2019-01-08 Kailua Village Design Commission Minutes

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maximum with a maximum height of five feet. Ms. Bugado noted that the applicant might have to adjust the exact locations in order to meet the traffic view plane requirement. Chairman Roth summarized the consensus of the Commission that the number of signs should be reduced to two to be located at the corners of proposed Road A and Road B, and that the design should be according to the specifications on Sheet G-2, excepting the size, which should be reduced to 50 square feet maximum with a maximum height of five feet.  Anchor Building #4 Commissioner Hetherington commented that the Anderson Wealth sign facing Queen Ka‘ahumanu Highway had been approved for a larger size because of the rate of traffic on the highway, and that the sign was visible even though it was smaller than the proposed tower sign; therefore, with the conspicuous red and white colors of the Safeway logo, the tower sign should still be noticeable if reduced to five feet in height. Commissioner Sullenberger expressed his agreement to the reduction rate. Upon inquiry by Chairman Roth, Ms. Bugado said that the existing Safeway logo sign was ten square feet. Chairman Roth, mentioning the large Citgo sign in Boston, said that a sign at a certain size would become a billboard, and that the Commission should question whether this tower sign was still a sign or a billboard. He further commented that the existing Safeway logo sign, which was smaller and farther away from Queen Ka‘ahumanu Highway, was still visible from the highway. He also expressed his concern that not only was the sign oversized but also illuminated. In response to Commissioner Hetherington’s question, Ms. Bugado said that the other signs on Building #4 were facing the interior of the project; however, at the proposed sizes and locations and with the absence of mature landscaping, they could be visible from Henry Street. Commissioner Hetherington commented that the tenant signs in the Kona Coast Shopping Center were set farther back from the street and still functioning as a marketing tool. Commissioner Sullenberger referred the Commission to Sheet G-17 Elevations Building 4, and said that the reduction of the sign sizes should be done in relation to the size of the building so that there was a good balance. Concerns were expressed by the Commissioners about the plain white background of the Safeway and the pharmacy signs shown on the elevation drawing. Ms. Schatz apologized and clarified that the color number notations on the sheet were from their architectural review application and therefore were not meant to refer to the color table in the current application. Ms. Bugado displayed the architectural plans on the presentation screen, and confirmed that the Commission had approved wooden slats surface for the particular areas of the building. Chairman Roth expressed his concern about the perforated black letters turning white at night. In response to the Commissioner Hetherington’s suggestion to use warmer L.E.D., Mr. Vierra stated that that would make the letters look gray. Chairman Roth summarized the consensus of the Commission that the Safeway logo on the tower and above the storefront should both be reduced to 10 square feet, that the storefront signs should proportionately be reduced in size, that the logo location for the tower sign was acceptable, and that an example of what the night color would look like should be presented. 6