wednesday, Thursday; At NELHA in Kona. Fee. (808) 329-8073.
H.N. Greenwell Store Living History Experience (Feb. 6 — Feb. 24) — Experience daily life in the Hawaiian Kingdom in
the 1890's at this general store, built by English immigrant Henry Greenwell. Costumed interpreters show you
authentic goods of the day and provide a rare glimpse into Kona's colorful past: 10 a.m. — 2 p.m. Monday —Thursday
in Kealakekua. Small fee. (808) 323-3222 or visit www.konahistorical.org.
Amy Greenwell Ethnobotanical Garden Tour (Saturday, Feb. 12) - This tour gives an understanding of the role plants
played and still play in the Hawaiian culture. More than 200 species of plants that grew in the traditional farms and
native forests of Kona, including endemic, indigenous and Polynesian introduced plants. Free; 10 —11:30 a.m. Hwy. 19
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in Captain Cook. (808) 323-3318 or ww.bisho museum.or reenwell
Hawaii County Band Concert (Satura , Feb. 12)—The 40 -member strong Hawaii County Band is a Island musical
treasure that you can enjoy if you happen to be in Hilo on the one Saturday a month the group performs. The band
llays a tapestry of seasonal works, Hawaiian pieces, overtures, movie themes and other selections. At 12 noon at the
looheau Park Bandstand in downtown Hilo. Free and open to the public.
Sunday Walk in the Park (Sunday, Feb. 13) - This new monthly program (on second Sundays) takes participants on
guided walks on the trails in Hawai'i Volcanoes National Park. This two-hour hike will start at the park's Kilauea Visitor
Center and follow some of the popular trails around Kilauea Crater. 1-3 p.m. Hawaii Volcanoes National Park. Free.
To register, contact Nick Shema at (808) 967-8648 or programs@fhvnp.org.
Aloha Saturday (Saturday, Feb. 19) —These monthly programs feature musical performancesby Hawaii Island
musicians and hula halau, along with presentations by community groups. Also featured are authentic arts and crafts
vendors and food booths. Noon —4 p.m. Kalakaua Park in Hilo. Free. (808) 961-5711 or visit
www.ehcc.org.
Kailua Village Stroll (Sunday, Feb. 20) - Spend a day strolling Alii Drive (which will be closed to traffic) in the charming
town of Kailua Village, the heart of Kona and home to historical sites like Mokuaikaua Church and Hulihe'e Palace,
beautiful seaside views, lots of friendly vendors and merchants, and restaurants offering a wide variety of food choices.
From 1 p.m. — 6 p.m. A great way to spend a Sunday afternoon!
Hulihe'e Palace Concert (Sunday, Feb. 20) — A monthly concert at this historic Kona landmark honoring Princess Ruth_
Le'elikolani with vocal music by the Merrie Monarchs and the first 2011 performance of the Hulihe'e Palace Band. Free.
4 p.m. on the lawn overlooking Kailua Bay. (808) 329-1877; or visit www.huliheepalace.org.
Niaulani Forest Work Day (Sunday, Feb. 20) - Enjoy the open air while volunteering to help restore the beauty and
16iversity of the native, old-growth rainforest at Volcano Art Center's Niaulani Campus in Volcano Village. An
portunity to help the forest and connect with nature plus learn about the rich mixture of flora and fauna on this
site. 9 a.m. — noon. Free. Call (808) 967-8222 or visit www.volcanoartcenter.or�
Special/ One-time Events
"The King and I" (Feb. 4 — Feb. 27) — East meets west in this richly textured, uplifting and fascinating 1860's love story
between the King of Siam and his English tutor, the widow Anna Leonowens, brought to the stage by the Aloha
Performing Arts Company. At the Aloha Theater in Kainaliu, Kona. Friday and Saturday shows are at 7:30 p.m.; Sunday
matinees at 2:30 p.m. For tickets call (808) 322-2294 or visit www.alohatheatre.com
Love Letters (Monday, Feb. 14) - A romantic evening for Valentine's Day; this 1989 smash hit Broadway play is a simple
and moving story. Through letters written from childhood to middle age, "Love Letters" reveals the bittersweet
relationship between U.S. Senator Andrew Ladd and artist Melissa Gardner. 7:30 p.m. at the Aloha Performing Arts
Center in Kainaliu in Kona. (808) 322-2294 or visit www.alohatheatre.com
Art & Traditions of Hula (Tuesday, Feb. 15 and Feb. 22) - Learn about Hawaiian chant and hula in this free interactive
outdoor session. Hawaiian history, language and culture is shared through storytelling, hula, music and cultural
activities. 9:30 a.m. -1:30 p.m. at Volcano. Art Center Gallery in Hawai'i Volcanoes National Park. Bring mat and rain/sun
gear; park entrance fees apply. (808) 967-8222 or visit www.volcanoartcenter.org
kulele and Slack Key Guitar Institute (Thursday, Feb. 17 — Sunday, Feb. 20) — Open to everyone from beginners to
perts, this institute features workshops, lessons, jam sessions and more to help you better play and enjoy Hawaiian
music. Three free public concerts/ events are open to the public and include a kanikapila at 7 p.m. Thursday, talk story
at 2p.m. Saturday and finale concert 1 p.m. Sunday. www.kahilutheatre.org.
`Ukulele and Slack Key Masters Concert —1(Friday, Feb. 18) - Two musicians —Jake Shimbukuro and Chris Wooten, and
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two instruments = the ultimate jam. 0 just about says it all for this concert, a� one the following night,
Saturday,Feb. 19, which are among the most anticipated of the Kahilu theatre sch�Gle ever season. Fee. 8 .m. at
g p Y p
the Kahilu Theatre in Waimea. (808) 885-6868 or www.l<ahilutheatre.org.
The Marvelous Wonderettes (Feb. 18 — Feb. 27) — Take a trip down memory lane in this non-stop musical blast from
the past to the 1958 Springfield High School prom to meet and learn about the lives and loves of four girls. Features all 0
your favorite songs from the 50's and 60's. 7:30 p.m. Fridays and Saturdays and 2 p.m. Sundays at the East Hawaii
Cultural Center in Hilo. Call (808) 961-5711 or visit www.ehcc.org.
`Ukulele and Slack Key Masters Concert — 2 (Saturday, Feb. 19) - Headliners for the second night of these Masters
Concerts are the popular Hawaii recording group Hookena, who will perform an evening of traditional Hawaiian music
with the other talented artists from the Ukulele and Slack Key Guitar Institute. Fee. 8 p.m. at the Kahilu Theatre in
Waimea. (808) 885-6868 or www.kahilutheatre.org
Hawaii Avocado Festival (Saturday, Feb. 19) — Go green — avocado green - at this celebration of the tasty and nutritious
avocado featuring tastings, growing demos, recipe contest, eco fashion show, farmers market, performing arts, avo-
inspired dinner and more. 10 a.m. — 4 p.m. Amy Greenwell Ethnobotancial Garden in Captain Cook on Highway 11 at
mile marker 110. Free. 808-334-3340 or visit www.manakeasanctuary.org.
Laupahoehoe Music Festival (Saturday, Feb. 19) - Rising stars, veteran masters and top local bands come together for
a day of nonstop music and hula, island style. Food vendors will offer a wide variety of tastes; local craft vendors will
also be on site. Money raised goes for civic projects and scholarships. Fee; 9 a.m. —4:30 p.m. at Laupahoehoe Point
Beach Park. (808) 938-3688 or e-mail to laupahoehoemusic@hotmail.com.
Hawaiian Cultural Night on Mauna Kea (Saturday, Feb. 19) - A free monthly program, this presentation will tell how~^
Hawaiian farmers traditionally planted by the stars and moon to assure a healthy crop and abundant harvest. An
evening of stories, chants, songs, hula and stargazing high on the slopes of Mauna Kea.
6 p.m. at the Visitor Information Station at 9,000 -foot elevation. (808) 961-2180 or visit www.ifa.hawaii.edu
Panaewa Stampede Rodeo (Saturday, Feb. 19 - Sunday, Feb. 20) - Check out rodeo Hawaiian -style at this weekend
event featuring an amateur competition between cowboys, cowgirls, keiki and kupuna. Enjoy paniolo (cowboy)
demonstrations, Hawaiian musical entertainment, food and craft booths. Panaewa Equestrian Center in Hilo, noon — 5
p.m. both days. Fee. Call (808) 937-1004 or e-mail: ncabral@daylum.com
Captain Cooked (Feb. 19 & March 5) - A fun mystery about the adventures of a modern-day heroine on the Big Island,
complete with lava, earthquakes and other perils. The book features local name artists, menus by top Island
restaurateurs, music and treasure hunt. Book signings: 2/19 Borders in Kona 10 a.m., Basically Books in Hilo 2 p.m.;
March 1 Lava Java 10 a.m. and Kona Stories 6 p.m. in Kona..www.captaincooked.com.
Dryland Forest Symposium (Friday, Feb. 25) - The dry forests of Hawaii were once the -most diverse forest ecosystem
on the Hawaiian Islands but today they are deforested and degraded. At this important symposium, speakers will
discuss current ideas about conservation and restoration of Hawaii's remaining dry forest habitat. 9 a.m. — 5 p.m.
Outrigger Keauhou Beach Resort. (808) 325-6868 or visit www.drylandforest.org/events.
Alpin Hong (Tuesday, Feb. 22) — Take a talented classical pianist and mix in snowboarding, martial arts, and video games
and you get — Alpin Hong, a creative tour de force opening the eyes, ears and imaginations of audiences everywhere.
Hong connects to both young and old with his energy, stunning technique and rare humor. 7 p.m. Kahilu Theater in
Waimea. Free! (808) 885-6868 or www.kahilutheatre.org.
Philadancol —The Phildelphia Dance Company (Thursday, Feb. 24) —This American dance company is recognized for its
artistic integrity, superbly trained dancers and electrifying performances. Described as "fascinating and thrilling," with
performers of "blazing physicality," Philadanco dancers are among the best of the best. Fee. 7 p.m. at the Kahilu
Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
13th Annual Weekend Writer's Retreat (Feb. 25 - 27) - Join an intimate community of writers in a focused weekend of
writing, sharing, and inspiration. Improve the emotion, depth, and potency of your work via extensive writing exercises,
friendly reading of work, and engaging group discussion. Open to all levels. Volcano Art Center. Call (808) 967-8222 for
fees and housing information or visit www.volcanoartcenter.org
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Grow Hawaiian Festival (Saturday, 26) - The Annual Grow Hawaiian Festiv-0tures presentations on native
plant horticulture conservation andaditional Hawaiian arts and takes lace at the unique Am Greenwell
p p q Y
Ethnobotanical Gardens. Also dance, demonstrations and garden tours. On Highway 11 in Captain Cook in Kona. 9
a.m. — 2:30 p.m. Free. Call (808) 323-3318 or visit www.bishopmuseum.org/exhibits.
"Art on the Water" (Saturday, Feb. 26) —This event combines the visual and audio arts, with an exhibition of fine art
paintings by Janelle Marie and custom wood pieces by renown artisan Tai Lake of Kona, against a backdrop of music.
Wine also available. 6 —10 p.m. at the Waters Edge Ballroom of the Hilton Waikoloa Village Resort. Free. For more
information call (808) 990-0737.
Artisan Farms Tour (March 1— March 31) - Visit any of three artisan farms in beautiful Ahualoa, upslope on the
Northeast coast of Hawaii Island. Meet the owners and sample the products at these farms — a coffee plantation, a tea
garden and a honey company. Lots of unique and local flavor! By appointment only. Fee. For information and
contact phone numbers for each farm, visit www.hawaiianartisanfarms.com
Hawaiian Culture at Keauhou (March 1— March 31) - Visitors are invited to sample a variety of Hawaiian cultural
activities that take place throughout the week at this hotel, including a history tour, lei making, chanting and hula,
`ukulele, Hawaiian language and arts and crafts with Hawaiian elders. Many activities daily 9 a.m — 3 p.m.; other
activities on selected days. Free. Keauhou Beach Resort. Visit www.keauhoubeachresort.com. —
Kona Coast History Cruise (March 1— March 31) - Get a waterborne perspective of the rich and diverse cultural history
of the Kona Coast on this three-hour daily cruise which leaves from the Kailua Pier and travels 17 miles south to
historic Kealakekua Bay aboard the 65 -foot Kanoa 11 catamaran, with food, beverages and local musical entertainment.
&esday, Thursday and Saturday. Call (808) 326-7122 or visit
ww.bodyglovehawaii.com
Hawaiiana Live (March 2, 9, 16, 23, 30) - A unique 45 -minute cultural tourism program onstage. Experience Hawaiian
history, traditions and culture through storytelling, film, music, oli and hula. Topics change weekly as the program
revolves around the Hawaiian lunar calendar. Newly restored pipe organ featured. Palace Theater in Hilo. Wednesdays
at 11 a.m. $5/children free. Call (808) 934-7010 or visit www.hilopalace.com
Hawaiiana at Keauhou (March 2— March 31) - Enjoy three different free Hawaiian cultural events held weekly at the
Heritage Courtyard in the Keauhou Shopping Center in Kona . Wednesday from 6 — 8 p.m. is `ukulele night - sit back and
listen or bring an `ukulele and jam along; Thursday from 10 — noon learn about Hawaiian crafts from kupuna or elders;
and Friday watch the hula show from 6 — 7 p.m. For information call (808) 960-7728.
Kona Stories (March 3, 10, 17, 24, 31) — Trained storytellers and special guests bring Kona's interesting history to life in
these lively weekly sessions. Includes narratives of the coffee belt, cowboy and ranch life, good gossip, ghost stories as
well as retellings from diaries and letters of residents of old Kona. At the H.N. Greenwell Store Museum in Kealakekua,
Thursday 10:30 a.m. — noon. Free. (808) 323-3222 or visit www.l<onahistorical.org
Portuguese Stone Oven Bread Baking (March 3, 10, 17, 24,31) - Take part in this historical re-creation — making and
then baking traditional sweet bread in a wood -fired oven called a forno, the type used by Portuguese immigrants who
came to Hawaii in the 1800's. A tasty and hands on experience! At the H.N. Greenwell Store museum in Kealakekua,
Thursday 10 a.m. —1 p.m. Free. (808) 323-3222 or visit www.konahistorical.org
10,outh Kona Green Market (March 6, 13, 20, 27) - Held every Sunday, this farmers market advocates Hawai'i Island
sustainability by featuring locally -sourced fruit, produce and other foods, plus handcrafted items. The SKGM features
live music and educational lectures; Master Gardeners are available to offer free advice. Held 9 a.m. to 1 p.m. at Amy
B.H. Greenwell EthnoBotanical Gardens in Captain Cook. Visit their website at www.skgm.org
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Niaulani Nature Walk & Forest Tour March 7, 14, 21, 28 —Take a one-hour uide�iature wall<through an old-
( ) g
growth Hawaiian rain forest on an easy, half -mile loop trail. The walk introduces individuals, families, and groups to the
native plants and birds of Volcano. Mondays at 9:30 a.m. at Volcano Art Center in Volcano Village (corner of Kalanikoa
& Old Volcano Roads). Free. (808) 967-8222 or visit www.voicanoartcenter.org 0
Educational Tours at NELHA (March 7 — March 31) - The Friends of NELHA offers presentations and tours on Hawaii
Island's sustainable future in food and energy Monday —Thursday weekly. NELHA presentations and abalone
aquafarm tour/tasting Monday, Wednesday, Thursday; At NELHA in Kona. Fee. (808) 329-8073.
H.N. Greenwell Store Living History Experience (March 7 — March 31) — Experience daily life in the Hawaiian Kingdom
in the 1890's at this general store, built by English immigrant Henry Greenwell. Costumed interpreters show you
authentic goods of the day and provide a rare glimpse into Kona's colorful past. 10 a.m. — 2 p.m. Monday —Thursday
in Kealakekua. Small fee. (808) 323-3222 or visit www.konahistorical.org.
Amy Greenwell Ethnobotanical Garden Tour (Saturday, March 12) - This tour gives an understanding of the role
plants played and still play in the Hawaiian culture. More than 200 species of plants that grew in the traditional farms
and native forests of Kona, including endemic, indigenous and Polynesian introduced plants. Free; 10-11:30 a.m.
Hwy. 19 in Captain Cook. (808) 323-3318 or visit www.bishopmuseum.org/greenwell
Hawaii County Band Concert (Saturday, March 12) —The 40 -member strong Hawaii County Band is a Island musical
treasure that you can enjoy if you happen to be in Hilo on the one Saturday a month the group performs. The band
plays a tapestry of seasonal works, Hawaiian pieces, overtures, movie themes and other selections. At 12 noon at triie —
Mooheau Park Bandstand in downtown Hilo. Free and open to the public.
Sunday Walk in the Park (Sunday, March 13) - This new monthly program (on second Sundays) takes participants on
guided walks on the trails in Hawaii Volcanoes National Park. This two-hour hike will start at the park's Kilauea Visitor
Center and follow some of the popular trails around K7lauea Crater. 1— 3 p.m. Hawaii Volcanoes National Park. Free.
To register, contact Nick Shema at (808) 967-8648 or programs@fhvnp.org. 40
Aloha Saturday (Saturday, March 19) —These monthly programs feature musical performances by Hawaii Island
musicians and hula halau, along with presentations by community groups. Also featured are authentic arts and crafts
vendors and food booths. Noon — 4 p.m. Kalakaua Park in Hilo. Free. (808) 961-5711 or visit
www.ehcc.org.
Kailua Village Stroll (Sunday, March 20) - Spend a day strolling Alii Drive (which will be closed to traffic) in the
charming town of Kailua Village, the heart of Kona and home to historical sites like Mokuaikaua Church and Hulihe'e
Palace, beautiful seaside views, lots of friendly vendors and merchants, and restaurants offering a wide variety of food
choices. From 1 p.m. — 6 p.m. A great way to spend a Sunday afternoon!
Hulihe'e Palace Concert (Sunday, March 20) — A monthly concert at this historic Kona landmark honoring Princess Ruth
Le'elikolani with vocal music by the Merrie Monarchs and the first 2011 performance of the Hulihe'e Palace Band. Free.
4 p.m. on the lawn overlooking Kailua Bay. (808) 329-1877; or visit www.huliheepalace.org.
Niaulani Forest Work Day (Sunday, March 20) - Enjoy the open air while volunteering to help restore the beauty and
diversity of the native, old-growth rainforest at Volcano Art Center's Niaulani Campus in Volcano Village. An
opportunity to help the forest and connect with nature plus learn about the rich mixture of flora and fauna on this
site. 9 a.m. — noon. Free. Call (808) 967-8222 or visit www.volcanoartcenter.org
Special / One-time Events
Girls' Day Diva Festival (Thursday, March 3) - This special annual event features a performance by Craig A Meyer of his
popular hit show "Almost Elton John." The 7 p.m. performance is preceded from 5-6:30 p.m. by food sampling courtesy
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of 12 women owned and operate*Center.uhh.hawaii.edu esses, silent auction and door prizes. Uoilo Performing Arts Center. Ticket
fee. Call 808 974-7310 or htt
"Hawai'i's Feathered Treasures (Thursday, March 3) — Meet wildlife biologist and photographer Jack Jeffrey and view
is images of Hawai'i's forest birds while learning more about their importance and the efforts being taken to preserve
and protect their habitat. 5:30 — 6:30 p.m., Volcano Art Center in Hawai'i Volcanoes National Park. Free; park entrance
fees may apply. (808) 967-8222, or visit www.volcanoartcenter.org
Mauna Loa Birding Hike (Saturday, March 5) - Join renowned wildlife biologist and photographer Jack Jeffrey for a
morning of bird watching in Hawai'i Volcanoes National Park. This field exploration consists of several stops with short
hikes along moderately -difficult trails - good physical conditioning is a must. Pre -registration required. Volcano Art
Center in Volcano Village. (808) 967-8222 or visit www.voicanoartcenter.org
Takacs Quartet with Joyce Yang (Monday, March 7) - This performance matches up one of the most gifted young
pianists of her generation, Joyce Yang, with an ensemble known worldwide for its,extraordinary musicianship and keen
ability to bring drama, grace and elegance to the interpretation of the string quartet repertoire. Fee. 7 p.m. at the
Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org.
Kona Brewers Festival (Saturday, March 12)—This annual festival promotes craft brewing in Hawai'i and promotes
recycling. Expect about 60 craft beers from Hawai'i and the U.S. Mainland, plus gourmet food. Also special Brewer's
Dinner, Golf Tourney and Run for the Hops. Held under swaying palm trees at the King Kamehameha's Kona Beach _
Hotel. 2:30 — 6:30 p.m. Fee. (808) 331-3033 or visit www.konabrewersfestival.com.
Na Mea Hawai'i-Hula Kahiko Performance (Saturday, March 12) - See traditional hula and chant performed outdoors --un
the hula platform overlooking Kilauea Crater, featuring Halau Ha'a Kea o Kinohi. 10:30 a.m. Hawaiian cultural
demonstrations at Volcano Art Center Gallery from 9:30 a.m. -1:30 p.m. Hawai'i Volcanoes National Park. Free; park
entrance fees apply. Call (808) 967-8222 or visit www.volcanoartcenter.org.
Spring Wind Quintet (Sunday, March 13) - The Spring Wind Quintet, recognized as one of the country's leading
(Doodwind quintets, has been a major force in the development of chamber music in Hawaii. The group has an extensive
and varied repertoire and will peform a world premier for this event. At the Kilauea Military Camp Theater in Hawaii
Volcanoes National Park. Call (808) 967-8222 or visit www.voicanoartcenter.org.
Big Island International Marathon (Sunday, March 20) - In this annual marathon and 10.8 -mile and
3.1 -mile fun runs, participants run the coast of old Hawaii along the Pacific Ocean, through tropical rainforests, past
rushing waterfalls and along black lava beaches to finish at the historic Hilo Bay front. A flat, cool and fun course in the
beautiful Hilo area. Call (808) 969-7400 or visit www.hilomarathon.org. `
Kamuela Philharmonic Spring Concert (Sunday, March 20) —The second of three annual concerts presented by this
talented, locally -based orchestra during the year, this concert will feature a performance of Tchaikovsky's Violin
Concerto and Beethoven's Symphony #6, the "Pastoral." Free community event. 4 p.m. at the Kahilu Theatre in
Waimea. (808) 885-6868 or visit www.kamuelaphil.com.
Haili Men's Invitational Volleyball Tournament (March 21— March 26) — Now more than a half -century old, this popular
sporting event features novice to nationally ranked AA players from around the United States. The five-day tourney is
held at the Hilo Civic Auditorium and other locations around Hilo. A great reason to visit Hilo if you are into volleyball.
Call (808) 961-3633.
Annual Spring Dance Concert (Saturday, March 26) - A popular yearly dance concert featuring innovating new works by
talented Big Island choreographers and dancers. Ballet, modern, jazz, hip-hop and more. Kilauea Military Camp Theater
in Hawaii Volcanoes National Park. 7:30 p.m. Call (808) 967-8222 or visit www.volcanoartcenter.org.
Day at Hulihe'e (Saturday, March 26) —This annual spring fundraiser, on the oceanfront grounds of the historic Hulihe'e
Palace in Kailua Village in Kona, features arts and crafts, ono (tasty) food, Hawaiian music, hula and culture and prize
401
awings for locally created artwork. 9 a.m. — 4 p.m.; traditional Hawaiian blessing at 8:30 p.m. Free. For more
information call (808) 329-9555 or visit www.daughtersof hawaii.org.
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APRIL
Kona Chocolate Festival and Symposium (Saturday, April 2) - This sweet and distinctive festival celebrates chocolate,
chocolate and more chocolate. Taste creations by the top chefs and chocolatiers of the Big Island, enjoy wines, gourmet
dining, live music and more. King Kamehahema's Kona Beach Hotel in Kona. (808) 987-8722 or visit
www.konachocolatefestival.com
Lavaman Triathlon (Sunday, April 3) - The 13th Annual Lavaman Triathlon and Sports Festival is an extravaganza of
sports and fitness. This 10K -run, 40K -bike and 1.5K -swim and Olympic distance course at the Waikoloa Beach Resort is
open to individuals and relay teams of all ages and abilities. Followed by an awards party and beach barbeque. Call
(808) 329-9718. Visit www.lavamantriathlon.com
Kona Coast History Cruise (Saturday, April 9) - Set sail to Captain Cook's Monument on an historical cruise to
Kealakekua Bay. This three-hour cruise is guaranteed to wow you with facts, stories, legends and cultural arts. The
sightings of whales and dolphins are often an added treat. From 4 p.m. to 7 p.m. on board the Body Glove cruise boat at
Kailua Bay Pier. Fee; pupus and beverages, no host bar. (800) 551-8911 for reservations.
Puna Music Festival (April 20— May 3) - A two-week event conciding with the annual Merrie Monarch Festival, the
Puna Music Festival focusses on music and hula. Classes and presentations include mele, oli, 'auana and kahiko hula,
vocals, 'ukulele/guitar, huna, and excursions . Local artisans will share their knowledge and native crafts. At Kalani
Oceanside Retreat in Pahoa in Puna. Fee. (808) 965-0468 or visit www.kalani.com.
Earth and Ocean Fair at Keauhou (Saturday, April 23) —This event is a family/community based program featuring many
booths, exhibits and fun activities that showcase environmental and recycling programs, coastal restoration, ocean
literacy, energy conservation, cultural activities and more, plus live music and entertainment. 10 a.m. — 3 p.m.
Outrigger Keauhou Beach Resort and Kahalu'u Beach Park. (808) 329-1758 or visit www.kona-kohala.com.
Hi Noon (April 23 — May 31) — This exhibit of oil paintings and prints by artist Shingo Hondo depicts the dramatic
botanicals and unusual flora of the Hawaii Islands. Volcano Art Center Gallery in Hawaii Volcanoes National Park.
Free; park entrance fees apply. Call (808) 967-7565 or visit www.volcanoartcenter.org.
Merrie Monarch Festival (April 24 — April 30) — Hawai'i's most venerable hula celebration and competition with week-
long festivities including exhibitions, musical entertainment, arts and crafts fairs and the Miss Aloha Hula Competition
and kahiko (ancient) and 'auana (modern) hula competitions. Except for the hula competition, events are free. Call
(808) 935-9168 or visit http://merriemonarch.com.
Imiloa Celebrates the Merrie Monarch (April 26 — April 29) — Hilo's Imiloa Astronomy Center gets into the hula festival
spirit with a series of entertaining and educational presentations, workshops, performances and demonstrations by
cultural experts about hula song composition, lei making, music and genealogy. Call (808) 969-9704 or visit
www.imiloahawaii.org for more information and complete schedule of events.
MAY
May Day is Lei Day (Sunday, May 1) - May Day means Lei Day at the Waikoloa Beach Resort on the Kohala Coast.
Celebrate this time-honored tradition with the resort's day -long, resort -wide event highlighting Hawai'i's diverse culture.
Live, local entertainment, authentic Hawaiian arts and crafts', performances by talented hula halau, lei -making contest
and Lei Queen. (808) 886-8822 or visit www.waikoloabeachresort.com
Lei Day Festival (Sunday, May 1) — A family event celebrating Lei Day for all ages with lei -making demonstrations, lei
contest and display, hula and 'ukulele performances, talk -story sessions, guided tours of the native forest and more. Lei
contest is open to all ages and cash prizes are awarded for outstanding entries. 10 a.m. - 3 p.m. Free. Volcano Art
Center in Volcano Village (808) 967-8222 or visit www.volcanoartcenter.org.
"He Mo'olelo o Ka Lei" (Sunday, May 1) — This Lei Day event kicks off a celebration of the "story of the lei" for the
month of May in Hilo. Event features Hawaiian music by well known entertainers, hula, lei -making demonstrations and
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the heritage, history and culture of the lei. 11 a.m. — 4 p.m. at Kalakaua Park in downtown Hilo. Free. For more
information, call 961-5711or visit www.Leiday.net.
May Day Mele (Sunday, May 1) - This free, aloha -filled music festival will feature hula, of i (chant) along with a stellar
lineup of Hawaiian musicians along with short videos about lei -making by local filmmakers.
p.m. at the Palace Theater in Hilo. Free. Visit www.hilopalace.com or call (808) 934-7010.
Big Island Film Festival (May 11 - May 15) — An international film festival which celebrates narrative filmmakers
and narrative films. With three movie venues, food and beverage events, workshops, celebrities, and Hawaiian music
and culture, it's rapidly gaining an international reputation. Some events free. Fairmont Orchid Hotel and Shops at
Mauna Lani on the Kohala Coast. (808) 883-0394 www.bigislandfilmfestival.com
Ka'u Coffee Festival (Saturday, May 14 / Sunday, May 15) — If coffee gets you going, then go to this popular festival
celebrating the bean in Hawai'i Island's beautiful Ka'u district. Featuring a Miss Ka'u Coffee pageant, ho'olaulea, best
coffee tasting, recipe contest, music and entertainment, farm tours, coffee demos and auction. At the Community
Center in Pahala. Most events are free. (808) 929-9550 or visit www.kaucoffeefestival.com.
MAMo Native Hawaiians Arts & Cultural Festival (Saturday, May 21) - This special native Hawaiian Arts Market and
Cultural Festival will feature more than 25 native Hawaiian visual artists, cultural demonstrations and performing
artists. A rare opportunity to meet the artists! Plus keiki art tent, handcrafted items and fine contemporary art work.
Keauhou Beach Resort in Kona. (808) 324-2553 or www.maoliartsmonth.org.
Na Mea Hawaii Hula Kahiko Performance (Saturday, May 21) - See traditional hula and chant performed outdoors on
the hula platform overlooking Kilauea Crater, featuring Halau Na Kipu'upu'u.. 10:30 a.m. Hawaiian cultural
demonstrations at Volcano Art Center Gallery from 9:30 a.m. - 1:30 p.m. Hawai'i Volcanoes National Park. Free; park
entrance fees apply. Call (808) 967-8222 or visit www.volcanoartcenter.org.
Hilo Inter -Tribal PowWow (May 22 — May 30) - Everyone is invited to experience the sights, sounds, flavors and spirit of
Native America through music, dance, storytelling, food, arts and crafts at this free family-oriented event with
opportunities for audience participation throughout the week. At Wailoa River Park in Hilo. This is a drug and alcohol
-ee event. For more information, go to www.hilopowwow.com. e-mail to info@hilopowwow.com or (808) 557-8607.
Waimea Bonyu Bonsai Exhibition (Saturday, May 28 / Sunday, May 29) — The Japanese horticultural art of bonsai — or
growing trees and plants in miniature - is artistically on display at the annual exhibition of this club which has nearly a
half century of history of promoting bonsai. Featuring beautiful miniature plants and a large variety of trees. 9 a.m. — 4
p.m. each day. Waimea Community Center in Waimea. Free. (808) 887-0862.
JUNE
Ford Ironman Hawaii 70.3 Triathlon (Saturday, June 4) — This event is half the Ironman distance —1.2 -mile swim, 56 -
mile bike and 13.1 -mile run — and is held at the beautiful Fairmont Orchid, Hawaii Resort on the Kohala Coast and is part
of the official qualifier series for the 2010 Ironman Triathlon World Championship held in Kona later in the year. Call
(808) 329-0063 or visit www.ironman.com
King Kamehameha Day Celebration (Saturday, June 11) — Come to the northern tip of the Big Island to honor the
legendary Hawaiian king in his North Kohala birthplace. A day -long cultural festival with floral parade, ceremony draping
the King's statue in lei, hula, food booths and musical performances mark this special day. 8 a.m — 4 p.m. in Kapa'au and
Hawi, with activities at Kamehameha Park. Call (808) 895-3168.
Kamehameha Festival (Saturday, June 11) — This festival features features a ho'olaule'a with top Hawaii recording
artists, hula hblau, various cultural presentations, Hawaiian chant competition, dance of the warrior exhibition, food,
and art and crafts booth. 10 a.m. - 5 p.m. at Moku Ola (Coconut Island) in Hilo. Free. Call (808) 989-4844 or visit
www.kamehamehafestival.ore. A no alcohol, no drug event.
King Kamehameha Day Parade (Saturday, June 11) - A beautiful floral parade through the heart of Kailua-Kona
honoring the great Hawaiian monarch. Featuring Hawaiian -themed entries, including pa'u riders representing all the
Hawaiian Islands, bands, hula and community groups. Also food booths, crafts and much more. Parade starts at 9 a.m.
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in Kailua Village. For more information contact Tiare DeGuair at (808) 938-4644.
Pu'uhonua o H6naunau Hawaiian Cultural Festival (June 24 —June 26) - This fun and educational festival will mark the
50th anniversary of Pu'uhonua o H6naunau National Historical Park, perhaps the premier spot in the state to learn about
ancient Hawaiian culture. Demonstrations of — and participation in - numerous Hawaiian arts and lifestyle activities,
including net fishing, weaving, food preparation, canoe rides, lei making and much more. 9 a.m — 3 p.m. No park fees
this weekend. (808) 328-2326, ext. 1101 or visit www.nps.gov/puho.
Hawai'i Performing Arts Festival (June 24 — July 15) —This popular series two dozen mostly free concerts brings
together talented students with renowned artists in a variety of venues and settings around Hawai'i Island. Includes
opera, classical, chamber, baroque, vocal, cabaret, theatrical and instrumental performances such as piano, woodwinds
and strings. Call (303) 221-0399 or visit www.hawaiiperformingartsfestival.org.
Kona Marathon and Family Fun Runs (Sunday, June 26) — Since it's debut in 1994, this event has become Kona's
premier road race, featuring four great races for the whole family - marathon, half -marathon, and 5-K and 10-K runs.
Held at the Outrigger Keauhou Beach Hotel in Kona. For more information visit www.konamarathon.com or e-mail
raceinfo@konamarathon.com.
JULY
Great Waikoloa Rubber Ducky Race & 4th of July Extravaganza (Monday, July 4) — An all day fundraiser for United
Cerebral Palsy of Hawai'i, the fun -filled event features a wild and wacky rubber ducky race, live entertainment, and lots
of exciting activities, culminating in a spectacular fireworks display over Kings' Lake. 10 a.m. — 9:30 p.m. Call (808) 886_
-
8811 or visit www.waikoloabeachresort.com.
Kailua-Kona Independence Day Celebration (Monday, July 4) — An annual event featuring live music, games, children's
activities, and the traditional parade - starting at 5:30 p.m. - along Alii Drive with the Hawai'i County Band, floats,
antique cars and more plus a fireworks display over Kailua Bay at 8:15 p.m. 5 p.m. —10 p.m. Coconut Grove Shopping ,
Center. Visit www.konaparades.com.
Turtle Independence Day (Monday, July 4) — Held purposefully every year on July 4, this different event educates
people about endangered Hawaiian green sea turtles. Watch as the young honu (turtles), which have grown up in the
ponds at the Mauna Lani Resort, are given their freedom as they are released back into the ocean. Call the Mauna Lani
Resort at (808) 885-6622 to learn more.
Kilauea Cultural Festival (Saturday, July 9) — Held in the special setting of Hawai'i Volcanoes National Park, this popular
annual festival helps preserve and perpetuate the Hawaiian culture and traditional arts. Featuring Hawaiian music,
hula, crafts sales and demonstrations by local artists and practitioners. -10 a.m — 3 p.m. Free. For more information call
(808) 985-6166 or visit www.nps.gov/havo.
Big Island Hawaiian Music Festival (Saturday, July 9 / Sunday, July 10) — Enjoy authentic Hawaiian music - including
'ukulele, slack key and steel guitar - and falsetto singing at this always popular two-day event featuring artists from
around Hawaii. At the Hilo Civic Auditorium from noon — 6 p.m. each day. Contact the East Hawaii Cultural Center at
(808) 961-5711 or visit www.ehcc.org for more information.
Hawaiian International Billfish Tournament (July 25 —July 29) —This year marks the 51th Anniversary of this storied
fishing tournament, in which teams from Hawai'i, the U.S. and around the world compete for five days to catch prized
Pacific blue marlin and win the coveted HIBT's Governor's Trophy (no cash prizes are given). Most marlin caught are
tagged and released to promote conservation. Call (808) 836-3422 or visit www.hibtfishing.com.
Healing Garden and Mango Festival (Saturday, July 30) — The delicious mango takes center stage with tastings, recipes,
tree sales and other mango -themed activities at this festival, also featuring cultural healing arts displays, presentations,
natural products, green services, eco fashion show, healthy food, Hawaiian music, etc. 10 a.m. — 5 p.m. Free. Outrigger
Keauhou Beach Resort in Kona. (808) 638-0888 www.hawaiihealthguide.com/healinggarden/
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AUGUST
59th Annual Hilo Orchid Society Show & Sale (Aug. 5 —Aug. 7) - Thousands of orchids are on display and for sale in this
.olorful three-day extravaganza, the State's largest orchid show. Experts offer demonstrations, growing tips and more.
Admission is by donation at the door. At the Edith Kanaka'ole Multi -Purpose Stadium in Hilo. 9 — 9 Friday, 9 — 5 Saturday
and 10 — 2 Sunday. Call (808) 934-0552 or shervlhilo@yahoo.net
Na Mea Hawaii Hula Kahiko Performance (Saturday, Aug. 13) - See traditional hula and chant performed outdoors on
the hula platform overlooking Kilauea Crater, featuring Halau Manule'a Hawaii. 10:30 a.m. Hawaiian cultural
demonstrations at Volcano Art Center Gallery from 9:30 a.m. - 1:30 p.m. Hawaii Volcanoes National Park. Free; park
entrance fees apply. Call (808) 967-8222 or visit www.volcanoartcenter.org.
Establishment Day Hawaiian Festival (Saturday, Aug. 13/ Sunday, Aug. 14) - The annual cultural festival held at the
Pu'ukohola Heiau National Historical Site, this event features a royal court procession and hula early Saturday morning
and arts, crafts and cultural exhibits throughout the weekend. PNHP is located about a mile south of Kawaihae on the
Kohala Coast. Call (808) 882-7218 or visit www.nps.gov.puhe.
Rain Forest Runs (Saturday, Aug. 20) — Run at the cool, 4,000 -foot elevation of Volcano Village through a native
rainforest with beautiful views of Mauna Kea and Mauna Loa. Races include a half marathon, 10K or 5K run/walk.
Take part as a runner, walker, volunteer or spectator. These first-ever races are sponsored by the Volcano Art Center.
Call (808) 967-8240 for information or visit www.volcanoartcenter.org
SEPTEMBER
`7th Annual Parker Ranch Round -up Club Rodeo (Saturday, Sept. 3 / Sunday, Sept. 4) — This exciting two-day event is
held annually as a fundraiser to provide scholarships for school-age children of Parker Ranch employees. Family -style
fun includes team roping, bull riding, barrel racing and more. Parker Ranch Rodeo Arena in Waimea at noon to sunset
both days. Call (808) 885-5669 or visit www.parkerranch.com.
Queen Lili'uokalani Canoe Races (Sept. 3 — Sept. 5) — Held on the beautiful Kona Coast, this is the largest long-distance
canoe race in the world, attracting dozens of canoe h61au (clubs) and hundreds of paddlers from Hawai'i and beyond.
The event features single hull, double hull and individual races along with a torchlight parade, dance and lu'ou awards
ceremony. Call (808) 334-9481 or visit http://www.gueenliliorace.com
Kona Style Slack Key Guitar Festival (Sunday, Sept. 4) - HawaiTs trademark method of tuning and playing the guitar —
called "slack -key" — is showcased at this free music festival. Fifteen of the best slack -key artists from Hawai'i and the Big
Island will perform. Authentic Hawaiian music — an event not to miss! Noon - 5 p.m. Sheraton Keauhou Bay Resort and
Spa in Kona. (808) 226-2697 or visit www.slackkeyfestival.com
East Hawaii Dance Festival & Extravaganza (Saturday, Sept. 10) - A celebration of dance featuring performances by
Hawaii Island's leading dancers ranging from hip-hop to hula, tango to tribal, traditional to cutting-edge. 7 p.m.
