HomeMy WebLinkAboutCOM 0728.038 2000-2002 To: County of I~awaii Councilpersons
From: Gus lgrocksen
Kona Farmers Alliance -Steering Committee Chair
Date: September 25, 2002
d'9me.----- ay-~-
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Re: Testimony on Res. 236-02 introduced by Nancy Pisicchio tau^ry
Subject: Economic I~istory of Kona Coffee, Economic Effects of a Recent Price Disaster
and a Projection of a Potential Disaster Caused by Permanent Loss of Markets
Kona Coffee is an economic mainstay in the State of Hawaii, and has been for well over a
hundred years. Our state's history, and that of Kona, abounds with stories and lessons we have
learned from the past regarding the coffee industry. Only beginning in 1946 have accurate
statistics been kept on coffee production and marketings by Hawaii Agricultural Statistics
Service (HASS). It is primarily from these statistics that our current testimony evolves.
We see from the first page of attachments that in 1946 there were 700 coffee farms in Kona on
3,300 harvested acres producing the equivalent of $1,535,000 of parchment coffee. Since
parchment is an intermediate stage between coffee cherry and green (roastable) coffee, we can
easily extrapolate that the approximate value of the green coffee was $2,425,000. Kona coffee in
1946 had considerable reputation as a great coffee, but its primary use was to "mask" or "soften"
otherwise harsh tasting coffees in blends. Kona coffee was considered as part of the vast coffee
commodity market.
Fast forward to the early 1980's. During this time many new faces appeared in Kona, and a
transition began from the commodity market to what would become known as the "specialty"
coffee market. Marketing of Kona as a 100% product in roasted form began in earnest with the
opening of many new processing mills, and many new entrepreneurs. Kona coffee's reputation as
one of the world's finest coffees was growing and the sale of green coffee to specialty roasting
markets grew with it. The number of coffee farms began to rise, as did the number of harvested
acres. The value of Kona coffee in this new niche more than doubled from its heyday during the
commodity era on 40% fewer harvested acres.
Then something strange occurred, a bubble of sorts, when farm prices for cherry doubled and the
value of green increased over a six year period by almost $10,000,000. The cause of the bubble
became apparent during the 1989-1990 season. The sale of one of the largest p~~sso~ in Kona
n'i. Qm
;bile No. ; ,
~
l~f. I3ate~~~
had revealed a huge unsold inventory of their green coffee. Estimates of the excess inventory, the
exact amount remains unknown, was thought to be in the range of 20% to 50% of existing green
supplies. Because of that catastrophic problem of excess inventory, the bottom fell out for Kona
farmers and processors. Over the next three seasons, the number of farms decreased almost 10%,
cherry prices decreased 48%, parchment and green prices fell a precipitous 70%. A recovery
occurred only because a market remained for our high quality coffee, and the excess inventory
was finally sold out.
Fast forward again to today's Kona coffee situation. After the bottom in 1992-1993, prices for
cherry, parchment and green are stabilizing and maintaining a steady increase. New plantings and
harvested acres are increasing. The Kona coffee market is very healthy.
So what is there to worry about? Simply stated, it is keeping Kona Kona. A more comprehensive
statement would read that in order to protect the specialty market for Kona coffee and its
reputation as a heritage coffee, no genetically modified coffee should be brought into the districts
of North and South Kona at this time.
So we get to the purpose of my dissertation, and that is to post a warning in front of this body for
serious consideration. The warning is this simple -should GM coffee be introduced into Kona
(not Kau, not Kauai, not Molokai or Puna) -the bottom will most certainly fall out of the Kona
coffee market. But this time it will not be able to recover as it did after the 1989-1990 disaster.
Because of GM food labeling laws (and many other pending laws) in Japan, Europe and a rapidly
growing segment of the mainland US, should Kona heritage coffee become tainted by release of
GM coffee stock plantings, our market will most certainly tank.
