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• Pertaining to Sign Variance Application Section(8) Explanation of circumstances which necessitate a sign variance be granted for TMK(3)7-4-015:010 "The Goodyear Tire and Rubber Company dba Goodyear Auto Service Center (Goodyear) is applying for a variance to the sign code. Goodyear wishes to install a wall sign as per the specifications provided on the sign permit application. The total area of this sign is 81 square feet whereas the sign code specifies a maximum sign area of 75 square feet for wall signs. The proposed sign is to be 6 square feet larger than the maximum size allowed by the County of Hawai'i signage guidelines for the Kailua Village industrial Subdivision. Goodyear feels that the larger size sign is necessary because the proposer sign to be located on their storefront wall is their main point of identification and adverbs __gent for vehicular traffic along Kaiwi Street.As with every business along Kaiwi street, Goodyear relies heavily on this vehicular traffic to attract customers. The larger sign will not violate the interest. safety, convenience or general welfare of the public because it will be built and installed to sign in: .ry standards with regards to quality and durability. In particular we feel that the convenience of the p-.7_13 will be enhanced by the larger sign on Goodyear's storefront. It is for this reason also that the rig__ s 31'the adjacent property owners will not be adversely affected, indeed it may actually benefit other'b.r.s_nesses in the area to have more potential customers being drawn to the area.A strict enforcers of the sign code in this case diminish Goodyear's capacity to advertise themselves as servic.° ;\iders to the growing community of Kailua-Kona."