Contact the East Hawai'i Cultural Center at (808) 935- 9085 or visit www.ehcc.org for more information.
Na Mea Hawai'i Hula Kahiko Performance (Saturday, Sept. 17) - See traditional hula and chant performed outdoors on
the hula platform overlooking Kilauea Crater, featuring Halau Hula Kalehuaki'eki'eika'iu. 10:30 a.m. Hawaiian cultural
demonstrations at Volcano Art Center Gallery, 9:30 a.m. -1:30 p.m. Hawai'i Volcanoes National Park. Free; park
entrance fees apply. Call (808) 967-8222 or visit www.volcanoartcenter.org.
nth Annual Parade and Festival for the United Nations International Day of Peace (Sunday, Sept. 18) —The tranquil
. iamakua Coast town of Honoka'a joins the world in observing the United Nations International Peace Day with a parade
featuring bands, floats, clubs, school groups, performance artists and dancers. Also food vendors, information booths
and entertainment. Noon. (808) 640-4602 or visit www.peacedayparade.org
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He Hali'a Aloha No Ka Queen Lili'uokalani Festival (Sunday, Sept. 25) —This festival celebrates the birthday of Hawai'i's
beloved Queen Lili'uokalani, the last reigning monarch of Hawai'i. It is held in the beautiful surroundings of the Queen's
historical namesake, Japanese-style gardens in central Hilo. Hula performances by worldwide hula hdlou (schools). 10
a.m. — 4 p.m. Call (808) 961-8706 for more information.
OCTOBER
Big Island Woodworkers and Artists Exhibit (Sept. 30— Oct. 28) — The forests of the Big Island abound in native and
exotic hardwoods which star in this show as beautiful pieces of furniture made by Island woodworkers. The furniture
pieces are exhibited with other art media, including oil paintings and glass sculptures. Wailoa Center in Hilo. Free.
Weekdays only 8:30-4:30 (noon —4:30 Wednesday) (808) 933-0416.
Kona Portuguese Festival (Saturday, Oct. 1) - Portuguese immigrants were among various ethnic groups to settle in
Hawaii, and this event will showcase their heritage, cuisine and culture. Enjoy cultural demonstrations, agricultural
products, food booths featuring Portuguese favorites, entertainment as well as historical exhibits. Kona Historical
Society in Kona. Free. Call (808) 322-2788 or visit www.konahistorical.org.
Hilo Wayfinding Festival (Oct. 7 - 9) —This 3rd annual event celebrates the historic sailing feats of Pacific peoples using
celestial navigation along with current efforts to revive and expand skills and interest in long distance canoe voyaging.
Free activities include panel presentations and workshops led by Hawai'i's master canoe navigators. Imiloa Astronomy
Center in Hilo. Call (808) 969-9704 or visit www.imiloahawaii.org.
Ford Ironman Triathlon World Championship (Saturday, Oct. 8) —The top 1,800 triathletes from around the world (50
countries and all 50 States) converge on Kona for this Super -Bowl of triathlon events, featuring a 2.4 -mile ocean swim, a
112 -mile bike course and a 26.2 -mile run. This is the big one — a world-class sports event! Call (813) 868-5929 / (813)
868-5914 or visit www.ironman.com/worldchampionship
Puna Chefs and Farms Culinary Arts Festival (Oct. 24 — Oct. 31) - This event is a full week of experiencing culinary
delights at Puna dining spots, and, in hands-on classes, discovering secrets of creating wholesome, delicious Hawaiian -
Pacific cuisine, including sustainable aqua & agriculture production and meal presentation
At Kalani Oceanside Retreat in Pahoa in Puna. Fee. Call (808) 965-0468 or visit www.kalani.com.
NOVEMBER
Moku o Keawe International Hula Festival (Nov. 3 — 6) — A multi -day event celebrating the hula and the hula arts, this
festival features hula halau (troupes) from Hawaii, Japan and elsewhere competing in kupuna (senior), kahiko (ancient)
and 'auana (modern) hula divisions. Master instructors teach workshops and cultural classes throughout the event.
Waikoloa Beach Marriott Resort. Call (808) 886-8822 or visit www.mokuokeawe.org
Black & White Night (Friday, Nov. 4) - Downtown Hilo's biggest annual strolling party with numerous live music venues,
fashion shows, a treasure hunt through town, free food, author & artist receptions. Everyone dresses in black and
white, from shorts and T-shirts to gowns and suits to enter the "Best Dressed Black & White Contest" for cash prizes. 5 —
10 p.m. Free! Call (808) 935-8850 or visit www.downtownhilo.com.
Moku O Keawe Kapa Festival (Nov. 4 — Nov. 6) - The event centers around a three-day kapa workshop for both expert
and beginner kapa artists. Hawaiian arts, Hawaiian music, hula performances and food will create a festive
atmosphere. Visitors can try their hand at kapa making. Amy Greenwell Ethnobotanical Gardens, Hwy.11 in Captain
Cook in Kona. 9 a.m. - 2:30 p.m. Free. (808) 323-3318 or visit www.bishopmuseum.org.
Kona Coffee Cultural Festival (Nov. 4 -13) - Since its inception in 1970, the Kona Coffee Cultural Festival's mission has
been to preserve, perpetuate and promote Kona's 180 -year coffee heritage. It is HawaiTs oldest food festival and the
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only coffee festival in the United States. This year's celebration will have nearly 50 events including tastings, art exhibits,
cupping competition, farm tours, contests, parades, sporting events, and special events. Call (808) 326-7820 or visit
www.konacoffeefest.com.
Ja Mea Hawai'i Hula Kahiko Performance (Saturday, Nov. 5) - See traditional hula and chant performed outdoors on
the hula platform overlooking Klauea Crater, featuring Hula Halau o Kou Lima Nani E. 10:30 a.m. Hawaiian cultural
demonstrations at Volcano Art Center Gallery, 9:30 a.m. -1:30 p.m. Hawai'i Volcanoes National Park. Free; park
entrance fees apply. Call (808) 967-8222 or visit www.volcanoartcenter.org
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HAWAI'{'S ISLAND OF APYENTURE.
TIA DiscoverAmerica.com Events -Due July 16, 2010
NOVEMBER
Moku o Keawe International Hula Festival (Nov. 4 — 7) — A multi -day event celebrating the hula and
the hula arts, this festival features hula halau (schools) from Hawaii, Japan and elsewhere competing in
kupuna (senior), kahiko (ancient) and `auana (modern) hula divisions. Master instructors teach
workshops and cultural classes throughout the event. Waikoloa Beach Marriott Resort. Call (808) 886-
8822 or visit www.mokuokeawe.ore
Black & White Night (Friday, Nov. 5) - Downtown Hilo's biggest annual strolling party with numerous
live music venues, fashion shows, a treasure hunt through town, free food, author & artist receptions.
Everyone dresses in black and white, from shorts and T-shirts to gowns and suits to enter the "Best
Dressed Black & White Contest" for cash prizes. 5 — 10 p.m. Free! Call (808) 933-9772 or visit
www.poshfestivals.com
New Waves at NELHA Luncheon and Tour (Friday, Nov. 5) - A learning and tasting day at NELHA,
the innovative aquaculture and natural energy facility on the Kona Coast. Guests will tour aquaculture
operations and enjoy a luncheon prepared by local chefs featuring fresh NELHA seafood products plus
other culinary treats. 10 a.m. — 2:30 p.m. $100 fee for tour and luncheon. Call (808) 329-8073 or visit
www.keaholepoint.org.
Kona Coffee Cultural Festival (Nov. 5 - 14) - Since its inception in 1970, the Kona Coffee Cultural
Festival's mission has been to preserve, perpetuate and promote Kona's 180 -year coffee heritage. It is
Hawai`i's oldest food festival and the only coffee festival in the United States. This year's celebration will
have nearly 50 events including tastings, art exhibits, cupping competition, farm tours, contests, parades,
sporting events, and special events. Call (808) 326-7820 or visit www.konacoffeefest.com.
Mauna Loa Bird Hike (Saturday, Nov. 13) -.Join wildlife biologist and photographer Jack Jeffrey for a
morning of bird watching in Hawaii Volcanoes National Park on the slopes of Mauna Loa Volcano in a
koa/mamane forest. Closed toe shoes and good physical conditioning a must. Meet at Volcano Art
Center Niaulani Campus in Volcano Village. 7 a.m. — noon. Fee. (808) 967-8222 or visit
www. volcanoarteenter.ora.
A Tribute to King David Kalakaua (Saturday, Nov. 20) - This special hula event honors Hawaiian
monarch David Kalakaua — known as the Merrie Monarch — credited with reviving the dance of hula in
the 1800's. Hula hNau (schools) from Hawaii and elsewhere will perform ancient and modern hula.
Outrigger Keauhou Beach Resort in Kona. Free. 8 a.m. — 5 p.m.. Free. For more information call
(808)324-2553.
DECEMBER
Waimea Christmas Fair and Twilight Parade (Saturday, Dec. 4) — An anticipated annual event in
Waimea, this celebration features a day full of arts, crafts, music and numerous Yuletide season activities
all over town, capped by a festive parade — of lighted trucks! - from historic Church Row to the Parker
Ranch Center. Starts at 10 a.m. with parade at 6 p.m. Free. For information call (808) 936-0670.
Holualoa Festival of Light and Music (Saturday, Dec. 4) - Witness the lighting of the town Christmas
tree, hear various musicians perform Christmas music thru the evening at stages around the village, and
receive treats from the galleries and shops in this charming art colony in the middle of Kona coffee
country. You may even see Santa himself! 5:30 — 8: 30 p.m. For information call (808) 322-8484 or
visit www.holualoahawaii.com.
Kona Community Christmas Parade (Saturday, Dec. 11) - An anticipated holiday event enjoyed by
both young and old, residents and visitors. Business and community groups, musical and choral groups
and many others take part in this colorful parade, which starts at 5 p.m. on AIN Drive in Kailua-Kona.
(808) 329-5226 or visit www.konaparades.com
Mochi Pounding at Historic- Wailea Village (Monday, Dec. 27) —Celebrate the New Year with — _-
demonstrations of and participation in traditional Japanese mochi pounding and making the rice cakes.
Location: Akiko's Buddhist Bed and Breakfast at 15 -mile marker, Hwy. 19 on Hamakua Coast. 8 a.m. —
2 p.m. Call (808) 963-6422 or e-mail msakiko@hawaii.rr.com.
Hetw"ai 44
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HAWAI'1'S ISLAND OF ADVEI Ftl..
TIA DiscoverAmerica.com Events -Due September 20, 2010
JANUARY
Mitsubishi Electric PGA Champions Golf Tour (Jan. 16 — 23) — Now in its 13th year, this
annual PGA golf event at the Four Seasons Resort Hualalai Golf Club is the first match of the
year on the PGA Champions Tour. It features 36 top golfers 50 years or older who have won
Champions Tour or other PGA majors or money events in a 54 -hole competition for a total purse
of $1.8 million. visit www.hualalairesort.com
Kamuela Philharmonic Winter Concert (Sunday, Jan. 16) — The first of three annual concerts
presented by this talented, locally -based orchestra during the year, this concert will feature a
performance of "The Planets" a seven -movement orchestral suite by British composer Gustav
Holts, which premiered in 1920. Free community event. 4 p.m. at the Kahilu Theatre in
Waimea. (808) 885-6868 or visit www.kamuelaphil.com.
He Lei Hiwa No `Iolani Luahine Hula Workshop and Festival (Saturday, Jan. 29) - This
day -long event honors Hawaii Island's cherished cultural historian, legendary hula master and
Living Treasure of Hawaii, `Iolani Luahine. Performance, talk story, workshops, films; various
hula masters — many former students of Iolani — will participage. 9 a.m. — 9 p.m. Outrigger
Keauhou Beach Resort in Kona. Call (808) 324-2553.
FEBRUARY
Waimea Cherry Blossom Heritage Festival (Saturday, Feb. 5 / Sunday, Feb. 6) - This
popular festival held in the community of Waimea celebrates Japanese traditions and culture
and includes cherry blossom viewing, music, demonstrations, exhibits, crafts, entertainment,
ethnic foods, a farmers' market and visiting performers and artisans from Japan. For additional
information contact (808) 961-8706.
Hawaiian Quilt Show (Saturday, Feb. 5 / Sunday, Feb. 6) — Quilting is one of Hawaii's indigenous arts
that is known world-wide and at this event you can view beautiful quilts and trace patterns from the
collection of show sponsors Ka Hui Kapa Apana o Waimea. This special show is a part of the annual
Cherry Blossom Festival. 10 a.m — 4 p.m. at the Thelma Parker Gymnasium in Waimea. (808) 775-
0765 or e-mail rtanakaghawai.rr.com
9th Annual Hilo Chinese New Year Festival (Saturday, Feb. 12) - Chinese lion dancers snake
to Hilo's Kalakaua Park which is transformed into a mini -Chinatown to celebrate the Year of the
Rabbit. Performances, displays, cooking and cultural demonstrations show the Chinese
influence in Hawaii. 9 a.m. - 3 p.m. Free!
Information: (808) 934-7010.
Bob Fest Concert and Agricultural Fair (Sunday, Feb. 13) - This annual fun family event
celebrates the legacy of reggae icon Bob Marley, with Hawaiian & Reggae music, organic farms
produce and growing techniques, children's activities, seeds and trees to plant, beekeepers, CPR
demos and more. Noon to 6 p.m. in Hilo at Mo`oheau Park Bandstand. Call (808) 216-7372
or visit www.myspace.com/bobfestagfai .
`Ukulele and Slack Key Guitar Institute & `Ukulele and Slack Key Masters Concerts
(Thursday, Feb. 17 - Sunday, Feb. 20) -
Institute - Open to everyone from beginners to experts, this institute features workshops,
lessons, jam sessions and more to help you better play and enjoy Hawaiian music. Three free
public concerts/ events are -open to the public and include a kanikapila at 7 p.m. Thursday, talk - -
story at 2p.m. Saturday and finale concert 1 p.m. Sunday.
`Ukulele and Slack Key Masters Concert -1 (Friday, Feb. 18) - Two musicians - Jake
Shimbukuro and Chris Wooten, and two instruments = the ultimate jam. Fee. 8 p.m
`Ukulele and Slack Key Masters Concert - 2 (Saturday, Feb. 19) - Headliners for the second
night of these Masters Concerts are the popular Hawaii recording group Hookena, who will
perform an evening of traditional Hawaiian music with the other talented artists from the
`Ukulele and Slack Key Guitar Institute. Fee. 8 p.m.
All at the Kahilu Theatre in Waimea. (808) 885-6868 or www.kahilutheatre.org
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HoWAI 4 1
THE BIG ISLAND
TIA DiscoverAmerica.com Events -Due November 12, 2010
MARCH
Kona Brewers Festival (Saturday, March 12) — This annual festival promotes craft brewing in
Hawai'i and promotes recycling. Expect about 60 craft beers from Hawaii and the U.S.
Mainland, plus gourmet food. Also special Brewer's Dinner, Golf Tourney and Run for the _
Hops. Held under swaying palm trees at the King Kamehameha's Kona Beach Hotel. 2:30 —
6:30 p.m. Fee. (808) 331-3033 or visit www.konabrewersfestival.com.
Big Island International Marathon (Sunday, March 20) - In this annual marathon and 10.8 -
mile and 3.1 -mile fun runs, participants run the coast of old Hawaii along the Pacific Ocean,
through tropical rainforests, past rushing waterfalls and along black lava beaches to finish at the
historic Hilo Bay front. A flat, cool and fun course in the beautiful Hilo area. Call (808) 969-
7400 or visit www.hilomarathon.org.
Haili Men's Invitational Volleyball Tournament (March 21 — March 26) — Now more than a
half -century old, this popular sporting event features novice to nationally ranked AA players
from around the United States. The five-day tourney is held at the Hilo Civic Auditorium and
other locations around Hilo. A great reason to visit Hilo if you are into volleyball. Call (808)
961-3633.
Annual Spring Dance Concert (Saturday, March 26) - A popular yearly dance concert
featuring innovating new works by talented Big Island choreographers and dancers. Ballet,
modern, jazz, hip-hop and more. Kilauea Military Camp Theater in Hawaii Volcanoes National
Park. 7:30 p.m. Call (808) 967-8222 or visit www.voleanoartcenter.org.
Lavaman Triathlon (Sunday, April 3) - The 13th Annual Lavaman Triathlon and Sports
Festival is an extravaganza of sports and fitness. This l OK -run, 40K -bike and 1.5K -swim and
Olympic distance course at the Waikoloa Beach Resort is open to individuals and relay teams of
all ages and abilities. Followed by an awards party and beach barbeque. Call (808) 329-9718.
Visit www.lavamantriathlon.com
2011 Earth Day Fair at Kcauhou (Saturday, April 23) — 10:00 am to 3:00 pm, Summit to
Sea ... It's Our Kuleana (responsibility), Keauhou Beach Resort & Kahalu`u Beach Park.
Numerous organizations come together with a common goal: to raise awareness of
environmental issues through fun, educational and cultural activities. Call (808) 329-1758,
www. kona-kohala. com.
Merrie Monarch Festival (April 24 — April 30) — Hawai`i's most venerable hula celebration
and competition with week-long festivities including exhibitions, musical entertainment, arts
and crafts fairs and the Miss Aloha Hula Competition and kahiko (ancient) and `auana (modern)
hula competitions. Except for the hula competition, events are free. Call (808) 935-9168 or visit
www.merriemonarchfestival.org.
t1R
Ho W_A_ I
THE BIG ISLAND
TIA DiscoverAmerica.com Events -Due January 11, 2011
MAY
Lei Day Festival (Sunday, May 1) — A family event celebrating Lei Day for all ages with lei -
making demonstrations, lei contest and display, hula and `ukulele performances, talk -story
sessions, guided tours of the native forest and more. Lei contest is open to all ages and cash prizes
are awarded for outstanding entries. 10 a.m. - 3 p.m. Free. Volcano Art Center in Volcano
Village (808) 967-8222 or visit www.volcanoartcenter.ora.
"He Mo`lelo o Ka Lei" (Sunday, May 1) — This Lei Day event kicks off a celebration of the
"story of the lei" for the month of May in Hilo. Event features Hawaiian music by well known
entertainers, hula, lei -making demonstrations and the heritage, history and culture of the lei. 11
a.m. — 4 p.m. at Kalakaua Park in downtown Hilo. Free. For more information, call 895-0850 or
visit www.Leiday.net.
Ka`u Coffee Festival (Saturday, May 14 / Sunday, May 15) — If coffee gets you going, then go
to this popular festival celebrating the bean in Hawaii Island's beautiful Ka`u district. Featuring
a Miss Ka`u Coffee pageant, ho `olaulea, best coffee tasting, recipe contest, music and
entertainment, farm tours, coffee demos and auction. At the Community Center in Pahala. Most
events are free. (808) 929-9550 or visit www.kaucoffeefestival.com.
Hilo Inter -Tribal Powwow (May 22 — May 30) - Everyone is invited to experience the sights,
sounds, flavors and spirit of Native America through music, dance, storytelling, food, arts and
crafts at this free family-oriented event with opportunities for audience participation throughout
the week. At Wailoa River Park in Hilo. This is a drug and'alcohol free event. For more
information, go to www.hilopowwow.com. e-mail to infoghilopowwow.com or (808) 557-8607.
Waimea Bonyu Bonsai Exhibition (Saturday, May 28 / Sunday, May 29) — The Japanese
horticultural art of bonsai — or growing trees and plants in miniature - is artistically on display at
the annual exhibition of this club which has nearly a half century of history of promoting bonsai.
Featuring beautiful miniature plants and a large variety of trees. 9 a.m. — 4 p.m. each day.
Waimea Community Center in Waimea. Free. (808) 887-0862.
JUNE
King Kamehameha Day Celebration (Friday, June 10) — Come to the northern tip of the Big
Island to honor the legendary Hawaiian king in his North Kohala birthplace. A day -long cultural
festival with floral parade, ceremony draping the King's statue in lei, hula, food booths and
musical performances mark this special day. 8 a.m — 4 p.m. in Kapa`au and Hawi, with activities
at Kamehameha Park. Call (808) 884-5168.
Kamehameha Festival (Friday, June 11) — This festival features features a ho `olaule `a with
top Hawaii recording artists, hula hdlau, various cultural presentations, Hawaiian chant
competition, dance of the warrior exhibition, food, and art and crafts booth. 10 a.m. - 5 p.m. at
Moku Ola (Coconut Island) in Hilo. Free. Call (808) 989-4844 or visit
www.kamehamehafestival.or. A no alcohol, no drug event.
King Kamehameha Day Parade (Saturday, June 11) - A beautiful floral parade through the
heart of Kailua-Kona honoring the great Hawaiian monarch. Featuring Hawaiian -themed entries,
including pd `u riders representing all the Hawaiian Islands, bands, hula and community groups.
Also food booths, crafts and much more. Parade starts at 9 a.m. in Kailua Village.
Pu`uhonua o Honaunau Hawaiian Cultural Festival (Saturday, June 25/ Sunday, June 26) - — This fun and educational festival is held in Kona at Pu`uhonua o Honaunau National Historical
Park, perhaps the premier spot in the state to learn about ancient Hawaiian culture.
Demonstrations of — and participation in - numerous Hawaiian arts and lifestyle activities,
including net fishing, weaving, food preparation, canoe rides, lei making and much more. 9 a.m —
3 p.m. No park fees this weekend. (808) 328-2326, ext. 32 or visit www.nps.goy/puho.
Kona Marathon and Family Fun Runs (Sunday, June 26) — Since it's debut in 1994, this
event has become Kona's premier road race, featuring four great races for the whole family -
marathon, half -marathon, and 5-K and 10-K runs. Held at the Outrigger Keauhou Beach Hotel in
Kona. For more information visit www.konamarathon.com or e-mail
raceinfogkonamarathon.com.
He i Wt* 1 4 1
THE BIG ISLAND
TIA DiscoverAmerica.com Events -Due March 18, 2011
JULY
Kailua-Kona Independence Day Celebration (Monday, July 4) — An annual event featuring live
music, games, children's activities, and the traditional parade - starting at 5:30 p.m. - along Alii Drive
with the Hawaii County Band, floats, antique cars and more plus a fireworks display over Kailua Bay at
8:15 p.m. 5 p.m. — 10 p.m. Coconut Grove Shopping Center. Visit www.konaparades.com.
Kilauea Cultural Festival (Saturday, July 9) — Held in the special setting of Hawaii Volcanoes _
National Park, this popular annual festival helps preserve and perpetuate the Hawaiian culture and
traditional arts. Featuring Hawaiian music, hula, crafts sales and demonstrations by local artists and
practitioners. 10 a.m — 3 p.m. Free. For more information call (808) 985-6166 or visit
www.nps.gov/havo.
Big Island Hawaiian Music Festival (Saturday, July 9 / Sunday, July 10) — Enjoy authentic Hawaiian
music - including `ukulele, slack key and steel guitar - and falsetto singing at this always popular two-day
event featuring artists from around Hawaii. At the Afook-Chinen Civic Auditorium in Hilo from noon —
6 p.m. each day. Contact the East Hawaii Cultural Center at (808) 961-5711 or visit www.ehcc.org for
more information.
Hawaiian International Billfish Tournament (July 25 — July 29) — This year marks the 52nd I
Anniversary of this storied fishing tournament, in which teams from Hawaii, the U.S. and around the
world compete for five days to catch prized Pacific blue marlin and win the coveted HIBT's Governor's
Trophy (no cash prizes are given). Most marlin caught are tagged and released to promote conservation.
Kailua Bay in Kona. Call (808) 836-3422 or visit www.hibtfishing.com.
Healing Garden and Mango Festival (Saturday, July 30) — The delicious mango takes center stage
with tastings, recipes, tree sales and other mango -themed activities at this festival, also featuring cultural
healing arts displays, presentations, natural products, green services, eco fashion show, healthy food,
Hawaiian music, etc. 10 a.m. — 5 p.m. Free. Outrigger Keauhou Beach Resort in Kona. (808) 638-0888
www.hawaiihealthguide.com/healing arg den/
AUGUST
59'" Annual Hilo Orchid Society Show & Sale (Aug. 5 — Aug. 7) - Thousands of orchids are on display
and for sale in this colorful three-day extravaganza, the State's largest orchid show. Experts offer
demonstrations, growing tips and more. Admission is by donation at the door. At the Edith Kanaka`ole
Multi -Purpose Stadium in Hilo. 9 — 9 Friday, 9 — 5 Saturday and 10 — 2 Sunday. Call (808) 934-0552 or
sherylhilo@yahoo.net
Hawaii Horse Expo 2011 (Aug. 5 — Aug. 7) — This educational and informational event for horse owners
and horse lovers features presentations by various prominent equine experts on horse care, horsemanship,
behavior, training and much more. Proceeds will benefit the Hawaii Humane Society's Horse Rescue
Fund. At the historic Anna Ranch in Waimea. Visit www.hawaiihorseexpo.com or call (808) 887-2301
for more information.
Na Mea Hawaii Hula Kahiko Performance (Saturday, Aug. 13) - See traditional hula and chant
performed outdoors on the hula platform overlooking Kilauea Crater, featuring Halau Manule`a Hawaii.
10:30 a.m. Hawaiian cultural demonstrations at Volcano Art Center Gallery from 9:30 a.m. - 1:30 p.m.
Hawaii Volcanoes National Park. Free; park entrance fees apply. Call (808) 967-8222 or visit
www.volcanoartcenter.org.
Establishment Day Hawaiian Festival (Saturday, Aug. 13/ Sunday, Aug. 14) - The annual cultural
festival held at the Pu`ukohola Heiau National Historical Site, this event features a royal court procession
and hula early Saturday morning and arts, crafts and cultural exhibits throughout the weekend. PNHP is
located about a mile south of Kawaihae on the Kohala Coast. Call (808) 882-7218 or visit
www.np§.gov.puhe. —
Ho WA I
THE BIG ISLAND
TIA DiscoverAmerica.com Events -Due May 13, 2011
SEPTEMBER
37`h Annual Parker Ranch Round -up Club Rodeo (Saturday, Sept. 3 / Sunday, Sept. 4) — This
exciting two-day event is held annually as a fundraiser to provide scholarships for school-age children of
Parker Ranch employees. Family -style fun includes team roping, bull riding, barrel racing and more.
Parker Ranch Rodeo Arena in Waimea at noon to sunset both days. Call (808) 885-5669 or visit _
www.parkerranch.com.
Kona Style Slack Key Guitar Festival (Sunday, Sept. 4) - Hawai`i's trademark method of tuning and
playing the guitar — called "slack -key" — is showcased at this free music festival. Fifteen of the best
slack -key artists from Hawaii and the Big Island will perform. Authentic Hawaiian music — an event not
to miss! Noon - 5 p.m. Sheraton Keauhou Bay Resort and Spa in Kona. (808) 226-2697 or visit
www.slackkeyfestival.com
5th Annual Parade and Festival for the United Nations International Day of Peace (Sunday, Sept.
18) — The tranquil Hamakua Coast town of Honoka`a joins the world in observing the United Nations
International Peace Day with a parade featuring bands, floats, clubs, school groups, performance artists
and dancers. Also food vendors, information booths and entertainment. Noon. (808) 640-4602 or visit
www.peacedayparade.oru
He Hali`a Aloha No Ka Queen Lili`uokalani Festival (Sunday, Sept. 25) -This festival celebrates the
birthday of Hawai`i's beloved Queen Lili`uokalani, the last reigning monarch of Hawaii. It is held in the
beautiful surroundings of the Queen's historical namesake, Japanese-style gardens in central Hilo. Hula
performances by worldwide hula hi5lau (schools). 10 a.m. — 4 p.m. Call (808) 961-8706 for more
information.
Mealani's Taste of the Hawaiian Range and Agricultural Festival (Friday, Sept. 30) - One of
Hawai`i's premier food festivals, the event provides a venue for education to the public on local
agricultural products. More than 30 island celebrity, resort and restaurant chefs prepare grass-fed beef,
pork and lamb dishes with island -grown vegetables and fruits. Also meet the farmers and ranchers who
produce the food. 6 — 8 p.m. Fee. Hilton Waikoloa Village Resort. (808) 987-3432 or visit
www.tasteofthehawaiianran eg com
Big Island Woodworkers and Artists Exhibit (Sept. 30 — Oct. 28) — The forests of the Big Island
abound in native and exotic hardwoods which star in this show as beautiful pieces of furniture made by
Island woodworkers. The furniture pieces are exhibited with other art media, including oil paintings and
glass sculptures. Wailoa Center in Hilo. Free. Weekdays only 8:30-4:30 (noon — 4:30 Wednesday) (808)
933-0416.
Kona Portuguese Festival (Saturday, Oct. 1) - Portuguese immigrants were among various ethnic
groups to settle in Hawaii, and this event will showcase their heritage, cuisine and culture. Enjoy cultural
demonstrations, agricultural products, food booths featuring Portuguese favorites, entertainment as well
as historical exhibits. Kona Historical Society in Kona. Free. Call (808) 322-2788 or visit
www.konahistorical. ori.
Hilo Wayfinding Festival (Oct. 7 - 9) —This 3rd annual event celebrates the historic sailing feats of
Pacific peoples using celestial navigation along with current efforts to revive and expand skills and
interest in long distance canoe voyaging. Free activities include panel presentations and workshops led
by Hawai`i's master canoe navigators. Imiloa Astronomy Center in Hilo. Call (808) 969-9704 or visit
www.imiloahawaii.org.
Ford Ironman Triathlon World Championship (Saturday, Oct. 8) — The top 1,800 triathletes from
around the world (50 countries and all 50 States) converge on Kona for this Super -Bowl of triathlon
events, featuring a 2.4 -mile ocean swim, a 112 -mile bike course and a 26.2 -mile run. This is the big one
— a world-class sports event! Call (813) 868-5929 / (813) 868-5914 or visit
www.ironman.com/worldchampionship
Puna Chefs and Farms Culinary Arts Festival (Oct. 24 — Oct. 31) - This event is a full week of
experiencing culinary delights at Puna dining spots, and, in hands-on classes, discovering secrets of
creating wholesome, delicious Hawaiian -Pacific cuisine, including sustainable aqua & agriculture
production and meal presentation
At Kalani Oceanside Retreat in Pahoa in Puna. Fee. Call (808) 965-0468 or visit www.kalani.com.
Page 1 of 2
Missy Kaleohano
From: John Kitchen [john@w2dm.com]
Sent: Tuesday, November 01, 2011 10:18 AM i �n t l+r->
To: Missy Kaleohano
Subject: FW: Your Entry on WeGoPlaces. com's Travel Website
Hi Missy —
FYI. Here are links to the events I placed on the WeGoPlaces site. I believe they are all fine — but a
photo would help.
I'll get some December events to them this week.
Aloha,
John Kitchen
what to do media
direct: 808.326-7336
john@w2dm.com
From: JeffS@wegoplaces.com [mailto:JeffS@wegoplaces.com]
lent: Tuesday, November 01, 20112:45 AM
.o: John Kitchen
Subject: Your Entry on WeGoPlaces.com's Travel Website
Hello John,
Your October visitation statistics on WeGoPlaces.com's travel website are now available.
Your Listing(s) on WeGoPlaces.com:
A Christmas Celebration with the Brothers Cazimero
(Modify Entry) (View visitor statistics )
Recommendations:
Add an image to your entry. (Here's how.)
Arbor Day
(Modify Entry) (View visitor statistics )
Recommendations:
Add an image to your entry. (Here's how.)
Black and White Night
(Modify Entry) (View visitor statistics )
Recommendations:
Ud an image to your entry. (Here's how.)
Christmas in the Country
(Modify Entry) (View visitor statistics )
Recommendations:
2/2/2012
Page 2 of 2
Add an image to your entry. (Here's how.)
Kona Coffee Cultural Festival
(Modify Entry) (View visitor statistics )
Recommendations:
Add an image to your entry. (Here's how.)
Makahiki and Hula Festival
(Modify Entry) (View visitor statistics )
Recommendations:
Add an image to your entry. (Here's how.)
Moku O Keawe International Hula Festival
(Modify EntKYWView visitor statistics )
Recommendations:
Add an image to your entry. (Here's how.)
View visitor statistics for your region and state:
Kailua-Kona. HI
"Other" region of Hawaii
Hawaii
Check out our neweg t�y weekend ideas!
Please enter your fall and winter events now!
Share with our Twitter followers. Give it a try!.
Thanks!
Jeff Smith
WeGoPlaces.com
Follow us on Twitter! This is a permission -based email because you are registered with WeGoPlaces and may
have one or more listings with us. To remove yourself from this mailing list, please reply with a subject of
'Remove'. Removal may affect listing eligibility.
No virus found in this message.
Checked by AVG - www.avg.com
Version: 10.0. 1411 / Virus Database: 2092/3989 - Release Date: 11/01/11
2/2/2012
FP: Public
Relations
Page 1 of 1
Missy Kaleohano
Subject: FW: Neighborhood events volunteer recruitment
Attachments: HIVCB report.doc
From: cyrilpahinui@gmail.com [mailto:cyrilpahinui@gmail.com] On Behalf Of Cyril Pahinui
Sent: Sunday, April 24, 2011 11:13 PM
To: George Applegate
Subject: Re: Philadelphia Flower Show Report
Aloha George,
I did add something into the report attached. Let me know if you need more.
Sam will be speaking at the HTA conference in May and will be on Hawaii Island for a day or
two. We will be meeting with him then to finalize the plans for the booths etc.
Will keep you in the loop on this as well.
A hui hou, Chelle
On Sat, Apr 23, 2011 at 2:06 PM, George Applegate <gapple ate(a hvcb.org> wrote:
The only thing I see missing is your recommendation to BIVB for next years show.
Mahalo
2/2/2012
Over the past year and a half, HTFC has been in close contact with Sam Lemheney,
Director of Design for the Philadelphia Flower Show an annual event presented by the
Pennsylvania Horticultural Society. In September 2010, Mr. Hemheney traveled to
Hawaii to be a presenter in the 1St Annual HTFC Tropical Trends Conference: Profit
Through Innovation & linkage. The focus of his presentation was the opportunity for
HTFC and Hawai`i's visitor industry to participate in the 3012 Philadelphia International
Flower Show. The theme for our 201.2 Philadelphia International Flower Show at
IFEA will be, Hawaii: Islands of Aloha, a celebration of Hawai`i's flowers and
culture.
To learn more, 7 representatives traveled to the 2011 springtime in Paris Exhibit to
determine potential benefits and Outreach promotional opportunities for HTFC and
Hawaii in the 2012 show. Including Chelle Pahinui who's air -travel costs were provided
by the HIVCB. As a match for this contribution, Hawai'i's Tropical Flower Industry
provided all other expenses for travel, accommodations and meals. Chelle Pahinui works
as a marketing consultant for the HTFC and also has a long history of involvement in the
travel industry. Ms. Pahinui has worked closely with the HIVCB and the HTFC over the
past 3 years to build a bond between various Hawaii Brand marketers and facilitate
mutually beneficial outreach promotions. So for this scouting activity, she was selected
for her ability to make observations for both the Agricultural partners leading the
undertaking and to assess the opportunities and value for the Visitor Industry promotions.
The team was very impressed with the show and it's attendance. We all agreed that it will
be a very valuable opportunity for Hawaii to reach not only the East coast market but
many others as it is an international show that has attendees from Europe and all over the
U. S. From a HIVCB perspective it is an opportunity too valuable to miss. With more
than 40,000 attendees per day for 9 days, the Hawaii theme, and the low cost for booth
space I highly recommend that the visitor's bureau take advantage of this valuable
opportunity to reach out to this market. As well, Kauai representatives have met with
their visitor bureau and are moving quickly to get there 10 booths filled. The HTFC will
take the lead in managing the set up for this event and have included space for the
HIVCB to do promotions in there plans.
Especially valuable was seeing the press coverage the event receives. There is an
opportunity to promote the islands in thousands of press releases and coverage that
happens without any cost to the HIVCB or HTFC. Press happens during the entire year as
well as ongoing on week of the show. This press is tracked by the PFS and Photos of
some of this press (included in pics on the disk) demonstrate the quantity and quality of
this coverage.
Numerous opportunities for participation were identified that includes the provision of 40
booth spaces (10 per island) to include a Hawaii Market Place. These booth spaces will
be provided at no cost except actual construction and are valued at $40,000 each. (actual
cost for similar spaces for participating venders). This market place is being included to
provide depth of experience for attendees and can include an extensive assortment of
agriculture commodities, value added products, arts and crafts, CDs and DVDs, and
informational, educational, and contact brochures.
With this in mind, HTFC has agreed to take the lead in organizing this effort and those
suppliers interested in participating and being represented. Through this proposal HTFC
is seeking $70,000 in matching support for Hawaii Island's representation/inclusion in
this Market Place at the 2012 Philadelphia Flower Show. A special focus will be on travel
experiences and commodities/products available online or by mail order that could
increase future product sales and travel to Hawaii Island.
Background on the Philadelphia International Flower Show
Over the past 181 years, the Philadelphia Flower Show has grown into a world-renowned
exhibition of the best landscape and floral design. This year, it has also grown into a new
name. D The oldest and largest celebration of horticultural excellence is now the
Philadelphia International Flower Show. The name change is motivated by the desire
to attract the finest examples of plants, garden design, and greening techniques from
around the globe to the annual event at the Pennsylvania Convention Center. The 10 acre
show attracts more than 250,000 visitors (40,000 per day) and raises around $6.2 million
including $1 million for Philadelphia Green, the society's urban gardening arm.
The Philadelphia International Flower Show is produced by PHS and presented by PNC.
PHS has 16,000 members throughout the country, offers hundreds of educational
programs year-round, and is considered the nation's leading authority on urban renewal
through greening. The Flower Show benefits Philadelphia Green, PHS's acclaimed
program that restores neighborhood parks, creates community gardens, conducts large-
scale tree plantings, revitalizes vacant land, engages thousands of citizens in community
development activities, and maintains treasured public landscapes. As the nation's largest
comprehensive community greening program, Philadelphia Green serves as a model for
cities across the U.S.
Sam Lemheney, the show's designer, spent 12 years at Disney's Orlando, Fla., location,
first pruning plants in the Magic Kingdom, then managing flower and garden festivals
and designing film shoots. Mr. Lemheney studied horticulture at the University of
Delaware. But a college internship at the Magic Kingdom left him with "pixie dust
coming out of my ears," he said, so after graduation, he headed back to Orlando. "The
whole show aspect and entertaining all the visitors really appealed to me," he said. "I had
found my niche." A Philadelphia native, Mr. Lemheney returned two years ago to work
alongside the show's former designer, Ed Lindemann. This year, Mr. Lemheney is
steering the showboat — not that 4,000 volunteers and the growers and designers of 50
major exhibits don't have strong opinions.
Background on the HTFC Organization and PFS Marketing Goals
HTFC has invested years in planning and brand strategy development and implementation
and is in constant look out for opportunities to partner and develop linkage with other
industries and businesses in order to maximize its outcomes. HTFC BOD and membership
has taken an active roll in building bonds throughout the agricultural and other sectors and
provides industry contributed matching support in time, money, and products to ensure
opportunities are maximized. Strong leadership and innovation guide HTFC and a strong
industry's commitment to implementation of these strategies and to constant evaluation of
our successes and opportunities to further develop. HTFC contracts fiscal managers and
project and grant managers to ensure day to day reporting and data collection are kept up to
date and progress is made on each of its projects and goals.
