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HomeMy WebLinkAboutCOM 0942.000 2012-2014 ' William P.Kenoi Warren H.W.Lee Mayor Director •°: _ .a�.`� • Walter K.M.Lau • ,Or t∎ - Brandon A.K.Gonzalez Managing Director Deputy Director Crtixzxrf r of� �ziu to DEPARTMENT OF PUBLIC WORKS Aupuni Center 101 Pauahi Street,Suite 7 Hilo,Hawai`i 96720-4224 (808)961-8321 •Fax(808)961-8630 www.co.hawaii.hi.us June 23, 2014 J. Yoshimoto, Chair and Members of the Hawai'i County Council o- 25 Aupuni Street Hilo, HI 96720 Subject: Resolution for a Sign Variance i Kona Hospitality LLC 75-146 Sarona Road Kailua Kona, HI 96740 TMK: 7-5-007:009 Zone: CG-20 (2.39 ac) Pursuant to Hawaii County Code (HCC) Sec. 3-22(a), I am forwarding Kona Hospitality LLC completed application for a sign variance. Kona Hospitality LLC is owner of the property. The contact person is Chanel Tsang of Ina Custom Signs whose phone number is (808) 935-4491. The applicant is requesting a sign variance for three wall signs. The first proposed wall sign, facing Sarona Road, is forty-three (43) square feet in area, which includes lettering not to exceed seventeen inches (17") high with a forty-nine inch (49") high monogram symbol. The second proposed wall sign, facing east, is less than sixteen (16) square feet in area, which includes lettering not to exceed seven inches (7") high with a thirty-four inch (34") high monogram symbol. These wall signs are to be mounted no higher than nine feet (9'-0") above the second and third floor levels respectively. The ground sign along Sarona Road is eighteen (18) square feet in area, which includes lettering not to exceed seven inches (7") high with a thirty-six inch (36") high monogram symbol. The sign will be mounted on a lava rock base at six feet (6'-0") above finish grade. The business is located in Kailua Village Core which limits the signs to twelve (12) square feet in area per section 3-58(b), Chapter 3, Hawaii County Code. The maximum allowable letter and/or symbol is nine inches (9") per section 3-58(c), Chapter 3, Hawaii County Code. The maximum number of signs allowed for any business, street, or (*to �� Comm. No(kes. —1 2- Ref. To: p/0 N P2C County of Hawai Ref. Dote 2 7 2014 i is an Equal Opportunity Provider and Employer. 14-03172 J Yoshimoto, Chair Hawaii County Council Page 2 vehicular access on which a building has frontage is one per Section 3-60(a), Chapter 3, Hawaii County Code. JWO 't4zmcTittL en Lee, P. E. William Kenoi Director of Public Works Mayor Enclosures County of Hawai'i is an Equal Opportunity Provider and Employer. '....:.;:.:1.1:7,t--.;_L..; ----) County of Hawaii KAILUA VILLAGE DESIGN COMMISSION Aupuni Center • 101 Pauahi Street.Suite 3 • Hilo,Hawaii 96720 Phone(808)961-8288 • Fax(808)961-8742 May 13, 2014 Mr. Warren H.W. Lee, P. E., Director Department of Public Works County of Hawai`i Dear Mr. Lee: SUBJECT: Kailua Village Design Commission Meeting of May 6, 2014 Applicant: Ina Custom Signs Land Owner: Kona Hospitality LLC Design Review of a sign variance for two wall signs and a ground sign Tax Map Key: 7-5-007:009 (COR-14-091207) This letter is to inform you that the Kailua Village Design Commission, at its May 6, 2014 meeting, voted to recommend to the Public Works Director that the three signs proposed in the subject variance application be revised as to their size or placement as set forth below prior to your referral of this application to the County Council for its consideration: 1. The proposed mauka wall sign (facing Kuakini Highway) should be reduced in size to a maximum of sixteen (16) square feet and be comprised of only the Holiday Inn Express logo, that being the white "H" on the green square background as shown in the application. This would result in a sign area of approximately one-half of that proposed for this sign. 2. Placement of the proposed wall sign facing Sarona Road should be relocated to a lower elevation, directly below the proposed location, to be at the middle of the second floor elevation, in order to ensure long-term visibility under mature tree canopies and minimize unnecessary light projection beyond the necessary street exposures. 