HomeMy WebLinkAboutCOM 0129.001 2000-2002 ~•r
Harry ICIm . • Janiee A Pakele
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DEPARTMENT OF LIQUOR CONTROL
Hilo oon Centre, 101 Au • ~
Leg puns Shat, Suite 230 Hilo, Hawau %T20J{261
(808) 963A218 Pax (808) %1A68{
March 8, 2001
Councilmember Aaron S.Y. Chung
Chair, Committee on Finance
Hawaii County Council
25 Aupuni Street
Hilo, Hawaii %720
Dear Councihnember Chung:
RE: Comm. 129 (Bill 34) (Rcs. 57-O1)
Hawaii County Project Pau
As discussed, we transmit exhibits to attach to Comm. 129, es follows: •
1. Exhibit A: Enforcing Underage Drinking Law Stra<cgic Plan
2. Exhibit B: Project Pau Advisory Council
3. Exhibit C: Project Pau Coalition Members
Please cal] me if you have any questions.
Very Truly,
Janice A. Pakele
Director
JAP/hlts
enc.
xcpe of
comm. No` (ZQ
File No.
Ret. To: COUnGt
J;~, ng~ MAR 1 2 2001
STRATEGIC PLAN:
GOALS, OBJECTIVES rtuYD ACTMTIES FOR THE YEARS 2000-2002
Z'he goals, ob~ecnves and acttvtttes idenrified to this plan focus on reducing underage dnnking
to Hawatt over the next three years, from 2000-2002.
This plan is dtvtded into four secrions•
1) Access to Alcohol and Enfoccement~ Education, Prevention and Youth Involvement 3)
Media Advocacy and Policies, 4) Legtslaaon.
ACCESS TO ALCOHOL AND ENFORCEMENT
Limitations on access to alcohol m Hawazi are among the most effective means of reducing
alcohol use m youth. Hawazt has adopted several strategies to limit access: compliance checks,
use of stakeout teams, and retatl manager training classes. The Liquor Commtsstons have found
that combining law enforcement with educarion works more effectively than using etcher
approach alone.
More efforts to conduct routine compliance checks of licensed establishments where alcohol is
sold are needed. It is also important to educate merchants on the techniques and responsibilities
of'selling liquor -being aware of the rules and regulations of the county and state laws,
consequences of selling alcohol to minors, and proper checking of personal identification.
Areas where additional traiung and services are needed must be identified. For example, there is
a definite need to address the language bamer issue pamculariy because in some areas, the most
common reason people fail the retail manager training test is that they speak English as a second
Language and cannot read tt well enough to pass the test.
Improvement of laws related to false ID's, direct slipmeat of alcohol, and keg regtstisrion aze
needed. State lawmakers need to change laws to crack down on the usage of fake LD cards in
Hawaii New laws need to be matted to impose harsher penalties for direct shippers who sell
alcohol over the Internet
ACCESS TO ALCOHOL -GOAL
Reduce minors ability to purchase or obtain alcohol.
OBJECTIVE #1
Decrease the amount of alcohol purchased by youth at retail outlets and other sales locations.
OBJECTIVE #2 -
Minimize locations where youth gather to consume alcohol.
Exhibit A
ACTIVITIES.
1 Develop collaborative efforts to increase the effectiveness of retail store compliance checks
and enforcement activities
2 Conduct baseline surveys for on-premise (bar and restaurant) compliance checks.
3 Decrease fake ID use among minors by performing police sweeps m a vanery of public
establishments and azeas.
4 Pass laws demanding more significant penalties for manufactunng and selling fake ID's
5 Reduce the amount of alcohol purchased via the Internet by minors.
6 Conduct "shoulder tapping" opetnaons to minimize the number of adults who purchase
alcohol for minors and the number of minors who attempt to initiate this type of activity
7. Examine the advantages and disadvantages of implementing keg regisaaROn by county to
track the purchasers and distributors of alcohol.