HTFC will provide coordination for interested participants and their products, facilitate
shipments to the event, over see the 40 booths in the Hawaii Market Place at the PFS and
manage the 10 Hawaii Island booths at the Market Place. HTFC will coordinate travel needs
to ensure the least expensive air and accommodations are provided for those who participate
in the event. HTFC will provide fiscal management, collect data and information and
complete reporting for these activities.
The primary objective is to maintain visibility of Hawai `i's Flowers and the Hawaii Brand
in the eyes of industry -wide professionals and the public so that they will continue and
increase their use of the products. It is important to continue to remind them of tropicals as
well as brand tropicals to Hawaii specifically. Also to suggest varieties and uses that might
be common in Hawaii but unique to those who do not have abundant use of the flowers.
HTFC also seeks to expand and strengthen linkage with Hawai`i's visitor bureau outreach,
Hawai`i's music industry, and other commodities and value added products promoted under
the Hawaii Brand.
Products will be sold directly to the Philadelphia Flower show to be used in their displays, as
well, at the Market place suppliers will be able to sell products and provide contact
information for future on-line / direct sales. Promotional opportunities for the Hawaii brand
and for future travel to Hawaii are extensive and are expected to have direct economic
benefits into the future.
Specific primary goals of this proposal are to:
1) Coordinate a consortium of agriculture, other commodities, value added products,
arts and crafts, and music along with visitor and music industry representation
2) Design and build booth space for 10 Hawaii Island booths
3) Expand market penetration for Hawaii Brand with end users
4) Provide for travel costs for Hawaii Market Place management and sales
5) Distribute the Neotropica Hawaii Tropical Flower & Plant Guide -most
comprehensive Website Catalogue/guide on tropicals, and other industry contact
and educational information
6) Drive end users to the HTFC website to expand web commerce
7) Establish Hawaii as the definitive go -to place for information on tropicals,
8) Provide Designer and interior landscape educational programs/training to increase
grower awareness, usage trends, and higher quality standards
9) Increase higher -value, small box direct sales with retail and end users, and
In addition to these specific goals, HTFC also seeks to
10) Maintain the agricultural character within the State of Hawaii.
11) Keep agriculture a significant part of Hawai'i's economy.
12) Assist existing businesses in expansion, diversification efforts, and the ability to
compete in the world's floral industry
13) Support Hawai`i's world-wide brand and the visitor industry thereby helping to
boost Hawaii's struggling economy and support efforts for local sustainability.
GPN C presents
EXHIBITOR'S GUIDE
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MARCH 6 - 13, 2011
theflowershow. com
Pennsylvania Convention Center
Premier Sponsor
SUBARU.
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2011 PHILADELPHIA FLOWER SHOW
Show Entrance
Hawaii Delegation in Demonstration
Area
Press Board
Overview of Show Attendance
Ireland Booth in Commerce Section
Marketplace
Lu `au Area
Sample Signage
Sample Exhibit Piece
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JanUarY A 2011 St .ianUaarY 22„ 2011
Superstar ce(e6rifg chefs MicCae(Sgmon ana(gonafCan 10axman are coming to
?Mauna Cani for Nawaii's first ever games Beara"Founda' on Ce(e&if C(►e f lour.
Simon is star of Me 'Fooc(Network's 9ron Chef America and Vaxman is a 6esf-
se((ing auff or and' Cas appearec(on Bravo s 7op Chef ?Masters.
Both chefs wi(f co((a6orate wifl Mauna .Canis Txecutive Chef, Sane 7uason.
?lwart winning cockfail miXolo ist, Mlannyn�osa, wi((a�o �e �iartici�atin9 in
Me event creating s�nafure coc�faij to comp ement Me cuisine.
Welcome I�ecepHon dC 'Wine 7asfing
222, 2411
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Pm CaMeNouse
Six -course dinner, Plus Cors etoeuvres. Wine pairinqs anafecialty cocktail.
Neft wi(linfroa{uce tCair aCs(i anr(min9le wit guests Mroug(iout Ae evening.
ts:
$3oo per person af(inc(usive for 6ofC events
$25o per person a((inclusive for ctie f dinner (Saturarag o+
www.ce(ekrifgcke(our.com
Yecialroom cafes avai(We at Mauna Cani Bag 800 367-2323
'r"won
THE MAUNA L,ANI BAY
Hotel atcd B'i igalows • Hetwari
News Release CONTACT: Bree Dallwitz
For Immediate Release Director of Public Relations
Thursday, January 6, 2011 Mauna Lani Bay Hotel & Bungalows
Phone: 808-881-7093
Email: bdallwitz@maunalani.com
Michael Symon ,Jonathan Waxman Sandy Tuason
CELEBRITY CHEFS, ISLAND STYLE
Friday, January 21, 2011— Saturday, January, 22, 2011
KOHALA COAST, HAWAII — Mauna Lani Bay Hotel & Bungalows is delighted to welcome superstar celebrity chefs
Michael Symon and Jonathan Waxman to Hawaii for the first ever James Beard Foundation Celebrity Chef Tour
event to be held in the Hawaiian Islands.
National award-winning cocktail mixologist, Manny Hinojosa, will also make a special guest appearance throughout
the weekend as a representative for Grey Goose, and will be creating signature cocktails to complement the
cuisine.
The Celebrity Chef Tour is a nationwide series helping to raise money for the James Beard Foundation, which
celebrates and preserves America's culinary heritage and diversity through scholarships, publications, food and
beverage industry awards and maintenance of the historic James Beard House in New York City as a venue for
special culinary events.
MAUNA LANI BAY HOTEL AND BUNGALOWS
68-1400 Mauna Lani Drive • Kohala Coast, Island of Hawaii 96743
www.maunalani.com
Hotel and Bwtgalows • Hawaii
Symon, star of Iron Chef America and other Food Network shows, including the recently launched Food Feuds, owns
Lola and Lolita restaurants in Cleveland.
Waxman, best-selling author and star of Top Chef Masters on Bravo, is chef -owner of Barbuto restaurant in
Manhattan's West Village and has graced such prestigious kitchens as Chez Panisse in Berkeley and Michael's in Los
Angeles.
Hinojosa is cocktail consultant to Guy Fiery and regularly makes appearances on Guy's Food Network shows. He
creates his own syrups, juices and garnishes to produce colorful and exotic signature drinks with sophisticated flair.
Both chefs and Hinojosa will collaborate with Mauna Lani's Executive Chef, Sandy Tuason, who has worked
alongside other big names in the business including, Daniel Boulud, David Burke and Andrew D'Amico.
All will visit Hawaii Island farms to handpick the best seasonal ingredients for the weekend. They are describing
their menu as "rustic" showcasing what all chefs agree will be the real deal of farm to table cuisine.
The weekend will be a celebration of the laidback Hawaiian lifestyle where good food, good company and plenty of
aloha spirit reign supreme. The secluded oceanfront setting of the Mauna Lani Bay Hotel & Bungalows will
additionally capture the essence of what Hawaii is all about.
WHEN:
Friday, January 21, 2011, 6 p.m to 8 p.m.
A relaxed welcome reception and wine tasting with passed canapes. Manny Hinojosa will prepare a
specialty Grey Goose cocktail for the evening. Chef Michael and Chef Jonathan will attend as special guests
and mingle with guests.
Saturday, January 22, 2011, 6 p.m.
A six -course dinner with each chef preparing a different course. Select wine pairings will be presented with
each course. Manny will create an aperitif to complement arrival hors d'oeuvres, a special dessert cocktail,
plus other surprise drinks throughout the evening. Chefs will introduce their dish, answer questions and
mingle with guests.
WHERE:
Mauna Lani Bay Hotel & Bungalows, 68-1400 Mauna Lani Drive, Kohala Coast, Island of Hawaii
COST:
$300 per person all inclusive for both events
$250 per person all inclusive for chef dinner (Saturday only)
TICKETS:
www.celebritvcheftour.com Numbers are limited.
STAY:
Attend the Celebrity Chef Weekend in Hawaii and stay at the luxurious Mauna Lani Bay Hotel & Bungalows.
Attendees can enjoy a 15% discount off the Best Available Rate from January 20 to January 25, 2011.
Contact Mauna Lani reservations on (800) 367-2323 and mention Celebrity Chefs, Island Style! For further
information about Mauna Lani Bay Hotel & Bungalows visit www.maunalani.com
MAUNA LANI BAY HOTEL AND BUNGALOWS
68-1400 Mauna Lani Drive - Kohala Coast, Island of Hawaii 96743
www.maunalani.com
Hotel arta Bungalows • Hawaii
The Celebrity Chef Tour began in 2004 as a way to bring the unique experience of dining at New York City's historic
James Beard House to cities around the country. At each Celebrity Chef Tour dinner, some of the nation's top chefs
come together to create a fantastic multiple course dinner paired with premium wines, beers, and spirits. Like at
the James Beard House, guests have the rare opportunity to interact with the participating chefs while enjoying the
luxurious atmosphere of our nation's finest restaurants. Each Celebrity Chef Tour meal is a work of artistry and
craftsmanship that you won't soon forget. Proceeds benefit the James Beard Foundation's programming and
educational initiatives.
Mauna Lani Bay Hotel and Bungalows is consistently ranked as one of the leading luxury resorts in Hawaii.
It is the only independently -owned resort on the Kohala Coast and has maintained its original owners since
its opening in 1983. Mauna Lani is also the smallest resort on the coast giving guests an intimate, timeless
Hawaiian experience that is personalized, authentic and pleasantly unscripted. It is Mauna Lani's cultural
and environmental programs that make it truly stand out from others and which has earned it the
reputation of one of the "World's Top Earth -Friendly Getaways" from Conde Nast Traveler. Mauna Lani is
committed to delivering aloha in everything it does and as such takes a stand against hidden resort fees. It
is home to the famous CanoeHouse restaurant, the multi -award winning Mauna Lani Spa and the
championship Francis I'I Brown Golf Courses. Mauna Lani is a member of the Preferred Hotel Group
recognizing the world's best independent luxury hotels and resorts. For reservations call (800) 367-2323 or
visit www.maunalani.com.
MAUNA LANI BAY HOTEL AND BUNGALOWS
68-1400 Mauna Lani Drive • Kohala Coast, Island of Hawaii 96743
www.maunalani.com
0
1 All
Film
Festival
Mauna Lani Resort - Hawaii
M -AY 11 -15, 2011
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The HARDEST cycling hill climb race in the world
Sea to Stars - Saturday, August 13, 2011
KOHALA COAST, HAWAII —Endurance cyclistsfrorri an' -wild the tad have a ne',.v race to add to t I 1�
bucket list vilth rep
istration ncvvi open f orthe 2011 Sea tr, Stars cycling, expedition oil Saturday. Auq_
the hardest hill clinib in the -vdorld.
Tllcoa,e up forthif epic life-chwiong diall I enge wi I I dep a rtfre-nithe oce a nfrotit N-1 a una Lai)! Bay Hote
Bungalows and cyde to the tq; of Mauna Kea Vokano Ming a distance of around 49 nibs and MY -
9, 1(10 ft elevation.
Mauna Kea earns the distinctirml P,f the -vworld, _q tallest mountain from the sea floor(30, No ft tall), F
than I-Jount Eve re, stvAll cli stailds. at 29,0011 ft.
-nit General Manager of The Nhuna Lani Bay Hotel 41 Bungabon, PJr Brian BUtterVe-Orth, .aid that tj
Col)scci.sus. inrlependently-operated hotA is partneringvilth Ha,.,�.aii Cycling Oub to bring, the global
.:ornniunity a thrilling race that Ot'lly a select fe----,w have conquered before.
a Steepness Brack of 111ore than 17 percitit, Sea to Stars is the tcughest wad ni o st ev.. cit ill eta
race intlie-viorld.
Butteinvorth said.
Afterthe race shuttle 1,
Nuses �.Jll transport cyclists ft-otil Mauna 1,ea ,, of Stti - a ot I Liard; to The PA Aill I L In!
Vi t -
Bay Hotel & for all Outdoor recovery beer garden party AT a live band and SBC%..
Ali a-mrds cerenionywUl recognize the overall male and fernale wintiji's and a range of prizes v.411 be upfor
grabs including a stay at Mauna Lani, 6ontrN-,-,er XXX Litt Carbon Climbing Wheel_ and top-of-thiAne Rud.
., -
Project eyeviear and lieltTlEts,
The MaUria Lani Bay 10 offshig Seato Rwo colnj.-retit..;,rsan e-...,dU5iVe I-,,,ojj-js
Aartirighorn S199 per Molt. The hotel is located oil three Wks of priAhe diorellne and is recogilized a -s
C
Nit of the d's Top Eaith4d endl y Gitav,:ays " by conat-
Sea to Stars Litlifit tion-J..'rofit org"ani zab oils that proted litr:e.Trer.
and enhance the nahHA Qt1AA1
and recreatic,-nal ttsourre`_. orf Maul la Kea. -
For more inforniatIon an -:l to reghter visit _010111M NueeOURAM Y can on,,,
% st ay at The Mauna Lan! Bay Hotel it Bung4ons official ho -"t hotel of .,qa to 'ictal'_
ol :all t
g' -D
A4
Big Island Hawaii Cycling I Mauna Lani Bay Hotel & Bungalows — Sea to Stars I Cycling in Haw... Page 1 of 3
0
•
THE MAUNA LANA
Hardest Cycling Hill Climb Race in the World
Sea to Stars - Saturday, August 13, 2011
Endurance cyclists from around the world have a new race to add to their bucket list with the 2011
Sea to Stars cycling expedition on Saturday, August 13, 2011 - officially the hardest hill climb in the
world. Those up for this epic life -changing challenge will depart from the oceanfront Mauna Lani
Bay Hotel & Bungalows and cycle to the 9,200 ft level on Mauna Kea volcano riding a distance of
around 49 miles.
Mauna Kea earns the distinction of the world's tallest mountain (33,000 ft tall), significantly higher
than Mount Everest which stands at around 29,000 ft. The race starts at 9am with temperatures
expected to be mild and sunny around 84 degrees. As cyclists reach the summit, the temperature
is anticipated to be around .28 degrees. The race will finish at Mauna Kea Visitor Station 9,200 ft
elevation.
Mauna Lani Bay General Manager, Mr Brian Butterworth, said that Mauna Lani is partnering with
Hawaii Cycling Club to bring the global cycling community a thrilling race that only a select few
have conquered before. "With a steepness grade of more than 17%, Sea to Stars is the toughest
and most exciting endurance cycling race in the world, and what better place to come achieve this
littp://www.maunalani.com/searchable/seatostars.htm 1/9/2012
Big Island Hawaii Cycling I Mauna Lani Bay Hotel & Bungalows — Sea to Stars I Cycling in Haw... Page 2 of.3
extreme challenge than in H40. It's also a chance to experienclo geographic diversity of the
Big Island.
Shuttle buses will transport cyclists from Mauna Kea Visitor Station back to Mauna Lani Bay for an
outdoor recovery beer garden party with a live band, beer and BBQ. An awards ceremony will
recognize the overall male and female winner with cash prizes up for grabs. Exciting prizes will
also be on offer for category winners.
Mauna Lani Bay is offering Sea to Stars competitors an exclusive accommodation offer with
rooms from $199 per night. The hotel is located on three miles of pristine shoreline and is
recognized as one of the "World's Top Earth -Friendly Getaways" from Conde Nast Traveler.
Register at: www.active.com/ To stay at Mauna Lani Bay Hotel & Bungalows, official host hotel of
Sea to Stars; call 800 -367-2323 or email reservations@,maunalani.com
WHAT: Sea to Stars Cycle Race
WHEN: Saturday, August 13, 2011 from 9:00 am
WHERE: From Mauna Lani Bay Hotel & Bungalows to the summit of Mauna Kea Volcano
COST: $80 registration fee / $70 for Hawaii Cycling Club members ENTRY FORM
STAY: Call 800-367-2323, email mailto:reservations(aD-maunalani.com
•
•
hop://www.maunalani.com/searchable/seatostars.htm 1/9/2012
VIDEO: Bike climb up Mauna Kea makes for tough race I Big Island Video News
Home » Kohala »Mauna Kea » Currently Reading:
Page 2 of 5
VIDEO: Bike climb up Mauna Kea makes for tough
rA
August 15, 2011 Kohala, Mauna Kea No Comments
t_ii c 75 people like this.
deo by David Corrigan I Voice of Stephanie Salazar
Its being called the hardest cycling race in the world.
The annual "Sea to Stars" contest led 42 elite endurance athletes on a 49 mile climb up to the Mauna Kea Visitors
Center, some 9,300 feet above the starting point in Waikoloa.
We caught up with some of the athletes along Saddle Road, here in the vicinity of Waikii Ranch, which is around the
30 feet level... these bikers were peddling hard and already looked pretty tired, with some 6,000 feet still to go.
Later, we saw some of the athletes take the turn onto the Mauna Kea Access Road, where the hardest hill climb
awaits... into the clouds en route to the Mauna Kea summit area.
http://www.bigislandvideonews.conV2011/08/15/video-bike-climb-up-mauna-kea-makes-for-tough-race/ 2/9/2012
VIDEO: Bike climb up Mauna Kea makes for tough race I Big Island Video News Page 3 of 5
22 year-old Eric Lau from Honolulued the finishing record in the race's year history. He completed the
grueling race in a time of 3:23.20. The stest time previously recorded was 3:4 , achieved by fellow Honolulu
cyclist, Mike Zagorski in 2010.
Big Island triathlete, Rani Tanimoto, 35, made an impressive Sea to Stars debut taking out the women's title with a •
time of 4:39.09.
The athletes departed for the day's race from The Mauna Lani Bay Hotel & Bungalows, which has become the resort
_ for endurance athletes in Hawaii. The hotel was also hosted the post -race beer garden after -party and awards
ceremony.
Mahalo to the Mauna Lam Bay Hotel & Bungalows for providing photography from the start of the race.
2 retwe.et
Related Video
VIDEO: Mauna lea weekly report — 50 in 50 in 50
July 29, 2010
•
C�
http://www.bigislandvideonews.conV2011/08/15/video-bike-climb-up-mauna-kea-makes-for-tough-race/ 2/9/2012
LA REUNION ISLAND PRESIDENT AND DELEGATION TOUR
HAWAII VOLCANOES NATIONAL PARK
Hawaii National Park, HI — The president of La R6union, a French volcanic island in the
middle of the Indian Ocean, visited Hawaii Volcanoes National Park Thursday afternoon, and
marveled over similarities between Hawaii Island and his home.
La R6union President Robert Didier, and his delegation of Vice President Jean -Francois Sita,
Film Commissioner Edy Payet and Public Information Officer Corinne Peyron-Beaulieu,
explored the park as part of a four-day mission to "build a bridge" between La R6union and
Hawaii Island by promoting sister park status between Hawaii Volcanoes National Park and
R6union National Park. Both national parks are UNESCO World Heritage Sites, and both are
home to active volcanoes.
Both islands are located in the middle of vast oceans, and are situated over volcanic hot spots. La
R6union's active volcano, Piton de la Fournaise ("Peak of the Furnace"), is listed among earth's
most active volcanoes and last erupted in 2010. It stands 8,632 feet above sea level, and like
Kilauea, is a shield volcano.
President Didier and his delegation were also here to gather ideas on how to increase tourism to
La R6union by promoting its national park, which comprises 40 percent of the 970 -square -mile
island. By comparison, the Island of Hawaii is 4,028 square miles.
"Tourism is key to our economic success. We want to have tourism but also environmental
respect. Our ecology, our biodiversity, is unique," President Didier said. R6union National Park
is largely undeveloped, he said. In 2010, approximately 400,000 tourists visited La R6union.
President Didier said they intend to increase the number of visitors to 600,000 by 2015.
Part-time Volcano residents and La R6union citizens Marie and Alain Gerente were instrumental
in planning President Didier's trip to Hawaii, and accompanied the delegation as liaisons and
translators.
Other similarities between the two islands include a multicultural population. In Reunion, a mix
of people from European, African, Malagasy, Indian and Chinese ancestry comprise the
population. Both islands have dense rainforests, a high level of endemism, and are home to
white-tailed tropicbirds — an important national symbol in La R6union. La R6union also has
olivine, and therefore, green sand beaches.
"I stepped off the plane, and looked around, and said, `oh, I'm at home,"' President Didier said.
EXPERIENCE YOUR AMERICA TM
The National Park Service cares for special places saved by the American people so that all may experience our heritage.
The delegation also met with Mayor Billy Kenoi, Big Island Visitors Bureau Executive Director
George Applegate and other officials, and toured Pu`uhonua o Honaunau National Historical
Park.
S►1J.�
Photo Caption: Officials from La Rdunion Island visited Hawaii Volcanoes National Park Thursday afternoon.
Pictured from left to right: Alain Gerente, Marie Gerente, La Rdunion Film Commissioner Edy Payet, Vice -
President Jean -Francois Sita, La Rdunion President Robert Didier, Hawaii Volcanoes National Park Chief of
Interpretation Jim Gale, and La Rdunion Public Information Officer Corinne Peyron-Beaulieu
Photo Credit: NPS/Stephen Geiger
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Travel Report:
ASP/PSNA Exhibit in St. Petersburg, Florida
Submitted by.
Judith Fox -Goldstein, Administrative Director UHH Conference Center
MEETING PURPOSE AND BENEFITS TO THE BIG ISLAND:
The ASP/PSNA 2010 Conference was held in Florida from July 10 — 14, 2010 in the
town of St. Petersburg. This was a joint meeting of the American Society of
Pharmacognosy and the Phytochemical Society of North America.
A program committee, consisting of leaders from the industrial and academic
communities, was been assembled to design a first-rate scientific program consisting of
eight general symposia areas which included the following topics:
• Natural Products in Agriculture
• Biodiversity
• Metabolism and Metabalomics
• Drug Discovery- Problematic Diseases
• Issues and Botanicals
• Natural Product Ecological Roles and Tritrophic Interactions
• Bioassays and Targets
• Metabolic Engineering and Biotechnology
RATIONALE FOR ATTENDING THE MEETING & BENEFITS TO THE BIG ISLAND.
This was an extraordinary opportunity for our visitor industry to promote the scheduled
50TH anniversary meeting of the Phytochemical Society of North America (PSNA)
which will be held at the Fairmont Hotel in December of 2011. Our goals in exhibiting at
the conference were the following:
• To market the Big Island and a premier destination for conferences,
meetings and special events.
• To promote an increased attendance at the 2011 Conference
• To promote the Island as a Mecca for scientific conferences and meetings
• To provide visual materials that focused on Hawaii's natural history,
astronomy, volcanology and the plethora of agricultural and wellness
activities and industries that relate to natural products researchers and
scientists.
• To provide information on the "adventure" aspects of coming to the Big
Island
• To promote the pre/post opportunities to explore Hawaii's Big Island
• To generate interest (on behalf of the scientists) in bringing their families
along on the trip.
• To excite the researchers and other related associations attending the
conference, to consider Hawaii as a viable destination for other
conferences and annual meetings.
• To promote Hawaii's specialty_goods such as tropical flowers, cookies,
macadamia nuts and Aloha ware.
• To meet and connect with potential exhibitors and sponsors for the 2011
PSNA meeting.
EXHIBIT SUCCESS:
Please reference the links below reflecting the PSNA Exhibit Booth. The Booth was the
most visible and most well -attended exhibit at the conference. Our displays the BIVB
give -a -ways, the Big Island cookies, the Macadamia Nuts our beautiful floral displays
and the general information, music and photos of the Big Island were an exceptional
draw. The information on the Fairmont Hotel and on the Big Island was `grabbed' up
quickly and we ran out of supplies!
Here are the photos: (just click on the link for the slide show or still photos)
• Link to
Slideshow: http://www.flickr.com/photos/30419621@N05/sets/72157
624420474109/show/
Link to
Set: http://www.flickr.com/photos/30419621@N05/sets/72157624420
474109/with/4812919826/
PARTNERS:
The following partners supported the exhibit and the trip to Florida:
• Fairmont Orchid Hotel
• Pacific Floral Resources
• Big Island Candies
• Mauna Loa Macadamia Nuts
• University of Hawai'i at Hilo
• College of Pharmacy- UH Hilo
NUMBER OF ATTENDEES AT THE CONFERENCE:
500 delegates attended the conference. This was a joint meeting of (2) two societies.
When the Scientific Committee for PSNA 2011 met in for organizational meetings during
this Florida conference, they estimated that our 2011 Hawaii conference could draw as
many as 800 attendees. This may be an optimistic projection, but the Committee has
asked me to prepare the logistics for 500 scientific posters alone, and a capacity of 700
- 800 for the plenary sessions.
This joint conference did not draw as many attendees as they had anticipated, but that
was due to inadequate marketing and an inexperienced conference planning team. In
2009, the ASP conference, which was held in O'ahu, drew 800pax, so the numbers
were somewhat disappointing for the organizers.
LEADS:
The Conference Organizers did not print a roster of the attendees with their e-mail
addresses, but we are in the process of trying to secure the names and I will pass those
on to you as soon as I have them.
Mahalo again for all your support and please advise if there is additional information
required at this time.
Sincerely,
Judith
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•
•
CMI ACTION PLAN
RECAP
moving forward...
•
OBJECTIVES
Based on BIVB member feedback from PRIME2011 held on Oahu, the BIVB decided to develop a plan to re-
introduce our island to the event's participants. Through a few brainstorming sessions (BIVB and contractor), the
i following objectives were determined:
_t
> To build awareness, develop desire, inspire intent, and conversion
> To use this opportunity to convey our story with positive messaging (sustainability, culture, etc.)
l > To solidify our relationship with participating meeting planners
> To further position/market our destination as a cohesive unit
> To develop a program that emotionally ties participants to our island - an emotional connection
> To share CSR (Corporate Social Responsibility) program opportunities with meeting planners
> To make a statement - to set us apart from other destinations
> Use this as an opportunity to highlight Hawaii, the Big Island as this was the first year in many that the event
moved from our island to Oahu
11
> Develop and implement a 4 -phase follow-up program
> Limit the amount of money spent on postage/shipping and/or concerns with customs/regulations
> Details were shared with BIVB members via a special meeting (BIVB)
PHASE 1: Hard Copy Mailer (contractor to write drafts for components, design/print note cards for BIVB)
PHASE 2: E-mail Blast (contractor to design)
PHASE 3: E-mail Blast (contractor to design)
PHASE 4: Hard Copy Mailer (contractor to assemble documents into one .pdf, BIVB to handle USB/mailing)
instrumental to implementing the plan was to get the support of our membership in the way of providing us
with information to be shared with the meeting planners. This was accomplished through a special meeting for
CMI members at which Debbie Hogan outlined the details of this initiative (contractor created power point).
We also reached out to Koa Legacy Hardwoods to secure trees and personalize tree certificates (contractor),
provided suggested copy for the mayor's letter (contractor), and worked with the mayor's office for personalized
letters and COH certificate holders (BIVB).
And finally, phone calls were made to PRIME2011 participants by BIVB and the following member hotels
(coordinated by BIVB) - participating hotels were:
> Hilton Waikoloa Village > Waikoloa Beach Marriott Resort & Spa
> The Fairmont Orchid, Hawaii > Mauna Lani Bay Hotel & Bungalows
> Four Seasons Resort Hualilai > Sheraton Keauhou Bay Resort & Spa
PHASE
A packet was sent to each PRIME2011 participant and included the following:
P A personalized letter from the Mayor explaining our island's "gift' of a Koa Legacy Tree
P A notecard from G. Applegate and D. Hogan
n A personalized Kos Legacy Tree Certificate with GPS coordinates of each person's tree
n A professionally produced BI VB group sales DVD
D Sent to PRIME2011 list of 70 participants from N. America/Australia/Europe plus 35 from Asia
0
M. sii
.raw.
Mayor's Letter
•
William P. Kenoi
Mayor
July 11, 2011
First Name Last Name
Company
Address
City, State ZIP
Aloha Mr./Ms. Last Name,
0
County of Hawaii
25 Aupuni street, Room 215 • Hilo, Hawai'i 96720
(808) 961-8211 • Fax (808) 961-6553
William T. Takaba
Managing Director
Walter K. M. Lau
Depuly Managing Director
On behalf of the people of Hawaii County, l would like to extend a sincere mahalo or thank you for attending
PRIME 2011 on the Island of Oahu. We trust your visit was productive and that you learned a lot about what
each of our islands have to offer.
This being the first year in 3 years that the event was not held on Hawaii, the Big Island, I felt it was imperative
to reach out to each and everyone to let you know how important your group business is to our island community.
Hawaii, the Big Island is renowned for its diversity of culture and spectacular landscapes that have inspired and
enchanted visitors for decades. We offer unique visitor attractions such as active volcanoes and the opportunity to
gaze at the stars beneath the crisp, clear skies at the summit of Maunakea to the newly formed Kaimu black sand
beach. Along the lush northeastern coast of Ham5kua, on land once ruled by Kamehameha I, are vast acres that
were home to a forest of native koa trees. Koa (acacia koa) is a prized Hawaiian hardwood and only found in
Hawaii.
No doubt, sustaining our tropical hardwood forests worldwide is vital. In 1940, there were 3 billion acres of
tropical hardwood forests across the globe; today there are only 700 million acres. At this pace, it is estimated that
we have less than a 14 -year supply of tropical hardwoods left on the planet.
Ensuring the survival of native koa trees is very important to Hawai'i's culture, tradition, and arts is imperative.
We have therefore taken the liberty of having a Koa Legacy Tree planted in your horror on Hawaii Island. Please
know that your tree contributes to the island and planet in so many ways — our reforestation efforts, creating an
environment conducive to native birds, insects, and fauna. And rest assured, your legacy tree will not be harvested.
You'll be able to track your tree with the GPS coordinates provided on the attached certificate or perhaps visit it
in person.
The Koa Legacy Tree program also includes a donation to Hawaii Island United Way — an organization that
benefits worthy charities on this island; and the Nature Conservancy of Hawaii.
•
PRIME 2011
Page 2
It is our way to say mahalto for participating in PRIME 2011 and a gift that forever connects you to our island
home. In the coming weeks, Big Island Visitors Bureau will be reaching out to you on my behalf to expound on
why the island of Hawaii and how our attributes can ensure a successful group program.
We hope to welcome you and your group or meeting to Ifawai'i, the Big Island in the not too distant future.
Mahalo,
William P. Kenoi
1 Mayor
County of Hawai'i
1
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Notecard from
the Big Island
Visitors Bureau
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hntory. knit was high'Y saughl
after to make canoes — In tat,
canoes were often mfernad to as
'Ka su kW i his kai• — or the koa
grove of the sea Its bane wait caeca
to make red dye for kala (Mea)
Your nae Is a positive contribution fc
the reforestation efforts of the
leslk koa, which provitlee valuable
habitat far many birds. Insx6. and
p4-- same erdsngemd like the
'a:cWla'au w hanevemeper. Your (—
also periled stes the history and cunure of
koa
--- ^r� w plant a tree IS 20 years deet ...
the second best time Is now.
ancient Chinese proverb
i
�-- kl..
1—M ISLAND
Aloha,
It was a pleasure to see you at the recent PRIME 2011 event on Oahu
Enclosed please find a copy of our meetings video so that you can reacquaint
yourself with Hawaii, the Big Island and all that we have to offer.
In honor of the participants of PRIME 2011, we have arranged for native koa
seedlings to be planted on the Hamakua Coast of Hawaii, the Big Island. we
invite you to track your tree's progress (GPS coordinates are provided on your
Koa Legacy Tree personal certificate) or come to visit your tree and us in
person!
Mahalo and a ala kca - live long and strong like the Yoe tree -
Debbie Hogan George Applegate
Senior Director of Sales Executive Director
dhoganashvcb.org gapplegatc. ahvcb.org
Big Island Visitors Bureau Big Island Visitors Bureau
•
•
Personalized certificate from
Hawaiian Legacy Hardwoods
with GPS coordinates of tree planted
in honor of each PRIME2011 participant.
u�► Lx
N.,. �yArYµ°i.ctKY RNotiwaWy 'M
43+-"
TREE SPECK DENOMINATION
AUCIa Koa One Legacy Tree
First Name Last Name
PRIME2011
RFID/EPC GLOBAL POSITIONING SYSTEM COORDINATES FIELD LOCATION
220E N 19' 57.540' w 155' 23.020' 1683
ISSUE DATE
July 12, 2011
C/.Lk- -
Chief Executive Officer
DOCUMENT NUMBER
L-2009:1-00229
Chief Operating Officer
0
•
U
•
• • •
0VERALLMESSAGE:I-
a Culture, Sense of Place
s Canoes
e Nature
a "Feel Good" Factor
CMI MESSAGE:
• Ocean -inspired CMI options
PARTICIPATING MEMBERS:
s Hula Kai
o Fairmont Orchid
m Ocean Sports
o Hilton Waikoloa
® King Kamehameha's Kona Beach Hotel
® Waikoloa Beach Marriott
DETAILS:
. Distributed end of July
® 110 e-mails sent
• 64 opens or 62.1%'
® 7 bounces
• I link click through
'Average open rate for B2B e-mails is said to be
around 15 - 20%
OUR Gift is YOUR Gift
e anus °°
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OVERALL MESSAGE:
o Sustainability
o Corporate Social Responsibility - "Walk the TOW'- our
tree gifting program yielded a donation to Hawaii Island
United Way and Nature Conservancy of Hawai i
o "Feel Good" Factor
CMI MESSAGE:
® Members' sustainability/CSR messages
PARTICIPATING MEMBERS:
o Four Seasons Resort
o Mauna Lani Bay Hotel
o Sheraton Keauhou
® Captain Zodiac
o 'Imiloa Astronomy Center
is Hawal'i Wildlife Center
DETAILS:
• Distributed end of August
e 110 e-mails sent
is 52 opens or 51%'
e g bounces
® 1 link click through
'Average open rate jos B2B e-mails is said to be around 15 -
20%
Awl-�I'I
1(LAND --
-
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x"••a.v. �u. wwun..wwi',sw_1°i»r,eWirarMw'�M
Jesflxftxwl...
OVERALL MESSAGE:
e Member Fact Sheet and Offers
® Combined into one .pdf file and saved on BIVB-logo USB (sustainable gift)
PARTICIPATING MEMBERS:
• Aston
• Four Seasons
• Hilton Waikoloa
• Keauhou Beach Resort
• Mauna Lani Bay Hotel
• Sheraton Keauhou
m Waikoloa Beach Marriott
PARTICIPATING ACTIVITIES/MEETING VENUES:
• +Imiloa Astronomy Center
• Spirit of Kona
�AWAI`I
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partners, 0., don't hesitate io comae, m¢ or your 8.9letard Uwaws
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a Development of a CMI Advisory Committee to guide the BIVB CMI efforts
e Collective brain power, louder "voice, "one voice"
e Set the CMI path for the upcoming year
e Determine themes/messaging in synergy with marketing and p.r. messaging
• Develop themed FAM trips, outreach, and follow-up
i
D The PRIME 2011 database is now a part of BIVB's database in Constant Contact
ia Provides future outreach opportunities
E y Further solidified BIVB branding as it relates to culture, history, sustainability, environment.
i
D A "unified" effort between government, tourism, and private businesses
_I D Created a "forever connection" between each PRIME participant and our island - a story likely to be shared
D Provided a'feel good factor" of contributing to the well-being of our environment/forests and its inhabitants
'I've just received the very nice gift from your Big
Island and I'm sincerely grateful for it.
Please forward my most sincere thanks to Mr. William
P. Kenoi, the Mayor, to Mr. William T. Takaba, the
Managing Director and to Waiter K.M. Lau, the
Deputy Managing Director. I sincerely appreciate that
initiative.
As mentioned in the Mayor's message, it is definitely
a gift that forever connects me with your island home
and, one more reason, to visit your beautiful island
very soon."
Stephen Keil, CEO, Laser Group
"What a beautiful precious
gift you havegiven by
'What a wonderful gift!
planting a tree in my name...
Something that reflects
I had a wonderful Hawaiian
the spirit of the Big
experience at Prime and
Island and ties back into
learned so much. I look forward
nature. Thank you very
to giving my clients this same
much!"
wonderful experience! Thanks."
Karl Weiss, Manager,
DeeDee Henry, Meeting
Recognition & Culture,
Manager, Maxvantage
Eddie Bauer, LLC
"Dtank you so much Debbie for your hospitality!
We look forward to many great years ahead.?
'Yes, I got the notice of the tree's being planted and thought it wasHope you are well!"
a wonderful surprise. Thanks so much for your thoughtfulness and
concern for the future of Hawaii. It will be a pleasure to return to Michael Nelson, CEO, OPTS Ideas
your island in the future when my groups decide to make the trip
of a l!fetime. Thanks, again."
"Thank you for the gift. What a GREAT idea!(!! We're seriously
Brenda Glass, Director of Sales, Site Search, Inc. thinking of using this idea for our clients on our next trip to
Hawaii."
Bill Vendl, Director of Site Selection, RT Travel & Incentives
RECOMMENDATIONS
D Continue to look into creative follow-up strategies with FAMS and other important CMI programs
l ➢ Continue to develop/build the CMI database in Constant Contact in every way possible
D Consider a biannual or annual communication - e.g. "What's Sizzlin'" targeted toward the CMI market
_f
_J
i
•
1ilViware, Inc.
• World Headquarters
3401 Hillview Ave
Palo Alto, CA 94304 USA
Tel: 1-877-486-9273
Fax: 650-427-5001
Event date: Monday, April 18
Location: Fairmont Orchid @ Turtle Point (outside location)
Time: Arrival time of Mayor is between 6:OOpm to 6:15pm. 6:15pm at the latest as we will walk to the
venue location and be seated prior to the 7:OOpm start of announcements and speeches
Meet George Applegate and Debbie Hogan at Fairmont's Main Lobby
Room: Mayor's room should he need overnight accommodation is at Fairmont
Hotel confirmation number: 65681305
Schedule: 6:00 p.m. — 6:45 p.m. Reception
7:00 p.m. — 7:30 p.m. Guests are seated, (EVP) announcements
Between 7-7:30 p.m. Speech by Mayor Billy Kenoi
7:15 p.m. — 8:30 p.m. Dinner service
8:30 p.m. — 9:50 p.m. Train performs
9:55 P.M. Fireworks (Direct)
10:00 P.M. Conclusion, TPG Travel Staff escort guests to After -Hours
County Schools benefiting are:
• Pauuilo Elementary & Intermediate: 210 Backpacks
• Honokaa Elementary & Intermediate: 102 Backpacks
• Kohala Middle School: 210 Backpacks
• Konawaena Elementary School: 324 Backpacks
• Konawaena Middle School: 174 Backpacks
• Kealakehe Intermediate School: 324 Backpacks
Each school will receive 12 computers as well as various beautification projects based on each schools' needs,
ie, painting, landscaping, cleaning, as well as backpacks (see above for amounts), which is a total of 1,344 back
packs.
About Club V and President's Club 2010:
Club V: Higher incentive achievers that arrive 2 nights earlier: 4/14 and 4/15; through 4/14-19
Presidents Club: 4/14 - 19
Attendees: 720 people
Room Nights: Approximately 1,500
Demographics: Asia/Pacific: 90 people
North Amer: 400 people
Europe/Middle East/Africa: 220 people
About VMware
VMware delivers virtualization and cloud infrastructure solutions that enable IT organizations to energize
businesses of all sizes. With the industry leading virtualization platform — VMware vSphere® — customers rely
on VMware to reduce capital and operating expenses, improve agility, ensure business continuity, strengthen
security and go green. With 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners,
VMware is the leader in virtualization which consistently ranks as a top priority among CIOs. VMware is
headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.
