HomeMy WebLinkAboutCOM 0021.128 2002-2004t
Harry Kim
Mayor
DATE:
TO:
FROM
RE:
County of Hawaii
DEPARTMENT OF RESEARCH AND DEVELOPMENT
25 Aupuni Street, Room 219 • Hilo, Hawaii 96720-4252
(808) 961-8366 • Fax (808) 935-1205
E-mail: chresdev@intepac.net
Jane H. Testa
Director
April 14, 2004
James Y. Arakaki Council Chair and - '--'
Council Members
Jane H. Testa, Directo(��
cn
FINAL REPORT
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Name of Grant Program: Greetings Program
Federal or State Grantor: State of Hawai'i-Hawaii Tourism Authority
County Grantee Department or Agency: Department of Research and Development
Grant No. (IF KNOWN):
County Revenue & Expenditure Account Numbers: Revenue: 3305.29; exp.: 010-161-5163.01
Amount of Grant: $75,000
Amount of County Match:
Grant Period (Commencement & Completion): January 1, 2003 - December 31, 2003
Goals: To enhance visitors' experience upon arrival to Hawaii Island's piers and airport.
Objectives: 1) To provide music and hula to welcome ships to Kona and Hilo.
2) To provide:
120 greetings/entertainment to arriving cruise ships to Hilo Harbor
60 greetings/entertainment to arriving cruise ships to Kona Pier
180 greetings/entertainment designated international flights at Kona
International Airport.
Outcomes or Results: see attached reports
Comm. No. 11. 1 Zg
Ref. To, F L
Ref. Date �P� 2004
Form FR 6/01
HAWAII COUNTY ALOHA GREETINGS PROGRAM
ABBREVIATED STRATEGIC PLAN
2001
MISSION STATEMENT
The mission of the Aloha Greetings Program is to make every traveler feel enriched
and welcomed to Hawaii the Big Island.
Mire7i
Visitors to the Island of Hawaii are immediately struck by the sense of aloha as they
are greeted by the sweet fragrance of flowers, the sound of steel guitars, the bright
colors that surround them, the leis that are draped around their necks, the lovely
hula hands beckoning them forward, and the beautiful smiling faces that welcome
them to this enchanting place. As they look around, they see amazing, exotic
plants and flowers against a panoramic backdrop. Everything about the
surroundings makes the visitor feel comfortable, welcomed, special, and
appreciated. The facilities are new, well kept, safe, and attractive offering
impressive and clean restrooms with tasteful amenities that can refresh even the
most bedraggled traveler.
Every resident or employee they come across is eager to help, sharing the beauty of
the island, its history and significance. The visitors find all they come in contact
with to be gracious, kind, generous, happy, reliable, and knowledgeable.
Directions and access to attractions are simple and easy to understand and find.
The towns and activity centers are safe, welcoming, attractive, offering excellent
service and local products and goods of high quality. Again, the people are kind
and gracious, making each interaction special, warm, and memorable. Activities
that are offered are satisfying, educational, rewarding, and fulfilling, enhancing the
value of the entire stay.
The visitors find themselves thrilled with every experience, totally convinced it
doesn't get any better than this, and committed in their hearts to return again and
again to this magical, wonderfully enriching, uniquely beautiful, most enthralling
Hawaii, the Big Island of Aloha.
A
Hawaii County G. ngs Program Plan
August, 2001
Page 2
BRIEF HISTORY TO DATE OF GREETING PROGRAMS
See attached minutes from July 25, 2001 meeting.
IDENTIFIED ISSUES
• DOT/DLNR to recognize importance of Small Boat Harbors Division
• Needed facilities improvements (ADA compliant bathrooms, lockers, signage,
additional pier for Hilo, fix Kona's pier, improve and upgrade areas in general)
• Organizing and funding of greeting programs
• $ support of Kupuna groups
• $ support for professional coordinators/trainer
• Training program — education and training:
Important — bus driver's training annual is available; HCC to re -offer
Other resources would want to be involved
Good if cab drivers would be trained
• Continuous supply of up-to-date information and materials
• Shared resources
• Cruise industry support
• Airline industry support
• Improved/attractive access to town (landscape, transportation, sidewalks, etc.)
• "Provisioning" for ships
• Visitor profile change — today's visitors want more than just entertainment
• Improved research on the Island's history/culture
• Offer programs/activities/lectures on board ship for Hilo -Kona, Kona -Hilo routes
• Harbor congestion (arrival of ships, barges, as well as tenders).