Presently the export of green coffee to Japan and Europe is conservatively estimated to be in the
15% to 25% range. US mainland sales to customers very concerned about GM food products,
particularly the organic market, could account for an additional 5% to 10% of sales. Roasted
100% Kona coffee presently shipping from the many micro-roasters here in Kona, is a rapidly
growing market that has not even been considered in the projections.
Could the Kona coffee market, last season at $20,000,000, take an initial hit of $3,000,000 to
$7,000,000 when word first gets out about GM tainted Kona coffee? The answer is obviously no.
The history of the 1989-1990 bubble and burst is the lesson we learned and how it is applied
here. But this time there is no way to overcome a permanent market loss. It will not be
temporary, and it will not be able to be worked through. The first thing that will happen is a
significant decrease in green sales, followed closely by a green price reduction to clear out
inventory. In order to support a significantly lower green price, cherry price paid by processors
will fall to new lows. That will be followed by a dramatic reduction in harvested acres, and an
end to Kona coffee as we know it. Accompanying the fall of Kona coffee will be the elimination
of the currently expanding Kona coffee related agritourism business and the Kona Coffee
Cultural Festival along with it.
Can the economy of Kona withstand the permanent loss ofmulti-millions of dollars, increased
unemployment, a severe drop in tax revenues and property values? The answer is an emphatic
NO.
This is why, as the representative of the Kona Farmers Alliance who can easily see the writing on
the wall, I support resolution 236-02. We strongly urge the members of the Hawaii County
Council who voted against this resolution in committee to reconsider their original votes and
vote for it now. We urge the two Councilpersons who have not yet voted on this resolution to
support it now.
Respectfully submitted,
Gus Brocksen
Kona Farmers Alliance, Steering Committee Chair
Attachments:
Coffee Statistics: 1946 - 1992. HASS, September, 1993
Hawaii Coffee Biannual Report for 1991-1992 season. HASS, September 10, 1992
Coffee Statistics: 1992 - 1997. HASS, August 12, 1997
Coffee Statistics: 1997 - 2002. HASS, September, 2002
Graphs: 1983 - 2002
Kona Farms
Kona Harvested Acres
Kona Cherry Price / lb
Kona Parchment Value
Kona Green Value
••........+av. ~~m„~yY,-,I vt tat+++a, mu+cm~~l rlt;;lU, 111C111~CilltL~e7! IQilll ~J1iliCti, le~flil Yi11U~,
and graer4 production, 1946-9~
Acreage 1 Farm prices Value ~f Green
Season' Farms Yeld2 Markelings' sales roductian
fn crop Harvested Cherry Parchment All { i p
- ~
1.000 7,000
Number Acres - 7,000 pounds- Genrs per povnd~--- dollars pavnds
State cif Hawaii
1946-47............ 700 3,380 3,380 2.6 8,625 17.8 1,535
1947-48........._.. ?00 3,38D 3,380 2,fi 8,738 18.5 1,617
194849............ 700 3,380 3,380 2.2 7,375 19.6 1,446
1949-50 703 3,400 3, 380 1.6 5,375 31,1 1, 672
1950-51............ 700 3,450 3,380 2.8 9,375 36.9 3,459
1951-52.........,.. 705 3,500 3,400 2.8 9,625 38.0 3,658
1952-53............ 705 3,550 3,450 3.0 10,288 38.2 3,930
1953-54....,......, 706 3,750 3,500 3.0 10,330 46.5 4,803