0
2011 Hilton Worldwide Sales — Americas Summit
Hilton V'aikoloa Village
0
•
•
Airlift Support &
Wholesaler Support
AUGUST 2010 SUMMARY .
This month was a pot-pourri of experiencing various channels of
distribution i.e., appealing to the direct consumer market, retail agency market,
and trying to stimulate airline passengers to consider Kona on their future travels.
Regardless of the market, there is no doubt Hawaii is still the vacation destination
of choice for most people.
During my visits to the San Jose Airport Authority and the San Jose
Airport, the popularity of the Hawaii flights have not diminished; airport personnel
inform me that all the load factors on the Kahului and Kona flights are always
between 88% to 95%. They project the remaining summer month to reflect the
same high load factors. Of interest, many SJC-KOA flights were not as heavily
booked versus the return flights (KOA-SJC), which were/are unusually heavy
flights. However, the airport staff advises me that with the school term(s) now in
session, outbound travel to vacation destinations will decrease dramatically,
while the return flights become heavy. The San Jose Alaska Airlines' staff
displays overwhelming support for the Big Island, and of course for the Kona
flight. It is amusing to hear them mention their promoting the SJC-KOA flight to
passengers checking into a Seattle flight, or to a Southern California flight.
After my meeting with Alaska's staff, I visited Sunset Magazine's
headquarters office in Menlo Park. Barb Newton, the President, was visiting the
East Coast so I met with her assistant, Erin Shitama. Erin has been extremely
helpful prior, during, and post, the recent Sunset Celebration. We discussed Bill
Lanes' pending Memorial Services on October 1; 1 believe the Big Island will
ship some flowers to the Stanford Chapel for the service. Incidentally, Erin also
advises Barb's visit to Hawaii has been postponed a week due to her scheduled
keynote address at the California Travel Association's annual conference. (If you
need more information on Barb's visit, please contact Gary Wiegand in the
Honolulu office). Also visited Katy Taminoy's office (Editor of Sunset Magazine),
though I knew she was in Michigan with her daughter. I have been trying to get a
Big Island feature in an upcoming Sunset issue.... pie -in -the -sky, but I might be
able to get it.
I had a late luncheon appointment with Jo and George Estill (Estill
International Travel); unfortunately, they were short-handed so only George
joined me for lunch. Of the many topics we discussed, of importance was
George's mentioning the abrupt slow down in business to all destinations. He
contacted many of his friendly competitors, and they all have experienced an
abrupt slow down. George (and his peers) seem to agree that the current
economy is the main culprit; Bernanske was to address the Senate this afternoon
(Friday), everyone was anxious to hear of his plan to resolve, or divert this
suspected recession. Also of interest was the closing of many good agencies,
Page 2
which put many talented travel agents to work out of home. I suggested to
George, the concept Ships and Travel President Connie Risse (Sacramento) has
done — she organizes these agents under her umbrella. Not with the usual
Home-based agents set-up, but with a different operational concept which seems
to be working; George was interested but was concerned about some legal
aspects of independent contractors which have arisen with other agents.
Following luncheon, I visited All Horizons Travel, and was able to give a
Big Island presentation to about 4 -5 counselors; unfortunately, the phones rang,
or clients walked into the office, so I was able to address only about 3 people
directly for 20 minutes or so. Regardless, this is a large office, and I was able to
reach these people whom I've not had previous contact to present our island
attractions and/or explain our various brochures. Upon my return to my home in
the evening, I had a note of thanks from the manager (?) for my giving the
presentation, and her regrets for not being there with more of their staff (many of
the staff members had a late luncheon — Friday, what else?). Nonetheless, it
was nice that she/they acknowledged the presentation and collateral material I
left..
I had the opportunity to represent the Big Island at Alaska Airlines' co-
sponsoring the Parkinson's Disease Fund Raiser in Portland. Though Alaska
Airlines contributed air prizes for the live auction to destinations in Alaska,
Mexico and Hawaii, it was clear the most popular destination was Hawaii (which
was confirmed later by the dollars generated via the live auction). Thanks to
George's efforts, the Big Island was fortunate to be included in the Hawaii
destination grand prize — and also thanks to Alaska Airlines, the Big Island
received much exposure.
Of great importance is the projected second Kona flight from Seattle and
the inaugural Kona flight from Portland, both in the first week of November.
During the Parkinson's Disease Fund Raiser, I was approached by Don Davies,
Station Manager/Customer Service Manager of the Portland International Airport,
requesting our assistance in their PDX-KOA inaugural flight. In two previous
reports and summaries, I have mentioned the opportunity to assist Alaska
Airlines' inaugural events from these two cities. To reiterate, we not only have
the opportunity to reinforce our close relationship with AS, but moreso, assist
them when they really need help ... there are very limited times when we can
assist Alaska Airlines. In assisting them, we can obtain much peripheral
exposure for the Big Island from Alaska Airlines in their advertising, blanketing
PDX with B/I posters and collateral material, not to mention having our B/I CD
played continuously in the AS terminal monitors.
Our financial commitment, if based on our participation in San Jose and
Oakland inaugurals, will be minimal. Our contribution were the flower leis,
Page 3
approximately 120 — 140, during the kickoff celebration for the airport VIP's,
politicians, AS Corporate Accounts, and a handful of retail travel agents. Of
course, we will be asked (we should step forward and volunteer) for Kona Coffee
on their respective inaugurals (at the Boarding areas), contribution into their
"goodie bag" for each inaugural passenger i.e., mac nuts (tetras), Big Island
cookies, B/I pens, bag tags, any kind of literature featuring the volcano, Kona
Coffee tours, etc. If the Airport Authority of Seattle (and Portland) will be the
major financial contributors to the inaugural celebration (as in SJC/OAK) the B/I
will have little input regarding invitees. If we are anticipating having Mayor Kim to
attend and address/welcome the group at the inaugural celebration, we should
advise AS.
I would like to recommend a retail travel agency sales promotion, basically
a trade show, aside from the inaugural celebration. I envision this to be a joint
promotion with Alaska Airlines being the majority contributor, with the Big Island
and our Big Island travel partners i.e., hoteliers, attractions, destinations on the
Big Island to participate in promoting the PDX/SEA inaugurals. It would also
behoove us to make agency sales calls weeks prior to the actual inaugural dates,
enlisting the aid of AS sales personnel, contacting the PacNW Ohana group (?)
for assistance. We should be very careful on working with the PacNW Ohana
group — this could draw in Kauai and Maui interests. We would do well to contact
our B/I hoteliers and have them direct their representatives on the mainland to
work with us.
The above is still in the planning stage, and is only suggested by me; if we
put our thoughts together, including budget, manpower, etc., we can look forward
to coordinating a viable promotion(s) for this new market for the Big Island. Note:
the logistics could kill us! It's been an exciting month, and the rest of the year
looks like it can be an active period also,.
mas
august2010
Big Island September Monthly Summary
This month was focused on the various airlines serving Hawaii, namely
Alaska Airlines, Hawaiian Airlines, and a short visit to United Airlines (SFO).
My visits to Alaska Airlines, both in San Jose and Oakland, I have been
emphasizing the need to try to schedule their respective Kona routes to a daily
basis. Of course, the Station Managers have no or little authority to do so;
however, we must exert enough pressure - a demand vs. supply syndrome,
whereby travelers' demand for the Big Island becomes extremely strong(er) - on
the Station Managers, and eventually, those in charge of Sales and Schedule
Planning to consider adding additional Kona flights. As noted, I work very
closely with the AS Sales team in Northern California and they are more than
cooperative in assisting our Kona flights. Unfortunately, their marching orders
(and to their whole Sales Team Department) are to concentrate on their
Corporate Accounts which provide and support business to other AS
destinations (and at higher yields). Together with the website market (direct
consumer solicitation), and subsequent consumer advertising, the AS Sales
Department does not fully concentrate on the retail agency market.
We are at a crossroads - with a limited budget for advertising and
promotions towards the Consumer and Trade markets, and specifically B/I
directed agency promotions, it is difficult to put the above mentioned pressure
on AS to add more Kona flights. First, we must recognize that the West Coast
Market is Hawaii's largest market. The AS market is strongly a West Coast
market, where it's estimated 25+% of all airline business to Hawaii is generated
by travel agents.; you can then conclude 25% of Hawaii's biggest market (the
West Coast) is generated by travel agents, which has to be a huge market to
Na -5 Tetka.,D f'ejol `id epor
Page 2
solicit. It then appears our only effective, cost -wise alternative is to concentrate
on travel agents and drive them to promote and book the Big Island; though it
would appear costly, I can think of no other way to put this pressure on AS to
add additional flights to the Big Island. We can be the best island partner AS can
tie in with, but without the market's demand for more B/I seats, Schedule
Planning who usually have the last word, will not add any flights to Kona.
AS is now adding flights to Kauai, and travelers and travel agents alike
have been looking for the direct flight Lihue; it's no secret that the initial Lihue
flights will be successful. Without a doubt, this will negatively affect all of our
direct Kona flights from the PacNW and NorCal. Nonetheless, we should be
able to recover from this temporary dip in our traffic, once the novelty of the
direct Lihue flight is over, by concentrating directly on the travel agents with
what the Big Island has to offer. The Big Island is still "unknown' to many travel
agents, and they are not fully aware of what we have to offer. Together with all
of the above, Maui is still a factor - with their seemingly unlimited budget, they
have their sales teams all over the map. We can't compete equitably with Maui
in other parts of the U.S., but we can on the West Coast. I can assure you, our
efforts the past few years, in most of the West Coast markets, have been
productive; somehow, we must find ways to maintain this advantage.
I mentioned Hawaiian Airlines — of course, visits with Momi (HA
Manager) and communications with their staff, is only to reinforce any type of
relationship with them. Should the opportunity arise for a Kona flight in the
future, we have the assurance of some support. During my recent visit to
Hawaii, I had the opportunity to meet with Glenn Taniguchi to briefly discuss
the Haneda route, and the possibility of utilizing the B/I as a destination. He
Page 3
mentioned that they had sincerely given it a lot of consideration but the lack of
equipment would not allow any deviation from their priority destination (HNL).
We also discussed Kona, and though non-commital, the Big Island is a
consideration. I detected some thought however that a Kona destination would
not support another carrier from current AS gateways serving Kona. Our
relationship with HA might not be the most ideal, but we cannot ignore a
potential partner, and if we keep banging on their door, someone is bound to
open it. I still have hopes that HA will extend some assistance to us, whether it
be related to flights from the mainland or from Japan. Will keep pounding on
the door harder, I guess.
Last month, I stopped by SFO, and with security so tight it's difficult to
meet with anyone, much less talk to people. However, trying to see someone
with any authority (regarding routes) would not be at the airport. The UAL
personnel I spoke with, couldn't direct me to anyone (with or without authority).
I tried to meet some people with CO and AA, but met with the same results.
On another note, I have yet to hear from Don Davies (Station Manager of
PDX), and will follow-up with him in the next day or so. I'm not quite certain
what you have in mind prior to or after the Travel Agency Event (with Terri
Joyal). I would appreciate your keeping me abreast of what plans you might be
planning, if any, regarding the PDX area.
mas/10/10
t(0
HowtAf 1
THE BIG ISLAND
Big Island Visitors Bureau
May 2011 Report
United Airlines Nonstop to Hilo Update
HVCB and BIVB continue to work on initiatives to support United Airlines' (UA) nonstop
service from Los Angeles and San Francisco to Hilo which will commence in June. At
the request of UA, our ads and promotional mentions will refer to the carrier as "United
Airlines"; UA's ads will reference the airline as "United Airlines operated by Continental
Airlines".
The majority of our efforts will support the daily flights from Los Angeles. Our launch
program includes the following:
Travel Trade
o Los Angeles: Dodgers Game reception held in a private suite for top -
producing agents - May
o West Coast: Co-op campaign with wholesaler MLT Vacations (handles
United Airlines Vacations and Continental Airlines Vacations) - April to
June
Advertising
o Los Angeles: Campaign on KABC TV which includes a sweepstakes
component - May
o Los Angeles: High -impact 3 -page SPADEA wraps around the main news
sections of the Los Angeles Times and Orange County Register
newspapers - May
o On -island: Ads in Hawaii Tribune Herald and West Hawaii Today - May
• Public Relations
o Los Angeles: Media events - May
o On -island: Blogger-a-Week visits - May, June
o On -island: Press trip following the launch
Promotion
o On -island: Promotion with KTA Super Stores and the Pacific Radio
Group which includes a sweepstakes component - May, June
2010 Load Factors and Arrivals
We recently received information on final January -December 2010 arrivals, airlift and
load factors which we'd like to share with you. (March 2011 arrival data are provided
later in this report.)
According to recent Sabre ADI data, total domestic passengers to our island increased
by 15.8% in 2010. When compared with an 18.0% increase in lift, this resulted in a
decline of -1.5% in our overall load factor..,. a critical measure of our ability to maintain
much less grow air sets... which in turn is key to robust arrivals.
Geographic Market Priorities
Source: DBEDT 2010 Preliminary Figures
• San Francisco MSA (107,939 visitors in 2010)
The San Francisco MSA was Hawaii Island's top producing market in 2010 increasing
17.7% year on year. Flights from Oakland) have performed well, but more must be done
to increase our load factors from San Francisco and San Jose.
• Los Angeles MSA (105,713 visitors in 2010)
The Los Angeles MSA suffered a small decrease of -1.6% in visitors last year. Three
carriers currently service LAX-KOA and United Airlines will be launching their nonstop
service from LAX and SFO to ITO in June. Service into Kona must be protected while at
the same time encouraging visitors to travel into Hilo.
• Seattle MSA (59,161 visitors in 2010)
Visitors from Seattle increased 7.7% in 2010. Flights enjoy a healthy load factor.
• Portland MSA (26,976 visitors in 2010)
While visitors from this MSA increased by 2.3%, much more must be done to increase
the load of the direct service which launched in November 2010.
• Phoenix (19,386 visitors in 2010)
Visitor arrivals were flat in 2010, but Phoenix was one of two markets which enjoyed an
increase in load.
• Denver MSA (18,821 visitors in 2010)
Arrivals fell -1.0%, but Denver was our island's other bright spot in terms of an increase
in load.
San Diego, New York, and Chicago are our island's Top 3 feeder markets.
Public Relations
Highlights of PR generated media in North America, Canada:
• AOLTravel.com, "Hawaii with Kids: 13 Best Kid -Approved Family Activities,"
Janna Graber, 4/4/11; 2,074,950 VPM, http://aol.it/eTSk4s, result of media visit,
December 2010
• Travelgirl magazine, "Big Island Big Adventure," Marybeth Bond, April 2011,
100,000 circulation, (6pp); result of media visit in April 2010
• Family Circle magazine, "Hawaii For Families," Ellen Parlapiano, April 2011;
3,800,000 circulation, result of December 2009 Adventure press trip
FamilyCircle.com, "Hawaii For Families," Ellen Parlapiano, 2/25/11; 376,685,
http://tinyuri.com/6d6rx4k, Result of December 2009 Adventure press trip
Huffington Post, "Exploring Both Sides of the Big Island of Hawaii: Hilo on the
East," Sue Frause, 4/21/11; VPM 12,997,103, http://huff.to/gXRpvN, result of
media visit
Advertising
May insertions:
Publication
May
Unit
2/3 page 4C
Circulation
62,458
Alaska Airlines Magazine
Conde Nast Traveler
May
1/3 page 4C
336,000
Travel & Leisure
May
1/3 page 4C
500,000
March 2011 Visitor Arrivals
Source: Hawaii Tourism Authority
Department of Business, Economic Development & Tourism,
Research and Economic Analysis Division
Visitor Arrivals
• March 2011 saw year-on-year increases across every measurement.
• Total expenditures for the 1 st Quarter increased by 22.6% over 2010 based on
the increase in arrivals, total visitor days, and per person spending.
• International arrivals managed to increase 0.8% for March 2011 and 1.7% year
to date due to Canada's strong performance.
Online Site/ Network
Issue
Creative Unit
Impressions
Pheedo
May
Banner ad
417,463
TheKnot.com
May
Banner ad
38,818
nMedia E -blast, Phoenix
May 5th
Banner ad, advertorial
60,000
nMedia E -blast, Denver
May 11th
Banner ad, advertorial
60,000
nMedia E -blast, Dallas
May 17th
Banner ad, advertorial
60,000
March 2011 Visitor Arrivals
Source: Hawaii Tourism Authority
Department of Business, Economic Development & Tourism,
Research and Economic Analysis Division
Visitor Arrivals
• March 2011 saw year-on-year increases across every measurement.
• Total expenditures for the 1 st Quarter increased by 22.6% over 2010 based on
the increase in arrivals, total visitor days, and per person spending.
• International arrivals managed to increase 0.8% for March 2011 and 1.7% year
to date due to Canada's strong performance.
Highlights March 2011
Total Arrivals 119,090 10.9%
Jan -Mar 2011
351,454 11.5%
Total Visitor Days
864,569
16.4%
2,817,095
16.2%
Total Expenditures ($ mill)
130.8
25.0%
445.1
22.6%
Per Person Per Day Spending ($)
151.3
7.4%
158.0
5.5%
Domestic Arrivals
93,006
14.1%
268,831
14.9%
International Arrivals
26,084
0.8%
82,623
1.7%
Average Length of Stay (days)
7.26
4.9% j
8.02
Major Market Areas
• Healthy increase by both US West and East in March.
• Drop in Japan arrivals of -12.7% due to the devastating earthquake, tsunami and
nuclear disasters.
• Robust numbers from Canada thanks to Air Canada and WestJet's seasonal
flights from Vancouver
Major Market Area
Mar 2011 Highlights
Arrivals
48,195
% Change
11.7%
Jan -Mar
Arrivals
137,285
2011
13.0%
US West
US East
34,062
11.2%
100,942
12.1%
Japan
12,968
-12.7%
41,192
-6.0%
Canada
12,581
36.4%
37,263
33.5%
Airlift
• KOA saw an -8.7% loss of lift in March 2011, -3.0% year-to-date due to the
suspension of JAL's direct flight from Narita, Tokyo.
• Domestic seats increased year-on-year as a result of Alaska Airline's direct
service from Portland which began last November.
Sources: Scheduled seats from OAG schedules.
Charter seats (where applicable) from State of Hawaii DOT Airports Division.
Leisure Sales: April 2011
Travel Trade Training, Seminars or Tradeshows attended
April 14-17 Cruise3Sixty (2,200 Trade Show Travel Agents and 250 Travel
agents to Seminar). Many great agents very interested in Hawaii
Island information and very excited to have all islands represented.
Most agents that came to Hawaii island booth had specific
questions for their clients who were ready to book their vacation.
Shared with as many agents the new Continental ITO flights and
the open -jaw concept for their client's vacation.
Met with Becky of Vax.com (Vacation Access.com) who shared
their travel agent Business -to -business membership website and
how they have a special "Hawaii" section to which their members
are able to link directly to the HVCB consumer site. I asked Becky
to contact Robyn as it may make more sense to have their
members (travel agents) click directly to the HVCB Travel Trade
site. Becky and Robyn to discuss and determine best plan of
action.
10 -minute Hawaii Island presentation, training on brand study,
"why Big Island", and how their clients are able to experience
`inspiring' Hawaii island vacations. Main focus, new Continental
flight to ITO and open jaw concept.
April 29 - May 1 Travel Impressions Big Island Fam (6 agents). BIVB
coordinated comp Fair Wind Snorkel Sail activity for 6 East Coast
agents and conducted a Hawaii Island Destination Presentation.
Upcoming Events
May 2 - 4 Home -Based Travel Agent Forum
May 9 - 15 Big Island Master Destination Specialist Program
(Blue Sky)
May 19 - 22 Classic Star Performers
May 26 - 27 Pre -Los Angeles HVCB Blitz Event
June 4 - 5 Sunset Weekend Celebration
June 14 - 17
June 19 - 26
jJ June 20 - 24
4 June 20 - 26
` k July 8
August 2011
August 2011
August 15 - 18
September
September 5 - 11
V --September 5 - 11
September 26 - 30
October 2011
October 17 - 23
October 17 - 23
October 31 - November 6
November 4
November 6 - 9
November 16 - 19
December 2011
December 2
December 6 - 8
PNW Ohana Bash
Vacation.com
Hawaii Island Showcase (California)
Los Angeles HVCB Blitz (Hawaii Island Week)
Webinar — Mailpound Hawaii Coffee Break
Big Island Master Destination Specialist Program#2
Big Island Master Destination Specialist Program#3
HTA Hawaii Tourism Conference
HVCB Pre Chicago Blitz Event
Seattle HVCB Blitz (Hawaii Island Week)
Big Island Showcase
Midwest Ohana HawaiiFest
HVCB Pre San Francisco Blitz Event
Chicago HVCB Blitz (Hawaii Island Week)
Big Island Showcase
San Francisco HVCB Blitz (Hawaii Island Week)
NorCal ASTA Hawaii Product Seminar
Hawaii Travel Expo
Signature Travel Network National Conference
Pre Luxury Travel Expo Call Center Training
Webinar — Mailpound Hawaii Coffee Break
Luxury Travel Expo
CMI Sales: March 17 - April 22
April Group Leads (tentative)
2011
6 leads
1,867
2012
4leads
971
2013
1 lead
640
2014
1 lead
1,006
2 lead
assists
4,484
April Group Bookings (definite):
Group Name
Dates RNS
BCD Travel
Jan 2012 74
Western CPE
Nov 2012 372
2 Definites
446 RNS
Assist Definites:
Brochure Support: Streamline Events: 240 RNS
Society of Government Meeting Professionals
March Group Leads (tentative):
2011
2 leads
967
2012
4leads
3,687
2013
1 lead
306
2014
1 lead
1,296
2015
1 lead
2,000
10 lead assists
8,256 room nights
March Definites:
Group Name Dates
IntrinXes Management, Inc.
Amer. Council of Eng. Council
Maritz Travel -Penn Mutual
3 Definites
RNS Hotel
May 2011 57
Oct 2014 2582
April 2012 1417
4056 RNS
March Assisted Definites:
Brochure Support: Streamline Events
Washington State Auto Dealers
Site Inspection:
FASEB Society for Leukocyte Biology site inspection took place April 17-22 for the
Society's September 2012 program for 510RNS. Meeting planner is visiting Oahu, Maui
and Hawaii Island.
VMware, Inc:
VMware, Inc, awarded their 2010 top achievers from April 14-19, 2011, with 720
attendees and 1,500 room nights. BIVB and County was instrumental in working with
MC&A on their community give back program. 6 County of Hawaii schools were
recipients of 12 computers each school (72 computers today) along with 1,344 back
packs. In addition to beautification program that included painting, landscaping, cleaning.
The mayor and BIVB attended the final evening event where the mayor thanked VMware
for their generosity.
Upcoming Events:
PRIME: June 7-10, 2011
PRIME Post Fam: June 10-12, 2011
HVCB East Coast Association Fam June, 2011
Hilton National Annual Sales Meeting June 7-10, 2011
Leisure
Upcoming:
China -US Travel Leadership Summit: Working with Hawaii Tourism Authority and
County in preplanning and operating of the summit to take place September 24-28 and
held on Hawaii Island. US Travel Association is the host for the 2011 program.
International
Asia: Hawaii Island Stakeholders met on April 14 where 16 partners attended
the Korea No Ka Oi meeting. Korea initiatives were discussed and BIVB
asked for their support. All agree to move forward to create demand
together for Hawaii Island.
Japan: HTJ Education Tour Fam took place April 10-13 on Hawaii Island. Five
Hawaii wholesale companies were in attendance as well as 6 media that
specializes in education tours with June, July issues and combined
circulation value of 372,200. Group experienced Kona as well as Hilo
tours such as Keauhou Bay Hotel's Alii program, Hawaiian Vanilla
Company, and Imiloa.
Upcoming Events:
Asia The 2"d Asia Mission to take place May 11-18, 2011 in Beijing,
Shanghai China and Seoul, Korea.
HTA: Pow Wow is held in San Francisco over the dates of May 21-25.
Oceania: Announced that they will bring two FAM groups to Hawaii Island
during their annual Experience Aloha Famil which is scheduled in
August.
Europe: Hawaii fam announced for August and will visit all islands
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Page 1 of')
Missy Kaleohano
From: Big Island Visitors Bureau [bivbhilo@bigislandvistorsbureau.ccsend.com] on behalf of Big Island Visitors
Bureau [Jessica@irondogpr.com]
ent: Monday, May 23, 2011 8:25 AM
To: Missy Kaleohano
Subject: Why Hilo?
Having trouble viewing this email? Click here
rr„ s
m ® Life, j
lyt NEW BIVB Logo- Small
Big Island Visitors Bureau Media Contact:
Jessica Ferracane, Irondog Communications, (808) 895-5740, iessica(c�iron dogpr.com
WHY HILO?
New nonstop flights take you to the heart of Hilo and open the door to countless adventures
all over the eastside of Hawaii Island
Hawai'i Island (May 23, 2011) - The news that United Airlines (operated by Continental Airlines)
is adding two new nonstop flights into Hilo this June raises an interesting question: Why Hilo?
First, there is fun, funky, historic Hilo town itself. Bright, handsomely restored clapboard and
stucco buildings near the bayfront are home to flower and antique shops, boutiques featuring the
creations of local aloha wear designers, exotic ethnic restaurants and fun hole -in -the -wall eateries
with favorite Hawai'i dishes. A lively farmers market offers exotic fruits, Hawaiian coffees, and
vegetables, as well as local crafts, all at great prices - and even massage.
The East Hawai'i Cultural Center features always intriguing exhibits -by local artists. The Pacific
Tsunami Museum tells the dramatic stories of the .1946 and 1960 tsunamis that hit Hilo and the rest
of Hawai'i and the Lyman Mission House and Museum, features Hawaiian artifacts and natural
history collections in a house built in 1839 by American Christian missionaries. The'Imiloa
Astronomy Center features stunning shows in its planetarium, and memorable exhibits that explain
(in English and Hawaiian) the importance of the stars to the early Polynesian voyagers who first
discovered these islands. The interactive displays at the Mokupapapa Discovery Center open a
window onto the Papahanaumokuakea Marine National Monument in the remote Northwest
Hawaiian Islands. The Monument is HawaiTs second UNESCO World Heritage Site (the only other
one is Hawai'i Volcanoes National Park, just up the hill from Hilo town).
Hilo is no "tourist town." It is an authentic community whose friendly long-time residents go back
generations to sugar plantation workers who were immigrants largely from Japan and the
Philippines. But there's plenty for a visitor to do here.
Afterall, Hilo is the gateway to all of East Hawaii, a sometimes overlooked adventurer's paradise
that stretches from the isolated Ka Lae peninsula - the southern -most point in the U.S. and a
National Historic Landmark - where ocean -faring Polynesians first made landfall in Hawai'i; to
Hawai'i Volcanoes National Park, where Kilauea volcano has been erupting since 1983; to the
1/16/2012
-'age2o1),)
glistening jungles that tumble down-slope to the Puna coastline, where lava -heated ponds and clear
tidepools speckle the shore. This diverse region is also where you find the only rainforest zoo in the
U.S. (it's free!), and the only winery on Hawai'i Island.
East Hawai'i continues to the summit of Maunakea, the world's tallest mountain (measured from its
base beneath the sea), and along the Hamakua Coast where silvery waterfalls, lush botanical
gardens, and old sugar plantation towns lead to the raw beauty of Waipi'o Valley.
Within this vast, diverse landscape, spirited travelers can choose from a menu of adventures or
create their own, whether on foot, in the water, up in the air, harnessed to a zipline, on horseback,
behind the wheel, seated at a table - or all of the above! They can get a good taste of East Hawai'i
Island in just two or three days, but a week could easily be filled with exciting fun.
What Hilo town and the outlying districts are not is partly what makes the area so appealing. Instead
of grand five-star resorts, the Hilo area offers a variety of excellent inns, 'bed & breakfast cottages,
hostels and good family -friendly hotels, as well as comfortable cabins and campgrounds.
There are no broad, manicured white sand beaches in East Hawai'i, but no one seems to miss them.
Hilo town locals flock to the little coves and beach parks along Kalaniana'ole Avenue in Keaukaha
for picnicking, snorkeling and splashing in the tidepools. Farther afield, around East Hawai'i, there
are black sand beaches and secret snorkel spots to explore along the dramatic, lava -rock shorelines
of the Puna and Hamakua coasts.
So, why Hilo? Just come, and you'll never ask that question again.
Getting Here: Two new direct flights begin service to Hilo this June. United Airlines (operated by
Continental Airlines)will offer daily nonstop service from Los Angeles (LAX) to Hilo International
Airport (ITO) starting June 9, and weekly flights from San Francisco (SFO) to ITO on Saturdays
starting June 11. Rates and information at www.continental.com and www.united.com. Other direct
flights from the mainland on major carriers serve the Kona International Airport, a 2-1/2 hour drive
from Hilo. All major carriers and interisland aircraft provide connecting flights from Honolulu to
Hilo and Kona.
East Hawai'i Fast Facts:
• Kilauea is the world's most active volcano, and has been flowing almost continuously since'
Jan. 3, 1983
• HawaiTs human history began at Ka Lae in the Ka'u District where the Marquesans first
made landfall between 500 A.D. and 800 A.D.
• King Kamehameha the Great launched 800 canoes from Hilo Bay, from where he set sail on
his quest to conquer Kauai
• Hilo is home to the world's largest and most beloved hula competition, the Merrie Monarch
Festival, which comes to town each year the week following Easter Sunday
• East Hawai'i produces 95 percent of the state's papayas, and 65 percent of the world's
macadamia nuts
• One of the world's most accessible lava tubes, Thurston Lava Tube (Nahuku), is found at
Hawai'i Volcanoes National Park
• Hilo is beautified by an average of 130 inches of rain a year, resulting in waterfalls, lush
foliage and abundant rainbows
For more about Hilo town and outlying areas go to www.g6hawaii.com/big-island/re ig ons-
neig;hborhoods/hilo.
Special note to media: The Big Island Visitors Bureau (BIVB) recognizes the use of the 'okina ['] or glottal
stop, one of the eight consonants of the modern Hawaiian language; and the kahak6 [a] or macron (e.g., in
place names of Hawai'i such as Kilauea). However, BIVB respects the individual use of these markings for
names of organizations and businesses. Due to technological limitations, this current communication may not
1/16/2012
Page 1 of 1
Missy Kaleohano
From: jessica [Jessica@irondogpr.com]
Sent:
Monday, May 23, 2011 8:26 AM
o:
George Applegate; Joan Gregory
Cc:
Missy Kaleohano; 'Donna Kimura'
Subject:
Aloha! Back from LA and Hilo is a big hit!
Attachments; Why Hilo.pdf; Why Hilo.doc
Aloha all,
I'm back from a successful BIVB media blitz to Los Angeles and everyone is buzzing about Hilo! Our
first May bloggers, Melanie and Adam Waldman of TravelswithTw6; arrive today, and I'll be meeting
them at Caf6 Pesto this evening.
The Proud Bird venue was fantastic, and I'm grateful to Johnny Jet for the recommendation. Our private
room overlooked the United/Continental landing path, so we watched flights land every ten minutes or so,
it was so fun and added to the excitement of the new flights. Our room was the Davis room, but there are
many flexible rooms at Proud Bird, and I'd recommend this venue for future BIVB events. It's an
aviation museum/restaurant, food was good, prices are good and exceptional location right near LAX,
with FREE parking. (Parking at Will Rogers State Park on the other hand was $12/car, so free parking in
LA is hard to come by.)
The Will Rogers State Park hike was incredible, and so many of the participants complimented us on
choosing such a unique venue and not the same old media lunches or coffee chat. Everyone is revved up
about Hilo and looking forward to visiting to blog, or write, about the destination.
The Why Hilo press release is out as of this morning. I did change the dateline to reflect today's date
(May 23) and caught a i missing in one of the Kilauea mentions. I've attached finals for your records.
`'Thile in LA, many of the bloggers recommended creating a #VisitHilo hashtag, so I did, and that has
nerated a lot of Hilo conversation on Twitter! If Gum Design has a BIVB Twitter account, please let
them know about the hashtag, as Hilo is all over Twitter right now. No one "owns" a hashtag, it just lets
people interested in visiting Hilo immediately pull up conversations around Hilo, and anyone on Twitter
(i.e. BIVB) can use the #VisitHilo hashtag anytime they want to tweet about Hilo. It's a pretty amazing
technique that's been around a few years.
The press release was sent to the following targeted media lists:
Travel Trade
Los Angeles media
San Francisco media
National Newspaper editors
Online bloggers/reporters
As well you all
A total of 316 recipients. I'll also include a Hilo starting graf in June's Sizzlin', with a link to the Hilo
release for a broader reach.
Mahalo !
Jessica
Jessica Ferracane
President, Irondog Communications
Public Relations Specialist for the Big Island Visitors Bureau
P.O. Box 1093
Kurtistown, HI 96760
ane: 808-968-0624
cell: 808-895-5740
Email: jessica@irondogpr.com
http:Hmedia.biaisland.org
1/16/2012
United Airlines Adding Two NEW Nonstop Flights into Hilo This Week
Posted on June 5, 2011 by Damon
It's been 28 }ears (1983) since Hilo had a direct flight from LA ... Hilo had a direct frons Oakland, but that ended when ATA went under in
2008.
United Air Lines' Honolulu service was initiated on May 1, 1947. That
year, the average passengers carried on this route (total of both directions)
was 2,100 per month. In 1964, the monthly average was 33,100. For the
period May 1, 1947, through August 31, 1964, 1,917,749 passengers were
carried on the Honolulu route alone. The cargo -carried monthly average
(also total of both directions) went from 36,500 pounds in 1947 to
787,000 in 1964, totaling for the period May 1, 1947, through July 3l,
1964, a total of 45,985,000 pounds. When United Air Lines inaugurated
Stratocruiser service from Hawaii to the mainland in 1950, Honolulu was
linked directly with 87 mainland cities. In November, 1964, UAL
installed in-flight movies for ocean -overflying passengers.
Media Release:
The news that United Airlines (operated by Continental Airlines) is adding two new nonstop flights into Hilo this June raises an interesting
question: Why Hilo?
First, there is fun, funky, historic Hilo town itself. Bright, handsomely restored clapboard and stucco buildings near the bayfront are home to
flower and antique shops, boutiques featuring the creations of local aloha wear designers, exotic ethnic restaurants and fun hole -in -the -wall
eateries with favorite Hawaii dishes. A lively farmers market offers exotic fruits, Hawaiian coffees, and vegetables, as well as local crafts, all
at great prices — and even massage.
The East Hawaii Cultural Center features always intriguing exhibits by local artists. The Pacific Tsunami Museum tells the dramatic stories
of the 1946 and 1960 tsunamis that hit Hilo and the rest of Hawaii and the Lyman Mission House and Museum, features Hawaiian artifacts
and natural history collections in a house built in 1839 by American Christian missionaries. The Imiloa Astronomy Center features stunning
shows in its planetarium, and memorable exhibits that explain (in English and Hawaiian) the importance of the stars to the early Polynesian
voyagers who first discovered these islands. The interactive displays at the Mokupapapa Discovery Center open a window onto the
Papahanaumokuakea Marine National Monument in the remote Northwest Hawaiian Islands. The Monument is Hawaii's second UNESCO
World Heritage Site (the only other one is Hawaii Volcanoes National Park, just up the hill from Hilo town).
Hilo is no "tourist town." It is an authentic community whose friendly long-time residents go back generations to sugar plantation workers
who were immigrants largely from Japan and the Philippines. But there's plenty for a visitor to do here.
Afterall, Hilo is the gateway to all of East Hawaii, a sometimes overlooked adventurer's paradise that stretches from the isolated Ka Lae
peninsula — the southern -most point in the U.S. and a National Historic Landmark — where ocean -faring Polynesians first made landfall in
Hawaii; to Hawaii Volcanoes National Park, where Kilauea volcano has been erupting since 1983; to the glistening jungles that tumble
down-slope to the Puna coastline, where lava -heated ponds and clear tidepools speckle the shore. This diverse region is also where you find
the only rainforest zoo in the U.S. (it's free!), and the only winery on Hawaii Island.
East Hawaii continues to the summit of Maunakea, the world's tallest mountain (measured from its base beneath the sea), and along the
Hamakua Coast where silvery waterfalls, lush botanical gardens, and old sugar plantation towns lead to the raw beauty of Waipio Valley.
Within this vast, diverse landscape, spirited travelers can choose from a menu of adventures or create their own, whether on foot, in the
water, up in the air, harnessed to a zipline, on horseback, behind the wheel, seated at a table — or all of the above! They can get a good taste
of East Hawaii Island in just two or three days, but a week could easily be filled with exciting fun.
What Hilo town and the outlying districts are not is partly what makes the area so appealing. Instead of grand five-star resorts, the Hilo area
offers a variety pf excellent inns hed & hreakfast cottaees. hostels and eood family -friendly hotels, as well as comfortable cabins and
�trnp�ructf�.s
Tlaere are no broad, manicured white sand beaches in East Hawaii, but no one seems to miss them. Hilo town locals flock to the little coves
and beach parks along Kalanianaole Avenue in Keaukaha for picnicking, snorkeling and splashing in the tidepools. Farther afield, around
East Hawaii, there are black sand beachescret snorkel spots to explore along the dramati-rock shorelines of the Puna and 1
Hamakua coasts. 10
So, why Hilo? Just come, and you'll never ask that question again.
Getting Here: Two new direct flights begin service to Hilo this June. United Airlines (operated by Continental Airlines) will offer daily •
nonstop service from Los Angeles (LAX) to Hilo International Airport (ITO) starting June 9, and weekly flights from San Francisco (SFO)
to ITO on Saturdays starting June 11. Rates and information at www.coiitiiiental.coni and w%\ %k.united.coiu. Other direct flights from the
mainland on major carriers serve the Kona International Airport, a 2-1/2 hour drive from Hilo. All major carriers and interisland aircraft
provide connecting flights from Honolulu to Hilo and Kona.
East Hawaii Fast Facts:
Kilauea is the world's most active volcano, and has been flowing almost continuously since Jan. 3, 1983
Hawaii's human history began at Ka Lae in the Kau District where the Marquesans first made landfall between 500 A.D. and 800 A.D.
King Kamehameha the Great launched 800 canoes from Hilo Bay, from where he set sail on his quest to conquer Kauai
Hilo is home to the world's largest and most beloved hula competition, the Merrie Monarch Festival, which comes to town each year the
week following Easter Sunday
East Hawaii produces 95 percent of the state's papayas, and 65 percent of the world's macadamia nuts
One of the world's most accessible lava tubes, Thurston Lava Tube (Nahuku), is found at Hawaii Volcanoes National Park
Hilo is beautified by an average of 130 inches of rain a year, resulting in waterfalls, lush foliage and abundant rainbows For more about
Hilo town and outlying areas go to www.gohawaii.com/bi£-islaiid/regions-neighborhoods/hilo
Share: Like ;108
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Filed under: aloha, Announcements, Big Island, Hawaii, Hilo, Tourism, Transportation Tagged: I Continental Airlines, Hawaii, Hilo, Non
Stop to the Bi island, land, United Airlines
o Maui Man Attempts Temporal Displacement Ends Up Getting Tasered The Mayor Kenoi Blos... The Mayor Brings on Another
News Person
4 Responses
1.
Cat, on June 9, 2011 at 4:58 pm said:
I have been finding RT ITO-LAX on this flight this month through fust in July for $512 taxes and fees included ($479 w/o). Not bad
for the time saving! We are going to be able to leave when Robert gets off work and get back on a Sunday night in HILO before 8 PM!