3. The size, shape and materials of the proposed ground sign should be revised as follows: a. The size of the ground sign should be reduced to comprise a maximum sign area of eighteen (18) square feet if the revised sign includes both logo and lettering, or a maximum of sixteen (16) square feet if it includes only a logo and background color as described in Recommendation No. 1 above. The Commission encouraged the applicant to consider repeating the same sign, in size, form and content, as recommended above for the mauka building wall (Recommendation No. 1). b. Rather than being mounted on a pedestal, the sign, whether single or double-sided, should be framed within a surrounding lava rock structure consistent with the appearance of lava rock walls in Kailua Village Hawaii county is an Equal Opportunity Provider and Employer 1 4�: ,0�.2.'h1 7:. Mr. Warren H.W. Lee, P. E., Director Department of Public Works May 13, 2014 Page 2 Although not a sign variance application matter, the Commission also requested the applicant to cause the landowner/hotel operator to remove or reconstruct the existing cinder-block enclosure fronting Sarona Road out of lava rock to blend with other walls in this community. Should you have any questions, please contact Keola Childs of the Planning Department West Hawai`i office at 323-4770. Sincerely, C/ Adam Broderson, Acting Chair Kailua Village Design Commission \\coh22\Planning\KVDC\2014 Corresp\75007009 LKVDC HlExpress 5-6-14 Mtg.doc cc: Inpyo Hwang, Ina Custom Signs, Applicant Jai Ho Cheng, Building Division, Department of Public Works Hawaii County ic an Equal Opportunity Provider and Employer County of Hawaii Valuation$ 4500 Department of Public Works Fee$ BUILDING DIVISION SIGN PERMIT APPLICATION Legal Owner KONA HOSPITALITY, LLC Address 2200 6TH AVE.STE 520 SEATTLE,WA 98121 Tel. 206-497-2489 No KONA HOSPITALITY, LLC 2200 6TH AVE.STE 520 SEATTLE,WA 98121 Tel.206-497-2489 Sign Owner Address No. COAST SIGN INCORPORATION 1500 W.EMBASSY ST.ANAHEIM,CA92802 Tel. 928-854-3812 Designer Address No. INA CUSTOM SIGNS 730 KILAUEA AVE.STE 1 HILO,HI 96720 Tel. 808-935-4491 Sign Installer Address No. Sign Location 75-146 SARONA RD zone (Street) (District) TYPE OF SIGN MATERIAL AREA ILLUMINATED HT.CLEARANCE 1. Marquee 2. Projecting 3. Ground ALUMINUM, VINYL, PLASTIC 18 SQ FT YES 4. Wall ALUMINUM, VINYL, PLASTIC 32 SQ FT&43 SQ FT YES 5. Roof 6. Window 7. Directory Remarks:SIGN 1 (43 SQ FT)SIGN 2(32 SQ FT) THE SIGN SHALL COMPLY WITH THE HAWAII COUNTY CODE AND STATE LAWS REGULATING SIGNS. SEPARATE ELECTRICAL PE EDUIRED FOR ELECTRICAL WORK RELATING TO THIS PERMIT. 4/9/2014 APPLIC Date APPROVED: ENGINEERING DIVISION DATE FLOOD ZONE APPLICATION#: S 1C.o oon"i PLANNING DEPT. DATE PERMIT NO. REVIEWED BY: 3f°DIVISION Z S PL PAR LOT ELECTRICAL DATE 7 5 007 009 BUILDING DIVISION DATE 1n2 County of Hawai'i is an Equal Opportunity Provider and Employer — REFERRAL of SIGN PERMIT APPLICATION for KVDC REVIEW — To: KAILUA VILLAGE DESIGN COMMISSION, Go PLANNING DEPARTMENT From: DEPARTMENT OF PUBLIC WORKS, BUILDING DIVISION SITE TAX MAP KEY NO.: 7-5-007-009 STREET ADDRESS: 75-146 Sarona Rd. KAILUA-KONA, HAWAII NAME OF APPLICANT: Ina Custom Signs SIGNATURE: DATE: #/9,/14 MAILING ADDRESS: 730 Kilauea Ave.Ste. 1 Hilo, HI 96720 TELEPHONE NUMBER: (808)935-4491 APPLICANT'S INTEREST, if not owner of business related to sign: Sign Company BUSINESS RELATED TO REQUESTED SIGN: NAME OF OWNER(if same as Applicant, e"Same"): Kona Hospitality LLC SIGNATURE: DATE: 3/2-3-//q MAILING ADD' • 44 :.:: +1: ► : '.• • NATURE/TYPE OF BUSINESS: HOTEL&RESORT TELEPHONE NUMBER:206-497-2489 OWNER OF MASTER LEASEHOLD INTEREST(Master Lessee), if land ownership is not fee simple: NAME OF MASTER LESSEE: SIGNATURE: DATE: Print name of signator if not same as titled Master Lessee: MAILING ADDRESS: TELEPHONE NUMBER: RECORDED • D OWN R: KONA HOS°ITALITY LLC (Fee Land Title Holder) OWNER'S SIGNATURE: ( ! DATE: 31 Z T/'/ Print name of sign- • • same as title holde /td[?