1999-11-30 Sign Variance No. 14 - Laserfiche WebLink

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Mr. Gregg Kashiwa Page 5 G. 1 under the canopy sign, double faced, internally illuminated, in lieu of one sign as allowed by Section 3-73(a). The application was given a favorable recommendation by the Kailua Village Design Commission and subsequently approved by the Planning Commission. Sign Variance Criteria: No Variance may be granted unless the Commission finds that: I. There are special and unusual circumstances which do not generally apply to surrounding property, buildings or signs in the same district, including but not limited to a sign's Iong-term historical or traditional association with Kailua Village. On September 27, 1990, the Planning Commission approved a Sign Variance for Kailua Village Associates, Inc., the Project Management of Kona Coast Shopping Center. The application was for a variance from Article 2 (Kailua Village Signs), Chapter 3 (Advertising and Signs)of Hawaii County Code,as amended, relating to the number, height, letter size, and size of signs for the Kona Coast Shopping Center. The approval allowed: 1) a total surface area of all signs fronting each store to equal 27 square feet in lieu of forty percent of the building frontage or twenty-two square feet, whichever is less; 2) to allow maximum letter sizes of 12 inches for parallel signs in lieu of the maximum 9 inches; 3) to allow two signs per business in lieu of the maximum one sign per business; and 4) to allow one free standing sign for the shopping center, with the logo to be located at six feet in height in lieu of the maximum height of 5.5 feet from the finished elevation. The current sign variance application would allow 12.5 to 32.15 square feet in lieu of the minimum 27 square feet for the roof signs. This would increase the signage a marginal 5.15 to 15 square feet. The Kona Coast Shopping Center is heavily dependent upon the visibility to vehicular traffic travelling upon the Queen Ka'ahumanu and Palani Road which serves as the gateway to Kailua Village. Under this circumstance and with the creation of different land and building patterns in this particular area, the physical location of the applicant's retail store is dependent upon exposure to vehicular traffic as well as pedestrian traffic within the shopping mall. Therefore, the primary dependence upon vehicular traffic for this retail establishment in this shopping center in deference to the more distinctive village atmosphere along Alii Drive has to be recognized and evaluated. Attractive harmonious integrated signs have been found to promote and enhance business identification within shopping