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2021-11-16.HCDP.Minutes.Draft
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2021-11-16.HCDP.Minutes.Draft
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<br /> <br />67 producers through their online platform . Hawai ʻi Farm Trails is a social enterprise platform <br />68 that connects the public to Hawai ʻi ’s farms. The online platform offers a directory to visitor <br />69 experiences, a marketplace to shop for farm products, and a food planting project. <br />70 For reference see the Hawai ʻ i Farm Trails website <br />71 Ms. Mausio shared that she and her sister spent the last three years collecting information <br />72 on farms that had experiences and connected with farmers, first from Hawai ʻi County, then <br />73 statewide. They saw that there was a gap in information for visitors to find farms to v isit i n <br />74 one place. Ms. Mausio created the interactive online platform and her sister conducted the <br />75 agritourism baseline study for Hawai ʻi C ounty. The experience side of the platform showed a <br />76 directory of farms, markets , and events that were agriculture related. She informed that they <br />77 were able to acquire grants and funding to expand the application state wide. <br />78 Ms. Mausio informed that she took over Low Store, located on the scenic route in Onomea <br />79 Bay. As the online platform grew to be statewide and significant to t heir agricultural <br />80 community, Ms. Mausio felt that the store would allow them to hold and sell farmer’ s <br />81 products locally as well as offer employment opportunities for the community. <br />82 Ms. Mausio shared their two main goals , which were to address limited farmer capacity to <br />83 leverage agritourism and to create points of purchase to sustain their social enterprise and <br />84 bring the consumers directly to the farmers . She planned to conduct a feas ibility study with <br />85 the help of the H āmākua Institute to look into ways to create farm trails throughout <br />86 H āmākua that would showcase their farms and agricultural history in the area. Through the <br />87 baseline study, they saw that despite agritourism being seen a s a sustainable or alternative <br />88 approach to the conventional tourism model, many of the farms engaged with tourism were <br />89 farms that had a lot of capacity and did not directly contribute to food security in terms of <br />90 providing fresh food. Ms. Mausio wanted to address this through the feasibility study and <br />91 look at ways to build farmer capacity through engagement and training on how to become <br />92 legitimate agritourism operations. She would help farmers understand their challenges and <br />93 develop innovative ways to grow food while still being able to engage in tourism. She <br />94 informed that the farm trail system would be a way to engage with the farms and allow them <br />95 to incorporate their food tree planting project. They would provide visitors with positive <br />96 experiences like tr ee planting and help them to understand and connect with Hawa i ʻi on a <br />97 meaningful level. <br />98 Chair Kurokawa asked if the farm trail system would be a series of trails that connect the <br />99 farms , or if there would be van tours. <br />100 Ms. Mausio informed that that would be a part of the feasibility study to help figure out <br />101 whether the trail system would be one type or several types. She shared that on the <br />102 minimum level, there would be a curated itinerary on a downloadable PDF with a suggested <br />103 experience for the day. She suggested the possibility of themed experiences such as trails to <br />104 a certain type of farm or waterfall, driving tour s with GPS instructions, or working with tour <br />105 companies to run the different tours with their p rovided suggestions. She shared that their <br />106 highest level of effort would be for Hawa i ʻi Farm Trails to provide the touring experiences by <br />www.planning.hawaiicounty.gov/ CDP@hawaiicounty.gov Page 3 <br /> <br />
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