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Ahupua a a - Land division f -bm the
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It is a cluttered path. i
There is a Dream that the f
path need not be
cluttered; that it can. be
clean -for people
and their friends
to pass in
Peace and in Joy.
E. E. Laver i
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Kealakehe Ahupua'a 2020.is a non-
profit cornniunity development cor-
poration, recognized under- IRC sec;' 1
tions 501 c-3 and a.509. t
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, a
We invite you to share our,' i
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dreams.
Cower photos from: Plants for Tropical;
Landscapes - A Gardner's Guide !
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Art Credit: Kametutmelia Schools, Bishop Estate
Ke.alakehe Ahupua'a 2020
P.O. Box 4698
Kailua Kona, HI 96750
Phone: 808-328-0343
Fax: 808-328-7372
Email: bigdsblues@hawaii.rr.com
0 KUKUI ;
"Lighting. the Way"
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Island of Hawaol 1
Mission Statement
Keala he Ah a'a
The K{ill,eirF<itc>crfrci.z,raity is lcr
cared in Nort.h Kerma, a4d rontaios
Hawaiian home.,.,readem, public
housing, a closed landfill, a waste-
water treatment plant, and several
schools. Kealakehe Ahupua'a 2020
recognizes that collaboration r( -
quires and
comrnitrxtF o . The, K� 4.ak<>.he
Community is ready to sit together
and look at the opportunities
ahead of us.
Kealakehe Ahugja'a 2020
Wastewater Treatment Plant
Wai Lepo, Dirty Water
Goals ` '
Increase water quality from R2 to R1
Distribution system to "green"
Develop a rnrrcmir zity fSaF d sustaimAte action plan
Kealakehe.
that addwssei the:r e>.d and concerns. of the cc ni-
munity lands of KealTa cehe.
• Develop a Botanical Gardens
Initiate to d<1v+;lop and'ihi-
• Use R2 waters for Muni6
pal/Youth Golf Course
element action plans for community developinent
projects.
• Conservation learning center
Aquaculture facilities
'Ohana Ah puna a Local
Conwrvation Corps;
Environmental Protection
and Conservation
The Corgis will provide intergeneratior►al career de-
Malama i ka `A ,a
velopment through: restoring and caring for the
land, treys, Tants, water.• Ka Wid, Ka .Rina and all
its inh,�l vi wfs, �I hip train f. qtr r7� r eletxta t *i11 be
• Research archeological sites
invol�rS�1 tr<.Il p�:ja ,.t.
• Research biodiversity
Combining( -rte :n t:ion efforts acrd
• Design parks and pathways
Hawaiian cultural and. traditional practices, the con-
• flan reforestation and restoration
cept of Ahupua'a will be a guiding principle for all
of habitat
activities in the corps members training.
Landfill - Pu'u Opala
A fountain of Rubbish
"When we see land as a commu-
• Eliminate threat
pity to which we belong, we may
• Research mining/recycling
begin to use it with love and
• Re -use soils for projects
respect.
• Sale of designer soils
Aldo Leopold 1948
P.O. Box 691
i(ailua-Komi Hawai'i 96740
(808-328-0343 fax (808) 328-7372
bigdsblues@hawaii.n.wm
Wastewater Treatment Plant (WWTP) Conversion Over view
Kealakehe Ahupua' a 2020 is moving forward with plans to provide improvements to
the life styles and life experiences in our Ahupua' a through a number of projects that
meet the combined goals of providing educational and work/study opportunities for
our youth and improving our local environment.
One key project KA2020 is undertaking involves the conversion of the existing
WWTP to a botanical garden and marsh ecosystem that will include habitat for
endangered Hawaiian species of birds and rare and unusual plants. Early plans
envision a botanical garden that will incorporate over
50 acres of newly created green space with habitat for
plant and animal species. It will also provide research,
career, educational, and employment opportunities for
adults, local students and university students.