Cant beat that!
0 0 Rate This •
R_ eVlv .
2.
Ken, on June 6. 2011 at 10:41 nm said:
http: //damontucker. conV2011/06/05/united-airlines-adding-two-new-nonstop-fl ights-into-hi l o -this-... 2/6/2012
I fly back and forth from Hilo to LAX several times a month — on United thru Kona — and although I will miss the inaugural flight — I
• have booked over a dozen future trips with the most airfare cost being 730.00 for a round tri — as well as being the same fare to Kona.
Most trips are in the 575 to 650 ran
I
I don't know about the air fares to
My guess is ultimately once United is fully combined with Continental under one airline — they will eventually drop one of the two
daily Kona flights.
• Now one thing you will want to see if they will let the public see it — when the inaugural LAX — ITO flight lands — it will be "water
cannon saluted" — where fire trucks will be lined up and will blast the jet from both sides with an arch of water from the fire trucks
water cannon. Never seen it from the outside — but from the inside of the plane its pretty cool!
0 0 Rate This
Realti
3.
Skip Thomsen, on June 0. 2011 at 7:18pm said:
Hey, we were stoked about the news of the non -stops from Hilo to SFO again. So we're going to need a flight back from SFO to Hilo
late July. The fare is $1149.00 per person, one way, and they claim "get it now because there are only four left at this low price."
SAY WHAT? So I guess we're back to good old Hawaiian and for the $700 difference we can hang at Honolulu International for a
couple hours.
0 0 Rate This
Reph
4.
Cat, on June �1. ?01 1 at 3:37 pm said:
YAY! ! My mom is on that first non-stop on Thur! I am very excited about a easier time to visit family in SoCal.
0 0 Rate This
Reale
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New Direct Flight from LAX to Hilo, Hawaii
THINGS TO DO — BY ABBIE ON MAY 29. 2011 AT 5:45 PM
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As much as we love our Orange County airport, it is a smaller airport that doesn't offer the variety of flights that
bigger airports like Los Angeles International can, watch is why I wanted to share this big announcement - United
Airlines (operated by Continental Airlines) is offering daily non-stop flights from LAX to Hilo starting June 9! Marty
people go through Hilo on the east side of the Big Island en route to Kona on the west side, or on their way to one
of the other islands, but Hilo is quite the destination itself.
On your next trip to Hilo, there are a few sights that you just can't miss:
r Hilo Farmers Market (Saturday and Wednesday mornings) - at the corner of Mamo St. and Kamehameha
Ave.
■ Rainbow Falls and Boiling Pots State Park - drive up Waianuenue Ave. and follow the signs
■ Pacific Tsunami Museum - provides information about tsunamis and exhibits showing the devestating
effects that past tsunamis have had on the town. You can also pick up a pamphlet with a driving/walking tour
of tsunami sites.
■ Stargazing on Mauna Kea - Mauna Kea is a
stargazing sight that is famous to both locals
for ceremonial reasons and to the
international audience for the atmospheric
clarity- some of the world's largest telescopes
are found here. Arnott's Lodge offers quality
sunrise and sunset stargazing tours at rates
that are usually lower than anyone else on the
' island.
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Just found on KAYAK: fares from
Honolulu
$331 to Los Angeles on Feb 11 - 29
$361" to Las Vegas on Feb 28 - Mar 2
$154° to Kauai Island on May 3 - 17
$316 to San Francisco on Feb 11 - 22
$136` to Kahului on Feb 8 - 10
^ Fares found recently. Click
for more info
SEARCH
New Direct Flight from LAX to Hilo, Hawaii ( Orange County I NileGuide Page 2 of 3
tour that Is very informative and a great Iki ("little") Grater in the National Perk. You can hike across ategory "..
Introduction to what the park offers visitors. t
Where to Eat
•in downtown, check out Cafe Pest., famous for their gourmet pizzas, or Cafe It Mondo for a delicious calzone.
Sombat's serves authenticThai food and is on the way out of town, just past Ken's Pancake House, which Is
open 24 hours. If you continue past the Hilo airport on Highway 11 (Kanoelehua Ave), you will find the Hilo Bay
Cafe. which serves slightly more upscale food and has a great menu with fresh seafood and vegetarian choices.
•
•
Where to Stay
Hilo doesn't have any chain hotels, and there are few choices. The good news is that if you love B&Bs, I have two
very different but equally amazing B&Bs to recommend - the historical Shipman House and the oceanview Hale
Kai Hawaii. The Shipman House is on the National Register and is currently run by Barbara and Gary Anderson
(Barbara is the great granddaughter of the Shipman family that lived in the house and has some great stories to
telll). The house had electricity as far back as the late 1880's, when one of the only other homes in the U.S. to
have electricity was the Vanderbilt mansion in Asheville. NC. It's within walking distance from Historic Downtown
Hilo on Reed's Island surround by rainforest. Room rates start at $219/night with a 2 night minimum.
Hale Kai Hawaii is located a couple miles outside of Historic Downtown Hilo, closer to the scenic Hilo-Hamakua
Heritage Corridor. This means that guests will be rewarded with gorgeous ocean views, and a great point for
watching the surfer's at the local surfing spot just down the road. Maria makes the most mouthwatering
Macadamia nut cinnamon rolls and delicious homemade scones. With just four rooms. this B&B is sure to give you
individualized attention, and Ricardo and Maria give great suggestions for local restaurants and things to do!
Rooms start at $155/night, two night minimum In most cases, although one night stays can be arranged in certain
circumstances.
d � a
View of the surfer beach from Hale Kai Hawaii.
Disclaimer: Though I recently visited Hilo on a trip sponsored by the Big Island Visitor's Bureau. all opinions
expressed are my own"
Photo Credits:
Waterfall - tauntingpanda on Flickr
Crater - author
View from Hale Kai - author
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Hawaii i!n Bloom
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You are here: Home / The Americas / USA / Hawaii / Bic Island / Hawai'i in Bloom
Hawai'i in Bloom
By Melanie 4 Comments
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•
Page 1 of 25
http://www.travelswithtwo.con/2011/05/27/hawaii-in-bloom/ 2/6/2012
Hawaii in Bloom
Page 2 of 25
you ask a couple of gardeners, one of the best
things about visiting the Big Island of Hawai'i is a chance to see amazing tropical flowers and plants you'll
rarely see anywhere else.
We spent the first half of this week on the Hilo side of the Big island (the east/northeast), and saw
incredible blooms at Pana'ewa Zoo & Botanical Garden (famous for its white Bengal tiger,
Namaste); Hawai'i Volcanoes National Park; the Hawai'i Tropical Botanical Garden (as advertised, "A
Garden Valley on the Ocean"); Akaka Falls; at the farmers market in downtown Hilo; along the side of
spectacular Highways 11 and 19, etc.
Rich volcanic soil, extremely regular (and sometimes horizontal) rains, and an equal dose of strong sunshine
make the Hilo side of Hawai'i a perfect storm for growing nearly everything to its full potential. Plants and
trees here tower over the land, forests are thicker, jungle vines stronger and flowers glow more brightly than
anywhere else we've ever been. It's a little like "Steroid Island"...but with fewer lawsuits.
We only know what about half of the flowers on Hawai'i are actually called, but knowing their names isn't
the real joy of discovering them. Just discovering them has been enough for us.
http://www.travelswithtwo.conV2011/05/27/hawaii-in-bloom/ 2/6/2012
Hawaii in Bloom
Page 21 of 25
You may also like -
TWT Travel Binder:
Washington, D.C.
TWT Travel Binder:
Argentina
Portland's
Southeast Side
Filed Under: Big Island, Hawaii, The Americas, USA
Comments
L ® Kim Tracv Prince says:
May 27, 2011 at 3:58 pm
Top 5 Spots for
Romance in D.C.
Just beautiful. It's like Hawaii is calling to me... -
2. Ca`nels & Chocolate says:
14)NW- May 28, 2011 at 5:27 pm
http://www.travelswithtwo.com/2011/05/27/hawaii-in-bloonV
HawaiTs Big Island:
Go With the Flow
2/6/2012
Hawaii in Bloom
Page 22 of 25'
Beautiful! My husband and I were just on the Big Island last month, and I was constantly blown away
by the rainbow of colors at all the resorts ... my personal favorite was the Fairmont Orchid. With a name
like that, you'd pretty much expect amazing grounds, wouldn't you?
3. Melanie says:
May 28, 2011 at 8:57 pm
Hooray for the Big Island! We also stayed at the Fairmont Orchid (on the western/Kona side) back in
'06 and I don't know what was better — the amazing flowers everywhere or snorkeling beside sea
turtles.
But them again, why choose? Qi
-
4. Jessica Ferracane says:
June 6, 2011 at 8:46 am
New daily nonstop flights on United/Continental start June 9 from LAX to ITO (Hilo)so it'll be easier
than ever to discover the beautiful charms of Hilo, and the rest of Hawaii, the Big Island. You could fly
into Hilo and out of Kona, saving loads of driving time, while taking in five national parks (including
Hawaii Volcanoes National Park), and so much more!
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Tell Obama to Stop Aerial
Wolf Killing in Idaho
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signatures: 9.673
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ALL I DESIGN I TECHNOLOGY I LIVING I TRANSPORTATION I ENERGY
Agritourism Big on Big Island with Farm -to -Table
Agventures
Roberta Cruger
Science / Natural Sciences
June 4, 2011
RELATED
Page 1 of 7
SCIENCE
EXCITING NEW SMALL
FARMS BILL COULD
CHANGE THE FACE OF
LOCAL EATS
Not the oil -soaked Gulf Coast - it's Hawaiian lava black sands. Photo by Steve
Cadman via Flickr
Kit
Fri
Thi
foo,
http: //www.treehugger.cominatural-scienceslagritourism-big-on-b ig-island-with-farm-to-tab le-agve... 2/6/2012
BUILDING A TRULY LOCAL
FOOD ECONOMY THROUGH
STRATEGIC THINKING
(VIDEO)
Page 2 of 7.
Salamanders zip by, wild flowers grow along the mountainside and a misty
marine layer floats up from the Pacific. Sounds like it could be Hawai'i but it
was Will Rogers State Park near Topanga Canyon where I took a hike recently
and learned the latest about the Big Island. While climbing to Inspiration Point,
I remembered scrambling across moonscapes of volcanic lava rock previously
and caught up on the current molten smoldering glow of Kilauea Volcano, plus
news of its plentiful farmers markets and locally sourced eateries. Some recipes
may wet your appetite:
FOOD FORAGING MAY NOT
BE SO GOOD FOR THE
FOREST
From
To HNL j
Just found on
KAYAK: fares to
Honolulu
From California's coast looking westward toward Hawaii. Photos by R
$569' frorn New York on Cruger
Apr 26 - 30
While climbing the trail, I looked across the Pacific longingly at the islands and
$336^ from Los Angeles on met Ann Shepphird who blogs for her Gardens -to -Tables website and has
Mara -4
written extensively on Hawaiian agritourism and restaurants aboard the
$635" from Boston on Feb locavore movement. It's a natural way to eat in Hawai'i, as she says, they live in
27 - Mar 6 an "agricultural paradise!"
$326" from San Francisco With the goal of sourcing 6o percent of its produce from certified local farms,
on Feb 25 - Mar 26
thanks to the Hawaii Farm Bill 1471, Hawaiian chefs tap into farms, a goat
$637" from Newark on Feb dairy, fish companies, and their own gardens. Ann shares some chef s enticing
23-28
recipes, like Apple Banana Kabucha Pumpkin Soup from the Fairmont Orchid,
$540' from Chicago on the Mauna Lani Bay Hotel & Bungalows' Grilled Vegetable Gazpacho with
May 3 - 31 Hamakua heirloom tomatoes and watermelon, and Hamakua Mushroom
^ Fares found recently. Click I Risotto from the Sheraton Keauhou Bay Resort. Try them with your own local
for more info
ingredients.
W(
wil
Tre
http://www.treehugger. conVnatural-scienceslagritourism-big-on-big-island-with-farm-to-table-agve... 2/6/2012
Page 3 of 7
Poi, anyone? Pineapple and rambutan at Hilo Farmer's Market. Photo by
Synthetic Aperture via Flickr
Not -to -be -missed, the historic daily Hilo Farmer's Market is filled with papaya, We
car
mango and macadamia nuts, and coffee from the nearby Puna Coast. More than hig]
200 local farmers and crafters sell their produce and wares. In season now is
soursop with its pineapply, strawberryish and coconutty taste. There's also
tropical fruits such as jackfruit, longan and rambutan, vegetables like taro and
warabi (fiddlehead ferns), and exotic flowers from anthuriums to protea. Wash
down a coconut pastry with an awa juice and pick up locally fished opihi or uhu.
Hawaiin ecotourism has played an important role in keeping the islands
sustainable and Big Island Farm Bureau's Hawai'i AgVentures offers
informative agri-tours of sustainable and family farms, tastings and harvests.
There are 65 farm stop's on the Big Island (a/k/a Hawai'i), including the
organic Honopua Farm and Waimea Lavender -- plus Natural Eneru-
Laboratory of Hawai'i Authority's research of deep -ocean energy generation,
whales and micro -algae farming.
http://www.treehugger. conVnatural-scienceslagritourism-big-on-big-island-with-farm-to-table-agve... 2/6/2012
Page 4 of 7
Check out organic farms on Big Island Farm Agventures. Photo by Kanu
Hawaii via Flickr
The classic complaint about Hawaii is that the food is expensive. I realize it's a
long way to the mainland for supplies, but still I've wondered why. Is it the little
orchids decorating every plate instead of a sprig of parsley that ups the cost? In
a fertile and diverse environment with 11 of the world's 13 climates, ideal for
farming, agriculture accounts for $1.9 billion of the local economy and the Big
Island has 820,000 acres of the state's 1.3 million acres for agriculture,
according to the University of Hawai'i, per Gardens to Tables. Much is exported
but there's plenty of local fresh food to be had on the Big Island.
Topanga Canyon or Big Island?
The east side of the Big Island doesn't offer long stretches of white sand
beaches, but there's plenty of exotic black sand, lava tubes, waterfalls, and an
http: //www.treehugger.conVnatural-scienceslagritourism-big-on-big-island-with-farm-to-table-agve... 2/6/2012
Page 5 of 7
endless to-do list from snorkeling to mountain climbs, landscapes from
rainforests to jungles, World Heritage sites--Hawai'i Volcanoes National Park
and the Marine National Monument. And now my favorite island can be
reached directly with United/Continental Airlines nonstops between Hilo and
California, starting June 9 from LA/June i1 from San Francisco. Since direct
flights are generally more energy-efficient, I'll skip hopping from Honolulu and
Maui.
Also, you can stay at the solar powered guesthouse on the organic Kona
Rainforest Coffee Farm where geese handle weed control and rain is harvested
for the 41 -acres where beans are picked, dried and roasted or the Ka'awa Loa
Plantation and Guest Retreat on a 5.6 -acre sustainable plantation.
Hawaii produces 65% of the world's macadamia nuts. Photo by 4Mtsirk via
Flickr
When not eating, visit the lush HAD mAOkua Coast, pastoral Waipi'o Valley,
hike up Maunakea, bike KA«lauea volcano -- if it doesn't erupt and temporarily
cool off the planet while spewing.
More on environmental Hawaii:
Hawaii Breeding Sea Urchins to Gobble Up Invasive Seaweed
Hawaii Hits Coral -Wreckers with Massive Fines
Hooray! Hawaii Outlaws Shark Fin Soup
Tags: Agriculture I Farmers Markets I Farming I Local Food I Tourism
0 1 Fellow4)ioc u
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2/6/2012
f
o national
television sales
THE BIG 1
Big Island Visitors Bureau
KABC-TV Los Angeles
Campaign Recap
May 9-29, 2011
t 44
In May 2011, the Big Island Visitors Bureau and ABC National TV Sales partnered in a
multi -platform campaign which ran on KABC-TV in Los Angeles. The campaign ran from
May 9 - 29, 2011. The goal of the campaign was to increase awareness of the Big Island as
a tourism destination as well as promoting the new daily, non-stop United Airlines flight
from LAX to Hilo. The campaign invited viewers to enter for a chance to win a "Nonstop
vacation to Hilo" which included the following:
•Roundtrip coach -class airfare on United Airlines from LAX to Hilo
•Hotel accommodations for five (5) nights
This campaign included the following elements:
On -Air: ABC custom produced :15 second spots which promoted the "Nonstop Getaway"
sweepstakes and drove viewers to visit abc7.com to enter for a chance to win. Theon -air
sweepstakes spots ran on the KABC-TV from May 16-29, and the on -air branding spots ran
from May 9-29.
■®� Online: Custom "Nonstop Getaway' banners ran on abc7.com from May 16-29,2011. The
banners linked viewers to the campaign micro -site where viewers could enter the
sweepstakes and learn more about planning a trip to the Big Island.
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On -Air:
Big Island Visitors Bureau
Nonstop Getaway Sweepstakes
May 9-29, 2011
Howtm * I ,
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ABC-TV custom produced :15 second on -air spots promoting the Big Island Visitors
Bureau "Nonstop Getaway' Sweepstakes that ran on KABC-TV Los Angeles from May 16-29, 2011.
The spots asked viewers if they are "feeling inspired" and invited them to enter for a chance to
win a nonstop vacation to the Big Island aboard United Airlines' new nonstop service between
LAX and Hilo. The on -air spots featured B -Roll footage showcasing_ the beauty and the excitement
that someone could experience on a vacation to the Big Island.
In addition, :15 second Big Island Visitors Bureau brand spots ran on KABC-TV Los
Angeles from May 9 — 29, 2011.
ifO;i!'"e VWT£Din
Below is the :15 second "Nonstop Getaway" Sweepstakes on -air spot for
the Big Island Visitors Bureau:
H W1� I_
THE BIG ISI.AND
Branding Spots (May 9-29, 2011):
■
TOTAL 139.6 169.2 121%
Promo Spots (May 16-29, 2011):
TOTAL 50.4 69.6 138%
twf
Online:
Big Island Visitors Bureau
Nonstop Getaway Sweepstakes
May 16-29,2011
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ABC custom produced banners for the Big Island Visitors Bureau "Nonstop Getaway'
Sweepstakes that ran on abc7.com from May 16— 29, 2011. The banners linked viewers to a
custom micro -site at where they could enter the sweepstakes. The splash page information about
the new United Airlines non-stop flight from LAX to Hilo, plus a link which let viewers search for
flights.
160x600:
ABC custom produced banners for the Big Island Visitors Bureau.
The banners ran on abc7.com from Mav 16-29- 7011.
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Ad Placement: Booked Delivered Pacing: Clicks: Click Rate:
Impressions: Impressions: J
300x250
265,200
369,214
139.2%
605
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265,200
267,757
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274
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904,159
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HetwA'
111L BIG 1SL.1ND
Sweepstakes Fulfillment
Big Island Visitors Bureau
Nonstop Getaway Sweepstakes
May 16-29, 2011
{zf
HotviA,
The Big Island Visitors Bureau "Non -Stop Getaway' Sweepstakes ran from
May 16 — 29, 2011. On -Air spots drove viewers to the abc7.com website where they could visit a
custom campaign splash page and enter the sweepstakes. The grand prize winner received a six
(6) day/5 night trip for two to the Big Island flying on the new United Airlines non-stop service
from LAX to Hilo.
The following are the final sweepstakes entry numbers for this campaign:
3,568 1,355
The Grand Prize Winner of the Nonstop Getaway Sweepstakes Was:
*Eleanor Caprine from Brea, California
1!1P
Howt4f 1,
I nr. 616 ISLAND
OVERALL RECAP:.
Big Island Visitors Bureau
Nonstop Getaway Sweepstakes
May 9-29, 2011
El -
On -Air Campaign Recap:
Branding
Spots (May 9-29, 2011):
Est. Rating A35-64 I Achieved Ratings A35 54 1 Index:.
TOTAL 139.6 169.2 121%
Promo Spots (May 16.29, 2011):
TOTAL 50.4 69.6 138%
Online Campaign Recap:
TOTAL: 1904,159 1,355 .15
Sweepstakes Entries:
3,658 1,355
f f
Howt4f i
THE BIG ISLAND
We enjoyed working with you!
Scott Shelton Cathy Jones
Director VP, Corporate Sales Development
ABC Full Circle Sales ABC National Sales, Owned TV Stations Division
(818) 553-5676 (818) 553-5660
scott.shelton@abc.com cathy.c.jones@abc.com
Continental irlini l ,
Airlines
Congratulations
Continental Airlines Vacations® is pleased to present you with this Trip Winner certificate which entitles you to
redeem this certificate for the prize listed below!
To book your Continental Airlines Vacations trip, just call us toll free at 1-800-452-5672.
To help with your booking, please remember:
a` Have several travel dates available; all trip winner packages are subject to availability
* Please contact our reservations staff well in advance before you plan to travel for best availability
* Advise your reservations agent that you are using a Continental Airlines Vacations Trip Winner certificate
* Provide the certificate number listed below to your reservations agent
* Changes to your certificate will not be permitted
* Lost or stolen certificates will not be replaced
* Review the complete Terms & Conditions that appear on the back of the certificate
Visit us online at covacations.com for complete destination information and to check out our online promotions. We
hope you enjoy your Continental Airlines Vacations experience and we look forward to servicing your vacation needs
in the future!
Bon Voyage!
Certificate #: CV -132
Event/Promotion: BIVB/KABC - "Non Stop Fun in Hawaii" Name: This cert not valid until the
Sweepstakes winner's name is provided to
COV. A new cert will be
Travel must be booked by: May 25, 2012 issued.
Travel must be completed by: June 1, 2012
Certificate valid for: 2 roundtrip airfare ticket(s) for a value up to $ 1,600 from Los Angeles to Hilo, Hawaii, $2,000 to spend on
hotel accommodations at the TBD for 5 nighis
Miscellaneous: Roundtrip Air for two up to $1,600 ($800 per person) on Continental Airlines is included in this package.
Tranfers not included. Trip winner.is responsible for total air costs above $1,600 and for hotel costs above $2,000
and applicable taxes and fees.
3
Continenta►t
Airlines
Vacatio, M,
NO
You have won a trip courtesy of Continental Airlines Vacations`. Below are the
complete terns and conditions for redeeming your trip:
• The vacation package is non-refundable and non -transferable.
• Tickets and hotel certificates issued in conjunction with this promotion have zero cash value.
• Continental Airlines Vacations will provide air transportation via Continental Airlines from any city in
U.S. 48, Alaska, Canada, Mexico or Caribbean. Travel valid only on "Continental Flights".
Continental Flights operated by Continental Airlines or operated by other air carriers and marketed as
"Continental Express" or "Continental Connection". Travel is not permitted on interline or codeshare
flights. The recipient shall be responsible for travel to and from the airport served by such flights.
• Travel is not permitted on the following dates: 2011–Jan 1, Mar 1 I – Apr 3, Nov 18 – 24, Dec 18 – 31,
2011. 2012—Mar 17 – Apr 7, Nov 17 – 23, Dec 18 – 31, 2012.
• Not valid with previously purchased trip. This certificate may not be combined with any other coupon,
certificates, discount, bonus, infant fare, upgrade, One Passe Air Travel Award, or promotional
offers/tickets.
• This certificate is not valid with miscellaneous charge orders, electronic travel certificate, or prepaid
tickets.
• This certificate is non -transferable. Positive identification will be required at time of check-in.
• Purchased certificates are subject to confiscation and you will not be allowed to travel. Only original
certificates will be accepted. Certificates will not be replaced. Void if altered.
• Travel must be roundtrip.
• To make your travel arrangements, please call 1-800-452-5672 and refer to the number on the front of
this certificate.
• Reservations must be made and ticket issued prior to departure.
• Booking and travel dates must fall into the range as specified on the front of the certificate.
• Continental Airlines Vacations must issue all travel documentation.
• Certificate may only be applied towards number of passengers specified on the certificate; passengers
must travel on the same itinerary and must be booked through Continental Airlines Vacations.
• Any unused portion of the certificate will not be refunded, and cannot be used towards another
booking or another service component.
• Travel agent commission is not paid/earned on a free trip value, taxes, and fees.
• If booking exceeds certificate value, recipient is responsible for any balance due and must be paid in
full at time of booking.
• Hotel taxes, state and federal income taxes may apply and are the sole responsibility of the recipient.
• Customer is liable for all applicable taxes, fees and surcharges for the air portion of the package.
• A $15 USD fee for the first piece of checked luggage and $25 USD fee for a second piece of checked
luggage may be assessed. Fees are charged each -way.
• Changes to reservations, once made, are not permitted.
• A per ticket surcharge will apply for paper tickets issued in markets where electronic ticketing is
available.
• Substitutions will not be allowed. Space is subject to availability.
• Not eligible for denied boarding compensation.
• OnePass mileage will not be awarded.
• Winner must be 18 years of age or older.
• Flight schedules are subject to change without notice.
• Continental Airlines Vacations is the final authority on the interpretation of these rules and reserve the
right to change these terms and conditions without prior notice.
• Standard Continental Airlines Vacations Terms and Conditions apply; other restrictions may apply
• Air reservations are independent of land reservations. If your air schedule changes you must contact
Continental Airlines Vacations to make sure your land is unaffected. Continental Airlines Vacations is
not responsible for airline schedule changes.
ftmwl
ds fields near Natchez,
being diverted their way
ajun town prayed a barri-
o£ the flood. LAwExm&
:)t likely
closure of his
hwarzenegger
Tuesday'
spublic condemna-
tion was wift. Former First
Lady Maria Shriver issued a
statement that for the first
time sought to put distance
between herself and the for-
mergovernor.
"This is a painful and
heartbreaking time," she
said. "As a mother my con-
cern is for the children. I ask
forcompassion, respect and
privacy as my children and I
try to rebuild our lives and
heal I will have no further
Comment.'
Yet despite the interna -
[See Forecast, A101
NEWS ANALYSIS
Windfall not
an answer to
state's woes.
Surprise surge in tax
revenue could ease
pressure on lawmakers
to come up with a
longterm budget fix.
EVAN HALPER A
AND NTHONY YORE
REPORTING EAO\t
SACP_4M£ a
The cash pouring into
state coffers may seem like
good news for Gov. Terry
Brown, who this week an-
noug.Bpe $6n6bde5onnjokh
Capitol is that he might have
served the public better by
burying the windfall in the
backyard. -
Propelled by the higher
wages and investment in-
comes of the rich, the new
money could actually stymie
meaningful change in Cali-
fornia's broken budget sys-
tem, experts say, leaving
state books unbalanced in-
definitely.
Ft's goingto relieve some
ofthe pressure, which is ex-
actly what Jerry Brown did
not want," said Christopher
Thomberg, a principal at
Beacon Economics in Los
Angeles. "If he could've tak-
en that money and stuck it
under a pillow, where no-
body can see it, I'm sure he
wouldhavelikedto."
The dilemma is part of a
familiar pattern in Califor-
nia, where state fluids are at
the mercy of taxes paid by
top earners whose bank ac-
counts are subject to unpre-
dictable swings, One bad
year for them can, and does,
throw state finances into
turmoiL Alternately, the ac-
counting misery is quickly
forgotten when the economy
startsto reboundand taxre-
ceipts mushroom. -
The boom -bust cycle cre-
ates instability that makes
employers anxious, cripples
the ability of public schools
and universities to pian,
throws into disarray efforts
to overhaul California's de-
teriorating infrastructure
and causes other problems.
The potential cures are not
complicated, but they are
Politically painful.
Placing strict limits on
spending — especially dur-
ing good times — and bol-
stering the state's rainy -day
fund would require lawmak-
ers not to use revenue spikes
to reinvest in programs that
for years have been pum.
meledwithcuts.
Restructuring the tax
code is an unpopular idea
amongthosewhodon'twant 1
toseetherichpayless.Leav-
ing it in place but mauitain-
ing higher sales, ear and in-
come levies, as Brown is pro-
posing. may be difficult to
sell to voters who believe the
government poorly manag-
es the money they already
provide.
It takes an emergency to
move such policy changes
forward, experts say, and a
simple blip in revenue can
cause momentumto die
Steve Levy, director of
the Center.. for Continuing
Study of the California
Economy in Palo Alto, said
voters accustomed to a
steady drumbeat of budget
gloom may mistakenly be-
lievethatalittlemoremoney
means that the hard times
are over, or at least coming
toaclose.
[See Budget, Ali]
OBAMA
SET TO
LAY OUT
MIDEAST
POSITION
CHRISTI PARSONS
AND PETER NICHOLAS
REPORTING FROM
WASHINGTON
President Obama will
seek to define his adminis-
trationes stance on the rapid
changes in the Middle East
and North Africaf i a major
address Thursday in which
he will cast the U.S. as a fa-
cilitator rather than the in-
stigator of political change
intheAmbworid.
As uprisings have swept
through the region, Obama
has been criticized from
both the leftand the right for
tatting too passive an ap-
proach In Egypt, as demon-
strators began demanding
the overthrow, of President
Hosni Mubarak, a longtime
U.S. ally. the administration
initially seemed to vacillate
on its course, and ended up
angering Mubarak's sup-
porters as well as his oppo-
nents.
In Bahrain and Syria, the
U.S. has largely remained on
the sidelines as authoritari.
an regimes have sought to
crush domestic opposition.
And in Libya, the U.S. has
backed the useofNATO mil-
itary power against Moam-
mar Badafi's regime in a lim-
ited fashion.
Critics have said the ad-
ministration is merely react-
ing to events and lacks an
overall strategy. Obama's
speech, aides say, will give
the president an opportuni-
ty to lay out the rationale
[See Obama, A41
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The unr mth of
IIAWAI`I, THE BIG ISLAND,
IS CLOSER THAN EVER.
Whether you're exploring the diversity of ancient Hawaiian
culture, experiencing our warns spirit of aloha, or standing
in awe of the most active volcano on earth, a vacation on
the Big Island is an inspiring, one -of -a -kind adventure.
Pu`uhonua o Modulo= Hawaiian Cultural Festival
jun, a4 -June ah - Pu'uhoaaun a Mama.. (Plrare 4 Refuge), Koma
'ILis (vu and educational festival marks the 5oth anni+crury of Pu uhonuu o
antiauto Natal Historical Pork-, perhaps the premier spot to learn about
cut Hawaiianimculture. Featuring demonstrations of Hex aRan ares and
lif srylc acritities, including nee fishing, weaving, food preparad-, canoe rides,
ki making and muchunom. No park fees the wackend of the Fo ud.
31st Annual Cultural Festival
fins p - hl—mi fUnusora .rv'uriwarcl IN, &,'a
Each surne, Hawaii boleanocs National Park hos¢ the Annual Cultural
Feativalro perpcnwee H—fi-culture and promote apprecuuou of
traditional cakes. Throughout the day, Hawaiian music fills the air as hula
dant rebringm ing to the xmgs through their R—ful ns—en".
Cu1mnl practitioners ,+vide hanJaon Inuring expenrnus site —rim) of
I laualian crafts, games and f>,>,k
Hawaiian International Billfish Tournament
CRY ay -ay - Kaflaau-Kwa,a
This year marks the 5md anniversary of this storied fishing noun -neat.
in which teams from Hawaii, the C.S. and around du orld .,toper, for
five days m catch priced Pacific blue nudin and win rhe. -,.I Governor's
Trophy. Most marlin aught are ragged and released to promote amservanon.
Hawai'i Island Festival - 30 Days of Aloha
.lugun z,-.Srpre-I'll a y
A m tush - tun g csenr cel,hnnng Hew-Rk aloha spirit and cultural auditions
Ifish]ighrs include in,catiture of the Royal 0 u at Pu'ub,nw o Henaunau
Nenowl Iisurci.I Pork. Miss .\kha Nei co. p.ukd. parade and
ho'olanW. in wants., and Queen Lili ,okalani F-ival in I fila.
Hilo Wayfinding Festival
Chmhw?-q-Ynelan drrmnomv Carer. Hila
This;,d ar wl ,sent celehores the historic sailing and celestial naaigarion
fears of be Pacific Island— as ,ell as the revival of interest in long dixtanm
I invoyaging. Free aeti ities include cultural exhibits and earloh.p, led by
w rG master canoe—ptors.
41st Annual Kona Coffee Cultural Festival
.'4a.+1 -1,r4 - Krtflua-Kau:a
u ith nearly ;o e, ents over ton days, there's so -thing f,r —yooe, fun,
sual aAwc drinkers to «mnnisseun. Feui,A sigmture ceenrs include
a Coffee k .Are Stroll, Cupping Cnmpetinon, Farm Se :Mill To,,. and
fnternati,nal I -anter, Parade. This nets- urracrs about g,000 visitors and
rssidenn every year
Wt t t fR
THE BIG ISLAND
Rig1shind.olg
Hilo is beautiful.
So is our
new service.
new daily nonstop service
to Hilo, Hawaii, from LAX,
beginning June 9.
t1R
HWt4
'rH)`: BIG ISLAND
Once you've seen the beauty of Hilo, you'll understand why we fly there. In fact, we're
the only airline to offer nonstop service from the U.S. Mainland to Hilo. This cultural
hub features farm -to -table dining, eclectic shopping, homegrown entertainment ... and
that's just the beginning. It's also the gateway to Kilauea volcano and Hawaii Volcanoes
National Park. We think you'll agree ... our new service to Hilo is pretty sweet. For more
information, go to united.com.
UNITED&I
A STAR ALLIANCE MEMBER
NOTE: The above disk is on file in the Office of -the County Clerk.
rE COUNTY
D
( 22, 2011 • FOUNDED IN 1905
VVe0/
SAFE 010.3
4 rsmmw CeR
unan M i-F)m
her and her seven siblings.
the law. Some took their
that might unite them.
got a surprising call.
MINDY SCHAUER, THE ORANGE COUNTY REGISTER
,cle.
uest
COURTESY OF ROD REIMANN
IEMORATING
ORT HARBOR
Slimmer
budgets
shrink city
payrolls
Costa Mesa's gotten
more attention, but
many governments
privatized services.
Costa Mesa is getting all the
attention as it moves to dra-
matically reduce the size of
its payroll, but governments are
shrinking A around Orange
County as cities outsource work
and consolidate services.
Few sectors have gone un-
touched by the trend, with consol-
idation affecting fire and police
departments, building inspec-
tions and clerical positions,
among others. Privatization is be-
ing pursued in numerous areas,
including street sweeping, civil
engineering, garbage collection
and jail management. The down-
sizing is setting the stage for a
major debate, with the urge to cut
costs running up against the de-
sire for top -tier services.
STORY BY JEFF OVERLEY ON NEWS 17
REFISTEF Crl6,�iii'1>i
A year after
Everest, new
mountains
to climb
What's it like after Mount
What's
of the
goal, post -goal coping can be
tough. Some hit a wall. Some get
depressed.
Some find another goal.
To learn more, I waited L
months to interview the oldest fa-
ther -son team to climb the Seven
Summits, the highest mountains
on the world's seven continents.
A year ago, the pair stood at the
top of Everest.
n -Today, John Dahlem, his son,
I i t A IN D f
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HAWAII, -1 ti F ill I c ISI A -,l 1),
IS CLOSER I [IAN t % fN
%Vhi,,)-,yo.!re e.plori.g rhe di—firy ofar,a— Hawaiian
-lent, experiencing our warm pira of.dh., - sanding
save of rhe mon arrive vdcano on earth, a vxucian on '
Ithe
fir Island i... irspkmg, ori—f-a-kirid a&,nrvrt.
Pu' 'honua o Honaunau Hawaiian Cultural Festival
;1st Annual Cultural Festival
.hnttn bring
c.1-1 P—fi- f=-k—f
Hawaiian International Billfish Tournament
Hawaii Island Festival - 3c, Dais of Aloha
It—
H.Vdigh. i- d da Royal Gmn ar Pu ubnmo n H._
Hilo IN'ayfindirig Festiva[
Yv& LLmlers.,s xOlo
Ha. iiMma,rercamx.auiytm,.
41st Annual Kona Coffee Cultural Festival
1-a hill T..un and
6-1
HowAf I
BIG IISIANL)
lfiglsland-g
HVCS-22113-OCR-SPW.-I.s,de-16-25.21-5indd I
����f. P �%y ��, Mfr
Hilo is beautiful.
So is our
new service.
Proud to announce
new daily nonstop service
to Hilo, Hawaii, from LAX,
beginning June 9.
t wo,
Hayi41 1
Once you've seen the beauty of Hilo. you'll understand why we fly there. In fact, we're
the only airline tooffer nonstop service fromthe U S. Mainland to Hilo This cultural
hub features farm -to -table dining, eclectic shopping. homegrown enterhar-unent and
that's just the beginning. It's also the gateway to Kilauea volcano and Hawaii Volcanoes
National Park, We think you'll agree our new service to Hilo is pretty sweet. For more
information, go to united,com.
UN I TED
A STAR ALLIANCE MEMBER
s"o"' '2."pm
INSIDE - INSIDE FLAP & INSIDE FULL PAGE
0
El
t(R
Howe i
THE BIG ISLAND
ke
piff
KTA
w�a sro��s
91.9rm HIL0106flrm MONA -
A Promotion with United Airlines —
Hilo to Mainland flights
in collaboration with:
The Big Island Visitors Bureau
KTA Superstores
Pacific Radio Group
Aileen Antoque
Phone: 808.930.6204
Date April 21, 2011
MM
PACIFIC
RADIO
GOOUP
Marketing Objectives
• Highlight Hilo to Mainland flights- to LA, to SF,
to LAS
• Promote Big Island businesses that target
"staycation" activities
• Create awareness to Kama'aina that the west -
coast is segue to destinations world-wide
• Spectacular celebration at KTA to draw
winners for mainland trips
C
E
r
4.9�n HIL 1 .lex KON
Creative Strategy
f
ri{� n`n= ss �finr.� naiaeunn nn mntiie
==Jrw I
{ IR010 j
High frequency 60 -second spot schedules, on KAPA FM; KBIG FM;
NATIVE FM & ESPN radio.
These high frequency on -air schedules will be supported by a high
frequency on-line spot schedules on the Internet broadcasts at
www.kaparadio.com, www.kbigfm.com, www.nativefm.com
'Are you an East Hawaii resident? Do you like to travel? Soon, you'll
be able to travel from Hilo to the West Coast in 5 %2 hours! Imagine!
The convenience of having a direct flight from Hilo to Los Angeles
and Hilo to San Francisco! We welcome United Airlines for making
these flights possible! And to make this thought even more exciting,
the Big Island Visitors Bureau, KTA Superstores and (Station ID)
want to give you the opportunity to WIN a Hilo to Mainland trip! You'll
have a chance to win one of three spectacular trips! A trip for two to
Vegas, A trip for two to San Francisco, or a trip for four to Los
Angeles! All three trips include four nights at a Hilton resort! If you
don't win a trip, you could win a kama'aina prize from one of these
fine Big Island businesses.,.,—$100 Gift Certificate from KTA
Superstores, (example)
Multi Platform Marketing Campaign
The most effective marketing campaigns consist of multiple platforms sending the same
marketing message. Pacific Radio Group will utilize the following marketing tools:
• On -Air Spot Advertising – high frequency spot schedules on KA A FM,
KBIG FM, NATIVE FM, ESPN Radio, all providing island wide coverag .
• Online Spot Advertising – we will run a high frequency (10x/day) spot
schedule within our internet broadcast of KAPA FM, KBIG FM, NATIVE FM -
7 days a week.
• Online Spotlight Banner Advertising— on all stations websites-
www.kaparadio.com, www.kbigfm.com, www.nativefm.com,
www.espnhawaii.com -with a link to your website.
