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Jones: Ikaika Marzo is one of my best friends.
<br />Espejo: Oh, okay.
<br />Jones: So, he'll be working for me, and he's kind of going to draw the talent and of
<br />course, he's really talented himself.
<br />Espejo: Yes.
<br />Jones: So, you know we always go around watching him play every place he goes, so
<br />we might as well have someplace he can call home.
<br />Espejo: Nice.
<br />Jones: So, it's named after him, Ikaika Marzo.
<br />Espejo: Thank you.
<br />Nishimoto: And I understand it's "Bottoms Up Beer", and it's the first in the State,
<br />would you like to share a little bit about that?
<br />Jones: Keenan can fill you in on that, that's kind of his thing,
<br />Lee: So, ten years ago, I was in Las Vegas, and I saw this contraption, I was super
<br />interested, I talked to just the bartender there, he explained. He made eight beers in
<br />seconds, basically I reached in my wallet and all the eight beers were in front of me.
<br />So, I was like, what? He was there by himself, so I was like, he didn't get no help.
<br />And he was like, "Oh, this new system just came out, it started at UNLV (University of
<br />Nevada Las Vegas), the inventor is from Indiana." So, I ended up doing research and
<br />bought into the company immediately, being that you know, I never seen it anywhere
<br />traveling, I never seen it. Basically, normal keg yield is 70% because of the spillage,
<br />overpouring, foaming, and what not. With this system, it's 95% keg yield, so you gain
<br />that much more, and that kind of piqued interest, what I was thinking with all this waste,
<br />save money. Unfortunately, I got into a career where I could no longer run the
<br />business, so we kind of shelved it for my kids, and now I have an opportunity to bring
<br />it back. I'm super close with the creator of the business, and he's excited to come to
<br />Hawaii. So, this is just an opportunity that popped up in my connections, I talked to
<br />Nakoa in the past about it, and you know there's ways we can get this to Hawaii. And,
<br />being the first one on the Big Island is going to be really good I think, if the opportunity
<br />presents itself.
<br />Takase: Why don't you explain how it works.
<br />Lee: Basically, they have their own receptacles, metal ring on the bottom, magnets,
<br />basically you can put any advertisement on the magnets. Basically, it sits just on the
<br />magnet, and once you place it down, it pushes the magnet up, fills it to a setting that we
<br />set, and then as you pull it off, it'll seal it back up. So, when you see it in action, I sent
<br />MINUTES - LIQUOR COMMISSION MEETING - THURSDAY, FEBRUARY 11 2024 - KONA PAGE 9 OF 37
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