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(2) Commercial establishments shall have no more than two signs per street frontage of a <br />building and may include a hanging/projecting sign and a wall/window sign. <br />(3) The shape of the sign should aesthetically and functionally emphasize the message and <br />not compete with the architecture of the building. <br />(4) Subtleness, proportion, and design shall be emphasized in sign copy and lettering. <br />(5) When an illuminated sign is used, the light intensity, color illumination, and the <br />careful screening of the light source shall be considered. <br />(6) A freestanding sign should offer an opportunity for landscaping treatment at its base. <br />(7) The use of any material which is compatible to the village atmosphere of Pahoa is <br />encouraged. Primary consideration should be given to wood or non -reflective metal, <br />on which a design can be carved, sand blasted, or painted. <br />(8) The use of any natural or earth tone color that is not gaudy or clashing is encouraged. <br />Section 3-. Action on permit application. <br />(a) The director shall consider the committee's recommendation(s) when processing a sign <br />Permit application. <br />(b) If the director, after considering the committee's recommendation(s), finds that the proposed <br />sign is in compliance with this article and chapter and any other applicable county, state or <br />federal law or regulation, a sign permit shall be issued by the department. <br />Section 3--. Variances. <br />A variance may be granted in accordance with article 1, division 6 of this chapter. <br />Section X. Design committee review of variances. <br />(a) Prior to final decision-making on a variance application, the director shall transmit a copy of <br />the variance application through the County planning director to the committee for its <br />review and recommendation. <br />(b) Within twenty-five calendar days after receipt of the completed variance application from <br />the planning director, the committee shall provide its written recommendation(s) to the <br />director via the planning director. If a recommendation is not received within the allotted <br />period, the director shall act on the request in accordance with division 6 of this chapter. <br />The director may grant a time extension to the committee or planning director only upon the <br />written consent of the applicant. <br />Division 2. Permissible Signs. <br />Section 3-. Sign area/size and lettering size. <br />(a) Unless otherwise provided, the maximum permitted surface area/size of any sign oriented to <br />any public street, park, other public place or pedestrian way shall be: <br />(1) Directory sign. <br />(A) If the lot frontage is up to thirty lineal feet, a directory sign may not exceed <br />twelve square feet, except that no wall directory sign may exceed the lesser of <br />twelve square feet or fifteen percent of the wall area on which it is located. <br />(B) If the lot frontage is greater than thirty lineal feet, a directory sign may not <br />exceed twenty-two square feet, except that no wall directory sign may exceed the <br />