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(d)A strict application of the terms of this chapter would work unnecessary hardship and practical <br /> difficulty upon the applicant or community. Reducing our sign to 9" lettering based on the county code <br /> Chapter 3 sign codes 3-58(c)for 9" lettering and logo size would reduce the visibility for our members, <br /> potential new customers and community and have a negative impact on our business. <br /> (e)Granting the variance will not constitute a grant of personal or special privilege inconsistent with <br /> the limitations upon other properties under identical ordinances,statutes or rules. Granting the variance <br /> will not constitute a special privilege inconsistent with the limitations upon other properties in the Kona <br /> Village Shopping Center. Most of the other signs in the in the parallel at the shopping center are the <br /> same size or larger than our proposed sign. We would like to only replace our existing sign with the <br /> same height lettering and logo. <br />