2026-07-02 Liquor Commission Packet Hilo

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r MARKETING & COMMLJNITY ENGAGEMENT TUN HAWAI-I will implement a targeted and community -based marketing approach focused on controlled growth, local partnerships, and consistent guest experience. Marketing efforts will prioritize collaboration with small local businesses in Hilo and across HaNvai'i Island. Partner businesses may be provided with themed reservation passwords that they may share with their customers. These passwords will be used as part of the online reservation system and Will be intended to create a sense of engagement while helping to manage and distribute reservations in a controlled manner. Reservation passwords may also be periodically- shared through TUN HAWAI`I,s website and social media platforms to maintain visibility and encourage interest. While reservations will be encouraged to support structured service and capacity control, Nvalk-in guests will be welcome When space allows and at staff discretion. The use of themed passwords will be part of the guest experience and branding. It will not restrict access to the general public, and all guests will be welcome to make reservations or inquire in person. This approach will support operational control while maintaining openness and accessibility. Marketing Will also include: • Social media and Nwebsite presence highlighting the space, menu offerings, and experience • Word-of-mouth referrals through local partnerships and customer experience • In-store visibility through the retail storefront • Small-scale collaborations with local vendors featured in the retail space All marketing and programming efforts will be designed to support a low -impact, swell -managed operation that aligns with the business's focus on quality, safety. and community integration. LOCATION, LAYOUT & HOURS OF OPERATION The total premises is approximately 875 square feet, with 182 square feet allocated to the retail shop and 693 square feet dedicated to the speakeasy lounge. The maximum capacity of the space is 21 guests. Seating will include lounge and bar seating, and no standing will be permitted. The layout will allow for clear visibility across the space and will support continuous staff monitoring. The only public entrance to the speakeasy will be through the retail shop. The adjacent side door remains locked on both ends With a "no exit" designation, and the rear door is designated as an emergency exit only. No alternate public entry points will be used.