►/I -- T MAILING ADDRESS: 2200 6th Ave/1520 Seattle,WA 98721 TELEPHONE NUMBER: 206-497-2489 Please include the original plus ten conies(eleven(11)sets total)of the following documents for KVDC review: (1)this Referral form with all signatures; (2)the attached Checklist completed and signed by both the Applicant and Business Owner;and (3)the sign permit application form with its required submittals. FOR OFFICIAL USE ONLY: DPW Comments: Proposed sign meets basic Sign Code requirements for placement in Kailua Village (type and number of signs,letter/logo height,sign area,placement elevation) Confirmed by: Date: * Planning Devt.: County Zoning District: C■U.ersvyourploeskIoptsgn Pert it Appkcekon Referral 4-2-2012 Om Maori 2012 KAILUA VILLAGE DESIGN COMMISSION KAILUA VILLAGE SPECIAL DESIGN DISTRICT CHECKLIST FOR SIGN PERMIT AND SIGN VARIANCE APPLICATIONS Sign Permit and Sign Variance Application Submittal Requirements: Submit this checklist when filing an application requiring referral to KVDC for review.The KVDC will not review a Referral for Review unless all required materials have been submitted. Place a check mark in the right hand column to confirm that you have included the following. Required Contents of Application(Sign Code-HCC,Sect.3-52) Submitted Completed Sign Permit Application form with required materials. X A graphic,colored illustration of the proposed sign,drawn to scale and reflecting all letters and the style and size of lettering. X A description or sample of any type of material to be used for the sign and its background,and a description of the method of any lighting. X A plot plan illustrating the entire area of the parcel of land involved,the location of buildings thereon and the location of the proposed sign, X Guidelines for Review: At the KVDC hearing,the applicant is to make a presentation and show how the proposed sign will be consistent with these Kailua Village guidelines. Place a check mark in the right column to confirm that your sign proposal will be consistent with these guidelines. Mark"NA"if not applicable. Consistency with Guidelines—Sign Code(HCC,Sect.3-54)and Master Consistent Plan for Kailua Village(as shown in italics). Relationship to Building,Site,and Surroundings:Prime consideration was taken to fit each sign to its surroundings.The sign will complement the building it identifies.The sign will be a planned feature,and will reflect the architectural scale,design,and color of the building or structure. X Size and Number:The overall size and number of signs will minimally dominate the property or the building which it identifies. X Shape:The shape of the sign will aesthetically and functionally emphasize the message and will not compete with the architecture of the building. X Lettering: Subtleness,proportion,and design will be emphasized in sign copy and lettering. (Use of no more than two type faces is recommended.) X Illumination: If this is an illuminated sign,the light intensity,color illumination,and careful screening of the light source was considered. X Landscaping:If this is a freestanding sign,the opportunity for landscaping treatment at its base was considered. N/A Material:The sign material will be compatible to the village atmosphere of Kailua. (Encouraged sign material includes, but is not limited to, wood, stone, canvas, rope, brushed or textured metal, or glass.) X Color:The sign color will not be gaudy or clashing.Use of any natural or earth-tone color is encouraged. (Use of no more than three colors,for background, letter,and emphasis, is encouraged.) X Sign Address/Location e l . Z11. 11 TMK No 7-5-007-009 AP i A licant 0SG� i met cmciecryi SfmnS Date 411/14 Owner of Business related to Sign I Date '3/2-14c71- Print name of person signing as Business Owner: avid Wuepper/ Kona Hospitality,LLC C:\Users1 young1Deskt*8ign PenNt Application Referral 42-2012.doc March 2012 — REFERRAL of SIGN VARIANCE APPLICATION for KVDC REVIEW — To: KAILUA VILLAGE DESIGN COMMISSION, do PLANNING DEPARTMENT From: DEPARTMENT OF PUBLIC WORKS, BUILDING DIVISION SITE TAX MAP KEY NO.: 7-5-007-009 STREET ADDRESS: 75-146 Sarona Rd KAILUA-KONA, HAWAII NAME OF APPLICANT: Ina Custom Signs SIGNATURE: DATE: 4/q//4 MAILING ADDRESS: 730 Kilauea Ave Ste 1 Hilo,HI 96720 TELEPHONE NUMBER: 808-935-4491 APPLICANTS INTEREST, if not owner of business related to sign: Sign Installation BUSINESS RELATED TO REQUEST I SIGN: NAME OF OWNER(if same as As• icant,write"Same"): Kona Hospitality / SIGNATURE: i DATE: 3/Z 7l/y MAILING Au6RESS: 2200 6th A 20 Seattle,WA 98121 • NATURE/TYPE OF BUSINESS: otel TELEPHONE NUMBER:206-497-2489 OWNER OF MASTER LEASEHOLD INTEREST(Master Lessee), if land ownership is not fee simple: NAME OF MASTER LESSEE: SIGNATURE: DATE: Print name of signator if not same as titled Master Lessee: MAILING ADDRESS: TELEPHONE NUMBER: RECORDED LAND OWNER: Kona Hospitality (Fee Land Title Holder) OWNER'S SIGNATURE: DATE: 3/Z 7-//y Print name of signator• me as title holde Not vf'I t.