1999-11-30 Sign Variance No. 14 - Laserfiche WebLink

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V Mr. Gregg Kashiwa Page 3 (1) Any sign or display which is constructed primarily of materials with a shiny, slick or reflective surface such as fiberglass or acrylic plastic. (2) Any sign which is displayed on any roof or mansard roof, or when attached to a building extends above the lowest edge of any portion of the roof or mansard roof. The subject property is located mauka and outside of Kailua Village's defined central core area. The core area, described as that area bounded by Alii Drive, Palani Road,Kuakini Highway and Hualalai Road, allows a maximum sign size of 12 square feet on any building or portion of a building under separate management or control having a property frontage of thirty feet or less,with 9-inch lettering and 1 sign per business for any street or vehicular access. For the rest of the properties and structures within the Kailua Village Special District,the maximum sign size is 22 square feet. The rationale for the smaller sign size within the Kailua Village core was due to the visitor/pedestrian oriented nature of the village. On June 2, 1987,the Planning Commission approved a Sign Variance for KTA Super Stores. The application was for a variance from Article 2 (Kailua Village Signs), Chapter 3 (Advertising and Signs) of Hawaii County Code, as amended, relating to letter size. The approval allowed 1 sign, a maximum letter size of 15 inches for parallel signs in lieu of the maximum 9 inches. On September 27, 1990, the Planning Commission approved a Sign Variance for Kailua Village Associates, Inc., the Project Management of Kona Coast Shopping Center. The application was for a variance from Article 2 (Kailua Village Signs), Chapter 3 (Advertising and Signs) of Hawaii County Code,as amended,relating to the number, height, letter size, and size of signs for the Kona Coast Shopping Center. The approval allowed: 1)a total surface area of all signs fronting each store to equal 27 square feet in lieu of 40 percent of the building frontage or 22 square feet, whichever is less; 2)to allow maximum letter sizes of 12 inches for parallel signs in lieu of the maximum 9 inches; 3) to allow two signs per business in lieu of the maximum one sign per business; and 4)to allow one free standing sign for the shopping center, with the logo to be located at six feet in height in lieu of the maximum height of 5.5 feet from the finished elevation. The rational was the primary dependence upon vehicular traffic in deference to the more distinctive core Village atmosphere along AM Drive. There is a distinct difference between the scale and size of the shopping center and the existing developments on the makai area of the Kailua Village Special District. On October 31, 1996,the Ross Dress For Less store was granted a sign permit for the one marquee and one wall sign stating "Ross Dress For Less." The approved signage area was 10 square feet. On December 2, 1996,Ross Dress For Less initially filed a request for a sign variance for 6 signs. On January 7, 1997, the request was given an