1954-55............ 712 4,970 3,550 3.5 12,425 45.8 5,666
1955-56 , . 906 5,130 3,750 2.9 10, 872 46.0 5, 00 i
1956-57......,...,,1 $76 5,760 4,860 2.3 11,136 50.4 5,613
1957-58............ 994 fi,530 5,010 3.7 18,496 35.4 6,548
1958-59,_........,. 1,151 6,790 5,740 1,9 10,634 27,8 2,961
1959-60............ 1,160 6,190 5,900 2.2 12,999 26,8 3,486
1960-61............ 1,128 5,500 S,soa 2.4 13,272 24.1 3,202
19fi1-62....,...:... 1,028 5,160 5,160 1.6 8,432 22,4 1,866
1962-63,........... 964 4,810 4,810 2.8 13,392 22.3 2,985
1963-64.....,,..,,,1 854 4,710 4,710 i.4 6,651 26.2 1,744
1964.65............ 860 4,700 3,900 2.6 9,947 30.4 3,425
1965-66............ 850 4,700 3,800 2.0 7,500 31.5 2,362
1966-67.....,,...., 844 4,600 3,700 2.2 8,040 25.6 2,058
1967-68............ 830 4,600 3,500 1.6 5,440 27.1 1,474
1968-69............ 800 4,400 3,200 1.8 5,700 25.8 1,471
19G9-70............ 770 4,300 2,900 1.4 4,130 35.5 1,466
1970-71.,,....,.... 750 3,900 2,700 1.6 4,300 33.7 1,449
1971-72.,..,....... 750 3,400 2,400 1.2 2,930 34.6 1,014
1972-73 770 2,900 2,400 1, 5 3,640 50.4 1, $SS
1973-74............ 770 2,900 2,500 1,2 3,040 56,3 1,711
1974-75............ 760 2,900 2,500 0.6 1,540 46.4 714
1975-76....,.,..... 780 2,400 2,000 0.9 1,860 75.2 1,399
197G-77............ 7$0 2,400 2,000 1.1 2,120 185.0 3,922
1977-78..........,. 780 x,400 2,000 i.i 2,270 138.0 3,133
1978-79.,.,.,,,,,.. 750 2,300 1,900 0.9 1,fi80 126.0 2,117
1979-80,,,,,..,.,.. 700 2,100 1,800 1,2 2,190 145,0 3,132
1980-81............ 650 1,900 1,700 0.8 1,440 160.0 2,304
1981-82..........,. 625 1,800 1,700 1.3 2,210 200.0 4,420
1982-63.........,., 620 2,000 1,900 0.5 990 51,0 240.0 215.0 2,129
1983-84............ 614 2,000 1,800 1.6 2,800 53.0 260.0 225.0 6,300
1984-85.,...,...... 615 2,000 1,700 1.0 1,750 65.0 300.0 275.0 4,813
1985-86,.....,..... 620 2,100 1,650 1,1 1,850 67.0 315.0 280.0 5,180 1,500
1986-87............ 620 2,300 2,000 1.5 3,000 67.0 305.0 290.0 8,700 2,400
1987-88,.,.,.....,. 630 2,400 2,060 0.9 1,800 fi1,0 300.0 270.0 4,860 1,400
1988-88............ 635 2,600 2,150 0.9 2,000 74.0 400.0 330.0 6,600 1,600
1989-90............ 635 3,000 2,300 1,4 3,200 83.0 430.0 390.0 12,480 2,500
1990-91...,........ 630 x,300 2,400 1.2 2,800 66.0 275,0 270.0 7,560 2,300
State of Fiavvail- excludes Island ~f Kaual
1991-92.....,....., fi15 2,300 1,700 1.4 .2,300 45.0 2f 0.0 200.0 4,600 1.900
1992-93............ 600 2,700 1,600 i.i 1,600 48.0 270,0 210.0 3,780 1,400
t Coffee harvesting occurs throughout th®year in Fdaasaii. Th® matte harvmat normelty Ts®9ins in September end esctarsds t® the catty psK ®t th® totlaa~-
ing year, 2 Avarago yields ba.:ed oa p~mrehmoat oqufvaslaat rnarkatings cad honrostod nereega. ~ F~cpraaasod On pasrchresant ®gaaive9®rst pounds. C®~~
rttarka3tad In cherry form wan conyerfatid to asrt eauival®rtt parchment taalght cad added to parchment marketiags. ~ Ropr®ss~ntsa ctrl e~®nsge farm prie® 4or
patrehment cquivefent sales. Qb8ais7s3d by dividing terns revenues 4rom the sale Crf cherry and parehmaM cotF~ by 4otal rnarka:~lings (~rchm®eot
~garavatserlt bFga;a). Hawaii Co~tear Sa~]Yari'fb~r 1993, Page 3
} i~in~~ai r~p~r~ ~f ~~r~~~~, frrr~ gari~~~, pre
~~,acti~rt, nth #~rrt~ v~[u~.
