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1,1 ND0 KI RN PLANNING CONSULTANT IAC' <br /> 194 WIwoole St. I filo, 1-11 96720 <br /> Phone: 808-333-3393) <br /> Email: fflfo�i?zendokcrnxom <br /> As well as from the height limitations imposed in Section 3-11, Signs permitted in <br /> commercial/industrial districts (RCX, V, CN, CG, CV, MCX, ML, MG), (a)(2)(A)(ii), which <br /> states: <br /> (a) The following types of signs are allowed, with permits, in all districts: <br /> (2) Ground sign, <br /> (A) One ground sign, relating to business(es) conducted on the premises, <br /> as follows: <br /> (ii) If lot frontage is greater than one hundred lineal feet ground <br /> sign may not exceed twenty-four square feet and not exceed twelve <br /> feet in elevation from the_qround. <br /> On August 8, 2018, the applicant received a Plan Review Comment Letter from the <br /> County indicating that only one ground sign is allowed on the subject property and that <br /> the applicant's "Tesoro" ground sign was un-permitted as a second sign in addition to <br /> the existing ground sign (52004-0011 K) for the Honokohau Commercial Plaza (Exhibit <br /> A). The applicant wishes to remove and replace the existing (2) cabinet signs on the <br /> existing pole with the new "76" cabinet sign with a maximum proposed height of <br /> seventeen feet above grade. The purpose of the proposed sign is to identify the location <br /> of the applicant's business premises for the public and inform of gas prices. The sign <br /> will be of an appropriate scale and setback. <br /> Gas stations are a special kind of business with unusual advertising needs. As the price <br /> of fuel changes frequently, signage indicating the current price of gasoline and diesel is <br /> critical information for customers deciding which fueling station to stop at. Therefore, <br /> having a sign readily visible and readable from the roadway is not only essential to the <br /> business but also helpful to the public. <br /> Granting the requested variance will not adversely affect the rights of adjacent property <br /> owners or tenants as the old sign has been in place for many years with no ill effects or <br /> complaints. The sign is unobtrusive, set back 75 feet from the property line, partly <br /> screened by palms and is only readily seen if one is looking for it. The sign does not <br /> obstruct views of the coast or the mountain from Queen Kaahumanu Highway. <br /> Granting the requested variance will not unreasonably violate the interest, safety, <br /> convenience, or general welfare of the public. The sign has been in place for many <br /> years without noted ill effects. The sign does not block any notable views, is of sound <br /> construction and sited at an appropriate location on the property. Further, as noted <br /> earlier displaying fuel prices to passing motorists is helpful to the public. <br /> A strict application of the terms of this chapter would work unnecessary hardship and <br /> practical difficulty upon the applicant because site conditions including setback, <br /> topography, and long-established landscaping, make visibility of the business building <br /> 2 <br />