& wee MAILING ADDRESS: 2200 6th Ave#520 Seattle.WA 98121 TELEPHONE NUMBER: 206-497-2489 Please indude the original plus ten copies(eleven(11)sets total)of the following documents for KVDC review: (1)this Referral form with all signatures; (2)the attached Checklist completed and signed by both the Applicant and Business Owner,and (3)the sign variance application form with all attachments pursuant to Section 3-22(b)of the Sign Code. FOR OFFICIAL USE ONLY: DPW Comments: Proposed sign meets basic Sign Code requirements for placement in Kailua Village except as requested in attached variance application (type and number of signs,letter/logo height,sign area,&placement) Confirmed by: Date: •Plannino Dept.: County Zoning District: c:1Uwnvyoung\Dsokloo■ Pn VARIANCE Apple-capon Referral 4-2-2012.doc Math 2012 • KAILUA VILLAGE DESIGN COMMISSION KAILUA VILLAGE SPECIAL DESIGN DISTRICT CHECKLIST FOR SIGN PERMIT AND SIGN VARIANCE APPLICATIONS Sign Permit and Sign Variance Application Submittal Requirements: Submit this checklist when filing an application requiring refenal to KVDC for review.The KVDC will not review a Referral for Review unless all required materials have been submitted. Place a check mark in the right hand column to confirm that you have included the following. Required Contents of Application(Sign Code-HCC,Sect.3-52) Submitted Completed Sign Permit Application form with required materials. X A graphic,colored illustration of the proposed sign,drawn to scale and reflecting all letters and the style and size of lettering. X A description or sample of any type of material to be used for the sign and its background,and a description of the method of any lighting X A plot plan illustrating the entire area of the parcel of land involved,the X location of buildings thereon and the location of the proposed sign, Guidelines for Review: At the KVDC hearing the applicant is to make a presentation and show how the proposed sign will be consistent with these Kailua Village guidelines. Place a check mark in the right column to confirm that your sign proposal will be consistent with these guidelines. Mark"NA"if not applicable. Consistency with Guidelines—Sign Code(HCC,Sect.3-54)and Master Consistent Plan for Kailua Village(as shown in italics). Relationship to Building,Site,and Surroundings:Prime consideration was taken to fit each sign to its surroundings.The sign will complement the building it identifies.The sign will be a planned feature,and will reflect the architectural scale,design,and color of the building or structure. X Size and Number:The overall size and number of signs will minimally dominate the property or the building which it identifies. X Shape:The shape of the sign will aesthetically and functionally emphasize the message and will not compete with the architecture of the building X Lettering:Subtleness,proportion,and design will be emphasized in sign copy and lettering(Use of no more than two type faces is recommended) X lunation:If this is an illuminated sign,the light intensity,color illumination,and careful screening of the light source was considered. X Landscaping:If this is a freestanding sign,the opportunity for landscaping treatment at its base was considered. N/A Material:The sign material will be compatible to the village atmosphere of • Kailua. (Encouraged sign material includes,but is not limited to,wood, stone,canvas,rope,brushed or textured metal, or glass.) X Color:The sign color will not be gaudy or clashing Use of any natural or earthAone color is encouraged. (Use of no more than