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 Other businesses, such as the Makalapua movie theater and McDonald’s, were complying <br />with the rules and had no huge signs, and customers still found them; and, <br /> The sign was not found to be attractive by the local residents and therefore was not even an <br />effective advertisement for the business. <br />She asked Mr. Villafana to try to be part of the community and show respect for its needs. She <br />also urged the Commission to keep the Kailua Village cultural, historical and peaceful. <br /> <br />Mr. Steve Lopez, a community member representing himself, provided comments also on New <br />Business No. 3, a sign variance application for Planet Fitness. He noted that contrary to the <br />statement made by Mr. Villafana earlier, the signs had been up as early as October of last year; <br />he had submitted a letter of concern to the Planning Department with a photograph of the sign in <br />November, and been told then that the Department had been aware of the sign for a month, and <br />that Planet Fitness had been advised of the permitting procedure. He spoke in opposition to the <br />application for the reason that: <br /> Planet Fitness blatantly disregarded HRS \[correct reference should be HCC\] Sign Code <br />Section 3-58, which was very specific as to what was allowed or not allowed, with no <br />ambiguity; <br /> There was no evidence that Planet Fitness had done any due diligence until it had been <br />caught by the community raising the voice; <br /> Planet Fitness’s attitude that it was easier to ask for forgiveness than permission, should not <br />work and could not be allowed to continue; and, <br /> Not only the community but also Planet Fitness itself did not need those signs in order to <br />promote their business because the gym was well-known to the point where people could not <br />find a parking space to go there. <br />He spoke of his experience as the legislative assistant to former Council Member Angel Pilago, <br />who had been instrumental in regulating the Coldwell Banker sign on the same building to be <br />small as existed. He said that Council Member Pilago had not supported any variance for signs <br />because he had valued the culture and the respect people had for each other in the community. <br />He said that the Anderson Wealth Planning sign also on the same building had gotten approval <br />for a bigger size later, of which the design was however not garish, and that now the community <br />was faced with two huge purple signs that did not even have a permit. He further said that those <br />signs were not conducive to the community and looked horrible, especially at night as they lit up. <br />He concluded by urging the Commission to hear the voice of the public, disapprove the sign and <br />hold the applicant to the letter of the law. <br /> <br />Ms. Cheryl Weaver from CU Hawai‘i Federal Credit Union (“CU Hawai‘i”) provided comments <br />on New Business No. 2, a sign variance application for CU Hawai‘i. She gave background <br />information about CU Hawai‘i, and said that it was a member-owned and member-driven credit <br />union that had opened in 1995 in Hilo and had since grown to serve the entire island. She <br />explained the significance of their new logo whose message to the members was that they were <br />working together. She said that there were eight triangles in the logo as there were eight islands <br />in Hawai‘i, and that the equal sides of the triangles represented that all members were treated <br />equally in CU Hawai‘i. She said further that when small groups of people were trying to get <br />something done and move forward together, it was like a school of fish that looked bigger, which <br />was the idea behind the logo. She noted that the subject branch building was set back about <br />3 <br /> <br />