j ~ FREQUENCY: ,lanuary & September _ ~SLF~4SE: September 10, 1992
b
IMPpRTANT 11rpTL
Estirraates cance~nirt~ flee 199Y-92 ca~ee season excludes the isla~td of
l~auai to avoid flee disclosure of an individual aperatia~t.
r~ r ~ ~
~rl~~ ~r~p The Hawaii Agricultural Statistics Service (FiASS) fine! estimate of the
1991-92 coffee crop (excluding Kauai) is 2.3 million pounds (parchment
~ ~Wy~~r ~W basis). A direct comparison with the previous season is not possible since
Kauai is excluded from this season's estimate. The majority of this season's
output was produced in the Kona district of Hawaii island where farmers
.liaside: reported that less than ideal weather (abnormal rainfall pattern) and rela-
tively bw farm prices adversely affected the harvest.
~ 1941-42 seosott srati.stics... 1=arm prices averaged $2.00 per pound on a parchment taasis during the
page Z 1991-92 season, the lowest farm price in ~ 0 seasons. With prices for cherry
~ Outlook for 1492-93 sea- coffee (the most commonly sold form) averaging 45.0 cents per pound,
~ some farmers made an economic decision not to pick any coffee this
so~i... page season. lvxcess stocks of Kona coffee and depress®d prices for competing
~ 46 yenrs of cof,~'ee statrs- coffees on the world coffee market (see World Coffee Situation story an
tics... page 3 page 4) were major reasons for Hawaii farm prices declining fat the second
~ World coffee siruario~t ca,~- consecutiv® season.
date page 4 Acreage devoted to coffee is es#imated st 2,300 acres (excludes Kauai) for
the f 991-92 season. New plantings were recorded in the Kona district of
Hawaii island, but the majority of new plantings during 1991 occurred on
Molokai and Maui. Q
~ - CGFF~E: 5easan-average tarrri prices, Stste ®f i~9awall, 1972.91.
Y: ~ ,.'CA,`TIS°t'iGSr < u r S PETa POUND
.Y~ 4, h,x.~.~ti1 ~ mow'... :,.:.SA;. ;`,{.,;.:..Ni,•."C~" "<i~S
#X /r ifi3'4'4o-~ss i,"hy>> f 1'~"`s, t ;
a { t E E ~
%~%~il ~k; ~l~?~~~r YJ F 4 Alt t
F i~L~NOGtiGiJ; Y3t 9G823,'cT3.~ " ~ Parchment price .
i1978~a~& s.a - _ I
A!I price
k A ~ 3 (P~rthment egvivelent prlcel
$~4C3lVf~~ ~ F1~J~ifL~l~
t ~ S$~h~eoc~xttu[~l ~a'c~~~lats~ 2A
%'2)w p ~ ytt k~~p~
f £ iI V.I~S/i Y1!~~Wlid'~
? i r i
€ ~esess+dsSlat~fic,~'*t 1.0 Cherry price
j t t k ~
y~ u: ~ x i3~wettyn 5s3~iiSct HsNs!~a+a`
flanapi~da~til€Q~.~.su~.:~oloks'~ Land. 0.0 ~
Jt~n~ C?ker~ura C1a~u, iCsuar
> , _ ~ 1972 1974 1976 7978 1980 1982 1984 198b 1988 1990
< ~Ve~+d~1lAti 4ahc~
HASS
_ ~eeg~,1$e~.s a°O~~saa~A~~ +7~~~I~~ibA~•
~®FF~E: Number of farms, acreage, yield, r~arketings, price, artd value.