KA2020 is committed to developing projects and
programs that address the Kealakehe Ahupua'a
community need to create after school or alternative
educational/work programs for the children of the
Kealakehe Ahupua' a and surrounding ahupua'as that
are based on a positive life style and environmental
enhancement. The marsh/habitat project will convert an unappealing sewage
treatment plant into a community asset, while providing our children and students
educational and career development opportunities on the creation and management of
the habitat and learn about indigenous native plants and wildlife.
The following is brief outline of the proposed project:
General
The existing STP was designed with a capacity to accommodate projected waste
flows in the Kona area for the next 40 years. The capacity of the plant is 7.82 million
gallons per day (mgd). The existing average daily flow is about 1.3 mgd. Original
planning considerations were to create a wetlands area around the plant for growing
makaloa which is somewhat effective in removing nutrient from the processed waste
flow and was considered an important element for protecting groundwater and near
shair0 tY tualtt +CtKrtkty#13113C [3ave included using the adjacent property for
January 7, 2004
Page 2
construction of a golf course for reclamation reuse.
Conversion of the WWTP to a marsh or aerated stabilization pond system would
require approximately of 50 acres of land to develop a sustainable the habitat for
birds and plants.
Prime candidates for habitat enhancement are the Hawaiian Duck and Coot, the
Golden Plover, and the Hawaiian Stilt. Stilts have laid eggs on the lagoons of the
existing STP and are considered easily adaptable to the proposed habitat. Hoary bats
are expected to be attracted to the insect population that will inhabit the new marsh.
Water from the marsh project will also be pumped to adjacent lands for use in
landscaping irrigation.
Costs
The following costs are preliminary budget estimates.
Land Aquisition Unknown
Conversion of WWTP to Marsh System $25 million
Wildlife Habitat Creation $7 million
Native plantings $3 million
Other Costs
Preliminary Feasibility Study $250,000
Design, permitting, environmental studies $3.0 million
Construction Phase Services $2.0 million
Schedule:
Preliminary Feasibility Study 4 months
Planning, Design, Environmental, Permitting 16 months
Construction 24 months
Plantings Unknown
Funding
Establishing a KA2020 Wildlife and Habitat Restoration Project should provide
KA2020 the opportunity to pursue a variety of small grants from various federal
agencies. It should also provide the opportunity to seek contributions and private
grants from individuals, companies, and financial institutions. It is estimated that
grant funds and contributions of funds and resources can be obtained to offset over
75% of the costs.
In order to proceed with the project, $250,000 is needed for the feasibility study.
January 7, 2004
Page 3
On October 21, 2002 KA 2020 met with County of Hawai'I Mayor Kim, and has
extended his support for the KA 2020 Department of Hawaiian Home Lands bid
proposal, the recycle mining of the Kealakehe dumpsite and the Kealakehe Waste
Treatment Plant conversion to a wildlife and plant habitat.
KA 2020 has found EPA Brownfield program, Resource Conservation and Recovery
grants, which also has a revolving loan program. There are additional grants and
loans available. KA 2020 is gathering all the specific data it possibility can at this
point to pull the initial grant application together, but other task are required.
A Me Kealoha Pumehana
David R. Marquez
KA 2020 Executive Director
P.O. Box 691
Kailua-Kona, Hawaii 96740
(808-328-0343 fax (808) 328-7372
bidsblues@hawaii.a.com
I FOR NNA Wal FA
Kealakehe Landfill Reclamation Data
Kealakehe Ahupua' a 2020 is moving forward with plans to provide improvements to the life
styles and life experiences in our AhupuaI a through a number of projects that meet the
combined goals of providing educational and work/study opportunities for our youth and
improving our local environment.
KA 2020 has completed initial conceptual studies on the reclamation and removal of the
Kona Landfill. The recycle mining project will eliminate an existing and potential long-term
environmental problem that adversely affects both the quality of life within the Kealakehe
Ahupua' a and adjacent commercial property values. KA2020 has applied for a $100,000
EPA Environmental Justice Collaborative Problem Solving Grant. The status of this grant
should be announced by January 2004.
General
The Kealakehe Landfill has been estimated to hold approximately 4 million yards of
municipal waste of unknown composition.
