HomeMy WebLinkAboutCOM 0793.001 2006-2008 tY or M
Phone No.: (808) 326-5684
Brenda J. Ford
Council Member Fax No.: (808) 329-4786
District 7-Central Kona E-Mail: bford@co.hawaii.hi.us
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HAWAII COUNTY COUNCIL
County of Hawai `i ~ ~
Kailua 7Yade Censer
75-5706 Hanama Place, Suite /09 p~j
Kailua-Kong Hawaa'i 96740 ~
DATE: November 20, 2007 ~,i,-~ ~
T T, f7'1
TO: Pete Hoffmann, Chairman, ~
and Members of the Hawaii County Council ~ o
FROM: Brenda J. Ford, Council Member
SUBJECT: J Proposed Amendment to Resolution 412-07 (A Resolution to Encourage and
Prompt the World Triathlon Corporation to Utilize "100% Kona Coffee" as the
"Official Coffee" for all Future World Triathlon Corporation Sponsored Events in
Kailua-Kona, Hawaii)
Attached please find proposed amendments to Resolution 412-07. The main amendments were
suggested by the Human Services & Economic Development Committee during its meeting on
November 19, 2007. There is also an unrelated proposed "housekeeping" amendment to delete
redundant language in the 7`h WHEREAS clause. The proposed amendments read as follows:
1. A housekeeping amendment in the 7`h WHEREAS clause on page 1, striking out the
preposition phrase "in 2007" as it is redundant:
"WHEREAS, in 2007, the World Triathlon Corporation promoted a Guatemalan
coffee as the "official coffee" of the Ford IronMan World Championship [+n-39~'~],
indicating a lack of understanding of our community, its gourmet coffee, its coffee
farmers, and its heritage; and"
2. Specifically, the Committee suggested the amendment of the last paragraph on page 2 of
this resolution, "BE IT FINALLY RESOLVED..." to read as follows:
"BE IT FINALLY RESOLVED, that the County Clerk shall forward certified
copies of this resolution to the corporate [ef~ees] office of the World Triathlon
Corporation located in Tarpon Springs, Florida, the County of Hawaii Department of
Research and Development, and to the followin¢ State of Hawaii aeencies: the
Hawaii Tourism Authority, Hawaii Visitors Bureau, Department of Business.
Economic Development & Tourism."
Changes to draft 1 of the resolution are ramseyered and highlighted in bold. These proposed
amendments are incorporated into the attached draft. Q
BJF/dkr Comm. No. ~ -(3 .
Encl. Ref. To:__' '
Ref. Date NOV 2 6~
Serving the /nterests ojthe People ojOur Island
Hawaii County /s An Equal Opportunity Provider And Employer
A RESOLUTION TO ENCOURAGE AND PROMPT THE WORLD TRIATHLON
CORPORATION TO UTILIZE "100% KONA COFFEE" AS THE "OFFICIAL
COFFEE" FOR ALL FUTURE WORLD TRIATHLON CORPORATION SPONSORED
EVENTS IN KAILUA-KONA, HAWAII.
WHEREAS, the World Triathlon Corporation, Tarpon Springs, Florida annually holds
the Ford IronMan World Championship in Kailua-Kona, Hawaii, attracting competitors from
over 46 countries and spectators from around the world; and
WHEREAS, the community of West Hawaii has actively supported the Ford IronMan
World Championship in Kona for the past 27 years, providing approximately 5,000 thousand
volunteers each year, thereby directly facilitating the World Triathlon Corporation's ability to
accrue millions of dollars of revenue; and
WHEREAS, the community of West Hawaii, including but not limited to the Districts
of North and South Kona, tolerates additional traffic congestion on race day to support the Ford
IronMan World Championship and other qualifying races; and
WHEREAS, the Districts of North and South Kona on the Island of Hawaii produce
"Kona Coffee", which is:
1) known around the world for its unique flavor and aroma,
2) an economic mainstay and cultural tradition of Kona,
3) honored by many around the world for its rich history that includes a 178-year heritage
of growing this premier coffee, and
4) by and large, produced by small coffee farmers who depend on their coffee harvest for
their livelihood; and
WHEREAS, Hawaii is the only location in the United States of America where coffee is
grown, our "100% Kona Coffee" is a true gourmet product, and the Ford IronMan World
Championship provides a forum for the Kona coffee industry to display our gourmet product to
visitors from all over the world; and
WHEREAS, it is critical that the World Triathlon Corporation support the local
economy and contribute to the sustainability of Kona's coffee fanners and growers of other crops
unique to Hawaii; and
WHEREAS, in 2007, the World Triathlon Corporation promoted a Guatemalan coffee as
the "official coffee" of the Ford IronMan World Championship, indicating a lack of
understanding of our community, its gourmet coffee, its coffee farmers, and its heritage; and
WHEREAS, the World Triathlon Corporation did remove the Guatemalan coffee from
its shelves, and the Kona coffee industry has acknowledged and accepted the apology offered by
the World Triathlon Corporation; now, therefore,
BE IT RESOLVED BY THE COUNCIL OF THE COUNTY OF HAWAII, that in
the future, the World Triathlon Corporation shall be respectful of Kona's coffee farmers, our
agricultural community, and our unique crops and products by using only "100% Kona Coffee"
as the "official coffee" for any Ford IronMan World Championship or any Ironman qualifying
race held in Kailua-Kona, Hawaii that is sponsored by the World Triathlon Corporation; and
BE IT FURTHER RESOLVED, that the World Triathlon Corporation should offer
"100% Kona Coffee" on its website with the other products it sells; and
BE IT FINALLY RESOLVED, that the County Clerk shall forward certified copies of
this resolution to the corporate office of the World Triathlon Corporation located in Tarpon
Springs, Florida, the County of Hawaii Department of Research and Development, and to the
following State of Hawaii agencies: the Hawaii Tourism Authority, Hawaii Visitors Bureau,
Department of Business, Economic Development & Tourism.
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