Bolded, italicized items were thought to be priority issues that can be addressed
soon.
f
Hawaii County G ngs Program Plan
August, 2001
Page 3
TOP TWO STRATEGIC ISSUES:
• FACILITIES IMPROVEMENTS
Improved/attractive access to towns
Harbor congestion — arrival of ships, barges, tenders
• ORGANIZING & FUNDING OF GREETING PROGRAMS
Support for kupuna groups professional coordinators/trainers
Training programs
Visitors want more than just entertainment (profile changes)
Improved research on island's history/culture for training
Shared resources
Industry support
GOALS & ACTION STEPS
GOAL #1: To improve the greeting facilities for the arriving traveler
A. Objectives for HILO Pier:
1) Inform the DOT of the need to separate cargo from
passenger activities in the context of the plan.
2) DOT is currently removing old sugar facilities.
3) Convert upper deck for passenger use in the short term; for
the long term develop new pier #S. Projected price tag:
$30,000,000.
B. Objectives for KONA Pier:
1) Short term — repair existing pier with shade for passengers
and restroom facilities. Currently $3,000,000 is allocated
for this but an additional $800,000 is needed to complete
the project.
r
Hawaii County G, ngs Program Plan
August, 2001
Page 4
2) Remove on -pier buses to other sites (from Kamehameha to
old airport?)...
3) Long term - $20-25,000,000 needed for a new pier. Must
be attractively shaded, comfortable, practical, restroomed,
with good signage to ease congestion and confusion (have
to address DLNR's regulations which don't allow signs).
C. Action steps:
1) Communicate with DOT and DLNR for cooperation and
support, sharing the plan and making reference to the Port
Task Force findings.
2) Begin identifying improved/attractive access to town.
3) Acquire lockers for the passengers.
4) Identify lounges and storage for the crew
5) Shade, shade, shade for the Kailua Pier
6) HIEDB to revive the Port Task Force to address the details
of this plan and to take the issues, goals, strategy forward.
GOAL #2:: To enhance/augment the organization and funding of greeting
programs
A. Objectives for Organizing and Funding Greeting Programs
1) Cultivate current funding sources HTA, State, County
2) Continue/augment services provided through:
a] BIG
b] Daughters of Hawaii
c] Kohala Coast Resort Association
d] DOT/DLNR
e] Destinations Hilo and Kona Coast
•
Hawaii County G, ngs Program Plan
August, 2001
Page 5
3) Continue and broaden participation and increase the $ to
match the increases in the cruise ship industry
4) Tap the DOT's Special Fund for greeting programs.
5) Encourage private industry to support the greeting programs
by offering incentives.
B. Action steps:
1) To expand the current educational/certification
opportunities to more groups and people.
i.e. if all taxi drivers' certifications would include an
"educational" tour guide certification program piece as part
of the process. County and HCC should be asked if this
could happen.
2) BIVB to review how current packages are being sold to
visitors and seeing if it is accurate. Also is there a
possibility for on-line certification of travel agents?
3) Could the Mayor ask the newspapers to list ship arrivals
and departures? Could radio stations also make
announcements?
STRATEGIC MECHANISM:
The above plan will be pursued and carried out under the auspices of the Port Task
Force, to be revived by HIEDB who will staff the group. Individuals who
participated in the shaping of this Greetings Program Strategic Plan are invited to
continue the effort via the Port Task Force.
Harry Kim
Mayor
March 1, 2004
Larraine Koike
County of Hawaii
DEPARTMENT OF RESEARCH AND DEVELOPMENT
25 Aupuni Street, Room 219 • Hilo, Hawaii 967204252
(808) 961-8366 • fax (808) 935-1205
E-mail: chresdev@interpac.net
Hawaii Convention Center, Level 1
1801 Kalakaua Avenue
Honolulu, Hawaii 96815
REFERENCE: 2003 Hawaii County Greetings Program Final Report
Dearoike
Jane H. Testa
Director
Hawaii County Greetings Program 2003 greeted a total of 179 cruise ships with
326,590 passengers and 149,160 crewmembers arriving at Hilo Harbor and
Kailua Pier.
Hawaii County's airport greetings program for direct international flights (Japan to
Kona with Japan Airlines) greeted approximately 200 flights with an estimated
number of 54,000 passengers.