Currently there is a closure plan (completed) and a fire suppression plan (underway) that
have been approved by the EPA, State of Hawaii and Hawaii County. These agencies
believe that technically, the landfill is not a current problem that needs to be addressed by
limited available public funds.
All landfills pose a threat of long term environmental degradation through ground water
leaching and toxic waste releases. The Kona Landfill potentially poses an additional
environmental risk to air quality due to the existence of several active fires within the landfill.
Authorities believe the current fire suppression system is successfully reducing the threat and
will eventually eliminate the threat entirely. Local residents and local landowners believe the
landfill is a problem that should be immediately addressed by its total removal from the area.
KA2020 has taken the lead in the community interest to address the long term impacts of the
landfill and have conceived a plan to convert the municipal waste to a usable soil supplement
and dispose of the non -convertible waste through other means such as transport to another
landfill or through salvage.
A COMMUNITY PARTNERSHIP
Pilot projects on the mainland have been
successful in converting municipal waste
to soil supplements. The main difference between the waste streams on the mainland where
these projects have been successful and the waste stream at the Kona Landfill is the
composition of material used as cover for the landfill. On the mainland nutrient rich soils
were used while at the Kona Landfill, cinder soil was used. The significance of this variation
is that in order to successfully convert municipal waste at the Kona Landfill to soil
supplements, organic material (green waste) must be added to the waste stream before
processing. There is believed to be a sufficient local supply of green waste to provide this
ingredient.
To convert the Kona Landfill to soils supplements will require access to approximately 150
acres of adjacent property for processing and storage.
Cost Analysis
Waste to soil conversion processes are capable of converting approximately 2/3 of the waste
in municipal landfills to soil supplements. The balance of the material (approximately 1/3) is
hazardous materials which receive special handling and non -convertible metals which might
be salvageable if there is a market for these materials.
Unit costs for processing municipal waste to soil supplements are not available for this site
and preliminary estimates have ranged from $20 per yard to $70 per yard. This analysis
assumes KA2020 will need to pay $25 per yard for the final processed material. Non
convertible waste is assumed to be hauled to other landfill sites and disposed of for tipping
fees of $50 per ton. T It is also assumed that 25% of the waste stream being processed will be
new green waste delivered to the landfill.
It is assumed that top soil can be trucked to Kona from other areas of the Island and
purchased in Kona for $20 per yard. Due to the reduced water demand for plantings in
processed soil, the retail value of processed material is assumed to be $25 per yard.
Total Volume of existing Landfill:
Non -process volume:
Process volume
New green waste
Cost to process 3.4 million yards @ $25/yd
Cost to dispose of 1.3 million yards @$50/ton
Cost to dispose of Hazardous Materials
Revenue from soils sales @$25/yd
Salvage
Grants (estimated)
Other Costs
Environmental Studies, permits, design,
4 million yards
1.3 million yards
2.7 million yards
0.7 million yards
$85 million
$65 million
Unknown
$85 million
Unknown
$25 million
Monitoring $600,000
Site Preparation and Cleanup $3 million
Hazardous Materials Cleanup Unknown
Cost for Adjacent Land (150 acres) Unknown
Market for Soil;
The current market for the soil supplement is unknown. The conversion process will produce
approximately 3.25 million yards of soil supplement. It is anticipated that golf course developments
in the Kona area will provide a market for the soil. The KA2020 development adjacent to the Kona
Landfill is expected to create a demand for approximately 300,000 cubic yards of soil. This leaves a
balance of approximately 2.9 million yards of soil. Other local landscaping demands will provide a
market for the topsoil.
Regulatory Issues
Any plan to open or process the landfill will require EPA, State and County approvals. In
order to get these approvals some environmental studies will be required to address air
pollution, noise, local safety, and traffic issues. Other studies may be required and it is
possible an EIS will be required. Environmental monitoring will be required during the
waste conversion process and some environmental testing will be required to verify the final
soil supplement is pathogen free and suitable for use in landscaping.
Schedule
Assuming an EIS will not be required and the project can be permitted with minor
environmental studies. If an EIS is required, add 6 months to the schedule. Production rates
of 400 cubic yards per hour have been assumed, with the contractor working normal hours.
