2019-03-05 Kailua Village Design Commission Minutes

Home

subject project but was used by the Commission as the point of reference so that the applicant would not be further restricted, and that whether the sign permit waiver provision in the Sign Code was applicable or not was being discussed with DPW, since there was a more restrictive provision in the Kailua Village Special District section of the Sign Code requiring any sign in the district to be permitted, regardless of whether the sign was visible or not visible from a public right-of-way. She added that the staff wanted to make sure that the master sign plan covered all the signs just in case. Mr. Richard Vierra, the graphic designer for the project, presented the proposed revisions. His presentation included the following:  Sheet G-1: The number of signs was reduced to two as recommended. They were proposing sign locations that differed from the Commission recommendation.  Sheet G-1A: It showed which signs would or would not need a sign permit based on the visibility from a public right-of-way, but the matter was still up for discussion.  Sheet G-2: The main ground sign was now proposed to be on top of the lava rock retaining wall at the corner of Queen Ka‘ahumanu Highway and Henry Street, perpendicular to the highway; therefore, it would be visible mostly from the northbound traffic and the visual impact to the southbound traffic would be minimal.  Sheet G-3 (2 sheets): The second ground sign was proposed to be located along Henry Street by the gas station. They were submitting two design options, Option A and Option B, both with a reduced size and a single column for LED lit gas prices.  Sheet G-4: The Safeway logo on the tower was reduced to approximately ten square feet as recommended.  Sheet G-5: It showed a section through property and the highway, reflecting the reduced Safeway logo on the tower.  Sheet G-6: The Safeway logo was reduced in height to 24 inches for both signs, as opposed to the recommended twelve inches. The overall sign area was significantly reduced for the canopy but slightly increased for the C-store.  Sheet G-7: The Safeway logo was reduced to approximately four-foot diameter, which was about six inches longer than recommended. The lettering was reduced proportionally, as recommended, making the total sign area smaller.  Sheet G-8: The Starbucks logo was reduced in size to match the Safeway logo on the tower. No change was made to the Pharmacy logo. The bank sign indicating Bank of Hawai‘i, while it was still undetermined which bank would be the tenant, was reduced in height but increased in length.  Sheet G-10: As requested, photographs were included to show Safeway’s perforated vinyl signs appearing black during the day and white at night.  Sheet G-9: They were proposing a standard background design with Hawaiian motif for typical tenant signs, but still with allowance for tenant’s individual logotype and colors. The size restrictions included a nine-inch height maximum on letters and logos, 22 square feet maximum for the designated tenant sign area, the height of the standard background at 18 inches or less, and the length and hence the total area variable. The prohibitions and restrictions under the Sign Code and the Kailua Village guidelines were also listed. 6