State of 9~awaii, 1982-91
Acreage Farm prices Value at Green
Seaso~ f==:~rrtis Yefd 2 Markeiings•~ ^
In crcp Harvested Cherry Parchment All" ~A1eS Aroducti®n
- t, o0o t, o00
~'::'-ber Aces -i,o00pounda---~ Gams perpouno-R.~~ dollars pounds
19$2-83........,.,. 620 2,000 1,900 0.5 990 51.0 240.0 215.0 2,129
1983-84 .............i ~s1C 2,000 1,81~{~ 1.6 2,800 53.0 260.0 225.0 6,300
19$4-85 61S 2,000 1,700 1.0 1,750 65.0 3pQ.0 275.0 4,813
1885-86..,,.........; 620 2,104 1,650 i.i 1,850 fi7A 315.0 280.0 5,180 1,500
1986-87 .............E 6;~C 2,300 2,000 1.5 3,b00 67.0 305.0 290.0 8,700 2,400
1987-88 630 2,400 2,OSQ 0.9 1,800 6i.0 300.q 270.0 4,860 1,400
i98&89 5,i5 2,600 2,150 0.9 , 2,000 74.0 400.0 330.0 6,600 1,600
1989-90 535 3,000 2,300 1.4 3,200 93A 430,0 390.0 12,480 2,500
1990-91 63t) 5,300 2,400 1.2 2,800 66.0 275.0 270.0 7,560 2,300
1991-92 5... 615 2,300 1,700 1.4 2,300 45.0 260.0 200.0 4,600 1,900
+ Coffee h:arvosting acc~rs ttiroughaut the year In Hawaii.lfte main ?tarv®at normally begins in September and extends to the eery pars of the faltowr-
ingyear. 2Average yields based on parchtisent equivalent marketings and harvested acreage. 3 i~cpressed In parchment equroai'ent pounds. Calfeaa
marketed in cherry lcrin was converted to an equivalent parchm®n4 weight and added to parchment marKOtl"gs. , Rrrpreserats an avs~rage faun price for
parchment equivalent sales. Obtnlnad by dividing farrvl rever9t~s from the sale of sherry and perahrnent coNee by t~l rttarketinQs ~parchn4ant
equivalent basis), 5 Excludes Kauai.
C~~~I~k fir ~~9~
harvest than this past season, may aid plant vigor and help
Substantial rains during June produce a larger 1993-94 crop.
and Juiy are not expected
to greatly affect the
upcoming harvest, but it
awaii coffee production
{excluding Kauai) is
expected to decrease during the Mbnthiy rairt6ail: Kait~aliu experiment Station, Kona, Nawaii
1992-93 season. Co##ee t992 . ~-year (19313) average
production wil be dominated by
farmers in the Kona area of p®"'~r°'
Haavaii island and millers in that to
region are expecting declines of 14
10 to 40 percent from the +x
1991-92 season. Drier than io
normal conditions during the e
crucial flowering period earlier
tf~is year is the main reason ipr °
the expected downturn ir+ 4 _
output. However, cherry prices z
are above that of a year aga o
and millers are hoping this wiN JAN Fhb MAR APR MAY JUN JUL AUG SEp oC'r NOV b~C
encourage a mare complete
?iess _ -
Post-it° Fax Nate 7671 °at8 Pa985~ -~j
Page 2, I~awau Coffee, Septe»a1~er X5792 T° ~ror
Co./ t Oo.
