2011-03-08 Kailua Village Design Commission Minutes

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amended in 1999, and to the previous tenant of the particular bay, Ross Stores, Inc., in addition in 1997. The applicant, Chad Raymond of John Allen Sign Company, LLC,was present. In response to the Commissioners’ questions, he said that no technical analysis had been done for the signs to be designed as proposed, and that his client had utilized their standard sign and tried to maximize the visibility at the location. He also noted that the previous tenant had had the same material for its illuminated signs. Commissioner Herbert queried as to why the proposed signs could not conform to the existing variance requirements; 22-inch lettering should be large enough for the well- known name to be recognized by motorists. Commissioner Burns agreed and expressed her concern about potentially setting a precedent, if the larger size were to be approved. She also said that she would need to see technical support justifying oversized signs. Commissioner Bleck and the Chair also agreed that the proposed size was far larger than other signs in the area. Commissioner Herbert moved, and Commissioner Kern seconded, to deny the application and recommend that this and any other signs at this facility conform to the 1997 variance. Commissioner Burns reiterated that she wanted to see technical justification; just because there had been a variance granted before didn’t mean that a conformed sign was still justifiable because circumstances might have changed. Mr. Childs clarified the difference between the “blanket” valiance for the entire shopping center and the variance just for Ross Stores, Inc. Commissioner Herbert restated his motion that the Commission deny the application and recommend that this and any other signs at this facility conform to the 1997 variance for Ross Stores, Inc. Commissioner Kern confirmed her second. A roll call vote was taken and the motion carried with four ayes (Herbert, Kern, Burns and Bleck) and three absent and excused (Coats, Power and Saito). 2. Design review of a sign permit application for two wall signs for Wesco Distribution Inc. Applicant: John Mattos of Wesco Distribution Inc. Land Owners: Travis Stephenson of Konani Partners LP and Lili‘uokalani Trust Estate. TMK: 7-4-015-013. Located at 74- 5604 Luhia Street, Kailua-Kona, HI., at the northwest corner of Luhia Street and Eho Street. Mr. Childs oriented the Commissioners regarding the subject and surrounding properties on the location map, and described the proposed wall signs. He said that even though there would be two signs both facing Luhia Street, the Department of Public Works, Building Division had determined that small signs ofdirectional *nature were allowable under the Sign Code. He noted that the design and coloration of the proposed signs appeared to comply with the Signage Criteria Guidelines for Review in the Master Plan for Kailua-Kona. The applicant’s representative,Douglas Alcain,was present. In response to Commissioner Burns’ inquiry, he clarified that their existing sign was a temporary banner. The visibility of the signs after lowering them in order to meet the maximum 2