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I. INTRODUCTION <br />1.1 DOWNTOWN HILO <br />Downtown Hilo, rich with history and small -town values, could be considered a gem <br />for those in search of a place that for years has remained virtually unaffected by the <br />ever - changing world around it. It is a place that people go to when craving a <br />combination of the simple life and a way to quench their shopping, dining, and <br />entertainment needs. <br />Of the featured attractions in Downtown Hilo, the Hilo Farmers Market is probably <br />the favorite among the locals and visitors alike. It is an open market that sells locally <br />grown produce and flowers and locally made arts and crafts. Adjacent to the Farmers <br />Market is five blocks of little shops and special interest stores. The area is perfect for <br />looking for gifts not normally found at the shopping malls. <br />Cafe Pesto, Cronies Bar and Grill, and Pescatore are a few of the trendy dining spots <br />in Downtown Hilo. <br />One of the intriguing entertainment venues in town is historic Palace Theatre. Used <br />in the past primarily for showing movies, the theatre is now a place not only for <br />cinema, but for events such as plays and small concerts as well. Kress Cinemas is <br />another establishment located in one of Hilo's many historic downtown buildings. <br />Mooheau Park rounds out the list of some of the popular entertainment spots in <br />Downtown Hilo. With scenic Hilo Bay as a backdrop, the park is an excellent place <br />for picnics, fundraisers, concerts and local sporting events. <br />Although the Downtown Hilo attractions are plentiful, the competition has grown. <br />Prince Kuhio Plaza, a shopping mall that opened in 1985 and nearby Wal-Mart have <br />become the hub for Hilo shoppers. If Downtown Hilo, otherwise known as the <br />Downtown Hilo Sub -Area is a reflection of the past, "one- stop /all -in -one" stores have <br />become the trend of the present, and possibly the future. <br />1.2 DOWNTOWN HILO SUB -AREA <br />For planning the growth and redevelopment of Downtown Hilo, the Hawaii <br />Redevelopment Agency (HRA) in 1980 formally defined Downtown Hilo as the <br />Downtown Hilo Sub -area. It is bound by the Wailuku River to the North, Hilo Bay to <br />the East, Ponahawai Street to the South, and Kapiolani Street to the West. For more <br />information on the Downtown Hilo Sub -Area, see page D 1. <br />1.3 THE DOWNTOWN IMPROVEMENT ASSOCIATION <br />In 1962, a group within the Downtown Hilo Sub -Area called the Downtown <br />Improvement Association (DIA) was formed. The DIA, whose membership consists <br />primarily of downtown merchants, actively addresses issues that it feels, if resolved, <br />would sustain and /or improve the business and livelihood of Downtown Hilo. <br />The stated goal of the DIA is to restore Downtown Hilo back to being the social, <br />cultural and commercial center of East Hawaii. <br />•1• <br />