Phone # Phone #
Fax # Fax #
® e ° ° a ° s
previous season and the highest basis), up 2 percent from the 1996-97 season, down 6 percent
amount in five seasons. Newiy previous high set last season. from the previous season.
bearing acreage accounted for part Growers received higher prices for ®utput from Aolaui, Nlo/okai,
of the increase, but stepped up both cherry ($1.05 per pound) and pal~u, Kauai tops
activity in rejuvenating previously parchment ($5.50 per pound) ~ ~y//lion pounds
unharvested acreage was also a coffee. Higher world coffee prices Maui, Molokai, Oahu, and Kauai
factor. Strong farm prices in recent (see the chart on page 4) and had combined coffee production of
seasons have spurred interest in strong demand for Kona coffee 4.1 million pounds (parchment
harvesting all the coffee that is were credited with increasing and basis) for the 1996-97 season, up
available. sustaining local farm prices. Farm 41 percent from the previous
Farm prices averaged a record value for Big Island coffee is season. Unlike the Kona district on
hi h $4.70 er ound Begged at $10.8 million for the
g p p (parchment the Big Island, growers on these
IHAWAII C®FFEI~: Number of farms, acreage, yield, marketings, price, and value by islands,
1992/93 - 1996/97, State of Hawaii
Crop Acreage z s Farm prices Value of Green
tr Farms Yield Marketings
year In crop Harvested Cherry Parchment All sales production
Number ---•---Acres------- -----1,000pounds----- -----Cents per pound----- $1,000 1,000pounds
State
1992-93 600 7,000 4,000 0.6 2,400 170.0 4,080 1,900
1993-94 580 7,000 4,200 0.7 2,900 225.0 6,525 2,200
1994-95 585 6,800 4,400 1.0 "4,300 "280.0 12,040 3,400
1995-96 580 6,700 5,400 1.0 5,400 300.0 16,200 4,320
1996-97 560 6,900 5,700 1.1 6,400 325.0 20,800 5,000
l~alaaii
1992-93 594 1,980 1,530 1.2 1,790 48.0 270.0 206.0 3,687 1,420
1993-94 574 1,865 1,370 1.4 1,960 67.0 320.0 300.0 5,880 1,548
1994-95 575 1,820 1,425 " 1.5 2,100 95.0 " 475.0 " 400.0 " 8,400 1,640
1995-96 570 1,780 1,370 1.8 2,500 100.0 515.0 460.0 11,500 2,000
1996-97 550 1,960 1,620 1.4 2,300 105.0 550.0 470.0 10,810 1,850
Kauai
1992-93 1 4,330 2,370 0.2 580 54.0 318 455
1993-94 5' 6 5,135 2,830 0.3 940 " 68.6 645 562
1994-95 5' 10 4,980 2,975 0.7 2,200 "'165.0 3,640 1,760
1995-96 5' 10 4,920 4,030 0.7 2,900 "162.0 4,700 2,320
1996-97 10 4,940 4,080 1.0 4,100 243.0 9,990 3,150
NlauilliAolokai
1992-93 5 690 100 0.3 30 250.0 75 25
1993-94 u
1994-95 51
1995-96 sr
1 - 7
~ Coffee harvesting occurs throughout the year in Hawaii. The main harvest normally begins in September and extends to the early part of the following
year. ~ Average yields based on parchment equivalent marketings and harvested acreage.' Expressed in parchment equivalent pounds. Coffee
marketed in cherry form was converted to an equivalent parchment weight and added to parchmen4 marketings (parchment equivalen4 basis}.'
Revised. s Kauai, Maui, and Molokai combined to avoid disclosures of individual operations. ° Average Intematianal Coffee Organization price during
October, November, and December on the New York Market (based on 1979 Intemational Coffee Agreement).' Weighted combination of farm prices
and the average International Coffee Organization price during October, November, and December on the New Yortc Market (based on 1979
International Coffee Agreement).
Page 2, Hawaii Coffee -August IZ, 1997, Hawaii Agricultural Statistics Service.