Studies, Design, Contracts, Permits
6 - 9 months
Grant Applications
6 - 12 months
Contractor Startup (Sitework, Equipment Manufacture, etc.)
6 - 9 months
Soil Conversion
3.9 years
Final Site work
3 months
If you have any questions regarding this data please feel free to contact me.
A Me Kealoha Pumehana
David `Kawika' Marquez
KA 2020 Executive Director
74-5620 Muni Road, Suite 105-A
Kailua-Kana, Hawai'i 96740
(808-326-2928 fax (808)334-0477
dmwquez@bessd.dhs.sude.hi.us
IV
16A WMASIRAN IFA614 I■I :.l
Cruiseship Impact
On
West Hawai l Agricultural production
Overview
The potential demand for local agricultural products created by the cruise ship
terminal.
First, the cruise ship terminal will a state of the art terminal. Since it
is being designed specifically for cruise ships, it will provide facilities
for simultaneously handling passengers and cargo/provisions at the same
time. It is layed out to allow for loading and services the ships while
passenger loading/offloading takes place. This is a component of the design
that puts our cruiseship port way ahead of any other facility in Hawaii and the west
coast with respect to sufficing the ships. No other terminal in Hawaii is
configured to actually service the ships so loading/offloading is slow and
expensive. Consequently, it reasonable to assume KA 2020 will be able to
service and provision ALL the ships in Hawaii if the local agricultural
community and local support services can rise to the challenge through
cooperatives, etc.
The following data are approximations. The data are based on provisioning
two cruise ships which will take 2-3 seven day cruises a month. It is not
out of the question that we could do twice as much volume as these numbers
project. The onshore demand for product is probably equal to the on -ship
demand since we expect to be offloading over 40,000 passengers a month by
2020. KA 2020 assumes that the limiting factor in provisioning ships will be the
ability of the local agricultural community to provide the products.
Therefore, assuming KA 2020 are provisioning two ships the MONTHLY product
demand is approximately as follows — KA 2020 has not tried to include all products:
120,000 eggs
8,000 lbs. salt
12,8000 lbs. of carrots
56,000 lbs. of poultry
A COADAW TYPARTNERSHIP
February 11, 2004
Page 2
47,000 lbs. of potatoes
156,000 muffins
64,000 lbs. of beef
20,000 lbs. of butter
39,000 lbs. of bananas
34,000 lbs. of shellfish
4,000 lbs. of smoked salmon
36,000 lbs. of ice cream
16,000 lbs. of bacon
12,000 lbs. of veal
30,000 lbs. of coffee
108,000 rolls of toilet paper
48,000 boxes of tissues
The onshore demand is probably equal to these numbers.
Laundry services will be necessary to handle 78,000 towels and 138,00 bed
sheets.
Even if all the products are not produced locally (like beef), there is a
huge demand for meat packers, meat, poultry, and produce packaging,
trucking, etc.
Market & Financial Analysis
For
Kealakehe Golf Center
In
Kailua-Kona, HI
Final Report
Prepared For:
Kealakehe Ahupua'a 2020
P.O. Box 4698
Kailua-Kona, HI 96745
(808)328-0343
Prepared By:
I^ -C
C w.qD
CONSULTING
1150 South U.S. Highway One
Jupiter, Florida 33477
(561)744-6006
January 2004
Executive Summary
The following is a summary list of significant findings made by National Golf Foundation Consulting, Inc. The
supporting text and tables are found in the body and appendices of the attached report
NGF Consulting has studied the golf market in the Kailua-Kona and west Hawaii County area,
with special focus on the market potential of adding a new 18 -hole, regulation length public golf
course to be located just east of State Road 19 (Queen Kaahumanu Highway) in Kailua-Kona.
In summary, NGF Consulting believes that there is sufficient resident and visitor golf demand in
this market to support another high quality daily fee golf course. Though total rounds played fell
in the last two years in the wake of decreased tourism due to September 11, the SARS
outbreak and slow economies on the U.S. Mainland and Japan, there are signs of recovery.