Hawaii County's contracting agencies receiving funding for the 2003 greetings
program are destination membership organizations, Destination Hilo for Hilo
Harbor, Destination Kona Coast for Kailua Pier and Big Island Group for Kona
International Airport.
Reports submitted by contracting organizations, Destination Hilo and Destination
Kona Coast provides more information about the greeting services.
Should you have any questions, please feel free to contact us.
Sincerely,
x )
L
Jane H. Testa
Director
FINAL REPORT OF ACTUAL EXPENSES AND INCOME
CONTRACT NUMBER: 50350
Income
CASH
HTA
Other
IN-KIND
TOTAL
Expenses
$75,000.00
County of Hawaii
$35,000.00
$10,000.00
$45,000.00
Destination Kona Coast
$11,775.00
$1,000.00
Marketing/Promotions
Destination Hilo
$15,000.00
$51,000.00
$66,000.00
Promotional/Informational Material
$5,000.00
$4,000.00
$9,000.00
Marketing/Promotion
$4,000.00
(Name Sponsor
$4,000.00
(Name Sponsor)
Organization's Contribution
TOTAL WCOME
575,000.00 $61;775.00
567,000.00
$203,775 00
Operating
Entertainment/Musicians
$35,000.00
$16,975.00
$5,000.00
$56,975.00
Entertainment Airport
$15,000.00
$15,000.00
Coordinator Greetings
$17,000.00
$3,000.00
$20,000.00
Coordinator Volunteers
$10,000.00
$3,000.00
$2,000.00
$15,000.00
Volunteers
$45,000.00
$45,000.00
Kupuna Appreciation Luncheon
$3,000.00
$2,000.00
$5,000.00
Misc Supplies, refreshments, etc.
$1,000.00
$3,300.00
$4,000.00
$8,300.00
Administrative
Meetings
$1,000.00
$1,700.00
$2,000.00
$4,700.00
Administrative Coordination
$2,000.00
$15,000.00
X17,000.00
Administrative supplies
$2,000.001
$1,800.001
$3,800.00
TOTAL EXPENSES 1
$75,000.001
$61,775.001
$67,000.00
$203,775.00
Income
CASH
IN-KIND
TOTAL
HTA
$75,000.00
$75,000.00
County of Hawaii
$35,000.00
$10,000.00
$45,000.00
Destination Kona Coast
$11,775.00
$1,000.00
$12,775.00
Destination Hilo
$15,000.00
$51,000.00
$66,000.00
Big Island Group
$5,000.00
$5,000.00
(Name Sponsor)
(Name Sponsor
(Name Sponsor)
Organization's Contribution
TOTAL WCOME
575,000.00 $61;775.00
567,000.00
$203,775 00
I hereby certify that all financial statements represented in this final report to the Hawaii Tourism Authority (HTA) relating
to State or Hawaii Contract Number 50350 -(Agreement), are accurate, and that State funds allocated through
the HTA under this Agreement have been expended in accordance with the provisions set forth in this Agreement,
including the budget that was made a part of said Agreement.
County of Hawaii
Organization/Contractor Signature \
2003 Hawaii County Greetings Program
Project Title
Date Signed
Print Name
Title
Jane H. Testa
Director
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January 10, 2004
TO: MS. JANE TESTA, DIRECTOR
COUNTY OF HAWAII DEPT. OF R&D
FR: KATE ARIA, COORDINATOR
HILO PIER GREETING PROJECT
C: DESTINATION HILO
RE: HILO PIER GREETING PROJECT ANNUAL REPORT FOR 2003
As the Hilo Pier Greeting Project enters its I Id year, the Kupuna welcoming
entertainment continues to receive great appreciation and high praises. There are four
groups that are scheduled on a rotation that continues to work out very well. The
enthusiasm shown by the performers continues to grow with every arrival. There are
anywhere from 12 to 25 entertainers at any given performance. There are no words that
can adequately describe the dedication that the Kupuna give to insure the passengers that
arrive by cruise ships receive the -warmest aloha.
During 2003, there were 116 cruise ship;arrivals at our Hilo pier. Statistics prepared by
Harbormaster Ian Birnie reflect a total of 219,262 passengers and 99,510 crewmembers.
