HomeMy WebLinkAboutCOM 0184.035 1996-1998 The Big _~land Group
The Big Island Group is a public/private partnership at its best.
Formed in 1989 by a consortium of Big Island business people,
community leaders, the Hawaii Visitors Bureau -Big Island Chapter
r~ and the County of Hawaii; the purpose and goals have been to
B • I ~ ~1 cooperatively boost and promote Hawaii s Big Island through
~ , s A n „ ~ R ~ advertising. BIG is a voluntary, non-profit, unincorporated
association.
HOrvORARY MEMBERS
BIG recognizes the effectiveness of cooperative advertising with visitor
industry members in order to maximize advertising dollars. Matching
funds from the County of Hawaii and the Hawaii Visitors Bureau -Big
CHARTF,R MEMBERS Island Chapter, enable BIG to put forth the cooperative advertising
campaign which promotes Hawaii s Big Island.
~ ~ ~ ~ ~ ~ Objectives
EXFRUTIVE MEMBERS
To increase awareness and visibility of Hawaii s Big Island to the
consumer.
„ To promote Hawaii's Big Island as a complete destination with a
SOPPORTIIYG MEMBERS wide variety of activities and offerings that appeal to a multitude
„ ~ of personalities.
To promote the products and industries of and on Hawaii s Big
" Island to consumers.
~ To coop advertising dollars from a variety of businesses and
organizations with vested interests in the positive economic
growth of Hawaii s Big Island.
To present our island, our heritage, our culture and our
ASSOCIATE MEMBERS
diversity in a cooperative advertising effort supported by
numerous industries across Hawaii s Big Island.
Through the work of BIG and the County of Hawaii, last year we were
able to host the Wheel of Fortune and bring our island to over 21
million viewers across America for 10 consecutive evenings.
This year we have ahard-driving advertising campaign with a strong
kick-off in the April edition of Conde Nast Traveler magazine, which
is the premier magazine in travel. With this eight page spread will
come a billboard in Los Angeles, informational software for American
Airlines frequent travelers, advertising for a month on American
Airlines in-flight video, listings on Travelscape (Conde Nast's web
page) and a direct mail campaign to top consumers in America, over
7.2 million consumers.
Your continued support will enable the Big Island Group to continue
its mission of delivering our message to consumers in the global travel
marketplace. Your support is appreciated and we look forward to
another great year and visitor industry growth on Hawaii s Big Island
Uomu~. Dia ___J~
!6~ lfa. _ ~ ~ `
P.O. Box 2637 Kailua-Kona, t1I 96745 (808) 325-6550 4'o~~Q~t~ f C..
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