Although there is a very high ratio of golf courses per household in west -central and northwest
Hawaii County, there is also a very strong tourism industry that helps sustain these golf
courses. The resort courses of the Kohala Coast draw 80% or more of their annual play from
visitors, while non -resort daily fee facilities are more heavily reliant on residents. Although
resident, or'Kama'aina', green fees are deeply discounted off of the 'open' rates in this market,
favorable tee times can be difficult to come by for locals, particularly at the resort courses. NGF
Consulting believes there is a real opportunity for a new, high quality daily fee golf course that
actively solicits the local golfer, with special focus on discounted play for Hawaii County
residents. This course should be of a quality that visiting golfers will consider it as an alternative
to the pricier resort courses to the north and Kona Country Club to the south.
The key NGF Consulting findings on the Kailua-Kona/West Hawaii golf market are listed below:
• The primary market area is comprised of a mix of stand-alone daily fee (Big
Island Country Club, Kona Country Club, and Makalei Hawaii Country Club) and
resort (Mauna Lani, Waikoloa Beach, and Waikoloa Village) golf courses. Kona
Country Club, with two high quality and visually stunning golf courses located
seven miles south of the Kealakehe Golf Center site, is likely to be the most
direct competitor to the proposed new facility, especially given its recent
emphasis on drawing more local play.
• The West Hawaii golf market is populated by high quality, but also high fee,
public golf, highlighted by the resort courses of the Kohala Coast. Though
resident rates are much lower than visitor rates at market facilities, there is still a
need for a 'community' type public golf course that residents can afford to play
on more than just an occasional basis.
• The Kona and Kohala Coasts have the highest concentration of golf courses on
the Big Island and a very high proportion of golf courses given the population.
The resident population alone would not be able to support this number of
courses, illustrating why visitor play is so critical to facilities in West Hawaii.
• The six primary facilities average approximately 38,000 rounds per 18 holes per
year, with Kona Country Club (86,000 rounds on 36 holes) and Waikoloa Beach
Resort (80,000 on 36 holes in 2002) the most active. Waikoloa Village Golf Club
drew 53,000 rounds in 2002 on only 18 holes. This market is characterized by
two distinct seasons, with heavy activity and utilization of golf facilities from just
National Golf Foundation Consulting, Inc. — Final Report — 3
after Christmas through early April, and much slower activity from mid-April
through the autumn months.
Annual play levels at most public access facilities in this market have declined
over the last several years. The main cause has been the downturn in visitation
to the state and Big Island due primarily to the September 11 tragedy, the SARS
scare in the Far East, and slow economies in the U.S. and Japan. The result has
been a more competitive environment in which discounting and creative
marketing have become necessary and expected. The resident golfer is being
pursued more actively, particularly during the slower months.
All clubs have visitor and resident ('Kama'aina') green fees, with Hawaii residents
receiving sharp discounts off of the visitor rates. Though residents can play
some top flight golf courses for relatively cheap green fees, tee -time policies at
the resort courses favor guests, and it can be difficult at times for locals to play
when they want to.
DEMOGRAPHICS AND THE LOCAL ECONOMY
The following points highlight the results of our findings regarding the local and regional
demographics and economic trends:
• The population in the defined 25 -mile primary market area surrounding the
Kealakehe Golf Center site is of modest size but grew at more than twice the
rate of the United States as a whole between 1990 and 2000. Between 2002 and
2007, the average annual population growth rate in the primary market is
expected to be twice the national rate. Hawaii County, home to roughly 154,000
people in 2002, has grown at a much faster pace than the rest of the state in
recent years. North Kona, North and South Kohala, Puna, and Kau have
experienced the most rapid growth during this time.
• The resident population of the primary market area is relatively older and enjoys
higher incomes than the U.S. overall. Both of these demographic profiles are
consistent with higher golf participation and greater frequency of play.
• Tourism drives the economy in the State of Hawaii. After a severe downturn in
this important industry due to the events of September 11, the SARS outbreak,
and stagnant economies on the U.S. Mainland and in Japan, visitor arrivals and
expenditures, as well as hotel occupancy rates, began to recover in 2002; the
forecast is for strong growth in these categories through 2005.
