Laserfiche WebLink
Implemented daily training program with the local team of specialists focusing on the art of emotional <br />and psychological selling, improving conversion rates by 15 percentage points <br />Introduced and educated Brand Ambassadors of our jewelry partners throughout the east coast to <br />Wellendorff's sales concept for their respective Academy rollouts and conducted product training <br />sessions for all team members; conducted 2 month training sessions with the sales teams of key partners <br />Worked with Concierge, Asian Marketing, and Butler Service teams, to introduce, educate, and <br />implement incentive programs, to increase brand awareness on the property and address customer <br />service issues; trained more than 90 individuals throughout the hotel <br />Product Sales Manager - DFS Group, Louis Vuitton Moet Hennessey (LVMH) <br />Marc by Marc Jacobs/Marc Jacobs Collection/Michael Kors - February 2014 to February 2015 <br />Chlo4lAlfred Dunhill ErnienegiIdo Zegna - September 2013 to February 2014 <br />• Developed and executed sales strategy and Ied the Sales team for all 3 brands within my portfolio with a <br />combined annual sales volume of $26M (MMJ/MJC/MK) and $1 SM (Chloe/Dunhili/Zegna) <br />• Led a team of +27 sales staff and 2 supervisors to deliver a superior luxury service experience <br />• Exceeded budget by +5% and net profit by 1.5 percentage points <br />• Acted as brand ambassador responsible for promoting and maintaining brand image, delivering brand <br />training and communicating guidelines and strategies to all supporting departments <br />• Performed market analysis in competing markets, weekly competitive shops, SWOT analysis, and data <br />and sales trend analyses to drive market share and develop and improve product assortment <br />• Developed strategies to drive flow of dead stock through markdowns, transfers, or exits <br />• Implemented a clienteling program and nurtured the customer relationship <br />• Coached and developed direct reports through ongoing 1:1's, brand trainings, on the floor <br />observations, and annual performance reviews <br />• Ensured guidelines and procedures were followed and maintained to protect assets and maximize <br />productivity <br />• Worked alongside brand executives and corporate counterparts in the disciplines of Planning, <br />Merchandising, Finance and Accounting, Marketing, and Operations <br />Hermes Boutique Manager - DFS Hermes, A DFS and Hermes Paris Joint Venture <br />June 2003 to September 2013 <br />• Dual role of Operations Manager and Buyer controlling all financial elements relating to P&L and <br />delivering $24M in annual sales <br />• Hired and coached award winning sales team of 12, including 1 Assistant Manager, 2 Supervisors, and <br />9 Sales Associates focused on sales conversion and delivering luxury customer experiences; individual <br />sales associates generated +$5M each <br />• Exceeded budgeted sales by an average of +10% throughout tenure and exceeded net profit by an <br />average of 2 percentage points <br />• Planned merchandise assortments and placed semi-annual market buys in Paris for 14 product <br />divisions while diversifying our customer base and balancing inventory levels; classifications ranged <br />from $25 home good soaps to $200K crocodile, gold, and diamond handbags <br />• Implemented and managed client outreach program, identifying VIPs and building the Iifetime value <br />of these clients through individualized services and special orders to 30% of total annual sales <br />• Organized in-store events and animations to entertain clients and drive visits multiple times per year <br />Held several positions as Assistant Buyer & Assistant Merchandiser (details available upon request) <br />with Hermes, LVMH, and T&C Surf <br />August 1990 to June 2003 <br />EDUCATION & REFERENCES <br />• Bachelor of Business Administration, Loyola Marymount University, Los Angeles, CA -May <br />1990 <br />• References available upon request <br />