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Following staff’s presentation, commissioners discussed the number and tones of the <br />colors proposed, noting that there were more than the three colors specified in the <br />Guidelines. Several suggested that white, black and gray might be considered neutral <br />colors that perhaps might be counted as one of the three-color maximum in the <br />Guidelines. <br />Applicant Presentation <br />Mr. Al Muro explained that the sign is to be fully illuminated, by internal backlighting. <br />He said the owner wants to use its corporate colors rather than earthtones as specified in <br />the Guidelines. <br />Commissioners sought clarification as to the proposed colors of the “Gas Express” name <br />to be added below “Tesoro” on the sign, as it was not indicated on the submitted <br />drawings. Mr. Muro said the owner’s preference is red, but would be open to using the <br />dark blue color as also proposed for the background color of the lower portion of the <br />sign. <br />Commissioners expressed varying views of the particular colors proposed for the sign <br />and concern about the extent of deviation from the color chart recommended for use by <br />KVDC. Much of the discussion centered on reducing the number and intensity of colors <br />from those proposed. <br />Staff clarified that the color guidelines are part of the Master Plan for Kailua-Kona, an <br />advisory document, and not part of the County Code, so are not a matter of law. <br />Public Testimony <br />Chair Marone solicited public testimony. There was none. <br />Commission Discussion <br />Commissioners discussed the visual effect of various neutral colors as a background color <br />for the proposed sign. Most commissioners expressed a preference for white in lieu of <br />the gray background indicated on the sign proposal illustration. <br />Action <br />Cmmr. Coats moved, seconded by Cmmr. Kern, that KVDC recommend to the Public <br />Works Director the approval of the sign application, with the following amendment to the <br />sign: that the gray background color behind the words “Tesoro” be changed to the color <br />of white and the words “Gas Express” be in the color of blue or green. <br />A roll call vote was taken and motion carried unanimously. <br />2 <br /> <br />