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OVERVIEW OF <br /> -7/ <br /> SERVICES ' <br /> BRAND & CREATIVE STRATEGY RESEARCH <br /> At the heart of any successful and You can count on us for research that is <br /> magnetic organization is a story. It's the accurate and actionable. With years of <br /> story about what you stand for and stand experience, we've built our practice on <br /> behind. It's the story about what sets you methodological rigor and an outcome- <br /> apart from the pack. And it's a story about oriented approach, helping our clients <br /> what people become part of when they take on and win the toughest fights. On a <br /> join you. broad range of issues, we have a record of <br /> providing our clients with data-driven <br /> Our in-house brand and creative strategy strategies for framing the issue and <br /> shop provides high-touch creative that winning the debate. We provide research <br /> takes this story-driven approach. From services for a broad range of clients and <br /> strategic brand positioning to applications, including:= <br /> development of verbal and visual identity • Issue Advocacy <br /> systems to memorable brand expression, • Campaigns & Elections <br /> we've worked with some of the best in the • Ballot Initiatives & Referenda <br /> business to uncover and articulate their • Corporate Reputation & Branding <br /> stories. We also deliver arresting • Marketing <br /> advertising and fundraising campaigns, • Public Relations <br /> marketing collateral, publications, and • Media <br /> websites that inspire audiences to action. • Colleges & Universities <br /> Our research services include: <br /> • Telephone & Online Polling <br /> • Focus Groups <br /> • In-Depth Interviews <br /> • Executive & Opinion Leader Interviews <br /> • Online Qualitative Research <br /> • Ad & Creative Testing <br /> PAGE 7 <br />