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1) WHYVISION ZERO . ;, <br /> For too long, we've considered traffic deaths and severe injuries to be inevitable <br /> side effects of modern life. While often referred to as "accidents,"the reality is _ - <br /> that we can prevent these tragedies by taking a proactive, preventative -- <br /> approach that prioritizes traffic safety as a public health issue. - <br /> The significant loss of life exacts a tragic toll, extending beyond personal loss to --- <br /> deep community impacts, including personal economic costs and emotional <br /> trauma to those suffering; and significant taxpayer spending on emergency <br /> response and long-term healthcare costs. And because so many fear for their <br /> safety on our streets, there is no true freedom of mobility, and, as a result, we <br /> compromise our public health with increasing rates of sedentary diseases and <br /> higher carbon emissions <br /> Traditional Approach <br /> > Traffic deaths are INEVITABLE •-. <br /> > PERFECT human behavior -• .•• •. <br /> > Prevent CRASHES VS • i A <br /> > INDIVIDUAL responsibility .•• . <br /> > Saving lives is EXPENSIVE • • <br />