• There were 1,298,943 visitors to the Big Island in 2002, after a significant decline
in 2001, visitation had nearly recovered to year 2000 levels. The Kona area had
756,541 domestic visitors and 277,073 international visitors in 2002. The
average length of stay for visitors to the Kona area was 6.21 days.
• Cruise ship visitation is up dramatically on the Big Island in 2002 and 2003, and
visitor spending by cruise passengers is expected to soar over the next several
years. However, harbor facilities on the island are likely to be inadequate to
accommodate the added cruise ship traffic.
• Driven by low interest rates, Hawaii County construction permit values (especially
for residential construction) have risen dramatically in recent years. This trend is
especially prevalent in West Hawaii, driven by the construction of multi-million
dollar home along the Kona and Kohala Coasts.
National Golf Foundation Consulting, Inc. — Final Report — 4
GOLF DEMAND ESTIMATION
NGF Consulting has identified a market of area residents and visitors who can be expected to
utilize the proposed Kealakehe Golf Center when it is developed. The key NGF Consulting
findings regarding market golf demand are listed below:
• The golf participation rates in the 25 -mile and 30 -mile rings surrounding the
Kealakehe Golf Center site are moderately higher than the national benchmark
rate. Participation rates in Hawaii County as a whole are about 8% higher than
the national average.
• Golf rounds demanded per household are 16% higher than the national index in
the local market areas, just below the national benchmark on the Island of
Hawaii as a whole. As would be expected, golf participation rates and rounds
demanded are greatest in the more highly populated tourist areas along the
Kona and Kohala Coasts, and in the greater Hilo area.
• Utilizing golf demand estimation models, NGF Consulting has estimated that
there are approximately 4,071 golfers living in the proposed Kealakehe Golf
Center's primary market area, defined as a 25 -mile ring centering on the State
Road 19 site. It is estimated that these golfers demanded up to 81,420 total
rounds of golf in 2002 (287,120 for the entire Big Island).
• In addition, the regional tourist market is very significant, and the NGF Tourist
Golf Participation Model indicates that visitors to the Kona area had the potential
to demand an additional 478,845 golf rounds in 2002.
MARKET OPPORTUNITY ANALYSIS
NGF Consulting has observed a market opportunity for a high-quality, affordable regulation -
length 18 -hole public golf facility in Kailua-Kona to serve area residents and visitors, as well as
residents of other areas of Hawaii County. NGF Demand Model estimates, activity levels
observed at area golf courses, and the lack of a truly affordable 'community' public golf course
in West Hawaii support this conclusion.
This type of facility would have a nice market niche, positioned between the current supply of
high priced resort courses along the Kohala Coast, and the more locals -friendly, but out-of-the-
way courses north and northeast of Kailua. Below are some specific conclusions regarding
potential pricing at Kealakehe Golf Center:
• Published green fees are year-round, seven-day rates, but will be adjusted as
needed according to seasonal activity, as is the norm in this market.
• The peak non -Hawaii resident green fee (carts will be included in all green
fees) should be in the range of ±$100. Non-resident off-peak (i.e., twilight,
summer specials) rates are expected to be roughly $60, as are peak State of
Hawaii (but non -County) resident green fees, and other special fees, such as
tournaments/outings, and timeshare company promotions.
• The open Hawaii County resident green fee should be in the neighborhood of
±$25.
National Golf Foundation Consulting, Inc. — Final Report — 5
Other discount fees will range from $20 to $30, and will include state resident
twilight, nine -hole, senior, and junior fees, as well as other advertised specials as
needed.
ROUNDS PROJECTION
NGF Consulting has estimated a schedule of rounds for the proposed Kealakehe Golf Center
assuming the development of a high quality 18 -hole public golf course. The course must be
operated and maintained at or above the standards established at the better public golf courses
in the market region in order to create the appropriate price/value relationship that is needed for
the new club to be competitive. The schedule also assumes the green fee schedule detailed in
this report. These estimates take into account the observed activity levels at similar courses in
the region that have been profiled in this study effort.