Consistent enforcement of laws to reduce the distnbution, consumption and harmful use of
alcohol to and by mrors is senously needed. For example, mandating keg registration may help
to combat underage dririlaag, pamculaziy for rave games. Laws that rcquu-e purchasers of kegs
of beer to be identified and matched to an identity tag on the keg are believed to be needed by
some experts
There is a need to develop cleazly defined procedures for how the ~uvemle court system handles
tumors who nolate the hquor laws. What happens to a tumor who violates the hquor laws What
route is taken to process the mmor~ Are the punishments too lenient? What are the loopholes in
the system
There is a need to educate prosecutors, defense attorneys, and judges about the seriousness of
underage dnnlang so that they view it as a possible precursor to more serous offenses.
Educating judges may be a good and easy option. Cleazly defined procedures for what happens to
a juvenile who violates the liquor laws are needed
Also, there is a need to uaprove enforcement efforts for tumors and adults who are multiple DUI
offenders. For example, there could be a more mteastve interveaaon for repeat drinking under
the uifluence (DUI) offenders. Currently there are no classes for to repeat offenders. There is
also no way to Rack repeat offenses for tumors under age 18. Better reporting of came statistics
will help to provide a better picture of the senousness of the problem of underage dunking.
ENFORCEMENT -GOAL
Increase enforcement of laws to reduce the distribution, consumption and
harmful use of alcohol to and by minors.
OBJECTIVE #1
Collaborate with law officials and liquor cortunissioners to enforce more ngorous methods of
enforcement to decrease underage alcohol consumption.
ACTIVTTIES:
l Develop efforts to increase the numbers and effectiveness of retail store compliance checks
2 Conduct penodic police sweeps in public parks or other known recreational areas in which
youth aze known for frequent appearances (rave games)
3 Enforce laws regazding the retail sale of alcohol to minors.
4. Enforce laws related to pronding alcohol to minors via "shoulder tapping" stings.
5. Educate legislators and~udges about the need for strong laws and penalties for underage
dnnking
6. Increase the use of "roadblocks" to apprehend and deter drink drivers.
7. Continuation of collecting baseline data, conducting stings and sweeps.
8 Improve enforcement of rave games.
9. Consider use of video surveillance equipment for compliance checks.
10 More representation of the courts, prosecutors, and police on the Enforcement Taskforce.
11. Work towazds having all merchants implement an electronic LD. cazd reader system
12. Develop a statewide enforcement ininaave that can be supported by the media campazgns
EDUCATION, PREVENTION AND YOUTH INVOLVEMENT
Very little has been done to evaluate the effectiveness of the existent education programs in
Hawaii that focus on alcohol. There is a need to increase efforts to develop more programs that
focus 75 percent or more on alcohol, provide greater coordination of these and other related
programs, and integrate more prevention cumcula in schools.
EDUCATION, PREVENTION AND YOUTH INVOLVEMENT -GOAL
Increase awareness of adults and minors about laws and problems related to
underage drinking.
OBJECTIVE #1
Make use of a vanety ofstate-of--the-art methods to teach and motivate adults, youth, and
professionals to prevent alcohol use and abuse.
ACTIVITIES:
I Create educational programs for youth and parents on the problems of underage alcohol use
2 Develop more altemanve teen programs to encourage positive behavioral habits (dances,
sporting activities, social activities)
3 Develop programs that try to change the "soctal norm' of underage dnrilung.
4 Develop public service announcements (FBA's) to educate youth and adults regazding
underage alcohol use.
5 Develop an educational program to address parents and children who violate liquor laws,
working with HPD Have peer speakers, go over ramifications, etc. Look at the recidivism
' rate to measure impact of the program.
6. Focus oq pazent-family education and peer education.
7. Youth involvement is essential. Continue collaboration with MADD and their statewide
convention, Coalition for a Drug Free Hawazi, Hawaii Police Departments DARE day, and
Department of Education, CDFH and HMSA Express Youiself Dtug Free Rally
8. Assess the problem of binge dilnking on college campuses.
9. Consider wonting together with the Department of Education and the Department of Health
to implement an undeiage diwking prevention curriculum in the schools statewide.
