HomeMy WebLinkAboutCOM 0099.005 2014-20161
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pow— COUNTY CLERK
COUNTY OF HAWAII
CEIVPremature Deaths rri a Collection R Date Tilr.eis 0,P" Bye------
Deaths in the Supply Chain
-10 Fish die from poor practices in capture
through retail
At retail, >11% of fish die within 14 days
because of poor supply chain practices.
Deaths in Hobby Tanks
80% of fish deaths in home aquariums
are due to supply chain practices.
Saving Nemo: Mariculture and Market-based Solutions to Reform the Marine Ornamental Trade,
Bren School of Environmental Science & Management, UCSB (Cartwright et al., 2012)
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AQ Trade Profits from Early Deaths
Each step in the supply chain significantly profits
from customer purchases to replace fish that die
early.
Profits from replacement fish sales are so high,
stores have no incentive to take action to reduce
deaths.
Multi-million dollar, multi -stakeholder reform
effort failed, in part, because of trade
reluctance to address mortality rates.
Saving Nemo: Mariculture and Market-based Solutions to Reform the Marine Ornamental Trade, 'Y 6 ,
Bren School of Environmental Science & Management, UCSB (Cartwright et al., 2012)
and culture, and both on -land and offshore facilities. While some ornamental species
have been successfully cultured by commercial operations, many others have only'
been successfully cultured in a laboratory setting and others species have yet to be
cultured in any setting.
Other solutions attempted in the past include certification schemes for sustainably
harvested fish, educational campaigns for producer campaigns to shift away from bad
practices, and trade restrictions at both the U.S. and international level. While all the
proposed solutions have potential to improve the trade, none have had any long-term
success. The certification scheme was overly complex and too difficult to implement.
Many NGOs have attempted to teach better practices to collector communities, but
they tend to revert back to old techniques as soon as the NGOs pull out. Finally,
legislation has been proposed to further protect coral reef ecosystems and certain
ornamental species, but they have failed to gain political support.
To explore these potential solutions, we divided our analyses into two parts. First, we
conducted an analysis of potential U.S. economic solutions to motivate sustainable
practices in the Coral Triangle and throughout the supply chain. Second, we outlined
the factors that determined the economic, social, and environmental feasibility of a
mariculture operation start-up for producer communities in the Coral Triangle, and
we provided scenarios by which this can be done.
Eco^ -,r• AnOYFN
Economic inefficiency in the trade is a major driver of environmental
unsustainability, contributing to overharvesting, poor practices, and producer poverty.
We looked for opportunities to intervene in the market that might create incentives
for more sustainable practices, while ensuring profit for retailers and quality products
for consumers. Specifically, we analyzed the potential for three diverse classes of
solutions: a mandatory warranty that could create incentives for better harvest
practices, a price premium fueled by an increased willingness to pay for tank -bred
fish versus wild -caught fish, and the extent to which aquaculture businesses could
become competitive in the market if they used a direct market contract.
Warranty
We investigated the potential for a warranty on fish both to protect consumers from
buying moribund fish and to motivate retailers to purchase fish from more sustainable
sources. These measures would improve sustainability throughout the supply chain.
Using a stated preference approach, we conducted a consumer survey of marine fish
aquarists in the U.S. The survey included data on fish mortality in home aquaria,
years of consumer's aquaria experience, and willingness to pay for a warranty. Based
on our survey results, we discovered that in the current market for every dollar a
customer spent on fish today, a store can expect to make an additional $0.39 in sales
to replace fish that have died. Additionally, we discovered that approximately 80% of
3
the fish mortality in home aquaria can be attributed to poor practices in the supply
chain, not customer error. Under current practices, stores have been making
significant profits from selling impaired fish to unaware customers.
Our warranty analysis supports implementing a mandatory warranty to protect
customers from purchasing damaged fish. The primary motive of the warranty,
however, would be to provide stores with an incentive to purchase from only the
suppliers that do not use harmful collection or handling practices throughout the
supply chain. Our analysis showed that if a mandatory warranty was implemented
and the supply chain was not reformed, on average stores would lose 11.7% of their
current profits. By reforming the supply chain under a mandatory warranty, stores
could earn 5.33% more than they are currently earning today. Under a mandatory
warranty, stores have a significant financial incentive to look into the practices of
their suppliers and ensure that changes are made to improve the health of the fish, and
eventually the overall sustainability of the trade. Therefore, we can recommend a
mandatory warranty as an effective market-based solution to protect customers and to
improve the sustainability of the marine aquarium trade.