The results are presented as total rounds played, which are not necessarily peak -morning, 18 -
hole equivalent rounds. Data from this market suggests that distribution between prime -time,
off -prime, resident, visitor, and twilight/discount will likely be present at the new facility. NGF
Consulting has estimated that 32, 000 rounds could be achieved on the 18 -hole layout in the
first full year of operation, growing to 48, 000 rounds by the fifth year of operation. KA 2020
should not expect to reach this level in the first year of operation, nor should it be expected that
the majority of play would be for the highest green fee. One of the factors that will determine
where the new club falls within this range is whether it restricts those rounds available at the
lowest green fees (Hawaii County residents).
FINANCIAL OVERVIEW
The results of NGF Consulting's preliminary cash flow projection show that the Kealakehe Golf
Center can expect to generate approximately $1.64 million in net operating revenues in the first
full year of operation, growing to approximately $3.07 million by the fifth year of operation.
Considering all preliminary expense estimates prepared by NGF Consulting for this study,
operating losses of approximately ($252,300) and ($50,700) will be incurred in years 1 and 2,
respectively, while total annual operations profit available for capital investment reduction will be
about $403,100 in year three (permanent clubhouse opens), growing to $726,100 by the fifth
year of operation.
SUMMARY CONCLUSION
In summary, NGF Consulting believes that there is sufficient resident and visitor golf demand in
this market to support another high quality daily fee golf course, particularly at the lower -to -
middle end of the fee scale. Though total market rounds played has declined recently in the
wake of decreased tourism due to September 11, the SARS outbreak and slow economies on
the U.S. Mainland and Japan, there are signs of recovery.
The West Hawaii golf market is populated by high quality, but also high fee, public golf,
highlighted by the resort courses of the Kohala Coast. There is a high ratio of golf courses per
capita in West Hawaii, but price points are very high at most facilities, putting them out of reach
to many people, especially residents. Many of those that do play the high-end courses can do
so only occasionally. There is also the issue of tee -time availability at the reduced 'Kama'aina'
or resident rates, as many locals are at a disadvantage regarding tee time policies, compared
to resort guests.
National Golf Foundation Consulting, Inc. — Final Report — 6
Thus, NGF Consulting has observed a market opportunity for a high-quality, affordable
regulation -length 18 -hole public golf facility in Kailua-Kona to serve area residents and visitors,
as well as residents of other areas of Hawaii County. Kealakehe G.C. must be of a quality and
type that visiting golfers will consider it as an alternative to the pricier resort courses to the
north, and Kona Country Club to the south. (A 'classic' design would provide golfers an
alternative to the numerous resort -style layouts predominant in the market). The new facility
must actively solicit the local golfer, with special focus on discounted play for Hawaii County
residents.
Kealakehe Golf Center, as proposed, would enjoy a nice market niche, positioned between the
current supply of high priced resort courses along the Kohala Coast, and the more locals -
friendly, but out-of-the-way courses to the north and northeast of Kailua. Kona Country Club,
with two high quality and visually stunning golf courses located seven miles south of the KA
2020 site, is likely to be the most direct competitor to the proposed new facility, especially given
its recent emphasis on drawing more local play.
An active training component that functions as a community service (for nominal fees), but also
cultivates new players for the present and future, is essential to building community support of
the Kealakehe Golf Center, and may draw the interest of the U.S.G.A. One of KA 2020's
primary goals in building the new golf course is to create an opportunity to train and utilize as
many native people as possible for this 'community' golf course, specifically in the area of
vocational training and curriculum that will focus on such aspects as development,
administration, and maintenance of the new course. These training opportunities will be offered
to the Kealakehe Ahupua'a Community youth, adults and Kapuna, in partnership with the
educational schools within the Kealakehe Ahupua'a Community.
NGF Consulting fully expects that a well-designed facility with good management, expert
maintenance, appropriate target marketing and good customer service should be able to
achieve the market projections made in this study. With aggressive marketing, a strong training
component that cultivates new players, and continued growth in the resident and visitor
populations, Kealakehe Golf Center could outperform the market projections made by NGF
Consulting. While it is imperative that Kealakehe Golf Center come to the market with a top
quality, aesthetically pleasing golf course that will draw new golfers and capture market share
from competitors, it is equally important that the cost to construct the new facility does not
create too heavy a debt load and, in so doing, force the fee structure of the club.
