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HomeMy WebLinkAboutCOM 0143.064 2014-20163.1L 2H/,I mi , 143 Murashige, Laura COUP?TY CLERK H swill From: Paul J. Buklarewicz <pjb01@hawaii.rr.com. Sent: Thursday, April 23, 2015 1124 AM 2015 APR 23 AN 11: 57 To: Council Testimony Cc: Leithead-Todd, Bobby Jean; Peters, Linda; Goodale, Gregory Subject: Regarding Public Education - Dept. of Environmental Managment Budget Attachments: Recycle Hawaiit Outreach Proposal 3-1-15 - 6-30-15 FINAL 3RD - FY2014-15.pdf; Communication to County Council re FY2015-16 DEM Budget re Public Education.pdf Dear Council Chairman and Members Regarding budget presentation to be made to Council at 1:30 p.m. on Friday, April 24, 2015 - for and by the Department of Environmental Management: Attached FYI is the Section Public Education recommendations per the 2009 Final - Integrated Resources/Solid Waste Management Plan (IR/SWMP) for the County of Hawaii, as well as the previously negotiated contract for the current fiscal year between Recycle Hawaii and the County Department of Environmental Management which languished on the Mayor's desk for seven months into the fiscal year before, even after repeated attempts to gain information from County administrators as to the status of the contract, Recycle Hawaii was notified that the contract would not be awarded. Inasmuch as a 501( c)3 non-profit community education organization with a track record of continually delivering the majority of public education programs pursuant to the IR/SWMP at a cost far below what the County can deliver the same or similar services, please determine under the proposed budget who will be delivering these critical services going forward and at what cost to the County's taxpayers. Also be advised that none of the public education programs managed by Recycle Hawaii have ever been fully funded by County to support the delivery of these programs, and we have had to supplement financial support from membership dues, private donations, and from additional foundation funded grants to carry out the delivery of these services at their true cost for the benefit of the residents and businesses of Hawaii County. In addition, we are faced with an impending funding cancellation by the Hawaii State Department of Health as of 7/1/15 for the residential Do -It -Yourself Used Motor Oil recycling program for which via County of Hawaii we currently manage eight motor oil recycling depots that on average collects for recycling 16,000 gallons of used motor oil, that might otherwise could be potentially be dumped to endanger by toxic contamination of the water table. Recycle Hawaii has managed this program for at least the past 15 years. The DOH is throwing the onus of funding for these statewide programs to the County governments. Will this program be funded in the proposed budget for DEM?? How will the needs of the thousands of residents who maintain their own vehicles be served? Please ensure that crucial public recycling and sustainability education programs are adequately funded to meet the stated zero waste goals of the County of Hawaii. Me ke aloha pumehana: Gomm. No. I CA 3• V Ref. To: FC. Ref. Date APR Paul J. Buklarewicz, Executive Director Recycle Hawaii Phone: (808)969-2012 Fax: (808) 969-2014 http://www.recyclehawaii.org/ Recycle `' Hawai`i P.O. Box 4847 • Hilo, Hawai'i • 96720 Infol-ines:808.329.2886 • 808.961.2676 Office Tel: 808.969.2012 • Fax: 808.969.2014 www.recyclehawaii.org • info((Drecyclehawaii.org FEIN#. 99-0293381 Proposal for County of Hawaii Funding, Educational Outreach/Composting For Period March 1 —June 30, 2015 Recycle Hawaii works closely with the County Department of Environmental Management's Recycling Coordinator and Specialists as well as the Solid Waste Division Chief, engineer and support staff in addressing specific needs. This includes educational programs, events, promotions, presentations and displays. Being a small and flexible organization with an island -wide membership base, we are well positioned to continue work to further the County's recycling goals. RI 's non-profit status also gleans significant discounts and free public service announcements for communications via newsprint, radio and TV advertising that are not readily available to for-profit enterprises or the public sector. Recycle Hawaii, now in its 23" year, highlighted its 20th year anniversary as a non- profit community educational organization in 2012 and during 2013/14 used its 10" year anniversary (April 2003) of managing KRRC to present additional opportunities for getting the word out on island -wide efforts toward sustainable recycling and resource management and landfill diversion. Recycle Hawaii is now serving its 12°i year in managing resources through the Kea'au site, and several years at each of the I lawi, Waimea, Keauhou, Keatakehe, and patina transfer stations. Although we have been granted the contract to open a Recycling and Reuse Center at the Hilo transfer station, we are still awaiting, alter one year, for the opportunity to develop the site as yet another venue to divert "still good stuff' from the Hilo landfill. 