three colors,for background,letter,and emphasis,is encouraged.) X Sign Address/Location s e . ; ...,. TMK No 7-5-0O7-0tl9 Applicant `i Ol CAA -1 lS Date 4.04 Owner of Business related to Sign r Date V-2-14c-i- _ Print name of person signing as Business Owner. avid Wuepper/Kona Hospitality. LLC Penult Application Wan*4-2 2012doc March 2012 DEPARTMENT OF PUBLIC WORKS BUILDING DIVISION SIGN CODE VARIANCE APPLICATION (1) Sign Owner/Applicant t1\O "TM 1 V\S Name -NT Novo kV' 1 >ti tv, tti C 12J Mailing Address QIN-44q1 Phone Number(Business) Phone Number(Residence) (2) Property Owner: lrona tiosPifiality LIG Name-if different from si owner/applicant 21.04 Oth >ZN '(� Mailing Address 2W441-24V1 Phone Number(Business) Phone Number(Residence) (3) Location of Sign Address 7614 S tY0t101 Rd. t<al:461- <ov Hi Tax Map Key 141-001-004 (4) Zoning CU \fl1UYGi RI�, (5) Hawaii County Code Section(s)From Which A Variance Is Being Requested: KO%itut vi11AOf GOrt ftfeA occ SCq. 3-0O(00fb- 8(b),2 -f (c) (6) Attachments required to be filed with this application: (a) A complete copy of any sign permit application or rejection of the sign permit,if any; (b) A photo or drawing of the relevant sign(s); (c) A map showing the location of the sign(s)and showing all streets adjacent to the building or lot where the sign is located; (d) A list of the names,addresses,and tax map keys of all property owners located within 300 feet of the perimeter boundary of the affected property. (7) Filings Fees:This application must be accompanied by a fee of$100 for each sign or an amount equal to 10%of the total value of the sign(s),excluding installation costs,whichever is greater, payable to the County Director of Finance. (8) Applicant must provide written explanations for the following(please attach sheets): (a) Granting the variance is necessitated by the peculiar physical conditions not ordinarily found in most districts,because of the peculiarity of a business,or as a result of a special event or circumstance; (b) Granting the variance will not adversely affect the rights of adjacent property owners or tenants; (c) Granting the variance will not unreasonably violate the interest,safety,convenience,or general welfare of the public; (d) A strict application of the terms of this chapter would work unnecessary hardship and practical difficulty upon the applicant or community; (e) Granting the variance will not constitute a grant of personal or special privilege inconsistent with the limitations upon other properties under identical ordinances,statutes or rules. I hereby certify that all work requested will confo to propriate sections of the Hawaii County Code Applicant's Signature / A Date 3�/7-�ly Or- ,/ I'll,. 4/9114 Owner Signature 4 Al 4 rit Date 3//7//1 l rr' f.cfr, Department of Public Works,Building Division Application Reviewed By 6:1),Uti Date Ait`ftq Review by Kailua Village Design Commission required? Yes )( No If yes,date application sent to Planning Director 44%A4 Date application returned from Kailua Village Design Commission 5/13/14 Date Application Sent with Resolution to Council: 6/12/14 Date Resolution Approved: Date Resolution Disapproved Hawaii County is an equal opportunity provider and employer Kona Hospitality LLC 75-146 Sarona Road Kailua-Kona, Hawaii April 8, 2014 Attn: David Lyman County of Hawai'i Building Division - DPW Dear Mr. Lyman I'm sending this letter in regards to the variance application submitted for exterior signage at the Holiday Inn Express project located at 75-146 Sarona Road,Kailua- Kona. In doing so I hope to help clarify the reasons we are submitting for the variance. 