COM 0281.001 2012-2014 - Laserfiche WebLink

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Statewide participation at the 2013 Philadelphia International Flower Show (PIFS). HDOA provided$60,000 of this funding directly to the PIFS for four(4) Hawai'i booths on the Marketplace section,participation in the Design Studio Workshops, create two (2) Designer Pod floor displays, and hire a Celebrity Designer, Jamie Rothstein to assist with the overall planning and design of the booths and the designer pod floor displays and the coordination of the tropical flower arrangement demonstration during the Design Studio workshops. The Hawai'i County Research and Development Department(R&D) contracted the Hawai'i Tropical Flower Council (HTFC)to manage the disbursement of the $36,150 remaining funding to coordinate and arrange the pre-show planning activities, travel arrangement of participating Hawaii businesses, oversight and on-site management of the four(4) Hawai'i booths at the market place and submission of the project report to R&D and HDOA. HTFC organized fourteen(14) Hawaii business representatives that represent more than 150 producers to travel from Hawaii to Philadelphia to participate in the 2013 PIFS. This year's Philadelphia International Flower Show theme, `Brilliant" showcased all that is truly great about Britain's gardening traditions. The show was held on March 1 to 10, 2013 at the Philadelphia Convention Center. The show opened at 10:00 a.m. until 9:30 p.m. (11.5 hrs.) on Monday to Friday, and at 8:00 a.m. to 9:30 p.m. (13.5 hrs.) on Saturday and Sunday. Attendance to the show averaged at 25,000 people per day. The four(4)Hawai'i booths (1 booth per island) sold an assoitment of Hawai'i grown potted and cut flowers and plants, fresh orchid leis,papaya, coffee,macadamia nut and Hawaiian Music CDs directly to consumers. The estimated value of the products sold directly to the attendees at the show was between $70-80,000. In addition to sales of products, over fifty (50) direct business-to-business contacts were generated at the show. These contacts are very valuable since they usually purchase significant amount of products on a frequent basis. Other than products offered for sale, informational brochures, educational handouts, marketing postcards, contact information, travel brochures, tourism posters and 1,000 recyclable bags bearing the HawaiisFlowers.com logo were distributed throughout the show. Hawai'i's physical presence at the Philadelphia International Flower Show did not only create consumer awareness of the many beautiful and high quality products that we produce, but it also established personal connections to potential consumers of our product which is essential in creating loyal costumers. Attached is a more detailed report of this project.