1. OUTREACH PROGRAM -- HIGHLIGHTS: • Recycle Hawaii Ahas assisted the County in enhancing and promoting recycling opportunities at County transfer stations, information on recycling and solid waste diversion by disseminating print materials on various program, making presentations in the schools and to various community groups, and maintaining a presence at monthly community events, rural community centers, H15 Redemption Centers, libraries, general stores and other businesses and organizations. Over 3,000 - 8 -page versions of the Hawaii Island Recycling Guides were distributed in TV 13-14 with one uncondensed several thousand run of tabloid (4 -page) format inserts for the April Earth Day Festival edition of the Big Island Chronicle. The Hawaii Island Recycling Guide is also made available to the public as a free download from the www.recyclehawah.org website, and due to frequent changes provides the public access to the most up-to-date versions both online and via monthly hard -copy revisions. Our InfoLine phone numbers are advertised extensively. We have been averaging from 15-20 requests for information per month on all subjects with a web- and e-mail accessible 24/7 live operator staff. InfoLine operators are also apprised of the County's recycling automated Hotline system -961-5044. RH personnel continually update live operators with new and current information and provide immediate update reviews with operators with a web -based up-to-date version of the Hawaii Island Recycling Guide. In addition to the round-the-clock answers to questions on recycling from the public by InfoLine operators, queries are continually fielded by RI I staff at home offices and at the RH administrative office, and the Kealakehe, Kea'au, Kcauhou, Pahoa, Hawi and Waimea Recycling and Reuse Centers. The Call Center relies on mainland back-up servers and telephone lines in the event of emergency loss of local transmission lines. The www.recyclehawaii.org web site is useful to teachers. students, and the general public. The site provides both historical and current information on recycling and resource management pertinent to Hawaii Island. It leverages our time and effort as well as provides comprehensive information in an easily available medium, and provides another venue for answering the public's questions on recycling and resource management on Hawaii Island and is inextricably linked to maintaining up-to-date revisions to the Hawaii Island Recycling Guide, as well as the County DEM wnwv.zerowastehawaii.org and other state and local resource management websites.. Presentations to all grades of students and types of groups are provided at no cost, upon request, first-come, first -serve basis. RI educators have averaged 39 Artists & the Environment presentations per year over the past four years. During the 2013/14 academic year (July 2012 — May 2013), there were 48 Artists & the Environment presentations reaching 3,710 students and teachers. See p. 20. RH participated in and had a presence at 24 community events during FY13/14. This is one of our best and most time-cfficienl methods for informing the public on their waste options. Most events are on weekends when residents have the time to seek solutions to difficult and various problems. RH staff disseminates recycling and resource management information on all recycling programs at these events, and often include active zero waste management techniques. Due to a curtailment of COH-DEM funding during the first three quarters of FY14/15, Recycle Hawaii reduced its community events to five (5) and only two (2) school presentations for the current fiscal year to date: Cooper Center — Volcano — July 4, 2014 — Community Event Pahala Summer Fun Program — 7/8/14 — Pahala Community Center St. Joseph High School, Hilo — 9/15/14 — Outreach Presentation Hawaii Island Artists Trash Show — 9/22/14 — EHCC, Hilo Pupu Palooza — Kalani Honua Retreat Center, Kalapana — Zero Waste Event — 9/27/14 America Recycles Day — Community Event at the Palace Theater — Hilo — 11/20/14 Education Director Marsha flee for Recycle Hawaii, as the State Recycling Organization (SRO) for Keep America Beautiful coordinates the statewide and national "Recycle Bowl" school competition annually hosted by Keep America Beautiful with acknowledgments and awards going to six Hawaii Island schools out of the nine schools participating statewide— Fall 2014 — with Hawaii Island schools in the top four rankings and nos. 6 & 7 out of the top nine statewide: http://recycle-bowl.org/2014-recycle-bowl-winners/ I — Volcano School of Arts & Sciences 2 — Konawaena High School 3 — Pahoa High and Intermediate 4 — St. Joseph High School— Hilo 6 — Kohala Middle School — Kapa'au 7 — Kea'au Elementary School, Kea'au Other workshops can be provided for expanded knowledge on specific issues. They can be by request or init fated by Recycle I Iawai i. Examples of other topics include but are not limited to, recycle art projects targeting students and/or teachers, building rotating composting units, building raised bench gardens from old wooden pallets, building solar panel water heating units using discarded water tanks. In FY13/14 forty-four (44) home composting/vermiculture workshops were presented island wide through the end of April, No fewer than 23 workshops continued to be presented between May 2014 and January 2015 with an additional six (6) workshops scheduled through March 2014 in our continued efforts to divert organics from the island's landiflls. Without additional funding support for these workshops, this residential landfill diversion program tray have to come to an end in March, 2015. Under a separate Grant -In -Aid from the Hawaii County Council in FYI 2/13, RH has been involved in promoting the zero waste concept primarily in West Hawaii, with some participation in East Hawaii schools. Visual and performing artist, Sabra Indio, has been selected to serve as the RH — West Hawaii Zero Waste Coordinator in assisting student groups learn how to conduct and evaluate zero waste events. In an effort to continue making headway beyond the grant period, Recycle Hawaii proposes to continue this "Less Waste Means More Fun" zero waste concept program in the schools as an adjunct to existing programs that focus recycling in the schools. A model to stand as a successful application of the program to other island schools is the Kohala Middle School's adoption of a zero -waste cafeteria, supervised by Ms. Samantha Robinson, our North Hawaii Zero Waste Coordinator. Composting of organics, including dairy and meats is - being done via the Bokashi method of anaerobic composting. (Outreach Other —Accts. 