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programming Cyril Pahinui. I have Willie K, I hope. Most of the artist I presented in the
<br />provisional program in the application, most of the artists are, of course, subject to take other gigs
<br />until I confirm this with them. Willie K is about most wild and young act I think that I’ve got. He
<br />is not that young anymore; he can be pretty wild. But it’s really, it’s where is my demographic,
<br />who am I trying to attract. I’m just not attracting the younger reggae island music, as it’s
<br />euphemistically called, it’s Jawaiian, and I’m not, I’m not programming any Jawaiian. That’s really
<br />critical.
<br />
<br />The price is, I’m doubling the price from the last time it happened. I mean it’s eight years, so
<br />obviously there is a -. The last 2004 I think was 25-dollar price and the 20-dollar in advance. And
<br />if you keep prices that low, of course, you are going to make it very easily accessible to a really
<br />young demographic. I’m going for a 50-dollar type of price. Again, I mean still accessible to a Big
<br />Island family audience.
<br />
<br />I did, I want to mention a couple of other things that I did already mention before. First of all, on
<br />the Saddle Road itself, I think it’s true that maybe we could expect some more audience from Hilo.
<br />But it’s a better road. The realignment is due to finish, I think, in 2013. Is that right, Bill?
<br />
<br />MOORE: If I can. One of my other hats that I wear is I’m on the Saddle Road Task Force, and we
<br />had a meeting last week. And it’s not been public yet, but the current work on Saddle Road, which
<br />is the base course and sub-base, is going to be completed by the end of the year. The State received
<br />the grant, federal grant, and the state Department of Transportation has provided some additional
<br />funds. So they are anticipating that the road will not be finished but be drivable possibly by the end
<br />or early 2013. So, you know, Saddle Road is, the Saddle Road realignment is happening; it’s not
<br />just a matter of, you know, sitting out there. So, yeah, there is a lot of concern about the Saddle
<br />Road. Again, I’ve been involved in that project, wearing another hat for 15, almost 15 years now,
<br />working on Saddle Road, so I understand all the issues. But there is a significant light at the end of
<br />that tunnel, and that light is not a train.
<br />
<br />BOSTOCK: To answer another issue from Commissioner Whittemore, the numbers, I don’t intend
<br />to grow the festival in terms of numbers actually. But just to explain, my intent is to create a very
<br />strong and new brand. It’s a family, adult audience. It is, I want to increase and improve the
<br />programming, increase the quality of the programming, to include the best Hawaiian traditional
<br />music and some country, mainland country headliners, and essentially just sell out within a few
<br />weeks of putting it on the market and to keep that cap on the audience. I don’t want to make it
<br />much bigger. To be honest, it’s, the parking is the biggest, the parking and the vehicular access and
<br />exits, that’s the biggest real restriction to growing the event. You couldn’t control the 6,000 or
<br />7,000 audience in terms of the vehicular access to that space. So I think 3,500 is quite reasonable;
<br />it’s below what you could control. I don’t intend to grow it anymore.
<br />
<br />GIFFIN: Commissioners, any other comments?
<br />
<br />BOWMAN: I have one.
<br />
<br />GIFFIN: Commissioner Bowman.
<br />
<br />BOWMAN: Just in hearing your price of the tickets, I think you are going to set your crowd, you
<br />know, with that. It’s a family event, so it’s, I see that you have game areas for those, like kids’
<br />games and things -.
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<br />EXHIBIT A
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