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147 square feet at about 400 to 500 feet away from the roadway. He opined that it was a matter of <br />perspective rather than the correlation between the setback distance and the sign size, and that <br />considering the huge size of the wall, he would be fine with everything as submitted so long as the <br />information was accurate. <br /> <br />Commissioner Sullenberger commented that the “Pickup” sign, if installed at the current location <br />of the McDonald’s logo sign, would not be seen from off-property. Commissioner Smith spoke of <br />the past discussion on the Niumalu MarketPlace signage master plan where it had been said that <br />all tenant signs, regardless of visibility from a public right-of-way, had to comply; he asked staff <br />to confirm whether or not visibility from a public road was a criteria. Ms. Bugado responded that <br />the standard section of the Sign Code required a sign permit if the sign was visible from a public <br />roadway; however, the Kailua Village Special District (“KVSD”) section of the Code stated that <br />any sign within the KVSD was required to get a sign permit, with no provision about visibility. <br />She said that, therefore, to err on the side of caution, the Niumalu master plan covered all tenant <br />signs in the entire complex. She added that the Code also stated that enforcement would defer to <br />the more stringent requirements, such as those for the KVSD. Commissioner Kern commented <br />that in her opinion it did not matter whether or not the “Pickup” sign was visible from the <br />roadway, that the sign appeared comparable to the other signs, and that the matter of visibility <br />should not be made a condition of any decision. <br /> <br />Inquired by Commissioner Crusat, Mr. Burrow stated that the “Pickup” sign was for online <br />grocery order where customers could stay in their cars and their order would be delivered to them. <br /> <br />Commissioner Hetherington commented that considering the last meeting where other variance <br />requests had been either deferred or denied, the Commission should particularly be careful about <br />the potential to set a precedent. Chairman Roth said that he appreciated the fact that the applicant <br />was going through the process to get everything in order; however, neither the excuse that they <br />had not been aware that a permit had been required, nor the fact that the ground sign was still <br />unpermitted was acceptable. He reiterated that the Commission needed a complete package of all <br />the requests that was clear and well organized. <br /> <br />It was moved by Commissioner Hetherington and seconded by Commissioner Crusat that the <br />Commission defer action. <br /> <br />Chairman Roth asked for Commissioners’ suggestions for specific recommendations on each sign. <br />Commissioner Hetherington expressed his concern about providing detailed recommendations <br />with a deferral action, and questioned if the Commissioners were in agreement on each of the <br />signs. Chairman Roth said that the purpose was to clarify the Commission’s positions so that the <br />applicant could come back with a revised application that would be approvable. <br /> <br />Chairman Roth said that he would be fine with indirect lighting on the ground sign, but would <br />oppose to internal illumination. Commissioner Ikeuchi responded that in her opinion illumination <br />was unnecessary for the ground sign. She proposed an amendment to the motion to include the <br />following recommendations: The square footage of the two wall signs be clarified and they match <br />the existing variance; the new location of the McDonald’s logo sign be clarified; and the ground <br />sign be not illuminated and clarification on the size be provided. Commissioner Hetherington <br />withdrew his motion, and suggested that Commissioner Ikeuchi make a new motion. <br /> <br />6 <br /> <br />