>Hawaii Agricultural Statistics Service: Hawaii Coffee http://www.nass.usda.gov/hi/speccrop/coffee.htm
Hawaii Coffee Statistics
Number of farms, acreage, yield, marketings, price, and value by county,
1997/98 through 2001/02, State of 1-Iawaii
.
_ - -
Count Acrea e ~ - ~ - ; ~ -
y g Yield Marketin s~'- Farm prices ~ Value Green
g -
and crop Farms In ~ of
year l~ crop Harvested; 3/ ICherry~~Parchment'All4~~ sales ~productioni
Number Acres 1,000 pounds Cents per pound $1,000 j 1,000
pounds
State
1997-98' 585! 7,00 5,800 1.6~~ 9,4001 :300.01 28,200 7,720
1998-99,; 610; 7,400 6,1001' 1.61; 9,500, '260.O~r24,70d 7,6001
~ 1999/00 6501 7,700' 6,400 1.6i~ 10,000,E 210.0!' 21,004 8,100_.
2000/01 670
7,90@ 6,8001' 1.3 8,700, '265.0 23,OSS 7,000
2001/02 700;8,0001, 6,300~I 1.3i! 8,000 245.0 19,60 6,400
~iHadvaii -
1997-981, 5751 2,49Q 1,900 1.5 ~ 2,850 :L ~570.0~1 16,246 2,300
J, 113 5.0 700.0'
1998-99' 600' 2,80{ 2,170j; 1.6, 3,5001 130,0'1 SOO.OIi460.0 16,101 2,800
1999/00 635 ~ 3,200 2,400, 1.2':' 3,000~~ 70.0'1 360.0~~310.01'~ 9,300, ~ 2,400
1 2000/Ol 650 3,35Q~ 2,700; 1.4 3,800~'~i 85.O~ 425.0~~400.0~~ 15,200'' 3,000
2001/02 675 3,43tl' 2,850 1.1;; 3,100 85.0'' 425.01 s/~~ st!~ ~ "
2,500
Kauai/Maui/Honolulu ~ ~
b/
1997-98 10'~ 4,510 3,900: 1.7!1 6,550 ;183.OIL11,95~~ 5,4201
1998-99, 10'ij 4,60 3,930 1.5 6,0001 143.O~i 8,600' 4,800
1999/00 15 4,500 4,000~'~I 1.8~~, 7,000 167.Oi'~~ 11,70~1~ 5,7001
2000/01„ 20i'~ 4,SSQ~ 4 100 L _
I 1.1 4 900! :160.0
Ii 7,855 ' 4,000
I , s/I ~
2001/02' 251 4'57 3 450 1 4 4 900 ~ s/'' 3,900
.
1 /Coffee harvesting occurs throughout the year in Hawaii. The main harvest normally begins in late
summer and extends to the early part of the following year. 2/ Average yields based on parchment
equivalent marketings and harvested acreage. 3/Expressed in parchment equivalent pounds. Coffee
marketed in cherry form was converted to an equivalent parchment weight and added to parchment
marketings. 4/ Represents an average farm price for parchment equivalent sales. Obtained by dividing
farm revenues from the sale of cherry and parchment coffee by total marketings (parchment equivalent
basis). 5/Not published to avoid disclosure of individual operations. 6/ Kauai, Maui, and Honolulu
counties combined to avoid disclosure of individual operations.
World Coffee Update
Record production forecast
World coffee production in 2002/03 is forecast at a record 122.1 million bags (60 kilograms or
132.276 pounds), up 10 percent from the previous year's level. Brazil's crop in 2002/03 is forecast at a
record 46.9 million bags, up 39 percent, or 13.2 million bags from the previous year. Mainly as a
result of the large Brazil crop, total supply in 2002/03 is forecast to reach 143.6 million bags, up
2 of S 9/23/2002 4:24 PM
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