1. The county allows only one sign per business or per street frontage.The brand approved design requires 3 signs total,two of which face Sarona Road. 2. The county allows walls signs to be a maximum of 12 square feet.The brand approved signs are as follows: sign #1 = 43 square feet,sign#2 = 32 square feet,sign #3 = 18 square feet. 3. The county allows lettering and symbols to be a maximum height of 9 inches The monogram for all three of our signs exceeds this,as does the letters at our sign #1,as required by the brand approved design. Intercontinental Hotel Groups(IHG),the franchise which represents the Holiday Inn Express brand,has very specific standards which we must meet in order to operate under the Holiday Inn Express flag.Among these standards are criteria that relate to the size and configuration of exterior signs. Because these standards conflict with the county's codes and regulations,and because the building needs to be easily identified by tourists from a distance,we are submitting the aforementioned variance application. Thank you for your consider lion. r 1/(iii David Wuepper Owner's Representative Kona Hospitality LLC April 8, 2014 List of properties located within 300 ft of perimeter boundary of property 750070040000 75-5739 ALII DRIVE OKA AND OKA HAWAII Fee Owner 87 BANYAN DR HILO, HI 96720 750070020000 75-5742 KUAKINI HIGHWAY FUJINO,HIROSHI TR Fee Owner GHALAMFARSA,ALI Lessee FUJINO,MARY M TR Fee Owner 75-5742 KUAKINI HWY STE 205 KAILUA KONA HI 96740 750070010000 75-137 HUALALAI ROAD KONA MEDICAL PARTNERS LLC Fee Owner 75-137 HUALALAI RD KAILUA KONA, HI 96740 750070230000 75-5725 ALIT DRIVE G & I WATUMULL LIMITED PARTNERSHIP Fee Owner 307 LEWERS ST#600 HONOLULU, HI 96815 750070290000 75-5722 KUAKINI HIGHWAY LOWE,EDWARD Fee Owner, Tenants in Common LOWS,EUGENE Y Fee Owner CLARK,HENRY B JR TRUST Lessee 75-5722 KUAKINI HWY#104C KAILUA KONA HI 96740 750080130000 75-138 HUALALAI ROAD STATE OF HAWAII Fee Owner STATE OF HAWAII DEPT OF EDUCATION DEPARTMENT OF PUBLIC WORKS BUILDING DIVISION SIGN CODE VARIANCE APPLICATION (1) Sign Owner/Applicant IN cA ORA i(aY\S Name Mailing Address qb -A4gl Phone Number(Business) Phone Number(Residence) (2) Property Owner: KOYIA tt0sVitatIty uc Name-if different'r,qgm sign o er/applicant 2206 V* AVG Ste119'ICi,1N fr 0113124 Mailing Address 2a-441-2-4S1 Phone Number(Business) Phone Number(Residence) (3) Location of Sign Address 16141/ rOY\Ol Rd• KotIl h a-Konal tt1 Tax Map Key 141'001-00A (4) Zoning C0rAMGYC ft-Q, (5) Hawaii County Code Section(s)From Which A Variance Is Being Requested: Kmilv►01 Villas c0YG fea OGc Sect. 3-W(A),3- 8(b);3-08(c) (6) Attachments required to be filed with this application: (a) A complete copy of any sign permit application or rejection of the sign permit,if any; (b) A photo or drawing of the relevant sign(s); (c) A map showing the location of the sign(s)and showing all streets adjacent to the building or lot where the sign is located; (d) A list of the names,addresses,and tax map keys of all property owners located within 300 feet of the perimeter boundary of the affected property. (7) Filings Fees:This application must be accompanied by a fee of$100 for each sign or an amount equal to 10%of the total value of the sign(s),excluding installation costs,whichever is greater, payable to the County Director of Finance. (8) Applicant must provide written explanations for the following(please attach sheets): (a) Granting the variance is necessitated by the peculiar physical conditions not ordinarily found in most districts,because of the peculiarity of a business,or as a result of a special event or circumstance; (b) Granting the variance will not adversely affect the rights of adjacent property owners or tenants; (c) Granting the variance will not unreasonably violate the interest,safety,convenience,or general welfare of the public; (d) A strict application of the terms of this chapter would work unnecessary hardship and practical difficulty upon the applicant or community; (e) Granting the variance will not constitute a grant of personal or special privilege inconsistent with the limitations upon other properties under identical ordinances,statutes or rules. I hereby certify that all work requested will confo to propriate sections of the Hawaii County Code Applicant's Signature ( J A. Date 3//7'/iii VItifi ,7 4/01 114 Owner Signature 4 / , t Date 3//7/ q (4).in►'1 Department of Public Works,Building Division Application Reviewed By 7/,'IM Date 44/"A4 Review by Kailua Village Design Commission required? Yes X No If yes,date application sent to Planning Director 4/tx A 4 Date application returned from Kailua Village Design Commission 5/13/14 Date Application Sent with Resolution to Council: 6/12/14 Date Resolution Approved: Date Resolution Disapproved Hawaii County is an equal opportunity provider and employer Kona Hospitality LLC 75-146 Sarona Road Kailua-Kona, Hawaii April 8, 2014 Attn: David Lyman County of Hawai'i Building Division - DPW Dear Mr. Lyman I'm sending this letter in regards to the variance application submitted for exterior signage at the Holiday Inn Express project located at 75-146 Sarona Road, Kailua- Kona. In doing so I hope to help clarify the reasons we are submitting for the variance. 