10. Use underage persons who violate the liquor law as minor decoys.
11. Assess the impact of fatal vision goggles program.
MEDIA ADVOCACY AND POLICIES
Controls on alcohol advertising have been found to have an effect on attitudes toward alcohol
and intentions to use alcohol. More efforts need to be made to develop wntten media policies
that control the acceptance of advertising dollars from the alcohol industry in Hawaii Media
campaigns have been found to be very important components of enforcement efforts, greatly
magnif}nng their effectiveness. Counter-advertising may be effective in reducing use of alcohol.
These types of media advocacy and policies wtll prevent teens from being exposed to verbal
messages that encourage the consumption of alcohol.
MEDIA ADVOCACY AND POLICY -GOAL
Increase media coverage of the harmful consequences associated with
underage alcohol consumption and build on positive community responses
related to the issue.
OBJECTIVE #1
lacrease the number of media campaigns related to alcohol rue to reach larger audiences.
OBJECTIVE #2
Be instrumental in developing new policies and strengthen laws related to underage dnrtkmg in
~Iawaii.
ACTIVITIES
I. Encourage•the media (radio, newspaper, television) to commit to responsible ainng of
alcohol related commercials.
2. Develop guidelines or a set of ethics for alcohol advertising.
3. Persuade legislators to pass laws to discourage the advemsmg of alcohol m public azeas and
facilities.
4. Coordinate efforts between enforcement and media to provide regular awazeness messages to
the public.
5. Make available public sernce announcements [PSA's) to raise awazeness on the peaalaes for
selling or supplying alcohol to minors.
6. Develop "counter-advertising" to combat liquor industry advemsemcats.
7 Pass laws demanding more significant penalties for manufacttirmg and selling fake ID's.
8. Educate legislators and fudges about the need for strong taws and penalties for underage
drinking.
9 Seek sponsorship for "Roll of the Dice" as a TV presentation.
1
l0. Develop a media campaign targeted at sources of alcohol with emphasis on the legal
consequences
LEGISLATION
Current legislation such as the "zero tolerance" laws have been found to have a positive effect
on amtudes toward alcohol and intentions to use alcohol. However, more efforts need to be made
to stringently enforce current laws and create new laws to significantly reduce underage drinking
m Hawau.
LEGISLATION -GOAL
Enforce current laws associated with underage drinking with more stringency
and implement new laws to significantly reduce youths access to alcohol and
enforcement.
OBJECTIVE #1
Increase awareness of the problems and legal consequences of underage dnnlung among
legislators.
OBJECTIVE #2
Advocate for more stringent underage drurkiug laws.
ACTIVTTIES:
1. Increase effort to change underage drinking taws. Work together with MADD Youth m
Action Program to advocau for policy changes. Strengthen liquor laws under section 281
2. Increase penalties and fines for youth related offenses. Laws need to give a meaningful
effect.
3. Encourage all schools to show the "Roll of the Dice" ndeo to rhea students.
OTHER AREAS OF EMPHASIS
1. Further develop a statewide plan to integrate the DOT,ADAD's 1" Lady Imtiative, CRCH
Project PAU. Develop a strategy that best utilizes everyone's resources. [Be mindful of our
roles and what other agencies are doing so that we are working together and not duplicating
our efforts or in conflict of each other].
2. Change our communities' acceptance of underage diuildng. Focusing oa changing the beliefs
of parents regarding the legal consequences of allowing their children to drink alcohol.
Attack attitudes of parrnts.
3 Use culturally appropnate approaches to educattng communuies about the legal
consequences of underage dnnktng.
4 Assess the need for more treaanent programs to address the problem of underage dnnkmg
EVALUATION/ASSESSMENT
E~11 of the Project PAU acnvtttes wtll be closely monitored by the Cancer Research Center staff.
Both process and outcome data will be collected for every tninanve to the e:ctent posstble.
Evidence of clear evaluation methods will be required for every tninattve before it begins
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