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The applicant’s representative, Lauren Avery, introduced herself as Director of Development and <br />Marketing. In response to Commissioner Andreae’s question as to whether a directory sign might be <br />a better option in consideration of other businesses in the same building, Ms. Avery said that there <br />was already a directory sign on the property, but that it seemed to be inadequate, as people were <br />having difficulty in finding the applicant. She also mentioned that the applicant was considering <br />purchasing the property. <br /> <br />The Commissioners offered their opinions and suggestions, which included the following: <br /> <br /> <br /> <br />The property is located at one of the prominent intersections in the Kailua Village, and has <br />been known by local residents as Territorial Center for a long time; people should be able to <br />find the applicant without this type of signage that would take away the ambiance of the area. <br /> <br /> <br />Supporting this application might encourage other businesses to come up with similar signs, <br />which would be against the Commission’s endeavor. <br /> <br /> <br />The proposed sign looks like a temporary real estate sign; the design needs to be improved <br />aesthetically with a more permanent look, for example, setting the sign in the existing rock <br />wall or incorporating lava rocks in the design to match the rock wall. <br /> <br /> <br />Alternatively, consider mounting a wall sign on either the curved corner wall between the <br />windows of the two stories or on the flat square wall next to the driveway facing Kuakini <br />Highway. <br /> <br /> <br />If a sign were to be mounted on a wall, a design feature on the wall itself, such as a band or <br />other types of accents, would draw people’s attention to the sign. <br /> <br />In response, Ms. Avery said that after ten years in the building the applicant was still hearing from <br />people looking for them, and so the visibility of signage was important to the applicant. She also said <br />that the property owner was not agreeable to having a sign more or less permanently fixed to the <br />building or to the rock wall at this time. She added that the applicant already had a design for a band <br />sign for the curved wall, but that the property owner would not allow it before the transfer of the title. <br />She said, however, that she was willing to convey the Commissioners’ comments to the applicant’s <br />board at its meeting, which would take place in a few days, and submit a revised proposal in time for <br />the next Commission meeting. <br /> <br />Commissioner Hetherington moved to defer action, with understanding that the applicant would <br />consider the Commission’s recommendations and present a revised proposal at the forthcoming <br />meeting. Commissioner Stanbro seconded the motion and there was no discussion on the motion. <br />A roll call vote was taken and the motion passed with six ayes (Hetherington, Stanbro, Andreae, <br />Au Hoy, Dahlberg, and Sullenberger) and two absent and excused (Akina and Broderson). <br /> <br />2. Design review of a proposed 24’ high exterior firewall addition adjoining ABC Store and <br />Lulu’s at Coconut Grove Marketplace. Applicant: Peter J. Piper. Landowner: LSREF <br />OREO (DIRECT), LLC. TMK: 7-5-009:025. Address: 75-5801 Ali‘i Drive. <br /> <br />Mr. Childs gave a presentation with the applicant’s plans and site photographs that he had taken <br />recently. He noted that the proposed addition, or alternatively reconstruction, was required under the <br />Fire Code. He said that the siding and the color of the addition were to match the existing structure, <br />and that the impact on the public view would be minimal, as the firewall would be seen only from the <br />adjacent staircase and bridge deck. <br />2 <br /> <br />