• Mobile Marketing- Text Support – these days almost everyone has a cell
phone and texting has become the new way to communicate when we are on the
run. We'll have a "Text to Qualify" campaign, as the kickback, we'll send a reply
leading them to our station website for details.
Page 1 of 2
Annette Leung
From: Big Island Visitors Bureau [bivbhilo@big islandvistorsbureau.ccsend.com] on behalf of Big Island Visitors Bureau
[bivbh ilo @ hvcb.org]
Sent. Thursday, May 05, 2011 11:10 AM
Tt Annette Leung
Subject: BIVB: United Airlines Hilo to Mainland Promotion
Having trouble viewing this email?
r 4er
T-ttifE BIG ISLA'I"N"D
14V
We are extremely excited that our East Hawai'i community will soon have non-stop
f is daily between Los Angeles and Saturday service between San Francisco
and Hilo. We extend a warm aloha to United Airlines!
The Big Island Visitors Bureau, KTA Superstores and the stations of Pacific Radio
Group have teamed up to present a spectacular promotion to give away three
amazing trips to Kama'aina!
* A trip for 4 -Hilo to Los Angeles
* A trip for 2 -Hilo to San Francisco
* A trip for 2- Hilo to Las Vegas
All with accommodations at a beautiful Hilton Resort.
During the next 3-4 weeks listeners across all four island -wide radio stations, KAPA
FM, KBIG FM, NATIVE FM and ESPN Radio can qualify to win these Hilo to
mainland trips. A multi media campaign utilizing on -air, online, mobile marketing
and social media across all our island -wide stations rounds out the promotion.
In addition to these trip giveaways we would like to include and ask Hawai'i
Island businesses to offer consolation prizes such as overnight accommodations,
exciting activities, spa experiences, gift baskets, gift certificates and other island
inspired gifts. These prizes will go to qualifiers: Big Island residents, 21 and over.
Pacific Radio Group will provide a promotional package at a special rate to
hi, ' light your business and prize. We hope you'll consider joining us for this
ex_,i'ng opportunity!
For more information to participate in this promotion please contact Aileen Antoque
8/11/2011 �-�'
at aantogue@pacificradiogroup.com or 930-6204.
George Applegate
Executive Director
Forward email
This email was sent to bivbhilo@hvcb.org by'L�,Un o,c&hvcb.org.j
Update Profile/Email Address I Instant removal with SafeUnsubscribeTM I Privacy Policy.
The Big Island Visitors Bureau ; 250 Keawe Street I Hilo ( HI 196720
8/11/2011
Paige 2 or
T:10.389"
Alk t
Announcing new nonstop service from Filo
to Los Angeles and San Francisco.
16 J t
I 11 FtC ISLANND
When you have to leave Hilo, you'll be glad to know that you can now fly nonstop. In fact, we offer the
only nonstop from Hilo to the U.S. mainland. And from Los Angeles or San Francisco, we can get you
just about anywhere else you need to go. So when you have to get to the mainland, go nonstop.
For more information and reservations go to united.com.
ITED7,�.
A STAR ALLIANCE MEMBER
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West Hawaii Today — 6/19/11
NEW YORK —2011 _
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Announcing new nonstop service
from Hilo to Los Angeles
and San Francisco.
H W14
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When you need to get to the mainland, there's no need to hop or skip. We let you
jump straight there. In fact, we offer the only nonstop from Hilo to the U.S. mainland.
And from Los Angeles or San Francisco, we can take you just about anywhere else
you need to go. So if you have to leave Hilo, just hop once. For information and
reservations, go to united.com.
UNITED 11,
A STAR ALLIANCE MEMBER
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West Hawaii Today — 6/9/11 cou"T oaR om..n
NEW YORK —2011
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coming out of Los Angeles and San Francisco
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— Utilize keyword targeting to effectively reach consumers researching their next
vacation
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on the most qualified audience
— Geo -target, flight, and align promotion messaging to Los Angeles and San
Francisco
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April 2011
Salty Dog Sportfishing Hawai'i TV series will air on Versus/NBC Sports every
Friday at 2:30 p.m. EDT starting April 29, 2011. Versus/NBC Sports reaches 75
million households in all 50 states.
Hawai'i Island Visitors Bureau will receive the following during Season 1 (26
airings) of Salty Dog Sportfishing Hawai'i:
• Two (2) billboards per episode promoting Hawai'i — The Big Island with logo
on-screen, 5-7 seconds per billboard.
• Minimum 25 seconds of scenic Hawai'i beauty stock footage per episode
• Graphic and / or verbal identification of Hawai'i Island and/or Kona, Hawai'i a
minimum of 4 times per episode.
Hawai'i Island Visitors Bureau will receive the following during Season 2 of Salty
Dog Sportfishing Hawai'i:
• A special feature segment (3-4 minutes in length) devoted to the history and
significance of the Hawaiian International Billfish Tournament, to be shot during
the 2011 HIBT. This segment will air in an episode of Salty Dog Sportfishing
Hawai'i, Season Two. Mayor Kenoi will be featured with an on -camera speaking
part talking about the HIBT. The segment will also include footage and sound
bites from one day's weigh-in at Kailua Pier during this year's tournament. In
addition, we will include some quick facts about HIBT throughout that episode.
Salty Dog Productions, LLC will receive $15,000 from Hawai'i Island Visitors
Bureau for the above promotion. Payment due no later than April 25, 2011 to:
Salty Dog Productions, LLC
ATTN: Mitch Lattof, Jr.
56 Saint Joseph Street, 91h Floor
Mobile, AL 36602
Page 1 of 3
Missy Kaleohano
From: Farish Media, Inc & Salty Dog Productions [farishmedia@hawaii.rr.com]
Sent: Saturday, August 20, 2011 1:30 PM
o: Missy Kaleohano
Subject: Salty Dog Arriving Monday Next Week on NBC Sports/Versus
Having trouble viewing this email? Click here
PRESS RELEASE
August 19, 2011
S,ALTY DOG
SP!➢UPISHING HAWAII
Contact: Regina Farish
Farish Media, Inc.
808-329-1655
farishmedia@hawaii.rr.com
www.hawaiivideo.com
Salty Dog Sportfishing Hawaii will air on Monday, August 22, 2011
at 3pm ET / 9am Hawaii time this coming week, instead of
Wednesday. We will return to our regular timeslot of Wednesdays
at 3:30pm ET / 9:30am Hawaii Time the following week.
This week's episode features "The Best Of Season 1" with Grander
Moment from Capt. Oskie Rice and Marlin Science discussing the
migration and preservation of pacific blue marlin.
Salty Dog Sportfishing Hawaii also airs on OC16 and OC1016HD
statewide in Hawai'i on Wednesdays @ 9:30pm, Thursdays @ 1 pm
& 3:30am, Fridays @ 9pm, Saturdays @ 1 pm & 3am, Mondays @
3pm (some weekend times may be pre-empted by live high
school football.) The show streams live at www.ocl6.ty at these
times as well ( all times for OC 16 are Hawai'i time).
Visit us at www.saltydogfishing.com to order your Salty Dog shirts,
hats, visors, and now available DVD sets of Season 1 of Salty Dog
Sportfishing Hawaii. See feature segments and crew Bios at
www,nbcsports.com, and watch archived episodes on
2/3/2012
Page 2 of 3
www.ocl6.ty.
We'd like to welcome our newest sponsor, Huggo's. Visit
them for tropical -themed cocktails and fabulous
waterfront dining in downtown Kailua-Kona or at
www.huggos.com
Mahalo for your continued support of Salty Dog Sportfishing
Hawai'il
Salty Dog Sportfishing Hawaii is produced by Farish Media, Inc. in
association with Salty Dog Productions, LLC.
For more information on sponsorship opportunities, contact
Regina Farish at 808-329-1655 or farishmedia@hawaii.rr.com
Follow us on Twitter and Facebook
Ff
2/3/2012
Page 3 of 3
Bel
1I MS til rVS,, _,_�._.. W. -AW .
ACS
mahalo to o"r
program partners!
Based in Kailua-Kona, Hawaii since 1994, Farish Media, Inc. is a full-service HD video and audio
production company providing professional productions worldwide. Farish Media specializes in
professional HD productions for commercial, television, corporate, cinematic & independent
projects. For more information on Farish Media or to browse their extensive HD stock footage
library, visit www.hawaiivideo.com.
Forward email
ViS. f c
This email was sent to missy@hvcb.org by farishmediaahawaii.rr.com I
Update Profile/Email Address I Instant removal with SafeUnsubscribeTM I Privacv Policy.
Farish Media, Inc P 0 Box 5248 1 Kailua Kona I HI 196745
2/3/2012
Page 1 of 3
Missy Kaleohano
From: Farish Media, Inc & Salty Dog Productions [farishmedia@hawaii.rr.com]
',ent: Friday, April 08, 2011 11:05 AM
o: Missy Kaleohano
Subject: Salty Dog Sportfishing Hawai'i TV Premiere
Having trouble viewing this email? Click here
PRESS RELEASE
April 7, 2011
Contact: Regina Farish
Farish Media, Inc.
808-329-1655
farishmedia@hawaii.rr.com
www.hawaiivideo.com
New Kona -Based Sportfishing Series Makes Its TV Debut
SALTY DOG,
SPORTFISNIN6 HAWAII
Kailua-Kona, Hawaii - Salty Dog Sportfishing Hawaii makes its television debut
nationally, regionally and statewide in April and May. The series will make its
national debut on Friday, April 29 on Versus, now part of the NBC Sports Group. It
premiered on CSS Sports (Cable Sports Southeast) on Saturday, April 2. On
Wednesday, May 4, OC 16 welcomes the series to their statewide lineup.
Salty Dog Sportfishing Hawaii is a 30 -minute, 13 -episode television series that
follows the L.attof family of Kona, Hawai'i and Orange Beach, Alabama in their
pursuit of large Pacific blue marlin aboard the Salty Dog in the beautiful waters off
the Island of Hawaii,
"This show is about Kona, for Kona, by Kona," says series producer/director Mason
Farish. "There's never before been, that I can think of, a national series where
every episode was shot exclusively on the Island of Hawai'i or in Kona, Everything is
done here - from shooting to editing to closed captioning. I was thrilled and
honored when Capt. Mitch Lattof came to us with his idea and asked if we could
help make it a reality. He wanted this show to be unlike anything else on TV, and I
think we've accomplished that."
Dave Vinton, OCl 6 Sports Director, agrees. Salty Dog Sportsfishing Hawaii sets a
new mark for excellence in local, Hawaii based television production," says
Vinton. "You'll be blown away by the quality of video and graphics but what will
really 'hook' you is the wonderful stories that unfold in the series."
Each episode of Salty Dog Sportfishing Hawai'i combines exhilarating fishing action
with history of the sport, marlin science, proven angling techniques, cutting-edge
graphics, Hawaiian culture, the spirit of aloha and ohana, plus the beauty of
Hawai'i. Underwater, aerial, chase boat, and multiple on -boat HD cameras
capture the fishing action from all angles.
2/3/2012
Page 2 of 3
Marlin Science segments, hosted by Andrew West, Ph.D., cover topics such as the
anatomy, migration, life cycle, behavior and conservation of the Pacific blue
marlin. Grander Moment segments share the captivating stories of legendary
Kona captains who have caught granders (marlin weighing 1000 lbs or more) in ,w
Hawaiian waters.
Fishing is truly in the blood of the Lattof family, who recently made Kona their
second home. Executive Producer Capt. Mitch Lattof grew up on the docks of
Trent Marina, which was built by his grandparents in Orange Beach, AL in the late
50s. He was researching big game fishing by the age of 9 years old (when he
caught his first blue marlin) and knew then that he needed to get to Kona to learn
from the best. "The top guys in the world are here", says Capt. Mitch. "No matter
where else I looked, Australia, Madeira, or Brazil, it always seemed like the top
fishermen were from Kona and just doing a stint there. The only reason we ever
catch a fish is because I've had the pleasure of fishing with and learning from
these amazing men."
Capt. Mitch's sister Ashton, the
featured angler of the series,
tagged right along after her big
brother and feels the same way
about Kona. "The fishing is just so
much better here than anywhere
else in the world," In 2008, Ashton
caught her largest fish to date, a
748 Ib. Pacific blue marlin on the
Salty Dog here in Kona with Capt,
Mitch.
�'h Ashton and Mitch's parents, Sissy
and Mitch, Jr. (aka "Big Daddy"), feel
Capt. Mitch, Kumu Keala Ching, Big Daddy, Ashton, blessed to have been able to raise
and Sissy at the Hawaiian Blessing of the Salty Dog. their kids in the small fishing
community of Orange Beach,
Alabama, where faith, family and
friends were such an integral part of life. Now, living part-time in Kona, they see
these same values treasured in the Hawaiian culture.
Mason Farish also grew up in Alabama and has made Kona home for over 17
years. "As a kid, I was fascinated by TV and movies, especially westerns," says
Farish. "Little did I know then that one day I'd have the privilege of producing a TV
series featuring the favorite getaway and pastime of my idols - Richard Boone
(Paladin from "Have Gun - Will Travel), Lee Marvin and John Wayne - who spent
many days fishing and relaxing in Kona in the 50's and 60's."
Regina Farish, producer and marketing coordinator for the series, adds, "Bringing
this series to life has been hard work, long hours and times of frustration and joy.
But above all, it's been a hugely collaborative effort by a fantastic team at Salty
Dog Productions and Farish Media. Thanks to Capt. Mitch for bringing us on -board
with his great idea."
Season Two of Salty Dog Sportfishing Hawai'i will begin filming in May. Seasons 1
and 2 will be seen on Versus and OC 16 through spring of 2012.
2/3/2012
Page 3 of 3
Versus, seen locally in Hawai'i on Oceanic Time Warner Cable channels 210 and
1210 (HD), reaches over 75 million households in all 50 states and is the home of
NHL Hockey, NBA, college football and basketball, boxing, IZOD Indy Car series,
cycling, Professional Bull Riders, NASCAR and an extensive lineup of original
outdoor programming. Salty Dog Sportfishing Hawaii will every Friday at 2:30 p.m.
ET/8:30 a.m. HT.
CSS Sports reaches over 6 million subscribers in 13 U,S. states (Alabama, Arkansas,
Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina,
Tennessee, Texas, Virginia, West Virginia). CSS Sports is a 24 hour channel featuring
college sports from the ACC, SEC, Sun Belt, Conference USA, Atlantic Sun, and
Gulf South conferences, Each year CSS Sports broadcasts over 285 LIVE college
football, baseball and basketball games, as well as sports news, in-depth sports
analysis, golf and original outdoor programming geared toward fans in the south.
Salty Dog Sportfishing Hawai'i will air Saturdays and Mondays at 9:00 a.m. ET.
OC16 reaches over 430,000 homes throughout Hawai'i via Oceanic Time Warner
Cable, OC16 proudly features 100% original, 100% local, family -friendly
programming and is the only local television station streaming live on the internet
24/7 at www,ocl6,ty, Salty Dog Sportfishing Hawaii will air Wednesdays at 9:30
p.m., Thursdays at 1:00 p.m. & 3:30 a.m., Fridays at 9:00 p.m„ Saturdays at 1:00 p.m.
& 3:00 a.m. and Mondays at 3:00 p.m,
Salty Dog Sporffishing Hawaii is produced by Farish Media, Inc. in association with
Salty Dog Productions, LLC.
For more information on sponsorship opportunities, contact Regina Farish at 808-
329-1655 or farishmedia@hawaii.rr.com
Follow us on Twitter and Facebook.
facebook.com/saltydoghawaii @SaltyDogHawaii
Based in Kailua-Kona, Hawaii since 1994, Farish Media, Inc. is a full-service HD video and audio
production company providing professional productions worldwide. Farish Media specializes in
professional HD productions for commercial, television, corporate, cinematic & independent
projects. For more information on Farish Media or to browse their extensive HD stock footage
library, visit www.hawaiivideo.com.
Forward email
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This email was sent to missy@hvcb.org by farishmedia(a)hawaii.rr.com I
Update Profile/Email Address I Instant removal with SafeUnsubscribeTM I Privacy Policy.
Farish Media, Inc P O Box 5248 i Kailua Kona I HI 196745
2/3/2012
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CASINOS
BUSINESS SERVICES
33 Muckleshoot Casino: 2,000 machines and more than
65 tables. Located close to Sea -Tac Int'I Airport.
www.muckleshootcasino.com.
34 Northern Quest Resort and Casino: Your quest for
fortune and fun starts here. Near Spokane, WA.
www.northernquest.com.
RESTAURANTS
35 Anthony's Homeport Restaurants: The freshest
Northwest seafood—waterfront view restaurants through-
out Washington and in Bend, OR. www.anthonys.com.
Chandler's Crabhouse: World's finest crab, fresh seafood
and steaks on the water in downtown Seattle. A must -see
when visiting the Pacific NW. www.schwartzbros.com.
36 The Cookie jar Restaurant In Fairbanks—the restaurant
that grew out ota cookie! We feed hearty appetites.
(907) 479.8319•--cookiejarfairbanks.com.
37 Elliott's Oyster House: "One ofAmerica's Top 5 Oyster
Bars"–Fortune magazine. Seafood excellence on Seattle's
Pier 56. (2o6) 623-4340• www.elliottsoysterhouse.com.
38 Ivar's Acres ofClams: Seattle's original seafood tradition.
www.ivars.net.
39 John Howie Steak: At The Bravern, Bellevue, WA.
www.johnhowiesteak.com.
40 Metropolitan Grill: One ofthe top-rated steakhouses
in the U.S. Downtown Seattle at 2nd and Marion.
(2o6) 624-3287. www.themetropolitangrill.com.
41 North Beach Restaurant San Francisco: Authentic
Northern Italian cuisine with one ofAmerica's Top loo wine
lists. www.northbeachrestaurant.com.
42 Prime Time Top 10: Send comments and interests to
Prime Time Top 1o, 4369 D'Evereaux Circle, Pensacola, FL,
32504. www.primesteakhouses.com.
43 Seastar Restaurant and Raw Bar: Perfection in seafood.
ChefJohn Howie's award-winning Bellevue, WA restaurant.
Also in Seattle. www.seastarrestaurant.com.
44 The Turtle Club: Specializing in prime rib, seafood, fine
wine and friendly service, all within a rustic Alaskan
atmosphere. www.alaskanturtle.com.
45 Waterfront Seafood Grill: Distinctive seafood dishes,
elegant surroundings, stunning views.
www.waterfrontpier70.com.
TRANSPORTATION
cipating hotels. 46 Alaska Airlines Air Cargo- www.alaskacargo.com.
www.redlion.com. 47 Crowley Marine Services: Marine transportation all along
horage Studio, I-, 2 -bedroom the West Coast from California to Alaska. www.crowley.com.
breakfast buffet, pool, 48 Dave Smith Motors: Hassle -free buying. World's largest
www.residenceinn.com. Dodge truck dealer. Low prices—high customer satisfaction,
ge stay. Lodge has (800) 635-80oo. www.davesmith.com. _
meeting hall, close to 49 Dick Hannah Subaru: We ship Subaru vehicles across
. www.riversedge.net. the U.S., including to Hawai'i and Alaska! (877) 240-1929.
riverfront hotel. www.dickhannahsubaru.com.
29 Totem Square Inn: Waterfront hotel in historic down-
town Sitka, Alaska. (866) 300-1353• www.totemsquare.com.
30 Travelodge Hotel Juneau: 24-hour courtesy shuttle to airport
and ferry. Juneau, AK. (888) 660-2327. www.travelodge.com.
50 Foss Maritime: Helping our customers succeed in a
changing market. Foss. Always ready. Always safe.
www. ss.com.
51 Lynden Inc Delivering multi -modal cargo transpportation
throughout Alaska and around the world. www.lynden.com.
52 Northland Services: Marine transportation service to
southeast, southcentral and western Alaska ports.
www.northlandservices.com.
53 Ranger Tugs/Fluid Motion: Ranger Tugs, fuel-efficient,
easy -to -operate diesel boats. www.rangertugs.com.
54 Span Alaska: Freight -forwarding from the Lower 48 to
Anchorage, Fairbanks, Southeast, Dutch Harbor, the Bush.
www.spanalaska.com.
55 Totem Ocean Trailer Express: Bi -weekly roll-on/roll-off
cargo service to Alaska, between Anchorage's and Tacoma's
ports. www.totemocean.com.
FINANCIAL SERVICES
56 Alaska Airlines Visa Signature Card: Earn 25,000 Bonus
Miles upon approval. (800) 932-2775. www.myalasl<acard.com.
57 Cobalt Mortgage: Proud to be named one of
Washington's fastest-growing private companies.
www.co altmortgage.com.
60 Citrix: Do more in less time. Hold online meetings. Try
GoToMeeting FREE. www.GoToMeeting.com.
61 Cloud49: Leverage the Power and scale ofthe Internet.
Web -based solutions for Alaska companies. (866) 588-0501.
www.c1oud49.c0m.
62 Construction Machinery- Largest Alaska -owned heavy -
equipment supplier to the state's construction, mining and
logging industries. (800) 478-3822.
63 G C 1: Alaska's best long-distance choice by far. You'll get
the pricing you expect and the quality you deserve.
www.gci.com.
64 Medallion Foundation: Promoting safer aviation in Alaska
for carriers and passengers. Changing the culture of aviation
safety. (907) 743.8o5o. www.medallionfoundation.org.
USB: Connecting you with a whole new world ofcomputing
experiences. www.usb.org.
RECRUITING
65 Ketchikan General Hospital: Seeking family practice and
internal medicine physicians. www.peacehealth.org/
southeastalaska.
66 Norton Sound Health Corporation: Serve the people of
Northwest Alaska. Competitive salaries, benefits, relocation
allowance. (907) 443-4525. www.nortonsoundhealth.org.
PERSONAL ENRICHMENT
67 Gottman Institute: Before you give up on your
relationship ... we can help. www.gottman.com.
68 It's Just Lunch: A dating service for busy professionals,
with too locations worldwide. (boo) 858-6526.
www.itsjustlunch.com.
HAWAII
69 Aston Hotels & Resorts, LLC: 28 hotels and
condominium resorts in Hawai'i, Lake Tahoe, Las Vegas
and Sun Valley. www.astonhotels.com.
70 Chase'N Rainbows Real Estate, Inc.: The largest
selection ofoceanfront vacation condominiums in West
Maui. www.chasenrainbows.com.
71 Blue Hawaiian Helicopters: Blue Hawaiian is "HawaiTs
premier helicopter tour company." –National Geographic.
www.bluehawaiian.com.
72 Grand Wailea Resort Known as the jewel of Maui.
www.grandwailea.com.
73 HAA Kai at Waikoloa: New resort Hawai'i homes in
Waikoloa on the Big Island. www.haliikai.com.
74 Hawai'i, the Big Island: Share our gifts of language
and culture when you visit Hawai'i, the Big Island.
www.Bigisland.org.
75 Honua Kai Resort & Spa: Maui's newest luxury resort.
Featuring suites with full kitchens. www.honuakaimaui.com.
76 Hyatt Regency Waikiki Beach Resort & Spa: 4 -diamond.
Large rooms, spa and shops fronting Waikiki Beach.
www.HyattRegencyWaikiki.com.
77 Kahala Hotel & Resort Located in an exclusive
oceanfront setting on O'ahu. www.kahalaresort.com.
78 KapohoKine Adventures: The best adventures on the
Big Island! Lava, zipline, helicopter! www.kapohokine.com.
79 Kaua'i Sea Tours; Deluxe catamaran and raft adventures.
Explore Na Pali Coast, Kaua'i. www.kauaiseatours.com.
80 Kona Boys: Gear for Island life. Surf, shop, kayak. Sales,
rentals, lessons. www.konaboys.com.
81 Makena Beach &Golf Resort: Award-winning beachfront
resort in Wailea-Makena. (800) 321 -MAUI.
www.makenaresortmaui.com.
82 Na Hoku HawaiTs Finest jewelers Since 1924:
The finest Hawaiian and Island lifestyle jewelry.
www.nahoku.com.
83 Napili Kai Beach Resort- Low-rise, Hawaiian -style resort
on beautiful Napili Bay, Maui. www.NapiliKai.com.
84 Paradise Cove Luau: Enjoy a unique island experience of
culture and tradition. www.paradisecove.com.
85 Sheldon Gate Jewelry Designs: Take home a piece of
the Islands, the original diamond in Koa ring.
www.sheldongate.com.
128 AUGUST 2011 ALASKA AIRLINES MAGAZINE
_J
The spirit of aloha is the core of our culture
and we express it in many ways. We'll be happy to share our gifts
of language and culture when you visit Hawaii, the Big Island.
For details, visit bigisland.org.
�r ♦ A tl�s
f `I
The BIG ISLAND
ss
while Hawaiian Rafting Adventures/
Dive Maui (www.goscubadivemaui.com)
does regular boat dives off Lanai. More -
advanced divers might consider a personal-
ized excursion with a crew member at
Mike Severns Diving (www.mikeseverns-
diving.com) or with Ed Robinson (www.
mauiscuba.com).
Fathom Five (www.fathomfive.com)
and several other Kauai operators lead
amazing boat dives—for experienced div-
ers only—off the private island of Niihau.
WINDSURFING AND
KITEBOARDING
If you have a need for speed or for high-
flying sport, then windsurfing or kite -
boarding might be just your ticket. Wind -
surfers, who ride surfboards with a mast
and sail attached, can skim the water at a
blazing 30 -plus knots. Kiteboarders—who
harness themselves to oversize kites that
pull them across the water on smaller,
wakeboard-style boards—can be powered
50 feet or higher by the lift of their para-
chutelike kites.
"The real thrill of windsurfing or kit-
ing is that it's just you and the elements
out there," says Sean Connell, a manager
at Naish Hawaii, a leading equipment
manufacturer with retail, rental and
instruction shops on Oahu and Maui.
"And the feeling of freedom it gives you is
amazing—to be able to just take off and
sail from one end of the island to the
other if you want to."
In the last decade, the windsurfing scene
has increasingly been eclipsed by kiteboard-
ing, which—despite appearances—is actu-
ally easier to master than windsurfing. In
kiting, a lot of the focus is on simply flying
the kite. As a result, Connell says, "with
kiting you're mainly tuned in to the wind,
whereas with windsurfing you feel more
directly connected to the water."
Cool Spots & Hot Tips
What O`ahu's North Shore is to surfing,
Maui's north side is to the global windsurf-
ing community, transforming the little
town of Pd`ia into a mini U.N. of trans-
planted boardsailors from far and wide.
When the wind is up, you can watch the
AUGUST 2011 ALASKA AIRLINES MAGAZINE
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China Eastern Air
December zo-ii, 2011
Tuesday., December to
9:20 a.m. Arrive at Kona International Airport on Hawaiian Airlines #120
Group will be greeted by Kalei Bridges, Big Island Visitors Bureau
Group will be picked up by Jack's Hawaii
Contact: Guide- Zen (8o8) 990-8886
10:45 a.m. Visit Pu`uhonua O H6naunau
Ranger Charles Hua will meet group at the park (8o8) 328-2288
Step back in time to a sanctuary of Hawai`i's past where traditional Hawaiian lifestyle
is preserved. This 18o -acre national historic park was once the home of royal grounds
and a place of refuge for ancient Hawaiian lawbreakers. It remains one of the most
sacred historic places in Hawaii.
Noon Lunch at Tante's Restaurant
Located in the middle of the old quaint Kailua-Kona Village on the charming street,of
Alii Drive, Tante's offers an incredible "Million Dollar View" and is only a few steps
away from the Pacific Ocean. They specialize in fresh local fish and local favorite
dishes in a casual and airy setting.
Contact: Berni (Tante's daughter)- (808) 334-1555
1:30 p.m. UCC Ueshima Coffee- Roastmaster Tour
Tadao Ueshima started Ueshima Coffee Company in Japan in 1933 and is now the
largest provider of coffee products in Japan. With UCC's growth it is able to provide
the high quality, great coffee taste that brings a "Good Coffee Smile" to the faces of
coffee lovers all around the world. As part of bringing about this "Good Coffee
Smile", UCC established Ueshima Coffee (UCC Hawaii) Corp. in Kona in 1989.
Providing a physical presence in one of the premier coffee growing areas in the world
has enable UCC to carefully monitor and control every aspect of Kona coffee
processing from "seed to cup".
Contact: Kiyoshi Matsuo, General Manager- (8o8) 322-3789
3:30 P.M. Check-in and tour Hilton Waikoloa Village
Discover a Big Island hotel like no other - Hilton Waikoloa Village. A destination in
itself, this impressive property is nestled within 62 oceanfront acres, offering
breathtaking tropical gardens and abundant wildlife. Explore the waterfront resort
by air-conditioned trams or by boat. Or take a leisurely stroll along flagstone
walkways flanked by Polynesian and Asian artwork. Located on the Kohala Coast of
the Big Island of Hawaii, Hilton Waikoloa Village features 1,240 guest rooms and
suites - perfectly suited to any taste. Experience award-winning dining, world-class
shopping, and an array of activities ranging from golf, tennis and the only interactive
dolphin program on the island. Delight in all that this exceptional Kohala Coast hotel
has to offer for even the most discriminating traveler.
Hotel Contact: Yan Cheung Hasegawa, director of far east sales & service, Hilton
Waikoloa Village, (cell: 808-854-9475), (Direct: 8o8-886-2864), (Hotel: 8o8-886-2964)
Evening Luau at Hilton Waikoloa Village
Wednesday, December 21
Morning Breakfast complimentary of Hilton Waikoloa Village
*Break fast coupons to be provided at check-in
8:15 a.m. Pick up at Hilton Waikoloa Village—Lower Lobby
* Joan Gregory of the Big Island Visitors Bureau will accompany the group on today's
tour. She will meet the group in the lower lobby.
Depart hotel for scenic drive to Hilo and Hawaii Volcanoes National Park (via
Hamakua Coast)
9:45 a.m. Visit Akaka Falls
12:15 P.M. Tour of Hawaii Volcanoes National Park
Meet Ranger Dean Gallagher at the Visitors Center
Hawaii Volcanoes National Park displays the results of 70 million years of volcanism,
migration, and evolution. The park highlights two of the world's most active
volcanoes, and offers insights on the birth of the Hawaiian Islands and views of
dramatic volcanic landscapes.
Contact: Jim Gale, Hawaii Volcanoes National Park (8o8) 985-6010
*Lunch sandwiches to be provided by Jack's Tours.
2:15 P.M. Check into Hilo Airport for tour on Blue Hawaiian Helicopters
3:00 P.M. An hour -and -a -half Island tour on Blue Hawaiian Helicopters
Discover both the Big Island's beauty and its volcanic fury. Tour the most geologically
active environment on earth -the famous Kilauea volcano, which has been
continuously erupting since 1983. View lava flows and black sand beaches.
Experience all the awesome spectacle of Madame Pele's lava and volcanic badlands,
then explore the lush rainforests of the Hamakua Coast. The towering sea cliffs open
into the dramatically deep and meandering valleys of the Kohala Mountains.
Beautiful waterfalls cascade thousands of feet into the rainforest below and
remnants of ancient Hawaiian settlements are still visible. This is the perfect finish to
the ultimate Big Island adventure.
4:30 P.M. Arrive at Waikoloa Heli -Pad
Ground transportation to return to hotel will be provided by Blue Hawaiian
Helicopters
5:00 P.M. Arrive back to Hilton Waikoloa Village
Evening at leisure
Thursday, December zz
7:30 a.m. Pick up at Hilton Waikoloa Village—Meet at lower lobby
8:15 a.m. Check in at Kona International Airport
g:zo a.m. Depart Kona via Hawaiian Airlines # 1107
tbd Arrive in Honolulu
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April 2011
Salty Dog Sportfishing Hawai'i TV series will air on Versus/NBC Sports every
Friday at 2:30 p.m. EDT starting April 29, 2011. Versus/NBC Sports reaches 75
million households in all 50 states.
Hawai'i Island Visitors Bureau will receive the following during Season 1 (26
airings) of Salty Dog Sportfishing Hawai'i:
• Two (2) billboards per episode promoting Hawai'i — The Big Island with logo
on-screen, 5-7 seconds per billboard.
• Minimum 25 seconds of scenic Hawai'i beauty stock footage per episode
• Graphic and / or verbal identification of Hawai'i Island and/or Kona, Hawai'i a
minimum of 4 times per episode.
Hawai'i Island Visitors Bureau will receive the following during Season 2 of Salty
Dog Sportfishing Hawai'i:
• A special feature segment (3-4 minutes in length) devoted to the history and
significance of the Hawaiian International Billfish Tournament, to be shot during
the 2011 HIBT. This segment will air in an episode of Salty Dog Sportfishing
Hawai'i, Season Two. Mayor Kenoi will be featured with an on -camera speaking
part talking about the HIBT. The segment will also include footage and sound
bites from one day's weigh-in at Kailua Pier during this year's tournament. In
addition, we will include some quick facts about HIBT throughout that episode.
Salty Dog Productions, LLC will receive $15,000 from Hawai'i Island Visitors
Bureau for the above promotion. Payment due no later than April 25, 2011 to:
Salty Dog Productions, LLC
ATTN: Mitch Lattof, Jr.
56 Saint Joseph Street, 91h Floor
Mobile, AL 36602
Page 1 of 3
Missy Kaleohano
From: Farish Media, Inc & Salty Dog Productions [farishmedia@hawaii.rr.com]
Sent: Saturday, August 20, 2011 1:30 PM
o: Missy Kaleohano
Subject: Salty Dog Arriving Monday Next Week on NBC Sports/Versus
Having trouble viewing this email? Click here
PRESS RELEASE
August 19, 2011
S,ALTY DOG
SP!➢UPISHING HAWAII
Contact: Regina Farish
Farish Media, Inc.
808-329-1655
farishmedia@hawaii.rr.com
www.hawaiivideo.com
Salty Dog Sportfishing Hawaii will air on Monday, August 22, 2011
at 3pm ET / 9am Hawaii time this coming week, instead of
Wednesday. We will return to our regular timeslot of Wednesdays
at 3:30pm ET / 9:30am Hawaii Time the following week.
This week's episode features "The Best Of Season 1" with Grander
Moment from Capt. Oskie Rice and Marlin Science discussing the
migration and preservation of pacific blue marlin.
Salty Dog Sportfishing Hawaii also airs on OC16 and OC1016HD
statewide in Hawai'i on Wednesdays @ 9:30pm, Thursdays @ 1 pm
& 3:30am, Fridays @ 9pm, Saturdays @ 1 pm & 3am, Mondays @
3pm (some weekend times may be pre-empted by live high
school football.) The show streams live at www.ocl6.ty at these
times as well ( all times for OC 16 are Hawai'i time).
Visit us at www.saltydogfishing.com to order your Salty Dog shirts,
hats, visors, and now available DVD sets of Season 1 of Salty Dog
Sportfishing Hawaii. See feature segments and crew Bios at
www,nbcsports.com, and watch archived episodes on
2/3/2012
Page 2 of 3
www.ocl6.ty.
We'd like to welcome our newest sponsor, Huggo's. Visit
them for tropical -themed cocktails and fabulous
waterfront dining in downtown Kailua-Kona or at
www.huggos.com
Mahalo for your continued support of Salty Dog Sportfishing
Hawai'il
Salty Dog Sportfishing Hawaii is produced by Farish Media, Inc. in
association with Salty Dog Productions, LLC.
For more information on sponsorship opportunities, contact
Regina Farish at 808-329-1655 or farishmedia@hawaii.rr.com
Follow us on Twitter and Facebook
Ff
2/3/2012
Page 3 of 3
Bel
1I MS til rVS,, _,_�._.. W. -AW .
ACS
mahalo to o"r
program partners!
Based in Kailua-Kona, Hawaii since 1994, Farish Media, Inc. is a full-service HD video and audio
production company providing professional productions worldwide. Farish Media specializes in
professional HD productions for commercial, television, corporate, cinematic & independent
projects. For more information on Farish Media or to browse their extensive HD stock footage
library, visit www.hawaiivideo.com.
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Page 1 of 3
Missy Kaleohano
From: Farish Media, Inc & Salty Dog Productions [farishmedia@hawaii.rr.com]
',ent: Friday, April 08, 2011 11:05 AM
o: Missy Kaleohano
Subject: Salty Dog Sportfishing Hawai'i TV Premiere
Having trouble viewing this email? Click here
PRESS RELEASE
April 7, 2011
Contact: Regina Farish
Farish Media, Inc.
808-329-1655
farishmedia@hawaii.rr.com
www.hawaiivideo.com
New Kona -Based Sportfishing Series Makes Its TV Debut
SALTY DOG,
SPORTFISNIN6 HAWAII
Kailua-Kona, Hawaii - Salty Dog Sportfishing Hawaii makes its television debut
nationally, regionally and statewide in April and May. The series will make its
national debut on Friday, April 29 on Versus, now part of the NBC Sports Group. It
premiered on CSS Sports (Cable Sports Southeast) on Saturday, April 2. On
Wednesday, May 4, OC 16 welcomes the series to their statewide lineup.
Salty Dog Sportfishing Hawaii is a 30 -minute, 13 -episode television series that
follows the L.attof family of Kona, Hawai'i and Orange Beach, Alabama in their
pursuit of large Pacific blue marlin aboard the Salty Dog in the beautiful waters off
the Island of Hawaii,
"This show is about Kona, for Kona, by Kona," says series producer/director Mason
Farish. "There's never before been, that I can think of, a national series where
every episode was shot exclusively on the Island of Hawai'i or in Kona, Everything is
done here - from shooting to editing to closed captioning. I was thrilled and
honored when Capt. Mitch Lattof came to us with his idea and asked if we could
help make it a reality. He wanted this show to be unlike anything else on TV, and I
think we've accomplished that."
Dave Vinton, OCl 6 Sports Director, agrees. Salty Dog Sportsfishing Hawaii sets a
new mark for excellence in local, Hawaii based television production," says
Vinton. "You'll be blown away by the quality of video and graphics but what will
really 'hook' you is the wonderful stories that unfold in the series."
Each episode of Salty Dog Sportfishing Hawai'i combines exhilarating fishing action
with history of the sport, marlin science, proven angling techniques, cutting-edge
graphics, Hawaiian culture, the spirit of aloha and ohana, plus the beauty of
Hawai'i. Underwater, aerial, chase boat, and multiple on -boat HD cameras
capture the fishing action from all angles.
2/3/2012
Page 2 of 3
Marlin Science segments, hosted by Andrew West, Ph.D., cover topics such as the
anatomy, migration, life cycle, behavior and conservation of the Pacific blue
marlin. Grander Moment segments share the captivating stories of legendary
Kona captains who have caught granders (marlin weighing 1000 lbs or more) in ,w
Hawaiian waters.
Fishing is truly in the blood of the Lattof family, who recently made Kona their
second home. Executive Producer Capt. Mitch Lattof grew up on the docks of
Trent Marina, which was built by his grandparents in Orange Beach, AL in the late
50s. He was researching big game fishing by the age of 9 years old (when he
caught his first blue marlin) and knew then that he needed to get to Kona to learn
from the best. "The top guys in the world are here", says Capt. Mitch. "No matter
where else I looked, Australia, Madeira, or Brazil, it always seemed like the top
fishermen were from Kona and just doing a stint there. The only reason we ever
catch a fish is because I've had the pleasure of fishing with and learning from
these amazing men."
Capt. Mitch's sister Ashton, the
featured angler of the series,
tagged right along after her big
brother and feels the same way
about Kona. "The fishing is just so
much better here than anywhere
else in the world," In 2008, Ashton
caught her largest fish to date, a
748 Ib. Pacific blue marlin on the
Salty Dog here in Kona with Capt,
Mitch.