In October 1995 when the Royal Caribbean Cruise Lines Legend of the Seas first came to
Hawaii, State Director of Transportation Kazu Hayashida referred to the ship's visit as
"A boom to local businesses and the state's status as a cruise destination." The Legend
was the largest ship to visit Hawaii at a length of 866 feet. We currently have ships that
are a hundred feet longer than the Legend which continues to visit Hawaii.
According to an article written by Jacob Kamhi from PACIFIC BUSINESS NEWS in
February 1994, crew influence has a part to play in whether or not a ship continues to
visit a specific destination. Captain Valentin Sidorov, skipper of the Fedor Dostoevskiy
remarked, "Hawaii is a big marketing tool. More and more international ships will arrive
in Hawaii." He also mentioned, "If the crew likes a destination, it gets around_"
Crewmembers can have a subtle influence on a ship's itinerary. This brings to mind how
disappointed some of the crewmembers were when The World of ResidenSea made a
stop in Honolulu in 2003 and did not come to Hilo. The crew loved Hilo when they
visited in 2002, even if they docked at Pier 3 and experienced one of our rainy Hilo days.
Hilo Pier Greeting Project Annual Report for 2003
Page 2
We faced several issues in 2003, one of which included Norovirus on some of the cruise
ships. According to the CDC, the best prevention, whether or not one is on a cruise ship
or an airliner, is as simple as hand washing with soap and water. Cruise ships must report
to the CDC when two percent or more of the passengers and crew experience
gastrointestinal problems.
Environmental issues were brought to light by groups like the Sierra Club and the media.
Hawaii and Florida have accepted promises from the cruise lines to be vigilant and avoid
polluting the ocean waters.
As larger cruise ships are being built, new trends are being introduced to attract younger
and more diverse cruise seekers. There are theme cruises, family cruises, freestyle
cruising, and specialized activities (cooking classes, computer workshops, seminars, etc.).
The cruise ship itself is being marketed as a destination. The cruise industry is also
attracting those that have a fear of flying by introducing more reachable homeports where
people can drive or take other means of ground transportation for embarkation. The
average age of the cruise ship passenger is now nearing 49, with an annual income of less
than $60,000. Not long ago the average age was in the high sixties and in retirement.
We anticipate 153 cruise ship arrivals in 2004, which should bring the passenger count to
approximately 270,000.
attachments
DESTINATION KONA COAST
P.O. BOX 2850
KAILUA-KONA, HAWAII 96745
PHONE: 808-329-6748
FAX: 808-322-8899
To: County of Hawaii
Dept. of Research & Development ti .
Report for Jan - Dec, 2003 /9f.
For the months of Jan - Dec, we greeted the
following.
Total number of ships: 63
Total number of passengers: 107,328
Total number of crew: 49,650
We had 5-7 volunteers per day and 3-7 musicians per day. We also
have a person, plus a helper, to put up the tents, set out the chairs, and put
it all away each day. We also have a coordinator for the musicians and the
dancers. There are also a couple of coordinators for the volunteers. We
have expanded our rack of brochures so the visitors have a full range of
things to see and do.
The Aloha Booth is manned by the volunteers who help with
answering questions, giving out history, and pointing people in the right
directions for shopping and activities. The volunteers keep on smiling
through it all. Even at times when you want to laugh. For instance, when a
visitor was talking to a volunteer saying she was going to Hilo and wanted
to know what time they turned the volcano on! Of course you have a few
passengers who are tired and grumpy, but our volunteers do what they
can to help to cheer or alleviate the situation_ We are lucky_ to have a great
bunch of volunteers!
This booth was also kept open all through the Ironman, helping the
visitors and athletes to get the right information for activities etc. The hours
leave been extended and a few more volunteers have been added to help
with all the visitors. We are in the process of expanding our entertainment.
We will have a show in the afternoon to keep the visitors occupied while
they wait for the tenders.
The schedule for 2004 is filling up fast with weekly changes, and
going on the current schedule we would have to estimate 130 ships to
come in for 2004. That's given that all the unscheduled stops that were
made in 2003. This at the least doubles our counts for visitors and crew to
come ashore. Which means we will have to add more volunteers that will
have to spend a little more time and we will have to get more supplies.
It has been an interesting year with the pier being renovated. We
have done our best to work around the construction and to give the
visitors a positive and happy welcoming and send off. We are looking
forward to have the pier back to normal as soon as possible!
In closing we are looking forward to the New Year and to twice as
many experiences as we had in 2003.