1. The county allows only one sign per business or per street frontage.The brand approved design requires 3 signs total,two of which face Sarona Road. 2. The county allows walls signs to be a maximum of 12 square feet.The brand approved signs are as follows: sign #1 = 43 square feet, sign #2 = 32 square feet,sign #3 = 18 square feet. 3. The county allows lettering and symbols to be a maximum height of 9 inches The monogram for all three of our signs exceeds this,as does the letters at our sign #1,as required by the brand approved design. Intercontinental Hotel Groups (1HG),the franchise which represents the Holiday Inn Express brand,has very specific standards which we must meet in order to operate under the Holiday Inn Express flag.Among these standards are criteria that relate to the size and configuration of exterior signs. Because these standards conflict with the county's codes and regulations,and because the building needs to be easily identified by tourists from a distance,we are submitting the aforementioned variance application. Thank you for your consider tion. ; L � � David Wuepper Owner's Representative Kona Hospitality LLC April 8, 2014 List of properties located within 300 ft of perimeter boundary of property 750070040000 75-5739 ALIT DRIVE OKA AND OKA HAWAII Fee Owner 87 BANYAN DR HILO, HI 96720 750070020000 75-5742 KUAKINI HIGHWAY FUJINO,HIROSHI TR Fee Owner GHALAMFARSA,ALI Lessee FUJINO,MARY M TR Fee Owner 75-5742 KUAKINI HWY STE 205 KAILUA KONA HI 96740 750070010000 75-137 HUALALAI ROAD KONA MEDICAL PARTNERS LLC Fee Owner 75-137 HUALALAI RD KAILUA KONA, HI 96740 750070230000 75-5725 ALII DRIVE G & I WATUMULL LIMITED PARTNERSHIP Fee Owner 307 LEWERS ST#600 HONOLULU, HI 96815 750070290000 75-5722 KUAKINI HIGHWAY LOWE,EDWARD Fee Owner, Tenants in Common LOWE,EUGENE YFee Owner CLARK,HENRY B JR TRUST Lessee 75-5722 KUAKINI HWY#104C KAILUA KONA HI 96740 750080130000 75-138 HUALALAI ROAD STATE OF HAWAII Fee Owner STATE OF HAWAII DEPT OF EDUCATION moriermor InterContinental Hotels Group June 9, 2014 Scott Ross Manager, Exterior Signage Programs Design and Construction—The Americas Mr. Faruq Ramzanalli Kona Hospitality, LLC Three Ravinia Drive 2200 6th Avenue, Ste 520 Suite 100 Atlanta,GA 30346-2149 Seattle, WA United States 98121 www.ing.com Direct Tel: +1 (770)604-5917 Direct Fax +1 (770)604-5440 RE: Holiday Inn Express® & Suites KOAHI — Kailua - Kona, HI Scott.ross@ihg.com Exterior Signage Dear Mr. Ramzanalli: I have received your inquiry to only install a standalone H monogram building sign on the above hotel without the blue portion of the trademark that contains the Holiday Inn Express & Suites trademark. The request to install a standalone "H" monogram is denied for the following two reasons: Denial Reason #1: Holiday Inn Express Brand Standards strictly prohibit the use of a standalone "H" monogram on any exterior signage. Brand Standards require the use of the Federally Registered Trademark that includes the Holiday Inn Express lettering. Installing a standalone "H" monogram sign as proposed by the County of Hawaii is a violation of Brand Standards. Denial Reason #2: The Holiday Inn Express logo is a registered trademark with the US Patent and Trademark Office. Hotels are required to provide exterior signage that is compliant with the registered marks. The Holiday Inn Express logo that is registered with the US Patent and Trademark Office contains the H monogram on a green background and Holiday Inn Express word marks on a Blue background. Please refer to the enclosed registration document for verification of the registration. Failure to install acceptable