�'h Ashton and Mitch's parents, Sissy
and Mitch, Jr. (aka "Big Daddy"), feel
Capt. Mitch, Kumu Keala Ching, Big Daddy, Ashton, blessed to have been able to raise
and Sissy at the Hawaiian Blessing of the Salty Dog. their kids in the small fishing
community of Orange Beach,
Alabama, where faith, family and
friends were such an integral part of life. Now, living part-time in Kona, they see
these same values treasured in the Hawaiian culture.
Mason Farish also grew up in Alabama and has made Kona home for over 17
years. "As a kid, I was fascinated by TV and movies, especially westerns," says
Farish. "Little did I know then that one day I'd have the privilege of producing a TV
series featuring the favorite getaway and pastime of my idols - Richard Boone
(Paladin from "Have Gun - Will Travel), Lee Marvin and John Wayne - who spent
many days fishing and relaxing in Kona in the 50's and 60's."
Regina Farish, producer and marketing coordinator for the series, adds, "Bringing
this series to life has been hard work, long hours and times of frustration and joy.
But above all, it's been a hugely collaborative effort by a fantastic team at Salty
Dog Productions and Farish Media. Thanks to Capt. Mitch for bringing us on -board
with his great idea."
Season Two of Salty Dog Sportfishing Hawai'i will begin filming in May. Seasons 1
and 2 will be seen on Versus and OC 16 through spring of 2012.
2/3/2012
Page 3 of 3
Versus, seen locally in Hawai'i on Oceanic Time Warner Cable channels 210 and
1210 (HD), reaches over 75 million households in all 50 states and is the home of
NHL Hockey, NBA, college football and basketball, boxing, IZOD Indy Car series,
cycling, Professional Bull Riders, NASCAR and an extensive lineup of original
outdoor programming. Salty Dog Sportfishing Hawaii will every Friday at 2:30 p.m.
ET/8:30 a.m. HT.
CSS Sports reaches over 6 million subscribers in 13 U,S. states (Alabama, Arkansas,
Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina,
Tennessee, Texas, Virginia, West Virginia). CSS Sports is a 24 hour channel featuring
college sports from the ACC, SEC, Sun Belt, Conference USA, Atlantic Sun, and
Gulf South conferences, Each year CSS Sports broadcasts over 285 LIVE college
football, baseball and basketball games, as well as sports news, in-depth sports
analysis, golf and original outdoor programming geared toward fans in the south.
Salty Dog Sportfishing Hawai'i will air Saturdays and Mondays at 9:00 a.m. ET.
OC16 reaches over 430,000 homes throughout Hawai'i via Oceanic Time Warner
Cable, OC16 proudly features 100% original, 100% local, family -friendly
programming and is the only local television station streaming live on the internet
24/7 at www,ocl6,ty, Salty Dog Sportfishing Hawaii will air Wednesdays at 9:30
p.m., Thursdays at 1:00 p.m. & 3:30 a.m., Fridays at 9:00 p.m„ Saturdays at 1:00 p.m.
& 3:00 a.m. and Mondays at 3:00 p.m,
Salty Dog Sporffishing Hawaii is produced by Farish Media, Inc. in association with
Salty Dog Productions, LLC.
For more information on sponsorship opportunities, contact Regina Farish at 808-
329-1655 or farishmedia@hawaii.rr.com
Follow us on Twitter and Facebook.
facebook.com/saltydoghawaii @SaltyDogHawaii
Based in Kailua-Kona, Hawaii since 1994, Farish Media, Inc. is a full-service HD video and audio
production company providing professional productions worldwide. Farish Media specializes in
professional HD productions for commercial, television, corporate, cinematic & independent
projects. For more information on Farish Media or to browse their extensive HD stock footage
library, visit www.hawaiivideo.com.
Forward email
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2/3/2012
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KBS CHALLENGER TV SHOOT
MAY 26-319 2011
Brandon Page on the left, Michael Kelly on
the right, discuss location set ups with
Korean production colleague
Throngs of cameras cover the action
Contestants getting briefed by the show host
The Kim Dae Kun family and their Helicam
radio controlled HD helicopter system for
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Crew getting set up for the first shots
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Information About Our Advertisers
® Visit walaskaairlinesmagazine.com/ads or mail in the facing response card* to request free information on products
M A G A Z N E wwand services offered by our advertisers, and we'll enter you in a drawing to win a free Alaska Airlines ticket!
ACCOMMODATIONS 31 Villa del Palmar Loreto: Seaside resort in Loreto, Mexico. 58 Laird Norton Tyee: Private wealth management and
1 Big Sur Lodge: Located in the heart ofthe breathtaking
Central California Coast. wnww.bigsurlodge.com.
2 Brasada Ranch: Legendary resort experience in Central
Oregon. (866) 752-734• www.brasada.com.
3 Cedarbrook Lodge: Delightfully unexpected at Sea -Tac Int'I
Airport. Free shuttle, WiFi, snacks and continental breakfast.
www.cedarbrookiodge.com.
4 Coast Hotels & Resorts: More than 35 locations through-
out the Western U.S. and Canada. www.coasthotels.com.
5 Courtyard by Marriott—Anchorage Airport: Moderately
priced. Choose king or two double beds. Restaurant, lounge,
pool, spa, exercise room. (877) 729-0197.
6 Goldbelt Hotel Juneau: Relax in style on the waterfront.
Free Wireless, complimentary airport shuttle, Zen
restaurant. (888) 478.6o69. www.goldbelthotel.com.
7 Heathman Hotel: 15 minutes to Seattle, in Kirkland.
Four -diamond rated. www.heathmankirkland.com.
8 Heathman Hotel Portland- Portland's premier downtown
hotel—where service is still an art. Ask about our new "bed
menu." www.heathmanhotels.com.
9 Hotel Andra—Seattle: Ideally located on the seam of
Seattle's trendy Belltown neighborhood and thriving retail
district. www.hotelandra.com.
10 Hotel deluxe: Embodies charm of an era with
contemporary amenities. www.hoteldeluxeportland.com.
11 Hotel Fifty: Perfectly Portland, where downtown meets
the river. Urban contemporary dining at Hyo bistro and bar.
www.hotelfifty.com.
12 Hotel Lucia: Pillow menus with luxury linens on a Pillow-
to
Several other generous amenities in the heart
of Portland. www.hotellucia.com.
13 Hotel Max Seattle Ifseeing is believing... Hotel Max—you
gotta see this! (866) 833-6299, www.hotelmaxseattle.com.
14 Hotel Murano: Celebrating glass art and luxury.
www.hotelmuranotacoma.com.
15 Inn@Northrup Station: NW Portland's fabulous all -
suites hotel. Come sleep with us! www.northrupstation.com.
16 Inn at the 5th: Unique. Unexpected. Unforgettable.
Eugene, OR. (541) 743.4011. www.innat5th.com.
17 Montana Island Lodge: Exclusive upscale resort for
groups 011`8 to 25 people; up to loo for weddings.
www.montanaislandiodge.com.
18 Pineapple Hospitality- Seattle visitors have access to four
great hotels under one umbrella. Staypineapple.com.
19 Portland Airport Hotels: Sheraton. Hampton Inn. Aloft.
Stay, Park & Fly. Starting at $99.
20 Red Lion Hotels & Inns: join the Red Lion R&R Club and
earn 1,00o Mileage Plan Miles at parti
Mention AKDOUBLE at check-in.
21 Residence Inn by MarriottAnc
suites with full kitchens. Complimentary
spa, exercise room. (877) 7290197.
22 Rivers Edge Resort A private cotta
office services, break-out rooms, large
airport and downtown. (800) 770-3343
23 RiverPlace Hotel: AAA 4 -diamond
Northwest Craftsman decor. Three Degrees Restaurant.
www.riverplacehotel.com.
24 Solmar Hotels & Resorts: Land's End luxury resorts ...
infinite hospitality—you should be here. www.solmar.com.
25 SpringH!II Suites by Marriott Anchorage: Separate living,
working, sleeping areas. Complimentary continental
breakfast. Pool, spa, exercise room. (877) 729-0197.
www.springhillsuites.com.
26 SpringHill Suites by Marriott Fairbanks: Ail -suite hotel
overlooking the Chena River. Walk to shoppingg, dining,
entertainment. (877) 7290197, www.springhillsuites.com.
27 SpringHill Suites by Marriott—University Lake
Anchorage: Beautiful lakefront with mountains by UAA.
Separate living, working, sleeping areas. Complimentary
breakfast. www.springhillsuites.com.
28 Top ofthe World Hotel: Come enjoy our modern hotel
overlooking the Arctic Ocean ... from the top ofthe world.
www.tundratoursinc.com.
Four restaurants. Spa and fitness amenities.
(877) 21-7268233. www.villadelpalmadoreto.com.
investment management. www.intyee.com.
32 Wickaninnish Inn: Rustic elegance on nature's edge and
storm -watching on Vancouver Island. www.wickinn.com.
59 Northrim Bank: Northrim Bank for business.
www.northrim.com.
CASINOS
BUSINESS SERVICES
33 Muckleshoot Casino: 2,000 machines and more than
65 tables. Located close to Sea -Tac Int'I Airport.
www.muckleshootcasino.com.
34 Northern Quest Resort and Casino: Your quest for
fortune and fun starts here. Near Spokane, WA.
www.northernquest.com.
RESTAURANTS
35 Anthony's Homeport Restaurants: The freshest
Northwest seafood—waterfront view restaurants through-
out Washington and in Bend, OR. www.anthonys.com.
Chandler's Crabhouse: World's finest crab, fresh seafood
and steaks on the water in downtown Seattle. A must -see
when visiting the Pacific NW. www.schwartzbros.com.
36 The Cookie jar Restaurant In Fairbanks—the restaurant
that grew out ota cookie! We feed hearty appetites.
(907) 479.8319•--cookiejarfairbanks.com.
37 Elliott's Oyster House: "One ofAmerica's Top 5 Oyster
Bars"–Fortune magazine. Seafood excellence on Seattle's
Pier 56. (2o6) 623-4340• www.elliottsoysterhouse.com.
38 Ivar's Acres ofClams: Seattle's original seafood tradition.
www.ivars.net.
39 John Howie Steak: At The Bravern, Bellevue, WA.
www.johnhowiesteak.com.
40 Metropolitan Grill: One ofthe top-rated steakhouses
in the U.S. Downtown Seattle at 2nd and Marion.
(2o6) 624-3287. www.themetropolitangrill.com.
41 North Beach Restaurant San Francisco: Authentic
Northern Italian cuisine with one ofAmerica's Top loo wine
lists. www.northbeachrestaurant.com.
42 Prime Time Top 10: Send comments and interests to
Prime Time Top 1o, 4369 D'Evereaux Circle, Pensacola, FL,
32504. www.primesteakhouses.com.
43 Seastar Restaurant and Raw Bar: Perfection in seafood.
ChefJohn Howie's award-winning Bellevue, WA restaurant.
Also in Seattle. www.seastarrestaurant.com.
44 The Turtle Club: Specializing in prime rib, seafood, fine
wine and friendly service, all within a rustic Alaskan
atmosphere. www.alaskanturtle.com.
45 Waterfront Seafood Grill: Distinctive seafood dishes,
elegant surroundings, stunning views.
www.waterfrontpier70.com.
TRANSPORTATION
cipating hotels. 46 Alaska Airlines Air Cargo- www.alaskacargo.com.
www.redlion.com. 47 Crowley Marine Services: Marine transportation all along
horage Studio, I-, 2 -bedroom the West Coast from California to Alaska. www.crowley.com.
breakfast buffet, pool, 48 Dave Smith Motors: Hassle -free buying. World's largest
www.residenceinn.com. Dodge truck dealer. Low prices—high customer satisfaction,
ge stay. Lodge has (800) 635-80oo. www.davesmith.com. _
meeting hall, close to 49 Dick Hannah Subaru: We ship Subaru vehicles across
. www.riversedge.net. the U.S., including to Hawai'i and Alaska! (877) 240-1929.
riverfront hotel. www.dickhannahsubaru.com.
29 Totem Square Inn: Waterfront hotel in historic down-
town Sitka, Alaska. (866) 300-1353• www.totemsquare.com.
30 Travelodge Hotel Juneau: 24-hour courtesy shuttle to airport
and ferry. Juneau, AK. (888) 660-2327. www.travelodge.com.
50 Foss Maritime: Helping our customers succeed in a
changing market. Foss. Always ready. Always safe.
www. ss.com.
51 Lynden Inc Delivering multi -modal cargo transpportation
throughout Alaska and around the world. www.lynden.com.
52 Northland Services: Marine transportation service to
southeast, southcentral and western Alaska ports.
www.northlandservices.com.
53 Ranger Tugs/Fluid Motion: Ranger Tugs, fuel-efficient,
easy -to -operate diesel boats. www.rangertugs.com.
54 Span Alaska: Freight -forwarding from the Lower 48 to
Anchorage, Fairbanks, Southeast, Dutch Harbor, the Bush.
www.spanalaska.com.
55 Totem Ocean Trailer Express: Bi -weekly roll-on/roll-off
cargo service to Alaska, between Anchorage's and Tacoma's
ports. www.totemocean.com.
FINANCIAL SERVICES
56 Alaska Airlines Visa Signature Card: Earn 25,000 Bonus
Miles upon approval. (800) 932-2775. www.myalasl<acard.com.
57 Cobalt Mortgage: Proud to be named one of
Washington's fastest-growing private companies.
www.co altmortgage.com.
60 Citrix: Do more in less time. Hold online meetings. Try
GoToMeeting FREE. www.GoToMeeting.com.
61 Cloud49: Leverage the Power and scale ofthe Internet.
Web -based solutions for Alaska companies. (866) 588-0501.
www.c1oud49.c0m.
62 Construction Machinery- Largest Alaska -owned heavy -
equipment supplier to the state's construction, mining and
logging industries. (800) 478-3822.
63 G C 1: Alaska's best long-distance choice by far. You'll get
the pricing you expect and the quality you deserve.
www.gci.com.
64 Medallion Foundation: Promoting safer aviation in Alaska
for carriers and passengers. Changing the culture of aviation
safety. (907) 743.8o5o. www.medallionfoundation.org.
USB: Connecting you with a whole new world ofcomputing
experiences. www.usb.org.
RECRUITING
65 Ketchikan General Hospital: Seeking family practice and
internal medicine physicians. www.peacehealth.org/
southeastalaska.
66 Norton Sound Health Corporation: Serve the people of
Northwest Alaska. Competitive salaries, benefits, relocation
allowance. (907) 443-4525. www.nortonsoundhealth.org.
PERSONAL ENRICHMENT
67 Gottman Institute: Before you give up on your
relationship ... we can help. www.gottman.com.
68 It's Just Lunch: A dating service for busy professionals,
with too locations worldwide. (boo) 858-6526.
www.itsjustlunch.com.
HAWAII
69 Aston Hotels & Resorts, LLC: 28 hotels and
condominium resorts in Hawai'i, Lake Tahoe, Las Vegas
and Sun Valley. www.astonhotels.com.
70 Chase'N Rainbows Real Estate, Inc.: The largest
selection ofoceanfront vacation condominiums in West
Maui. www.chasenrainbows.com.
71 Blue Hawaiian Helicopters: Blue Hawaiian is "HawaiTs
premier helicopter tour company." –National Geographic.
www.bluehawaiian.com.
72 Grand Wailea Resort Known as the jewel of Maui.
www.grandwailea.com.
73 HAA Kai at Waikoloa: New resort Hawai'i homes in
Waikoloa on the Big Island. www.haliikai.com.
74 Hawai'i, the Big Island: Share our gifts of language
and culture when you visit Hawai'i, the Big Island.
www.Bigisland.org.
75 Honua Kai Resort & Spa: Maui's newest luxury resort.
Featuring suites with full kitchens. www.honuakaimaui.com.
76 Hyatt Regency Waikiki Beach Resort & Spa: 4 -diamond.
Large rooms, spa and shops fronting Waikiki Beach.
www.HyattRegencyWaikiki.com.
77 Kahala Hotel & Resort Located in an exclusive
oceanfront setting on O'ahu. www.kahalaresort.com.
78 KapohoKine Adventures: The best adventures on the
Big Island! Lava, zipline, helicopter! www.kapohokine.com.
79 Kaua'i Sea Tours; Deluxe catamaran and raft adventures.
Explore Na Pali Coast, Kaua'i. www.kauaiseatours.com.
80 Kona Boys: Gear for Island life. Surf, shop, kayak. Sales,
rentals, lessons. www.konaboys.com.
81 Makena Beach &Golf Resort: Award-winning beachfront
resort in Wailea-Makena. (800) 321 -MAUI.
www.makenaresortmaui.com.
82 Na Hoku HawaiTs Finest jewelers Since 1924:
The finest Hawaiian and Island lifestyle jewelry.
www.nahoku.com.
83 Napili Kai Beach Resort- Low-rise, Hawaiian -style resort
on beautiful Napili Bay, Maui. www.NapiliKai.com.
84 Paradise Cove Luau: Enjoy a unique island experience of
culture and tradition. www.paradisecove.com.
85 Sheldon Gate Jewelry Designs: Take home a piece of
the Islands, the original diamond in Koa ring.
www.sheldongate.com.
128 AUGUST 2011 ALASKA AIRLINES MAGAZINE
_J
The spirit of aloha is the core of our culture
and we express it in many ways. We'll be happy to share our gifts
of language and culture when you visit Hawaii, the Big Island.
For details, visit bigisland.org.
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The BIG ISLAND
ss
while Hawaiian Rafting Adventures/
Dive Maui (www.goscubadivemaui.com)
does regular boat dives off Lanai. More -
advanced divers might consider a personal-
ized excursion with a crew member at
Mike Severns Diving (www.mikeseverns-
diving.com) or with Ed Robinson (www.
mauiscuba.com).
Fathom Five (www.fathomfive.com)
and several other Kauai operators lead
amazing boat dives—for experienced div-
ers only—off the private island of Niihau.
WINDSURFING AND
KITEBOARDING
If you have a need for speed or for high-
flying sport, then windsurfing or kite -
boarding might be just your ticket. Wind -
surfers, who ride surfboards with a mast
and sail attached, can skim the water at a
blazing 30 -plus knots. Kiteboarders—who
harness themselves to oversize kites that
pull them across the water on smaller,
wakeboard-style boards—can be powered
50 feet or higher by the lift of their para-
chutelike kites.
"The real thrill of windsurfing or kit-
ing is that it's just you and the elements
out there," says Sean Connell, a manager
at Naish Hawaii, a leading equipment
manufacturer with retail, rental and
instruction shops on Oahu and Maui.
"And the feeling of freedom it gives you is
amazing—to be able to just take off and
sail from one end of the island to the
other if you want to."
In the last decade, the windsurfing scene
has increasingly been eclipsed by kiteboard-
ing, which—despite appearances—is actu-
ally easier to master than windsurfing. In
kiting, a lot of the focus is on simply flying
the kite. As a result, Connell says, "with
kiting you're mainly tuned in to the wind,
whereas with windsurfing you feel more
directly connected to the water."
Cool Spots & Hot Tips
What O`ahu's North Shore is to surfing,
Maui's north side is to the global windsurf-
ing community, transforming the little
town of Pd`ia into a mini U.N. of trans-
planted boardsailors from far and wide.
When the wind is up, you can watch the
AUGUST 2011 ALASKA AIRLINES MAGAZINE
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-*Advertisers
61?C, Visit titvtv.alaskaalrlinesmagazine.com/ads or mail in the facing response card-* to request free information on products
M A G A Z I N E and services offered by our advertisers, and we'll enter you in a drawing to win a free Alaska Airlines ticket)
ACCOMMODATIONS CASINOS
1 Cedarbrook Lodge: Delightfully unexpected at Sea -Tac
Int'I Airport. Free shuttle, WiFi, snacks and continental
breakfast. www.cedarbrooklodge.com.
2 Coast Hotels & Resorts: More than 35 locations
throughout the Western U.S. and Canada.
www.coasthotels.com.
3 Courtyard by Marriott—Anchorage Airport: Moderately
Priced. Choose king or two double beds. Restaurant,
ounge, pool, spa, exercise room. (877) 729-0197.
4 Goldbelt Hotel Juneau: Relax in style on the waterfront.
Free Wireless, complimentary airport shuttle, Zen
restaurant. (888) 478-6o6g. www.goldbeithotel.com.
5 Heathman Hotel: 15 minutes to Seattle, in Kirkland.
Four -diamond rated: www. heath man kirkland.com.
6 Heathman Hotel Portland: Portland's premier
downtown hotel—where service is still an art. Ask about
our new "bed menu." www.heathmanhotels.com.
7 Hotel Bellevue: Award-winning guest rooms combined
with a world -lass athletic facility. www.thehotelbellevue.com.
8 Hotel deluxe: Embodies charm of an era with
contemporary amenities. www.hoteldeluxeportiand.com.
9 Hotel Lucia: Pillow menus with luxury linens on a
pillow -top mattress. Several other generous amenities in
the heart of Portland. www.hotelIucia.com.
10 Hotel Max Seattle: Ifseeingisbelieving ...Hotel
Max—you gotta see this! (866) 833-6299.
www.hotelmaxseattle.com.
11 Hotel Murano: Celebrating glass art and luxury.
www.hotelm u ranotacoma.com,
12 Hotel Playa Mazatlan: Legendary hospitality and
full-service facilities with one of the best beaches in
Mazatlan. www.hotelplayamazatlan.
13 Inn atthe 511: Unique. Unexpected. Unforgettable.
Eugene, OR. (541) 743-4011. www.innat5th.com.
14 Inn at the Market: Located in famous Pike Place
Market. www.innatthemarket.com.
15 Inn@Northrup Station: Northwest Portland's
fabulous all -suites hotel. Come sleep with us!
www.northrupstation.com
16 Pineapple Hospitality: Seattle visitors have access to
four great hotels under one umbrella. Staypineapple.com.
17 Portland Airport Hotels: Sheraton. Hampton Inn.
Aloft. Stay, Park & Fly. Starting at $99.
18 Red Lion Hotels & Inns: join the Red Lion R&R Club
and earn 1,000 Mileage Plan Miles at participating hotels.
Mention AKDOUBLE at check-in. www.redlion.com.
19 Residence inn by Marriott Anchorage: Studio, 1-,
2 -bedroom suites with full kitchens. Complimentary
breakfast buffet, pool, spa, exercise room. (877) 729-0197.
www.residenceinn.com.
20 Solmar Hotels & Resorts: Land's End luxury resorts ...
infinite hospitality—you should be here. www.solmar.com.
21 SpringHill Suites by Marriott Anchorage: Separate
living, working, sleeping areas. Complimentary
continental breakfast. Pool, spa, exercise room.
(877) 729-0197. www.springhilisuites.com.
22 SpringHill Suites by Marriott Fairbanks: All -suite hotel
overlooking the Chena River. Walk to shoppingg, dining,
w
entertainment. (877) 729-0197. ww.springhillsuites.com.
23 SpringHill Suites by Marriott—University Lake
Anchorage: Beautiful lakefront with mountains by UAA.
Separate living, working, sleeping areas. Complimentary
breakfast. www.springhillsuites.com.
24 Top ofthe World Hotel: Come enjoy our modern hotel
overlooking the Arctic Ocean ... from the top of the world.
www.tundratoursinc.com.
25 Travelodge Hotel Juneau: 24-hour courtesy shuttle
to airport and ferry. Juneau, AK. (888) 660-2327.
www.travelodge.com.
26 Villa del Palmar Loreto: Seaside resort in Loreto,
Mexico. Four restaurants. Spa and fitness amenities.
(877) 21-7268233. www.villadelpalmarloreto.com.
27 Wickaninnish Inn: Rustic elegance on nature's
edge and storm watching on Vancouver Island.
www.wickinn.com.
28 Muckleshoot Casino: 2,000 machines and more
than 65 tables. Located close to Sea -Tac Int'I Airport.
www.mucl,leshootcasino.com.
29 Northern Quest Resort and Casino: Your quest for
fortune and fun starts here. Near Spokane, WA.
www.northernquest.com.
30 Snoqualmie Casino: Seattle's premier entertainment,
gaming and dining destination. www.snocasino.com.
31 Tulalip Casino: Gaming, entertainment, dining,
shopping. www.tulalipcasino.com.
RESTAURANTS
Chandler's Crab House: World's finest crab, fresh seafood
and steaks on the water in downtown Seattle. A must -see
when visiting the Pacific Northwest. www.schwartzbros.com.
32 The Cookie Jar Restaurant: In Fairbanks—the restau-
rant that grew out of a cookie! We feed hearty appetites.
(907) 479-8319. www.cookiejarfairbanks.com.
33 EI Gaucho: The Northwest's Steakhouse Legacy
focused on elegant old -school, tableside service. For
people celebrating their lives. www.elgaucho.com.
34 Elliott's Oyster House: "One ofAmerica's Top 5
Oyster Bars"– Fortune magazine. Seafood excellence
on Seattle's Pier 56. (2o6) 623-4340
www.elliottsoysterhouse.com.
35 Ivar's Acres of Clams: Seattle's original seafood
tradition. www.ivars.net.
36 John Howie Steak: At The Bravern, Bellevue, WA.
www.johnhowiesteak.com.
37 Ponti Seafood Grill—Seattle: A spectacular fusion of
Northwest bounty, European techniques and Pacific Rim
pizzazz. On the water in Seattle. www.pontigrill.com.
38 Prime Time Top 10: Send comments and interests to
Prime Time Top 10, 4369 D'Evereaux Circle, Pensacola,
FL 32504. www.primesteakhouses.corn.
39 Seastar Restaurant and Raw Bar: Perfection in
seafood. Chefjohn Howie's award-winning Bellevue, WA,
restaurant. Also in Seattle. www.seastarrestaurant.com.
40 The Turtle Club: Specializing in prime rib, seafood,
fine wine and friendly service, all within a rustic Alaska
atmosphere. www.alaskanturtle.com.
TRANSPORTATION
41 Audi ofAmerica: Can one car make a difference in the
way you see every car? Find out! www.audi.com.
42 Carlile Transportation: Largest heavy -haul service
provider in Alaska. (800) 478-1853. www.carlile.biz.
43 Dave Smith Motors: Hassle -free buying. World's
largest Dodge truck dealer. Low prices—high customer
satisfaction. (800) 635-8000. www.davesmith.com.
44 Delta Western: When it comes to Alaska ... we deliver.
Alaska's petroleum distributor. www.deltawestern.com.
45 Dick Hannah Subaru: We ship Subaru vehicles across
the U.S., including to Hawai'i and Alaska! (877) 240-1929•
www.dickhannahsubaru.com.
46 Lynden Inc: Delivering multi -modal cargo
transportation throughout Alaska and around the world.
www.lynden.com.
47 Northland Services: Marine transportation service to
southeast, southcentral and western Alaska ports.
www.northlandservices.com.
48 Ranger Tugs/Fluid Motion: Ranger Tugs, fuel-efficient,
easy -to -operate diesel boats. www.rangertugs.com.
49 Totem Ocean Trailer Express: Bi -weekly roll-on/roll-off
cargo service to Alaska, between Anchorage's and
Tacoma's ports. www.totemocean.com.
FINANCIAL SERVICES
50 Alaska Airlines Visa Business Card: Earn 20,000
Bonus Miles after first purchase. (866) 786-9928.
Mention code UABC7R. www.ban ofamerica.com/
alaskabusiness.
51 Alaska Airlines Visa Signature Card: Earn 25,000
Bonus Miles upon approval. (800) 932-2775.
www.myalaskacard.com.
52 BECU: Offering better rates and lower fees to all
Washington residents. www.becu.org.
53 Cobalt Mortgage: Proud to be named one of
Washington's fastest-growing companies.
www.cobaltmortgage.com.
54 Oxford Assaying &Refining Co.: Diversify assets;
precious metals. Buy, sell, trade: Gold, silver, platinum,
palladium. www.oxtordmetals.com.
55 Propel Insurance: Innovative insurance solutions
that help clients grow their businesses.
www.propelinsurance.com.
BUSINESS SERVICES
56 Citrix: Do more in less time. Hold online meetings.
Try GoToMeeting FREE. www.GoToMeeting.com.
57 Construction Machinery: Largest Alaska -owned heavy -
equipment supplier to the state's construction, mining
and logging industries. (800) 478-3822.
RECRUITING
58 Ketchikan General Hospital: Seeking familyy practice
and internal medicine physicians. www.peacehealth.org/
southeastalaska.
59 Norton Sound Health Corporation: Serve the people
of Northwest Alaska. Competitive salaries, benefits,
relocation allowance.(907) 443-4525.
www.nortonsoundhea)th.org.
PERSONAL ENRICHMENT
60 It's just Lunch: A dating service for busy profession-
als, with too locations worldwide. (800) 858-6526.
www.itsjustlunch.com.
HAWAII
61 Aqua Hotels & Resorts: Right price, right now with
hotels on five Hawaiian Islands. www.aquaresorts.com
62 Aston Hotels & Resorts, LLC: 28 hotels and
condominium resorts in Hawai'i, Lake Tahoe, Las Vegas
and Sun Valley. www.astonhotels.com.
63 Blue Hawaiian Helicopters: Blue Hawaiian is
"HawaiIiIs premier helicopter tour company."–National
Geographic. www.bluehawaiian.com.
64 Castle Resorts & Hotels: Offering 23 Hawai'i proper-
ties, from full-service hotels to resort condominiums.
www.castleresorts.com.
65 Chase'N Rainbows Real Estate, Inc.: The largest
selection ofoceanfront vacation condominiums in West
Maui. www.chasenrainbows.com.
66 Germaine's Lu'au: HawaiTs original "too good to
miss" lu'au. www.germainesluau.com.
67 Grand Hyatt Kauai Resort & Spa: Experience legend-
ary Hawaiian classic elegance. www.grandhyattkauai.com.
68 Grand Wailea Resort: Known as the jewel of Maui.
www.grandwailea.com.
69 Hawai'i, the Big Island: Share our gifts of language
and culture when you visit Hawai'i, the Big Island.
www.Bigisland.org.
70 Hyatt Regency Waikiki Beach Resort & Spa:
Four -diamond. Large rooms, spa and shops fronting
Waikiki Beach. www.HyattRegencyWaikiki.com.
71 Island of Oahu, Heart of Hawaii: Discover O'ahu,
a Hawaiian island alive with energy and excitement.
www.visit-oahu.com.
72 Kaua'i Sea Tours: Deluxe catamaran and raft
adventures. Explore Na Pali Coast, Kauai.
www.kauaiseatours.com.
73 Kauai Visitors Bureau: Get a free travel planner today.
www.kauaidiscovery.com.
74 Kona Boys: Gear for island life. Surf, shop, kayak.
Sales, rentals, lessons. www.konaboys.com.
75 Na Hoku Hawai'i's Finest Jewelers Since 1924:
The finest Hawaiian and Island lifestyle jewelry.
www.nahoku.com,
76 OHANA Hotels & Resorts: Comfy Waikiki hotels—
FREE trolley rides, beach bag, coffee/tea daily.
www.ohanahotels.com.
77 Outrigger Hotels & Resorts: Hotels, resorts and •
condominiums in HawaiTs most desirable vacation
destinations. www.outrigger.com.
78 Ride the Rim: Waterfall adventures by ATV or buggy
above Waipi'o Valley. (8o8 or 877) 775-1450.
www.ridetherim.com.
144 SEPTEMBER 2011 ALASKA AIRLINES MAGAZINE
•
•
•
r�JJ
58
From breathtaking land and
seascapes to uncommon luxuries,
Hawaii, the Big Island, will
inspire you with its beauty.
For details, visit bigisland.org.
I
tee.
`7 BIG ISLAND
WMAKENA GOLF COURSE (www.makena-
golf.com; 808-891-4000) is woven within
the lava and kiawe (mesquite) of South
Maui; actually about as far south as you
can go in Maui without being on foot.
The course opens and closes in fitting
resort fashion with inviting holes from
the first iteration of golf at Makena. The
tasty factor jumps forward on six through
14. In deli parlance, this is the meat in
the sandwich.
A rising 350ish par 4, cut through with
a ribbon of black courtesy of Madame
Pele, goddess of fire, starts the feast. The
port side demands a more exact drive but
leaves—as it should—an easier second.
Play continues up and across the island's
Makena offers
stellar golf, but
then there are the
views ... mauka
vistas yield
Haleakala rising
10,000 feet.
flank, leading to the double -twisting par -5
14th. As what goes up must come down,
parachutes could be in order off this
tee—a "short" 600 yards given that Jones
spread grass seed on the descending esca-
lator. Big hitters can try to fly the first
jungly, right-to-left jog, or simply—sure,
simply—work the ball around. Then
everyone gets to bend it back the other
way. Equal opportunity doglegging.
Certainly Makena offers stellar golf,
but then there are the views. Nearly
throughout the entire track, mauka vistas
yield Haleakala rising 10,000 feet above
the course. It's an immensely wide, casual
rise in contrast to the push-up, standalone
volcanoes of the Pacific Northwest's Cas-
cade Range.
Turning makai, the course showcases
scuba/snorkel paradise Molokini floating
SEPTEMBER 2011 ALASKA AIRLINES MAGAZINE
Additional Courses
The Aloha State has an abundance of quality
golf courses to choose from, and experi-
ences to satisfy every skill level and budget.
Following are a number of other island
courses to consider, ranging from top resort
tracks to local municipal courses.
BIG ISLAND
BIG ISLAND COUNTRY CLUB
8o8-325-5044
HUALALAI GOLF COURSE
www.fourseasons.com/huaIalai;
8o8-325-8480
MAUNA KEA GOLF COURSE
www.maunakearesort.com;
8o8-882-5400
KAUAI
KAUA'ILAGOONS
www.kauailagoonsgolf.com;
800-634-6400
KIAHUNA GOLF CLUB
www.kiahunagolf.com;
808-742-9595
PRINCEVILLE AT HANALEI, PRINCE COURSE
www.princeville.com;
800-826-1105
WAILUA MUNICIPAL GOLF COURSE
www.kauai.gov/golf;
8o8-241-6666
MAUI
KA'ANAPALI GOLF RESORT
www.kaanapaliresort.corn;
866-454-4653
WAIEHU MUNICIPAL GOLF COURSE
808-270-7400
WAILEA GOLF CLUB
www.waileagolf.com;
888-328-6284
OAHU
KAPOLEI GOLF COURSE
www.kapoleigolfcourse.com;
8o8-674-2227
KO'OLAU GOLF CLUB
www.koolaugolfclub.com;
808-247-7088
MAKAHA RESORT & SPA
www.maI<aharesort.net;
8o8-695-9544
TURTLE BAY RESORT
www.turtlebayresort.com;
800-203-3650
47
dAwftb
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ALASKA AIRLINES MAGAZINE SEPTEMBER 2011 57
•
C
•
AWAIII_ToVRISM
AUTHORITY
China Eastern Air
December zo-ii, 2011
Tuesday., December to
9:20 a.m. Arrive at Kona International Airport on Hawaiian Airlines #120
Group will be greeted by Kalei Bridges, Big Island Visitors Bureau
Group will be picked up by Jack's Hawaii
Contact: Guide- Zen (8o8) 990-8886
10:45 a.m. Visit Pu`uhonua O H6naunau
Ranger Charles Hua will meet group at the park (8o8) 328-2288
Step back in time to a sanctuary of Hawai`i's past where traditional Hawaiian lifestyle
is preserved. This 18o -acre national historic park was once the home of royal grounds
and a place of refuge for ancient Hawaiian lawbreakers. It remains one of the most
sacred historic places in Hawaii.
Noon Lunch at Tante's Restaurant
Located in the middle of the old quaint Kailua-Kona Village on the charming street,of
Alii Drive, Tante's offers an incredible "Million Dollar View" and is only a few steps
away from the Pacific Ocean. They specialize in fresh local fish and local favorite
dishes in a casual and airy setting.
Contact: Berni (Tante's daughter)- (808) 334-1555
1:30 p.m. UCC Ueshima Coffee- Roastmaster Tour
Tadao Ueshima started Ueshima Coffee Company in Japan in 1933 and is now the
largest provider of coffee products in Japan. With UCC's growth it is able to provide
the high quality, great coffee taste that brings a "Good Coffee Smile" to the faces of
coffee lovers all around the world. As part of bringing about this "Good Coffee
Smile", UCC established Ueshima Coffee (UCC Hawaii) Corp. in Kona in 1989.
Providing a physical presence in one of the premier coffee growing areas in the world
has enable UCC to carefully monitor and control every aspect of Kona coffee
processing from "seed to cup".
Contact: Kiyoshi Matsuo, General Manager- (8o8) 322-3789
3:30 P.M. Check-in and tour Hilton Waikoloa Village
Discover a Big Island hotel like no other - Hilton Waikoloa Village. A destination in
itself, this impressive property is nestled within 62 oceanfront acres, offering
breathtaking tropical gardens and abundant wildlife. Explore the waterfront resort
by air-conditioned trams or by boat. Or take a leisurely stroll along flagstone
walkways flanked by Polynesian and Asian artwork. Located on the Kohala Coast of
the Big Island of Hawaii, Hilton Waikoloa Village features 1,240 guest rooms and
suites - perfectly suited to any taste. Experience award-winning dining, world-class
shopping, and an array of activities ranging from golf, tennis and the only interactive
dolphin program on the island. Delight in all that this exceptional Kohala Coast hotel
has to offer for even the most discriminating traveler.
Hotel Contact: Yan Cheung Hasegawa, director of far east sales & service, Hilton
Waikoloa Village, (cell: 808-854-9475), (Direct: 8o8-886-2864), (Hotel: 8o8-886-2964)
Evening Luau at Hilton Waikoloa Village
Wednesday, December 21
Morning Breakfast complimentary of Hilton Waikoloa Village
*Break fast coupons to be provided at check-in
8:15 a.m. Pick up at Hilton Waikoloa Village—Lower Lobby
* Joan Gregory of the Big Island Visitors Bureau will accompany the group on today's
tour. She will meet the group in the lower lobby.
Depart hotel for scenic drive to Hilo and Hawaii Volcanoes National Park (via
Hamakua Coast)
9:45 a.m. Visit Akaka Falls
12:15 P.M. Tour of Hawaii Volcanoes National Park
Meet Ranger Dean Gallagher at the Visitors Center
Hawaii Volcanoes National Park displays the results of 70 million years of volcanism,
migration, and evolution. The park highlights two of the world's most active
volcanoes, and offers insights on the birth of the Hawaiian Islands and views of
dramatic volcanic landscapes.
Contact: Jim Gale, Hawaii Volcanoes National Park (8o8) 985-6010
*Lunch sandwiches to be provided by Jack's Tours.
2:15 P.M. Check into Hilo Airport for tour on Blue Hawaiian Helicopters
3:00 P.M. An hour -and -a -half Island tour on Blue Hawaiian Helicopters
Discover both the Big Island's beauty and its volcanic fury. Tour the most geologically
active environment on earth -the famous Kilauea volcano, which has been
continuously erupting since 1983. View lava flows and black sand beaches.
Experience all the awesome spectacle of Madame Pele's lava and volcanic badlands,
then explore the lush rainforests of the Hamakua Coast. The towering sea cliffs open
into the dramatically deep and meandering valleys of the Kohala Mountains.
Beautiful waterfalls cascade thousands of feet into the rainforest below and
remnants of ancient Hawaiian settlements are still visible. This is the perfect finish to
the ultimate Big Island adventure.
4:30 P.M. Arrive at Waikoloa Heli -Pad
Ground transportation to return to hotel will be provided by Blue Hawaiian
Helicopters
5:00 P.M. Arrive back to Hilton Waikoloa Village
Evening at leisure
Thursday, December zz
7:30 a.m. Pick up at Hilton Waikoloa Village—Meet at lower lobby
8:15 a.m. Check in at Kona International Airport
g:zo a.m. Depart Kona via Hawaiian Airlines # 1107
tbd Arrive in Honolulu
recd Wed, Dec 14 '11
E:::China Eastern Airlines Media Group
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leader?
