HomeMy WebLinkAboutCOM 0353.003 2000-2002 .
J. CURTIS TYI,F;R III ' . ~ Bus: (808) 32fi-5684
1'iceChalr a° Fax: (808);?6-5697
Disrrirr 8 (North tionaJ t, ~ler~intcmec.nct
••mi
~IAv6lAT`I CQUNTY COUNCIL
Iticna CuunCtl (J~ica '79-6399 Natant Streat •Sui~e lOd •Kctlaaa-Korur •Hnwaf'! •96740=8980
Septeffiber 25, 2001
MEIe~ORANDUAeI;
TO: Nancy pisicchio, Chair
I.3uxraasx Services aaad Ec o Develop~aent Committee
FR.®M: J. Curtis Tyler III
Vice Chair
SUR3ECT: Commuymic~ont 353
~oefxn~ by the Mayor
The fallowing email cocnmuaaicatioa was recently received by me and is directly
related to the referenced subject matter:
I . Pro~otioia Opportunity in This Time of Crisis ~ Rick Gaf~aey 9/24/p 1
I will appreciate your providing copies of the communication to comffiittee
members prior to tomorrow's briefing.
Tharbk you for your help and consideration. Please ca11 me if you have any
questions.
JCT/.
Attachment (1)
iCo. N~ ~ S 3 , 3
File No. ~-S
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Curtis '~~rler
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~r®aaa: "Rick Gaffney" <captrick~kona.net>
T'o: "Curtis 7y1~~' «tyler~interpaC_net>
Sent. Mandy, Sept~rni~r 2~, 2001' 7:16'PM
Saabj l~roPV?otlon opportuPlitj/ In this time of crisis
Thlr sp®rt fishing trmd~astry in i°iawaii ~n be ®n® ®f the valuable catalysts t®get tc?uris~
returning t® fife islands. y69ith soma wait-dir~ts=d prerr~®tdonal assistance, a $90
million/year l~awali sp®rt fishing itad~stry:can ~uiclsly. tasaAgin draw anglers ~r®rn
several high-derr~ographic.t®urasrr~ eriarkatpiaces, irociuding'Calif®rnia.ai~d Japan.
Consider a little history: Anglers iraterestetl in catchirgg the various Pacific billfish, tuna, and
other fish ranging from wahoo~ to bonefish, have been visiting !-lav?oaiian ~nraters for over a
century. Amongst the first were the original Young. Prothers (vaihose inter-island tug and barge
service continues today).
®ne of the first recorded visits by an angling tourist was in 181 when a Californian raarned
W.C. Bradbury, one of the founders of America's first big game fishing club, visited Kona in
search of tuna and swordfish. He went away impressed, lates.invasted in sport fishing here
and helped to found the Hawaii Tuna Club, which later becar~ne the (still active) Hawaii dig
Game ~lshing Club.
sport fishing grew in Hawaii.as an integral part ofthe fledgling tourist industry, and by
attracting the attention of angling chroniclers like 'Thomas G.F. Aitken who wrote in the 1935
anthology Artaeo7carr dog dame ~ishing:
°°gecaa~se of its relative distance from the great cc;nters of populati®n ar~d also due to the
absence of rraodern advertising,. its angling secrets have bl~en heavily guarded by local
sportsrraen. The K®na coast on'the western side of the Island of Hawaii has become the best
~~:rlown spat and a hote6 at lCilula (sic) started the news. of their giant Tish on its way around the
world.
The many luxuri®us steamships frdm California to hiavwaii, coupled with their excellent hotels
and satisfactory charter boats, now adds big game angling.'to the ,previous Hawaiian appeal of
clirvlate, blue sky, volcanic marvels, soft music, gentle :breezes and profusion of flowers, and
the inevitably proffered lea. Unquestionably, i~awaii has. free!' appeal."
The century-long history of sport fishing in Mawaii is well understood by the millions of sa8t
water anglers that live in the U~ and Japan, and enticing them to ~Flawaii can be accomplished
col~paratively inexpensively by targeting a relatively small number offishing-oriented radio and
television shows, outdoor colurz~lnists and. magazines, in target markets.
The salt water fishing nnarket that reveres iiawaii. is also ahighly-mobile, fairly wealthy
fraternity that is accustomed to traveling on short-notice. A few promotional incentives and a
modest, focused, rraedia~blitz, and anglers can be expected to stream into Hawaii in increasing
numbers, rnueh as' they have after other crises in our history:
Please include this lmpoa°ian4 very sernecrt ®f l~lawaii's t®urism hilt®ry ir+ any
pr®anoti®ns pla~reed for fibs ~exf few day$, weeks grad rn®nths. Sp®rt fishing carr help
get Hawaii t®urisa>~ back ®n its fit,
Aloha,
9125101
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=-Rick Qat~ey
cap~rickk(a~oaaa,a~et
phone: 808 325-5000
fax: 808 325-7023
9/25/01
b00~ L68S8ZC808 %t'3 CT~BT ~11,L TO/SZ/60