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■ Commercial development shall maintain or improve the quality of the present <br /> environment through the consideration of visual, access, landscaping, and other <br /> design elements in their development. <br /> ■ Preference shall be given to commercial lands with a reasonably level <br /> topography. <br /> ■ Strive for diversification of the economy by strengthening existing industries and <br /> attracting new endeavors. <br /> ■ Provide an economic environment which allows new, expanded, or improved <br /> economic opportunities that are compatible with the County's cultural, natural <br /> and social environment. <br /> The Land Use Pattern Allocation Guide (LUPAG) Map component of the General <br /> Plan is a representation of the document's goals and policies to guide the coordinated <br /> growth and development of the County. It reflects a graphic depiction of the physical <br /> relationship among the various land uses. The request to change the zoning to a CV-10 <br /> district conforms to the LUPAG Map,which designates the property and the surrounding <br /> area as a mixture of Low Density Urban and Medium Density Urban. Low Density Urban <br /> allows residential use,with ancillary community and public uses, and neighborhood and <br /> convenience-type commercial uses,while Medium Density Urban allows village and <br /> neighborhood commercial and single family and multiple family residential and related <br /> functions. Based on the preceding,the requested change of zone to a CV-10 district <br /> conforms to the LUPAG Map. <br /> In addition, the proposed change of zone is consistent with the Puna Community <br /> Development Plan (PCDP), as the subject property is situated within the area designated <br /> by the PCDP as the Kea`au Regional Town Center. According to the PCDP,village and <br /> town centers are expected to include a mix of uses, including small-lot and higher <br /> density residential,retail and office commercial, service-type light industrial, and public <br /> and quasi-public facilities, such as schools, churches, and parks. Furthermore,the <br /> policies of the PCDP direct this type of commercial development into village and town <br /> centers,thus this proposed CV zoning is consistent with the intent of the PCDP. <br /> -3- <br />