signage that is compliant with both IHG Brand Standards and compliant with our federally registered trademarks will result in the hotel being placed in to Default of the Hotel's License Agreement. Failure to cure a Default of the Hotel's License Agreement may result in the hotel being terminated from the IHG System if the Default status is not cured within the timelines provided by IHG. Sincerely, krka, Scott Ross Manager, Exterior Signage Programs Design and Construction —The Americas Enclosure (1): Reg. No 3,565,635-H HIEX COLOR PANEL hotel IwreRcoNn$uJTAL tROW E Puzx ;hotel "��°"`' '�' "� G t®n'' InterCultinontal to€: ro p Pt c Int. Cl.: 43 Prior U.S. Cls.: 100 and 101 Reg. No. 3,565,635 United States Patent and Trademark Office Registered Jan. 20, 2009 SERVICE MARK PRINCIPAL REGISTER Holiday In Expres SIX CONTINENTS HOTELS, INC. (DELAWARE THE MARK CONSISTS OF A STYLIZED LETTER CORPORATION) "H" IS DISPLAYED IN WHITE WITH A REFLEC- SUITE 100 TIVE EDGE ON THE CROSSBAR OF THE"H"AND THREE RAVINIA DRIVE A DIMENSIONALIZED DROP SHADOW. THE SQUARE ENCOMPASSING THE"H"IS DISPLAYED ATLANTA,GA 303462149 IN LIGHT GREEN IN THE UPPER LEFT CORNER, TRANSITIONING TO MEDIUM GREEN AND FOR: HOTEL SERVICES; RESTAURANT SERVI- DARK GREEN. THE SQUARE IS OUTLINED IN CES,IN CLASS 43 (U.S.CLS. 100 AND 101). LIGHT,MEDIUM AND DARK GREEN.THE"H"IS ADJACENT TO THE "HOLIDAY INN EXPRESS" FIRST USE 10-23-2007;IN COMMERCE 12-26-2007. NAME WHICH IS DISPLAYED IN WHITE OVER A BLUE BACKGROUND. THE "H" AND "HOLIDAY INN EXPRESS"ARE SEPARATED BY A VERTICAL OWNER OF U.S. REG. NOS. 592,539, 1,651,851, LINE. THE RECTANGLE CONTAINING THE "H" AND 2,207,318. AND "HOLIDAY INN EXPRESS" ARE OUTLINED IN GREEN AND BLUE. NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE"INN",APART FROM THE MARK AS SHOWN. SN 77-319,080,FILED 11-1-2007. THE COLOR(S) GREEN, BLUE AND WHITE IS/ ARE CLAIMED AS A FEATURE OF THE MARK. DEZMONA MIZELLE,EXAMINING ATTORNEY I Kona Hospitality LLC 75-146 Sarona Road Kailua-Kona, Hawaii 96740 June 4,2014 County of Hawaii Dept of Public Works—Building Division 101 Pauahi St. Suite 7 Hilo,HI 96720 To Whom It May Concern, In regards to exterior signage at the Holiday Inn Express& Suites on Sarona Road,I'm writing this letter to note why"sign 2"has been modified differently than the KVDC Board's recommendation. The IHG franchise(Six Continents Hotels Group,Inc.)that represents Holiday Inn Express is not allowing us to use a single monogram"H" logo to stand alone without the Holiday Inn Express copy and blue panel beside it,because the"H" logo with"Holiday Inn Express" locked together is the registered trademark signage for Holiday Inn Express. I have enclosed the registration document from the US Patent and Trademark Office for your information. Thank you very much for your understanding and consideration. Sincerely, David Wuepper Kona Hospitality LLC Enclosures: US Patent and Trademark Principal Register—H : Holiday Inn Express Int. Cl.: 43 Prior U.S. Cls.: 100 and 101 Reg. No. 3,565,635 United States Patent and Trademark Office Registered Jan. 20, 2009 SERVICE MARK PRINCIPAL REGISTER Holiday In Expres SIX CONTINENTS HOTELS, INC. (DELAWARE THE MARK CONSISTS OF A STYLIZED LETTER CORPORATION) "H" IS DISPLAYED IN WHITE WITH A REFLEC- SUITE 100 TIVE EDGE ON THE CROSSBAR OF THE"H"AND THREE RAVINIA DRIVE A DIMENSIONALIZED DROP SHADOW. THE SQUARE ENCOMPASSING THE"H"IS DISPLAYED ATLANTA,GA 303462149 IN LIGHT GREEN IN THE UPPER LEFT CORNER, TRANSITIONING TO MEDIUM GREEN AND FOR: HOTEL SERVICES; RESTAURANT SERVI- DARK GREEN. THE SQUARE IS OUTLINED IN CES,IN CLASS 43(U.S.CLS. 100 AND 101). LIGHT,MEDIUM AND DARK GREEN.THE"H"IS ADJACENT TO THE "HOLIDAY INN EXPRESS" NAME WHICH IS DISPLAYED IN WHITE OVER A FIRST USE 10-23-2007;IN COMMERCE 12-26-2007. BLUE BACKGROUND. THE "H" AND "HOLIDAY INN EXPRESS"ARE SEPARATED BY A VERTICAL OWNER OF U.S. REG. NOS. 592,539, 1,651,851, LINE. THE RECTANGLE CONTAINING THE "H" AND 2,207,318. AND "HOLIDAY INN EXPRESS" ARE OUTLINED IN GREEN AND BLUE. NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE"INN",APART FROM THE MARK AS SHOWN. SN 77-319,080,FILED 11-1-2007. 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