Golf Initiative
wVqW pli4
HAWAI t'S ESL A" Q OF A OVENTURE
ROSS BIRCH / GOLF REPORT
AUGUST 2010
GOLF PLAY UPDATE
■ The month of August was a slower than average month. Most
courses ran heavy promotions and focused on local play to fill in
the second half of the month. One the other hand, courses are
reporting a steady level of play from the Japanese market.
■ September forecast looks to be worse than August which is
usually the case. This is also a month where most courses
choose to do heavy maintenance or aeration.
■ Golf facilities have been cutting staff in shoulder season which
will continue through the fall season.
II. SALES REPORT
■ Finalized details for the 2010 PGA Magazine program.
0 2 travel nights
■ Chicago - October 22nd
• Poplar Creek Country Club to host
■ Northern California - November 5th
• Claremont/Orinda CC to host
0 2 PGA Ambassador fams
■ November
• Marriott (14th _ 16th)
• Mauna Lani Bay Hotel (17th _ 19th)
■ December
• Mauna Kea Beach Hotel (5th -7 1h)
• Four Seasons Hualalai (8th _ 10th)
Met with Brian Folino while in Las Vegas to finalize the fam tour
itinerary details. I final itinerary will be distributed by the end of
September to all of the partner hotels, golf courses and
activities.
Golf Group Sales
o Chinese Golf Group- December 2010 (TENTATIVE)
■ 60 pax - 5 night stay with 3 rounds of golf
o OB Sports Aloha Shootout - May 2011 (TENTATIVE)
■ 100 pax (70 golfers) -4 nights with 3 rounds of golf
■ Met with the group coordinator while in Las Vegas.
Finalizing costing and promotion material.
o Success Unlimited (Rich Danley) (TENTATIVE)
■ Denny's and Jack in the Box Group 2011 & 2012
• 144 pax with one golf event for each group
o Continue to work with these groups and others to confirm.
■ Continued monthly contact with PGA Ambassadors with updated
package information and travel opportunities. (See attached
news letter from PGA Magazine)
III. TRAVEL REPORT
■ 2010 PGA Magazine Golf Travel Summit
o Las Vegas, NV -August 15 -19, 2010
o See attached report
■ Upcoming travel
o Mid September, Honolulu
■ Visit Korean Wholesale Agents to work on golf
packages
o October 22"d - Chicago, Il.
■ PGA Ambassador Travel Night
o November 51h - Northern California
■ PGA Ambassador Travel Night
IV. MEDIA/PR UPDATE
■ Continually coordinating with Irondog for golf specific section in
each BIVB newsletter.
Travel Weekly Golf Story
o Link to article
http://travelweekly.texterity.com/travelweekly/201008091#pq3O
■ Supporting Irondog efforts for potential Golf Travel media fam
visits in October and December.
V. BIVB ANNUAL GOLF TOURNAMENT UPDATE
■ Coordinate golf for PRIME participants.
o Assist Debbie with any special requests
■ Focus on December for possible membership golf tournament
with wholesaler and airline involvement.
VI. MISCELLANEOUS
■ Created a golf travel website as a landing site for all Ambassador
and potential group golf inquiries.
www.hawaiigolfconnection.com
■ Established a golf destination education presentation for island
hotel sales staff and management.
o First presentation will beat the Hilton Waikoloa Village
during PRIME week.
11—I—A I la c,a�nlavFNltl a[a.
2010 PGA MAGAZINE GOLF TRAVEL SUMMIT
August 16 - 19, 2010
In coordination with the PGA Fall EXPO — Las Vegas, NV
HIVB Representative: Ross Birch
POST TRIP REPORT
Sunday, August 15, 2010 - Travel Day
Air: LIA # 58 Depart Kona 8:35 pm / Arrive Los Angeles 4:50 am
(next day arrival)
Monday. Auaust 16. 2010
Air: LIA # 48 Depart Los Angeles 6:05 am / Arrive Las Vegas 7:20 am
Conf #NS3LOC
Hotel: Check in: Monday, August 16
The Venetian
3355 Las Vegas Blvd. So., Las Vegas, NV 89109
Phone: (888) 283-6423
Rate: 2 nights comp per PGA Magazine 1 night $299.00 + tax per night
1:OOpm — 5:OOpm PGA Magazine — Mentoring and Coaching Seminar/Round Table
Discussion
PGA Magazine hosted a series of special seminars/round tables
with the top PGA professionals in the industry to brainstorm on
ways to improve our business and grow the game of golf.
This specific seminar/round table was focused on Mentoring and
Coaching our entry level golf professionals or youngsters
interested in the golf industry. Most of the discussion will be
printing in PGA Magazine as Best Practices for Mentoring along
with obtaining subject matter for the upcoming Mentoring and
Coaching Summit (Mexico late 2010).
1 was extended a special invitation by PGA Magazine to attend and
essentially became the voice of Hawaii being the only
representative from our market in this seminar.
On a side note, I see a potential for Hawaii to host this or other
summits in the future bringing approximately 150 participants plus
spouses for a 5 day trip. (Only PGA Magazine affiliated
destinations will be selected for these events.)
7:00 pm Dinner meeting — Kris Strauss, VP Sales and Marketing, OB Sports Golf
Management
Met with Kris to discuss details concerning his management
company to host their annual membership event on Hawaii Island
in the first or second quarter of 2011. Also attending the dinner
meeting was one of his golf course owners Terry Duggan,
President Ahwatukee Properties who have ownership of 4 golf
courses in the Phoenix area and the Director of operations for all
properties, Jay Becher. Very pleased with the outcome as we can
expect confirmation soon from Kris plus I was able to network with
more potential golf travelers.
Tuesday August 17, 2010
8:00 am—12:OOpm PGA Magazine — Merchandiser of the Year Seminar/Round Table
Discussion
As mentioned previously this was part of a series of seminars with
the top PGA Professional from around the country attending to
share knowledge focusing on the Merchandising and Customer
service aspects of retail.
This seminar was beneficial to me by attending as I was once
again the only Hawaii Representative and many of the subjects
related to both private clubs and resorts. I was able to meet some
of the top executives from golf courses and golf manufacturing
facilities. This was a great opportunity as there may be a potential
for each to host a corporate meeting our conference here on
Hawaii Island. I met, Tom Smith — CEO, Legendary Holdings
(ownership for Legendary Headwear and Golf Digest) he is a
frequent to our island as he has relations with many of the club
members at our private courses here. Also spoke with Chris
Clarke — Western Regional Manager, PING who is not especially
familiar with our product but is very interested in hosting a
corporate event also. Lastly, had a chance to meet Patrick Casey,
PGA who is the Director of Golf at Brentwood Country Club in LA.
He is very familiar with our destination and has referred many of
his members to the Four Seasons and other resorts. He may be
one of our future Ambassadors which will give us the opportunity to
broaden his view of our offerings.
All of the above mentioned individuals have my direct contact
information and know that I am ready, willing and fully capable of
assisting them with any of the golf travel needs here on the Island
of Hawaii.
1:00 — 5:OOpm 2010 GOLF TRAVEL MARKETING SUMMIT
The summit was attended by all assets associated with the golf
industry including, major resort destinations from around the world
(I.E. — Jamaica, Mexico, Orlando, Hawaii), golf tour operators
(Premier Golf, Hawaii Golf Connection) and PGA Professionals in
the PGA Magazine Ambassador Program. I was accompanied by
my partner Troy Richardson (Total Meeting Solutions) and Duane
Otte (Golf Channel/Golf Now — Hawaii Rep).
We started the summit with a brief introduction of all participants
plus a review of what to expect over the two days.
The first presentation was from the Host — Kirk Pagenkopf,
Publisher of PGA Magazine — Increase Revenue by Maximizing
Golf Operation Efficiency.
Kirk has been associated with the golf industry for over 25 years in
many different facets which gives him multiple perspectives on
how to run and maintain a golf operation. His presentation was a
perfect set up for the rest of the meeting as it was a back to basics
for operators and how to market in this economy with less and less
people playing golf. I will obtain a copy of his presentation and will
share it with our partners here on Hawaii Island and have
suggested that Brian Folino do a brief presentation while he is here
for the next fam.
I really enjoyed the information personally as it backs up all that I
have been saying to our partner golf resorts over the past few
years.
The second presentation was from Bob Prewitt, President, Dana
Communications. His presentation was Pink Socks and Pocket
Protectors.
Dana Communications is the contracted advertising company for
the PGA of America and many golf resorts including Turtle Bay
Resort and Makena Resort. His presentations focus was on
technology with website development and optimization as a key
moving forward in the golf travel industry. The title is referencing
the separation between the marketing driving minds and the back
of the house tech staff that put it in to action. There is a very
distinct difference in mentalities and they must remain that way to
be successful. Very simply stated, do not have your marketing guy
develop a software component for conversion and never let your IT
staff pick colors and pictures for your website.
I spoke one on one with Bob concerning the Hawaii market and his
thoughts. He is a total advocate for cooperative efforts from a
destination as he is finding that through his efforts marketing TB
and Makena. Stand alone golf properties need other assets to
enhance the overall product to entice the end user. He feels that
packages with room, car, golf, f&b and anything else you can put
together is the future of marketing and it takes the pressure of golf
although it still has it as an element and top of mind.
5:15 — 6:30pm Wine Tasting Hosted by The Course at Wente Vineyards
Great networking event where we could share ideas and practices
among our colleagues in a one on one environment following the
seminar. I spoke with Chris Gurney, Director of Business
Development, Premier Golf about how his company uses its
relationship with PGA Magazine and the Ambassador program for
its destinations. I felt a little isolated follow the conversation as his
company is the endorsed company for travel for the PGA of
America and they have established packages in all markets except
Hawaii. I take that as an opportunity for partnership. I have asked
that Chris contact me for any potential travel to Hawaii and
whether I would be able to manage the group or just support in the
contacting process it is one step closer to bringing a substantial
amount of golf travel business to Hawaii.
Wednesday, August 18, 2010
8:OOam — 12:OOpm 2010 GOLF TRAVEL MARKETING SUMMIT
Morning presentation — Refueling the Golf Travel Industry with
Social Technologies by Richard Brasser, CEO, The Targeted
Group.
(FYI - Richard was on the last Ambassador faro in December 2009
and shot video of the area and interviewed ambassadors to be
downloaded to the PGA Professionals Guide to Travel site)
Richard's company is the social media contractor for some of the
country's top brands including Siemens, Citibank Smith Barney
and Pepsi. His directive was to point out the multitude of options
to penetrate you marketing and messaging deeper with the
consumer. Email is almost a word of the past when it comes to
electronic marketing. His research found that less than 5% of the
emails sent out by the PGA of America to its membership where
opened and this was the case for many of the other non golf
business also. Facebook and twitter updating along text
messaging are found to be much more successful in actual
visualization of the message. He also went on to describe the
ways for golf operators to incorporate this technology into their own
clubs and resorts.
Second morning presentation — Going for the Bull's Eye: Blitzing
the Cities by David Pearson, Founder & Principal, David Pearson
Associates.
David's firm is considered to be the elite public relations and
marketing firm specializing in high-end golf resort communities.
His clients include Casa de Campo, Puntacana Resort & Club, and
Dorado Beach Resort & Club.
His presentation focused on the power of using events, charity
sponsorships and star appearances to help hit your target
audience. His background has be mainly with the support of
opening new resorts or coming in to a resort with new
management to maximize the influence on media and PR. I
believe we are right on track here on our island with the references
David made to tactics in the industry. One thing that I did note
when listening to David is that when choosing a photo for your golf
course or designing you website, DO NOT select photos with
people. Golf course shots (preferably aerials) to be used in your
released and flash on your website with only photos with golfers for
a secondary page with package offers.
7:30pm Dinner with Brian Folino
Wrap up dinner with Brian to discuss strategy for the upcoming
Ambassador Travel Nights in Chicago and Northern California and
details for the upcoming Ambassador fam trips in November and
December. We reviewed draft itinerary and left with a good idea of
what needed to be confirmed.
Thursday. August 19. 2010 — Travel Day
Air: UA # 87 Depart Las Vegas 2:20 pm / Arrive Los Angeles 3:32 pm
UA # 53 Depart Los Angeles 4:45 pm / Arrive Kona 7:20 pm
CLOSING:
In all, the trip was very successful. I am disappointed that there was no other resort representation
from Hawaii as the information from a golf travel perspective was excellent and very useful for our
purposes. Another great result was that I was able to speak one on one with other isolated destinations
and found that they are seeing the same lack of business as we are. Unfortunately for us, they are
much more unified as partners and have been able to get the golf operators to see this and create very
aggressive programs to drive traffic. In the open forum the discussion topic was "Brand vs Price". This
was very interesting with representative from the destinations or resorts hearing what the end users
perspective on this was. By far the response was that Brand was not compromised by price if the
product maintained its attract -ability and customer service. This is a message I will spread to our golf
partners here to understand that holding rate does not make your course any more desirable.
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FHE BIG ISLAND
2011 PGA MAGAZINE — AMBASSADOR RECEPTION
January 26 - 29, 2011
In coordination with the PGA Annual Merchandise Show — Orlando, FL
HIVB Representative: Ross Birch
POST TRIP REPORT
Wednesday, January 26. 2011
Air: UA # 54 Depart Kona 9:57 pm / Arrive San Francisco 5:07am
(next day arrival) Conf #QTZJT6
Thursday, January 27, 2011
Air: UA # 144 Depart San Francisco 7:09 am / Arrive Denver 10:43 am
Air: UA # 270 Depart Denver 12:45 pm / Arrive Orlando 6
Hotel: Check in: Orlando Airport Marriott
7499 Augusta National Drive, Orlando FL 32822
Phone: (407) 851-9000
Conf #854 05 049
Rate: $129.00 + tax per night
Friday, January 28, 2011
8:45 am — 10:30 am Met with Greg Nichols, General Manager — Ko'olina Golf Course and
Anthony Valverde, Executive Director — Aloha Section PGA
Met with Greg and Anthony to discuss the newly formed Hawaii
Golf Alliance. This new alliance was created as an association
with a board of directors and sub committees from each of the
Hawaii Golf Associations. They are the PGA, Hawaii Amateur Golf
Assoc., Hawaii Women's Golf Assoc., Hawaii Junior Golf
Association, Hawaii Golf Reps Assoc., and the Hawaii
Superintendent's Assoc.
Our discussion was concerning my role as the Marketing
Committee Chair where we covered the responsibility of this
position, goals, objectives and proposed committee selection
process.
10:30 am — 5:30pm 2011 PGA Annual Merchandise Show — Orange County Convention Center
Represented the destination of Hawaii at the PGA Magazine show
booth. Met with some of our recent Ambassadors along with
networked with other Ambassadors and PGA members with travel
intents. Met with Brian Folino and Greg Prudham to discuss the
future Ambassador Travel Night scheduled for March 4`h at Anthem
CC, AZ. We also discussed the future of the PGA Ambassador
Program for Hawaii Island and strategized the next steps.
Brian plans to come to Hawaii Island in mid March following our
Travel night in AZ to meet with the Kohala Coast Partners to
finalize future commitment to the program.
7:00 — 10:30pm PGA Magazine Ambassador Reception — Reunion Resort, Orlando
This event was the major focus of the trip where 250 — 300 of the
450 Ambassadors will attend and be thanked for their participation
in the program and continued support for the partner destinations.
As with all great sales efforts "FACE TIME" really counts especially
to this group of professionals. I met up with over 10 of the 50
Hawaii Ambassadors and networked with up to 100 other
ambassadors to make a connection to Hawaii for their
membership.
While at the event I had a chance to discuss upcoming travel with
our potential leads and because of my attendance we are much
closer to closing over $150,000 in room and golf business. In
addition to the individual groups, I spoke with others that are
interested in competing in an Ambassador Pro -Am event. Major
headway was made with the development of this program with
preferred dates, format for play and potential entry budget. Once
this was discussed with the Ambassadors approximately 10 15
would be able to assemble a team for return at an entry fee of
$5,000 + per player. Total revenue for event is expected to be
over $320,000. This does not include any additional activities or
Food and Beverage expenses on their own.
It was well worth the very short trip across the country to
participate in the reception and show.
Saturday, January 29, 2011 — Travel Day
Air: UA # 259 Depart Orlando 10:35 am / Arrive Denver 12:45 pm
UA # 438 Depart Denver 2:38 pm / Arrive Los Angeles 4:02 pm
UA # 53 Depart Los Angeles 4:42 pm / Arrive Kona 8:15 pm
PGA MAGAZINE AMBASSADOR PROGRAM
The PGA Magazine Ambassador Program is designed to leverage the influence ofThe PGA
Professional by personally familiarizing the appropriate PGA Professionals with specific
destinations and individual resorts and golf courses. The primary goal of this program is to drive
room nights and rounds of golf through the influence of the PGA Professional. For destinations
looking to draw from certain regions of the United States, PGA Magazine will recruit PGA
Professionals from those feeder markets and plan and organize a trip to the destination.
OVERVIEW:
Collectively, PGA Professionals influence approximately 58%, or $15.6 billion, of the
domestic golf travel market. Traditionally, PGA Professionals escort or accompany groups
of golfers to various destinations, recommend and refer specific destinations and resorts,
and assist golfers with tee -times, reservations and other details.
Due to the nature of the relationship between PGA Professionals and golfers, most PGA
Members are hesitant to take a trip to an unknown destination with golfers or to
recommend or refer golfers to destinations they themselves are not familiar with through
first-hand experience, reputation or brand. As a result, PGA Magazine has developed the
PGA Magazine Ambassador Program.
In the past 24 months alone we have worked with tourism and marketing cooperatives in
Scotland, Ireland, Argentina, Mexico, Jamaica, and Hawaii, as well as with Fairmont Hotels,
Bandon Dunes, Reunion Resort, Doral, and other individual properties.
FEATURES & BENEFITS:
The PGA Magazine Ambassador Program is a highly targeted relationship -marketing
program that allows each destination to create a unique program to meet its exact needs and
accomplish specific goals set in advance.
In short, PGA Magazine will identify, recruit and accompany targeted golf professionals to
your destination for the purpose of driving room nights and rounds of golf. The PGA Magazine
Ambassador Program is not a boondoggle, but a business trip designed to accomplish
specific goals and to benefit each destination, through the extraordinary influence of The
PGA Professional.
PARTICIPATION OPPORTUNITIES:
Destination Host Opportunities - The PGA Magazine Ambassador Program is designed to
meet the specific needs of a golf destination through a careful analysis of current business
trends and future opportunities that exist in the market. The initial analysis will use existing
demographic and geographic data from the destination; a Penetration Index Study will help
identify and recruit the most influential PGA Professionals for the destination or resort for
the expressed purpose of increasing exposure and promoting golf travel from key geographic
markets. For availability, please contact your sales representative.
Vendor Opportunities —Advertisers in PGA Magazine Publications & Marketing Group's
various publications may participate in the PGA Magazine Ambassador Partners Program.
Please ask your sales executive for information on this program.
A 011-
HAWAI I'S ISLAND OF A.11..,URE
ROSS BIRCH
SAN FRANCISCO / OAKLAND
POST TRIP REPORT
November 3 - 6, 2010
Wednesday, November 3rd
■ Travel Day
o Depart Hilo-10:19am
o Arrive San Francisco 9:40pm
o Check in -Westin St. Francis
Thursday, November 4th
■ Cold call area sport media reps
o Unsuccessful in coordinating meeting.
■ HVCB Event- Night Life at California Academy of Science
o 6:00-10:00pm
■ Support for Imiloa presentation
■ Answer any Hawaii Island questions
■ Met with entertainers to be used for PGA Travel Night
• Kawika and Steven
Friday, November 5th
PGA Magazine Ambassador - Travel Night
Claremont Country Club - Oakland, CA: 6:45-10:00pm
■ Itinerary
0 6:45pm
■ Check in
■ Demo Golf Simulator (Mauna Kea #3)
■ Entertainment- Live Hawaiian Music(Halau O'Keiki Alii - Kawika
Alfiche)
0 7:15pm - Introductions
■ Brian Folino - MC
o Welcome speech and overview of the PGA Ambassador
Program with in-depth description of the Ambassadors
responsibilities.
■ Jay McDaniel - host professional
o Review of the destination from personal perspective with direct
relation to attending the Ambassador fam last November.
• Ross Birch - BIVB, KCRA & Travel Partner
o Thank you to Brian and Jay as hosts for the event. Overview of
the entertainment and program for the night.
0 7:30pm - Buffet Dinner
0 7:45pm
■ Hula Show (3 dancers with live music)
0 8:15pm - Power Point Presentation
■ Island overview (must see sites and activities)
0
•
■ Review of Kohala Coast properties with Hotel overviews
■ Golf Course overview
0 9:OOpm - Questions and review
0 9:30pm - Prizes
■ WBM, HWV - 2 nights each
■ Golf at WBR & Hapuna, Mauna Kea & Hualalai - 2 rounds per course
■ Mauna Loa Macadamia - Gift basket
■ Big Island Candies - Gift Basket, boxes of cookies
• Ocean Sports - Whale Watch for 2
0 10:00pm - PAU
Commentary Overview
o Venue
■ Claremont Country Club is an excellent venue in the North Central area
of Oakland with many of the affluent communities in the area.
Claremont is the premier club on the east bay.
■ Facility - Excellent old club style with full service catering a AV
support.
• Food - Great presentation, selection of menu items and superb taste.
Very good with the inclusion many Hawaiian themed items.
• Beverage - open bar for the entire night with specialty drinking with
Hawaiian theme. Maitai's, blue Hawaiians and other tropical blends.
o Program
■ Great to have a golf simulator with company rep available for demo.
Nice touch with the demo golf hole being Mauna Kea #3.
• Entertainment was excellent, very wise choice. The entertainers were
from a halau rather than just musicians or entertainers. They played
traditional Hawaiian songs in the opening and through the dinner.
Hula show was far beyond expectation. Started with a Hawaiian chant
and kahiko style hula. Small break and then into modern hula with
audience involvement at the end of the show.
• Presentation was shortened form the one used in Chicago and
presented on a much faster pace. Able to incorporate 2 video
presentations of the volcano and golf from the go.hawaii website.
■ Prizes were well received and a great touch to have to collect data
information including specific questions concerning travel habits. (see
Results section for specific questions and stats)
o Attendance
■ 80 total attendees
• 62 completed information form (database attached)
2 Area Golf Professional (representing private clubs)
• Great mix of demographics
o Results
■ Questionnaire
How many times in a year do you travel?
o Average 5.7 trips per.year
o Highest 20 trips per year
o Lowest 1 trip per year
o Length of stay per trip.
• Average 7.9 nights
• Highest 21 nights
• Lowest 3 nights
• Have you traveled to Hawaii in the last 2 years?
0 53% in last 2 years
o Verbally 75% in the last 5 years
o If so, which island(s),
■ Oahu -18%
■ Maui - 42%
■ Hawaii Island - 33%
■ Kauai - 7%
■ 40% of the listed above traveled to multiple islands
• What influence does golf have on your travel decision? (scale 1 - 5 with
5 being the greatest)
o Average 3.7
Group Leads
o 1 lead for January 2011
■ 6 nights minimum
■ 20 - 30 pax
■ 1 pro
■ Couples/family trip
Editorial
o Claremont Country Club was an excellent location in the East Bay with
a very affluent membership with 75% having traveled to our state
within the last 5 years. Many knew about the state in general or a
specific island and this was great to show them what we have to offer.
Great potential with a group from Claremont and possibly Sequoya CC
whose pro will be on the upcoming December fam.
o Room was very comfortable, set up was professional, food was great,
drinks with Hawaiian theme and the entertainment was over the top.
All in all a great night.
■
PROMOTION
YEAR TWO, THE ADVENTURE CONTINUES
SEASON PREMIERE: Sunday, February 27th
1:30 PM EST on NBC, featuring
a In association with: Golf Digest Goff Yt A I d
globalligolfadventure.com
Global Golf
C3
Season 2:Show 1
FebruarY 27, 2011
FeIslanding: HI'vaiY
i's [3'9 Island
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NOTE: The above disk is on file in the Office of the County Clerk.
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a.
Big Island Visitors Bureau
2011 Rediscover Hawaii Island
Follow-up Report
Presented to Milici Valenti Ng Pack
October 14, 2011
• KHON2 featured and highlighted Big Island activities, destinations, etc.
with a 4 -week news series led by morning news reporter, Manolo Morales
— Wake Up 2Day Editorial Value
• (22) segments were shot and aired in August and September TWICE per day
• Each segment was an average of 2.5 minutes long
• Methodology for value - $225 (rate card for :30 commercial in the AM news) x 5
(:30 second units) = $1,125 x 25% premium for editorial content = $1,406.25 per
segment
• Total Estimated Value: $30,937.50 x 2 = $61,875
— Please note, the news/editorial content can not be purchased. These values have been
assigned for the sole purpose of the client's request.
— Travel Cost
• (4) round trip tickets and rental car for two days of shooting = $1,250
• VIP Weekend Getaway for a Family of Four
In conjunction with the 4 -week news series, KHON2 provided and supported an on -air
and online Rediscover Hawaii Island Promotional Giveaway to further generate
awareness
• Viewers entered to win a VIP Weekend Getaway for a family of four on the Big Island
— Prize included round trip airfare for (4) on Go! Airlines, hotel accommodations for 3 days/2 nights
from the Hilton Waikoloa and a Private Dolphin Encounter forthe entire family from Dolphin Quest.
— Value of prize package
a $3,000 (value provided by Hilton and go!)
• Promotion supported with 3 -week promotional television schedule, customized online
contest page and banner ads on home page of ,,evw.khon2xon i
— Value of promotional support
Television schedule: $15,225
n Promo spot production: $2,000
n Online/Web elements: $3,140 (includes promo ads, ad space, build out and maintenance)
n Homepage contest rotator: 180,000 impressions served
n Contest received 4,000 entries
end On�
Television Schedule
— 6 -week television schedule with a high concentration in KHON2 news properties
• Value: $67,950
Online Schedule
— 6 -week online ad presence on
• Homepage only leaderboard position: 315,000 impressions purchased, 316,986 delivered
• ROS Preroll: 50,000 impressions purchased, 50,071 delivered
• Value: $4,171.28
— 6 -week online subpage and story video postings on
• Value: $3,000 (includes build -out, maintenance, promo ads on home page, ad space for
promo ad)
• Subpage received approximately 3,000 unique views
• Video clips received 4,000+ views (stories were placed throughout the site, on sub -page,
Wake Up Today section)
HIVB-22966 6-425x10 v4.indd 1
HIVB-22966_6.42500 4c (6.425") x 10"; 4c
pub: Honolulu Star -Advertiser - Sunday, 8/21 "Holoholo" Tabloid
Kauai MidWeek - Wednesday, 8/31 "Holoholo" Tabloid
8/8/11 9:36:58 AM
Kamaaina Getaway 2011
/f SIC ISLATdO
Kaina'aina Specials
ACComrr_odations I Activities
Page 1 of 3
ACCOMMODATIONS
12/31/11
7659
BUSINESS
OFFER
ONLINE
Aston Hotels & Resorts
Kamaaina enjoy special rates at Aston Hotels &Resorts. Stay 2
Visit v ghsitg
2/15/12
nights or more at any Aston hotel or condominium resort in
9/30/2011
1-800-
Hawaii and receive additional incentives with our K -Class Pass,
HILTONS
including FREE parking, late check-out and category upgrade.
11/15/11
Bougainvillea Bed &
Nites & Breakfasts to Remember Sleep Dinning Package
tmailus
Breakfast
includes: 4 nights minimum @ $89 double occupancy per night
and a $25 coupon for Tante's Restaurant in Kailua-Kona. Call
(808) 929-7089 for details
CastleInHawaii.com
Book 3 nights or more & your suite is half price - 50%
Vjsf.tyyebsite
Unique Oceanfront
discount! Please call 808-965-1844 for the dates you want,
Vacation Rental
then go to the website: and click on
the reservations/contact link, fill out your info and we will send
a "rental confirmation" with all the details.
Elite Property
Call (808) 327-6751for reservations and availability. Mention
Lniai I Ll
Management Services,
KHON to receive 10% off reservation rates.
LLC
Hale Aloha Aina
Magical Wood Valley cottage situated on eight private acres
Visit Website
with manicured garden and beautifully decorated Hale. Close to
Volcanoes Nat'l Park. Book six nights and get the seventh night
free. 10% off for Kamaaina year roung. Call Missy Powell at
541-382-7659 pacific time for more information
.ilo Seaside Hotel
Kamaaina rates from $74/nt. Phone 1-800-560-5557 for this
Vii Website
limited time offer.
Hilton Grand Vacations
15% discount for Hawaii residents only. Enjoy our island
Visjt- Website
without paying tourist prices.
Hilton Waikoloa Village
Rates starting @ $159 + tax/night
Visit Website
Kapoho Retreat House
10% Kamaaina Discount. Go to the Kapehu Retreat House
Email Us
website: www.kapehu.com and click on the Rates page. Find
the published rate for your number of guests and length of
stay, and subtract 10%. Either submit the form on the Contact
page and mention Kamaaina Discount, or, call the owner, at
505-688-2000, and mention Kamaaina Discount.
King Kamehameha's
Kona Beach Hotel
Kona Seaside Hotel
Mauna Lani Bay Hotel &
Bungalows
Ohia House Bed and
Breakfast
Royal Kona Resort
Sheraton Keauhou Bay
Resort & Spa
Starting at $119. Includes Free Parking, one complimentary
portrait photo, 20% food discount during stay and subject to
availability: room upgrade, early check-in and late 2pm check-
out.
We've reduced our Kamaaina rate to start from $69/nt. Phone
1-800-560-5558 for this limited time offer.
Accommodations from $230 per night. Golf Packages from
$395 per night includes two rounds of golf per day per room.
Rates are single or double occupancy. Call 800-367-2323 or
visit
I ese I.G_3tluij yu Ii i3ui tdI tiiu II -
$90.00/night - Call directly and identify yourself as Kamaaina
and mention this ad to receive discounted rate.
$99-Kamaaina Endless Summer Volcano Value Offer includes a
reduced room rate in Standard View, $20 daily food & beverage
credit at Don the Beachcomber Restaurant and Don's Mai Tai
Bar, and free resort self -parking. Registered guest must be a
Hawaii resident and show proof at check-in.
Special Kamaaina rates starting from $99. Book online or call
866-716-8140 and mention Rate Plan KAM99.
http://kamaaina.bigisland.org/
PHONE END
1-800-321- 12/21/11
2558
(808)929- 12/15/11
7989
(808)965- 12/21/11
1844
1-877-336- 10/1/11
6751
1-541-382-
12/31/11
7659
1-800-560-
12/17/11
5557
1-877-651-
2/15/12
4482
9/30/2011
1-800-
9/30/2011
HILTONS
(505) 688-
11/15/11
2000
1-800-367-
9/30/11
2111
(808) 329-
12/21/11
2911
Visci 1-800-560-
12/17/11
5558
9/30/2011
Yiisit Website 1-800-367-
12/23/11
2323
Email Us (808) 965-
11/1/11
1250
Visit Websitr 1-800-22-
12/21/11
ALOHA
(222-5642)
Visit Wgbsite 1-866-716-
9/30/2011
8140
(222-5642)
8/24/2011
Kamaaina Getaway
2011
Page 2 pf 3
The Fairmont Orchid,
Hawaii
For valid Hawaii residents presenting ID at check-in, we are
pleased to extend room rates beginning at $209/night in a
En i li:, 1-800 845 11/30/11
Fairmont Garden View Room including breakfast buffet for
9905
two. To book, please call the hotel directly at 808-885-2000
and ask for the Kamaaina Rate with Breakfast package.
Uncle Billy's Hilo Bay Announcing Uncle Billy's Hilo Bay Kamaaina Specials! Rates
Email Us 1-800-367- 12/31/11 ...
Hotel
start at $74/night includes free continental breakfast, free w!-fi,
5102
early check-in / late check-out (upon availability). Contact us
to reserve your room today 1-800-367-5102.
Uncle Billy's Kona Bay Announcing Uncle Billy's Kona Bay Kamaaina Specials! Rates
Email U; 1-800-367- 12/31/11
Hotel
start at $79/night includes free continental breakfast, free wi-fi,
5102
early check-in / late check-out (upon availability). Contact us
to reserve your room today 1-800-367-5102.
Waikoloa Beach
Waikoloa Beach Marriott Resort & Spa offers kamaaina rate of
1-800-922- 8/31/11
Marriott Resort & Spa
$139 per room, per night. Includes complimentary self-parking,
and enter 5533
unlimited in-room Internet access, and long distance calls inter-
promotional
island and to the US mainland and Canada. Call 808-886-6789.
code Z43.
Waipio Rim B&B
$200/night, Kamaaina discount is 10%. Waip!o Rim is the only
✓_ .., ,, .. (808) 775 open
B&B overlooking historic Waipio Valley. Book four nights and
1727
the fifth night is FREE! Sip wine and enjoy pupu from the
private deck while taking in a priceless view. Visit
or call (808) 775-1727 to book
ACTIVITIES
BUSINESS
OFFER
CONTACT US PHONE END
Alkane Plantation
Free X 2 - Take our free tour and mention you say the tour advertised
Vjs_10Wet?site (808) 927-2252 12/31/11
on this Kamaaina website or KHON TV2 and received a free coffee
sample. Call 808-927-2252 for reservations.
Big Island
All Kamaaina and Military (active or vets) will receive a 10% discount
Email„ Us (808) 886-2011 12/31/11
Motorcycle Co.
on all 1/2 day, full day and two-day rentals including Harley-Davidson
motorcycles. Call 808-886-2011 or email
faJ_4L!a,I_LLH lorL_y_cl >C o a Yahoo Ca , for more details and reservations.
BikeVolcano.com,
Join BikeVolcano.com for a full day guided bicycle tour of Hawaii
Email Us (808) 934-9199 12/31/11
Inc.
Volcanoes National Park followed by an optional wine tasting session.
We are offering a kamaaina discount of $124pp for a 5 hour tour which
includes all you equipment, lunch, beverages, snacks, an interpretive
guide, van support, and a optional 15 minute wine tasting session.
Captain Zodiac
20% Discount. Hawaii's most experienced rafting company-invites you
V15it Website (808) 329-3199
to join us to tour Kealakekua Bay, Hawaii's finest marine snorkel
preserve and the site of Captain Cook's Monument.
Edible Hawaiian
Get 5 issues instead of 4. This summer marks our 5th birthday, we
Visit Website(808) 828-1559 9/30/11
Islands
would like to gift a free issue of Edible Hawaiian Islands with every
subscription between now and September 30th 2011. Two year
subscribers will get two free issues. This applies also to any renewals
made during this time, even if your subscription is not up yet.
Hawaii Forest &
Trail
Kamaaina enjoy a 15% discount off all of Hawaii Forest & Trail's award-
V!s! Website 1-800-464- 12/31/11
winning and all inclusive guided nature adventures. For over 18 years,
1993
we've been guiding visitors and locals to some of the most
breathtaking and amazing places on earth. Experience, expertise and
exclusive access since 1993. 800-464-1993, or online at _+,,nT,,,ha� a;-
forest.com.
Humdinger
Sportfishing
Humdinger Sportfishing - 25% Kamaaina. Come fish with one of
Kona's legendary
Visit Website 1-800-926- 12/31/12
Captains, Jeff Fay, for giant Blue Marlin. Offer valid
2374
for full-day, or multiple day charters for up to six passengers. Discount
applied to retail price at the time of booking. Expires 12/31/12.
Kohala Zipline
Join us for a canopy experience like no other. Perched amongst the
Visit Website (808) 331-3620 10/31/11
trees of Halawa, Kohala Zipline's Kohala Canopy Adventure features
elevated suspension bridges, soaring tree platforms and thrilling
ziplines. Experience the thrill of aerial trekking! 808-331-3620, or
online at www.kohalazipline.com.
Kona Boys
Kona Boys is offering Kamaa!na guests to rent a Paddle Board for 1
Email Us (808) 328-1234 9/30/11
hour and receive 1 hour free at their Beach Shack location. Please call
in advance to reserve the rentals, 808-329-2345.
Lyman Museum
Admission: $8 adults; $6 senior (60+) Free Featherwork of Hawai'i
Visit Website (808) 935-5021 9/30/11
Poster per paid Kamaaina admission. Must mention BIVB website.
Native Guide
Hawaii
10% Discount on any tour for parties of five (5) or more.
Visit Websit2 (808) 982-7575 12/1/11
http://kamaaina.bigisland.org/ 8/24/2011
, Kamaaina Getaway 2011
Page 3 of 3
Waipi'o Waterfall adventures with RideTheRim at Waipio Valley. Swimming up r;i i+ 877-775-1450 12/31/11
RideTheRim mauka in gorgeous ponds. Lava tube grotto for soaking. Guaranteed to
get you dirty. Rain rides are a blast! ATV's or buggy (for Tutu and
keiki). Causes age regression in men. Phone bookings only: toll-free
877-775-1450 or call (808) 775-1450.
' claimer:
Irroof of Hawaii State residency is required. Offers are subject to availability and change. Unless otherwise noted, rates do not include State tax(es) or gratuities; and are not
applicable to group travel. Minimum stays may be required at select accommodations/hotels/resorts. Other restrictions may apply.
http://kamaaina.bigisland.org/
8/24/2011
International
Marketing Program
From natural wonders to uncommon luxuries,
discover more of what you come to Hawaii for.
Visit bigislazzd.org for more.
THE BIG ISLAND
HIVB-22287_7-5x10.indd 1 QQ. 3/31/11 2:12:31 PM
Job Name: HIVB-2287�fku
Size: colour: Trim: m Fes x al P g / •' � y � , 1 `-'�
Pub: Big Island Film Festival Program
Pub Date: May 11-15. 2011
2012 MOKU O'KEAWE INTERNATIONAL FESTIVAL IN WAIKOLOA
MIYAZAKI DELEGATION
Nov. 3 (thurs
RQ - Russ (Time?) Casual meal with Mayor Kenoi, Takako, George, and Maeda
5:06 PM Airport Arrival: Miyazaki delegation w/Miyazaki Mayor Tadashi
(HA278 arrive KOA 17:06) staying at Marriott Hotel
4:30 PM Competition Kahiko: Door Open
5:30 PM Competition Kahiko: MC Open (30 -minutes)
RQ Mitsu 6:30 PM Mayor Tojiki speech(?)
RQ Mitsu 7:00 PM Mayor Kenoi & Mayor Tojiki meet near Waikoloa Bowl (perhaps fo
refreshments or a meal at Sansei?)
10:00 PM Competition Kahiko: Estimated Finish
INov. 4 Uri
8:30 AM Mayor Tojiki & Wife; Mr/Mrs Kuroki sight seeing
9:00 AM Mr. Osada and Mr. Suzuki meeting
0:00 AM - 12:00 PM Foundation Meeting(?)
12:00 PM Miyazaki delegation meeting w/Sig, Nani, & Nalani
(Lunch at Marriott Hotel Restaurant - below lobby)
12:30 PM Miyazaki delegation w/Mayor departs for Airport
4:02 PM Miyazaki delegation w/Mayor departs
(HA347 16:02 depart KOA)
4:00 PM Competition Kupuna: Door Open
5:00 PM Competition Kupuna: MC Open
10:30 PM Competition Kupuna: Last Halau on-stage
11:30 PM (?) Competition Kahiko: Estimated Finish
Tojiki