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From: mark
Sent: Monday, November 01, 2021 8:16 PM
To: Council Testimony
Subject: Hawaii County Council Resolution No. 223-21
Aloha County Council,
As a small, hands on farm, (The 4 Sens, LLC.,Captain Cook)coffee producer and a member of the Kona Coffee Farmers
Association, my business is in jeopardy due to competition with blended coffee products using the Kona Brand or Hawaii
regional identification when in it is combined with inferior coffee products. Consumers perceive the palatability of those
products to be Kona or Hawaiian coffee when they may only possess 10%Kona origin coffee. Unknowingly,the consumer then
relates the inferior coffee flavor not to the 90%contributor of the 101 Kona coffee blended product but to the label
identification. If a coffee product uses an identity as Kona or Hawaiian, it should at the minimum, be composed of at least 51%
of the brand on the packaging.
It is important for the economy of the State of Hawaii and the Island of Hawaii to facilitate,foster and protect successful coffee
enterprises that utilize Agricultural Land, provide opportunities for small business entrepreneurs, provide for allied businesses
such as processors, roasters and coffee shops while creating a specialty prestige reputation product. Coffee is consumed by
62%of all Americans. Many drink coffee every day and the opportunity for growth of consumption of our local coffees is
tremendous. Your continued support for a sustainable product developed on the island of Hawaii is urgently needed. Please
continue to support the 51%initative in the State Legislature.
Thank you for allowing us to provide testimony.
The 4 Sens, LLC
t
Coffee&Cacao
Captain Cook
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