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Beyond Infonnation. Intelligence. <br /> Established 1960 <br /> Database Marketing October 19, 2011 <br /> Economic&Social Impact Studies <br /> Evaluations Ms. Janice Takahashi <br /> Research Chief Planner <br /> Hawai'i Housing Finance and Development Corporation <br /> Modeling/Forecasting 677 Queen Street, Suite 300 <br /> Honolulu, Hawaii 96813 <br /> sMS Aloha! <br /> 1042 Fort Street Mall <br /> Suite 200 <br /> Honolulu, HI 96813 Here is the report on the Rental Housing portion of the Hawai'i <br /> Ph:(808)537-3356 Housing Planning Study (HHPS) 2011. It covers the information <br /> Toll Free(877) 67 <br /> Fax:(808)537-2686 2686 prior rior HPS and the newest data we have on rents. <br /> E-mail: info@smsHawai'i.com <br /> Website: www.smsHawai'i.com The data are changing just as with the Inventory Data. We will <br /> be incorporating new rent data and evaluating the utility of <br /> previous and current Rental Housing Study methods in the age <br /> of Twitter and Craig's List. Since 2006, more rental units are <br /> advertised online than in print media. The merger of our two <br /> newspapers in June 2010 further complicated the picture and <br /> diminished the number of rental advertisements available for <br /> analysis. <br /> HIS has started collecting Web data on Hawaii rents. To <br /> support the transition, we are turning to data provided by the <br /> Census 2010, the American Community Surveys (ACS), and <br /> HUD's Fair Market Rents. When the new demand survey is <br /> finished, we will incorporate those data as well. <br /> We trust that rent data in this report will be informative and <br /> useful. <br /> Please call if you have any questions or comments. <br /> Sincerely, <br /> SMS Affiliations and Associations: <br /> Experian <br /> International Survey Research <br /> Solutions Pacific, LLC James E. Dannemiller <br /> SMS Consulting, LLC <br /> 31 Marketing&Communications Executive Vice President <br />