2023-03-07 Kailua Village Design Commission Minutes

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NEW BUSINESS 1. PL-KVD-2022-000026: The applicant, Rick Hendershot of Mauna Kea Signs,is requesting design review for a new wall sign at HFS Federal Credit Union, at the Kona Coast Shopping Center,located at TMK 7-4-015:001. The project includes replacing an existing wall sign with a new wall sign with an area of 14.6 square feet and letter height of 16 inches; logo height of 22 inches,with raised 1/z" acrylic lettering, and mounted with allthread studs into stucco. The colors for the sign include orange, red and gray. The sign will not be illuminated. Applicant: Rick Hendershot of Mauna Kea Signs Landowner: Lili`uokalani Trust TMK: (3) 7-4-015:001 Location: 74-5588 Palani Drive, Suite 5, Kailua-Kona, HI 96740 The Commission took up this item at 2:34 p.m. Ms. Newlon gave a PowerPoint presentation on the application. She noted that comments from the Department of Public Works, Building Division ("DPWBD"), indicate that the proposed logo and letter height does not comply with Sign Code Section 3-58(c), which limits the height to 9 inches. She said that the applicant, however, states that the proposed sign has the same 16-inch- high letters and 22-inch-high logo as the existing approved sign that is to be replaced, is less than half of the footprint, and has no illumination. She said that the applicant states that reducing the letter height to the Sign Code limit of 9 inches would diminish the visibility to the Credit Union members. She further said that the applicant also states that granting the requested variance would be consistent with the other signs in the Kona Coast Shopping Center, whose sizes are the same as or larger than the proposed sign. When asked by Commissioner Crusat about the existing variances for the other signs in the Kona Coast Shopping Center, Ms. Newlon said that Sign Variance No. 14 approved in November 1999 covers the entire Shopping Center and allows 12-inch-high letters and logos and 22-square foot sign areas, that the two larger bays at each end of the complex are allowed even taller letters and logos and larger sign areas, as well as roof signs. Chairman Roth commented that there had been discussion on general guidelines for tenant signs when the Commission had reviewed the renovation project for the complex years ago. Ms. Newlon noted that the Shopping Center does not have a master sign plan but has its requirements based on the variance allowances. There being no further questions of staff from the Commissioners, Chairman Roth called upon the applicant. Mr. Rick Hendershot reiterated that his client was replacing the sign that had been approved by the Commission in 2011, with a non-illuminated sign with the same lettering size and less sign width and area. He pointed out that in addition to the two larger bays, there are a couple of other business signs in the complex, with a 36-inch logo or 24-inch lettering. There being no further questions of the applicant from the Commissioners, Chairman Roth opened the floor for comments. He said that in his opinion the proposed sign is consistent with the other tenants' signs and the Shopping Center generally, and that based on the fact that they 2 Kailua Village Design Commission March 7,2023,Meeting Minutes