PD BACKGROUND REPORT (PL-SMA-2023-000038)

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2. Accordingly, it is submitting a new SMA application and, using the same approved footprint, complete a project that was conceived in 1998 and partially constructed in 2007 and 2008. IV. PROJECT DESCRIPTION A. Proiect Developer (Baywood Hotels) Baywood Hotels is a hotel company that specializes in the development of Hilton and Marriott branded hotels across the United States over the past 45 years. Its approach has been to establish a sustainable and enduring relationship with the area or regions their hotels serve. Towards that end, it has developed among other community"give back"programs or initiatives such as BEAR (Baywood Hotels Education and Reach). Since its inception, BEAR has contributed over $500,000 to communities through various partnerships. Further, the ability to provide and sustain those initiatives requires the delivery of quality and unparalleled service to its guests. As such, it has long partnered with renowned brands and reputable hotel operators like Hilton and Marriott. B. Proiect Concept In light of the above, the Applicant intends to have its hotel operated as a Residence Inn by Marriott. The Residence Inn brand is a prominent chain of extended-stay hotels that offers a comfortable and unique blend of hotel comforts and the conveniences of a home-like atmosphere for travelers seeking accommodation for longer periods. Typically, guests of a Residence Inn would be an individual(s) or family or group visiting the island for business or leisure—whether in- or out-of-state - for an extended time. There are also those who need extended accommodations to attend or participate in extended social or cultural activities like the Merrie Monarch, Kona Coffee Cultural Festival, and so forth. To address these types of visitors, the size and function of most of the rooms would be akin to a"suite". As such, the Applicant believes that the Residence Inn brand has the potential to be well-received in the Hawai'i market due to its emphasis on comfort, convenience, and extended-stay amenities. By catering to the specific needs of travelers to Kailua Village and in an area proximate to other resort and resort- related activities (as opposed to staying at short term vacation rentals or B&Bs in residential or agricultural zones), Residence Inn could establish itself as a preferred choice for those seeking a more relaxed and home-like experience within a resort environment. In trying to reasonably address public comments made on the last time extension request, the Applicant proposes to use the foundation of the partially completed 4