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Selecting Tools and Techniques to Reach Everyone <br /> Public Engagement Strategy <br /> '. -- X; Getting Participation and <br /> � _ °.'",.^ Communicating Effectively <br /> d �a <br /> o `004 Prior to Opticos'involvement,the <br /> `i p city had embarked on a self-lead <br /> --J �l i'."�' '_ engagement process for the <br /> comprehensive plan update that ran <br /> ` 4 into a roadblock due to an inability to <br /> effectively communicate to community <br /> ' members about how the planning <br /> process would work.The Opticos team, <br /> • • collaborating closely with Bill Lennertz, <br /> 1." worked with staff to define an effective <br /> engagement strategy to address these <br /> issues and to navigate the process <br /> through adoptions.The staff lead a <br /> 3.3 ..,.... A"-. majority of engagement activities with <br /> strategic advising and content review <br /> being provided by Opticos. <br /> 15,278 500 114 <br /> residents at public events letters to churches news mentions <br /> 484 1 333 3,780 YPi4 <br /> public events newsletter sign ups news en followers ��Str►cts ng <br /> 1,170 45 4,903 <br /> letters to neighborhood community partners surveys taken <br /> Source:Planning Magazine <br /> organizations <br /> • arr. <br /> We learned early on that many <br /> i <br /> residents, and even agency ,-, __. . p..,;!'.'" <br /> leaders, were not familiar with <br /> land use planning. We quickly <br /> realized that we needed to i t l . : ,3i , <br /> connect authentically with partners and other <br /> communityi it.' <br /> groups to have a productive <br /> planning process that reflected <br /> the needs and desires of the <br /> city as a whole." ........ <br /> Ashley Cash <br /> Comprehensive Plan Administrator 4 y. - <br /> ...- a <br /> aimor <br /> 26 Statement of Qualifications for County of Hawai'l,Hawal'I <br />