Willingness to pay for tank -bred fish
We looked at willingness to pay for tank -bred fish versus wild -caught fish for
consumers in the U.S. This analysis determined the increase in price that retailers
could charge for a tank -bred fish, and how much more an aquaculture business might
need to produce their fish and still remain competitive in the market. A stated
preference survey of consumers in the U.S. determined the percent increase in price
for tank -bred fish that would maximize profit. We found that a markup of 25%-30%
would provide retailers with the greatest gain in revenue — a 25.6% increase. A
retailer could successfully place a price premium of 301/0 on its tank bred fish, and
this extra revenue could resonate through the supply chain and increase profits for
aquaculture operations.
Market contracts
We conducted a supply chain analysis and incorporated price data at various points
along the supply chain from collectors to retailers and determined the price markups
at each step. We also estimated shipping costs for various fish species. Using this
information, we calculated the highest price that aquaculture producers could sell
their fish and remain competitive in the market under the following scenarios: current
market conditions, if retailers placed a price premium on tank -bred fish, and if
producers entered in a direct market contract witheither a wholesaler or a retailer in
the U.S. We found that under current market conditions, an aquaculture operation
would have to produce fish at an average of $0.54 per fish to compete successfully in
the market. If retailers placed a 301/6 price premium on tank -bred fish, the competitive
producer price would increase to $1.04 per fish. Under a market contract with a
wholesaler, an aquaculture operation could sell their fish for $3.29 each, and this
price would increase to $7.39 if they contracted with a retailer. Under the most
4
"Mortality rates of less than 1% at each step in the chain of custody may be achieved.,"
2012 Hawaii Mortality Rates (estimated):
Collector to HI wholesaler (3%): 11,352
At HI wholesaler (1%): 3,671
DOA HI wholesaler to LA wholesale (3%): 10,902
DAA w/in 7 days at LA wholesaler (5%): 17,625
Monitoring the chain of custody to reduce delayed mortality of Net -caught fish in the aquarium trade. Rubec & Cruz 2005
" Moculfty rates. Industry self reporting in DLNR catch reports; Industry self -reporting in Cesar, 2002; industry self -
reporting; in American Marinelife Dealers Association 1998; and Lim, et al 2003
- 4 li" A IIIIII& A a Vft
sti Starvation *"Highest veatn Kates
Scientific literature shows:*
Fish die in plastic bags, even when water
quality parameters are not lethal.
Stress + starvation causes highest death
rates
Trade reports show:
DOAs + DAAs for net -caught fish from the
Philippines range from 10 –15%.*
DOAs + DAAs for net -caught fish from
AV
Hawaii are estimated at 6-8%. J �I,k
Table 1. Ilet cent stiri, i%al and jer cent niorkil it% tot darn. -ell i %h.
o tit -14-4t,, v%l1o%vd W %-Yanide. Ore%% and
%tar%alion alone and in various contbinatiow- (Hill and
Ilellvi,istod
Treatment Per cent survival Per cent mortality
Cyanide -only
625
37.5
Stress -only
75,0
2S
Starvation -only
1000
0.0
Cyanide + stress
750
25.0
C yan 11 Ldatuawtion
"I
Stress + starvati
[5�Fes,
33 3
Z:>
C + starvation
S83
Handling control 2
75,,0
25.0
No handling control 1
83.3
16.7
"Mortality rates of less than 1% at
each step in the chain of custody may
be achieved." *
*Monitoring the chain of custody to reduce delayed mortality-af
Net -caught fish in the aquarium trade. Rubec & Cruz 2005 3
y 4r
Limiting Pre -Shipment Starvation Time to 24 hours:
y IATA LARs Container 51 Requirements for shipping tropical fish, etc...
"Aquatic amphibians are not to be fed for 2 days prior of shipment to avoid
fouling of the water."
y This does not apply to tropical fish.
-10 It is recognized that limited withholding of food prior to shipping is beneficial:
Bishop Museum's Sr. Ichthyologist Emeritus wrote in 2010 testimony to Maui
County, "It is necessary to stop feeding for 12 hours before shipping a fish. If
not, it will foul the water in which it is shipped."
� CITES fish transport guidelines recommend "fishes should not be fed for 24
hours prior to shipment.."*
*CITES: Guidelines for transport and preparation for shipment of live wild animals and plants 1981