National Golf Foundation Consulting, Inc. — Final Report — 7
11; f --%
MSpirit
_11
•
•
4
KA2020: Mission
The mission of KA 2020 is the creation and enhancement
of a broad-based collaborative partnership among youth,
adults, and elders to build knowledge and create linkages
to allow this growing Ahupua'a to develop in education,
commerce, and health as we approach the year 2020.
Concept
Space to Grow, Place to Learn
• Foster interaction between nature and community
• Use of the Ahupua'a system to invigorate Hawai'ian pride
and culture
• Provide skill and employment training for locals
• Local Conservation Corps
• Stimulate local economy and therefore quality of life
• Landfill, Municipal/Junior Golf, Botanical Garden, Marina,
Lagoon, Pedestrian Mall, Infrastructure
Spectm,-
Nature Preserve
Sustain
i
NATURE
rw
Spirit
Art
CULTURE
recreation
mi ration
uniy
AHUPUA'A Itz a
Foundation: The Ahuaua'a
AINA
The foundation of respect for cultural and physical properties of
this site utilizing the ecology of the Ahupua'a and insuring the
vitality of the diverse neighborhood
COMMUNITY
Development based on community consensus that honors
Hawai'ian cultural practices, creating an environment
for Hawai'ian culture and education
COMMERCE
Foster economic vitality through diverse yet synergistic land and
resource use
NATURE
Embody the spirit and lifestyle of the Ahupua'a with respect for
natural resources and wildlife
Development Guidelines
• Employ sustainable practices throughout the development
• Develop projects that promote innovative uses of deep ocean
resources
• Establish a partnership relationships with local, county, state,
national organizations both public and private
Key Design Features
Sustainable design and building practices:
• Reduce site disturbance
Innovative waste water technologies
• Reuse of resources
• Optimize energy performance with renewable energy sources
Promote alternative modes of transportation
• Landscape and exterior design to reduce island heat
• Water -efficient landscaping
Reduction of light pollution
Development Guidelines
Employ sustainable practices throughout the development
Develop projects that promote innovative uses of deep ocean
resources
Establish a partnership relationships with local, county, state,
national organizations both public and private
Key Projects
• Vocational Training and Education theme
• Anew cultural village
• Creation of a botanical garden from the water
treatment plant
• Reclaiming dormant Landfill
�5'{` Office space for health and community services
• Retail / commercial center
• Expansion of the Honokohau Marina
• Municipal/Junior Golf Facility
• Cruise Ship Lagoon with visitor center and
creation of a lava rock berm _
•
fo
Proposed Land Use Plan
` JUNIOR GOLF FAC
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NORTH
RESOURCE
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LANDING
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` JUNIOR GOLF FAC
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NORTH
RESOURCE
NATUR CULTURE
Proposed Land Use Plan
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ORK
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DEEP DRAFT I
PORT
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;RESOUR,C NATURE
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LIGHT INDUSTRIAL
VOCATIONAL TRAINING
CAMPUS
JUNIOR GOLF FACILITY
BOTANICAL PONDS
NORTH
'NATURE
PRESERVE
WASTE WATER
TREATMENT
Aerial Perspective
•
•
Respect'
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RESOURCE
CULTURE
Views & Sections
VIEW OF AHUPUA'A FROM SEA
DOCKED CRUISE SHIPS
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REUSE OF EXCAVATED MATERIAL AERIAL PERSPECTIVE
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SECTION AT DEEP DRAFT PORT •
Man and Land
RC',I)�2rt 11
SLISWin Spirit.
The truth is, there is man and
there is environment. One does
not supercede the other. The
breath in man is the breath of
Papa. Man is merely the caretaker
of the land that maintains his life
and nourishes his soul.
Therefore, the 'aina is sacred.
The church of life is not in a
building, it is the open sky, the
surrounding ocean, the beautiful
soil ...."
George Helm, January 1977