85510/11). Plans to incorporate these efforts at additional schools via presentations and special consultations for FY14/15 are included in the scope of this proposal. Currently through the efforts of Sam and Noah, models of zero waste schools now exist in the North Kohala area with plans to expand to schools islandwide provided suitable funding support can be attained — see below. Recycle Hawaii is proposing Project Manager for a Zero Waste Coordinator for up to 15 schools and 10 community events (See page 4 for Scope of project under "Schools.") The project initially will be conducted as a pilot project in conjunction with fulfilling the scope of school presentations and community events by recruiting schools whose administrators and teachers express an interest in becoming a "Zero Waste" facility. Similar projects can focus upon annual community events whose organizers want to develop their special events into Zero Waste events. Special projects proposed are for the production of teaching materials for elementary school students in the form of coloring books: A 20 -page Earth Patriot Coloring Book- A culturally - based coloring book encouraging students to care for the earth and practice the 3R's Reduce •Reuse•Recycle —proposed budget for 500 copies -$1,965. (Production details available upon request). (Howard Shapiro) And, a "Generation Green Team' 24 -page coloring book -100 copies - $1,715. (Sahra Indio). GOALS: Schools: • To continue promotion of the zero waste concept in schools as follow-through on the FY2012/13 County Grant -In -Aid focus on West Hawaii schools, by expanding the program to schools island -wide. Currently, Hawaii Preparatory Academy and Kohala Middle School serve a Zero Waste models to emulate. • Utilizing the School Garden Network and Hawaii Charter Schools Network to implement zero waste concepts at island -wide school campuses • Develop, print and distribute two new coloring books for use as handouts and interactive story -telling during A&F presentations- in the schools. • Zero Waste Project for Schools and Bents: The objective of this program will be to assist participating schools in improeine environmentally sustainable practices on their campus and for their community events. Activities will aim to divert 80% or more of recyclable, reusable and compostable materials from the waste stream and to reduce overall landfill waste by 20%. the program would provide: o A Project Coordinator to work with schools and organizers of community events to formulate a comprehensive plan of action including implementation, monitoring including measuring levels of short-term effectiveness and evaluating long -tens sustainability. o Presentations and workshops as needed on recycling, composting, sot stations and repurposing by experienced resource instructors and educators. o Support for participating in various events and programs including America Recycles Day, Recycle Bowl, Art of Recycling and Great American Clean-up o Opportunities to collaborate with coma n unity resource persons, organizations, businesses and schools. o H available. supplies such as eomposters, recycle bins and educational materials will be provided for site project usage. Public: • 'I'o provide current local information about recycling o'common household products • To promote two -stream (mixed & glass) at Transfer Stations and any changes/additions to the commodities accepted for recycling • To promote waste minimization/reduction (including the Zero Waste concept) —and instruct on the why, what, where, and how ofreduction, reuse, and recycling (3Rs) for Ilawai'i Island • To promote proper disposal of Household Hazardous Waste • 'fo promote opportunities for proper electronic waste (e -waste) recycling • 'I o promote and provide opportunities for re -use of various resources, including expanding reuse operations to more County transfer station sites • To educate and inform on methods of proper disposal of automobiles, tires & appliances (white goods), and used motor oil generated by the island's many Do -It -Yourself shade tree mechanics • "lo continue to promote diversion of unwanted usable latex paints collected at County HHW events in Ifilo, Kona, and and Waimea, and encourage year-long drop-off of unwanted latex paints in the Puna District at KRRC. • To promote the zero waste concept via home composting demonstrations and presentations at island -wide farmers' markets and community events. Commercial: • To provide the business community with current local information about commercial recycling of food waste, organic cuttings, paper and cardboard, motor oil, hazardous wastes and other commodities for recycling or reuse • 'fo provide current local information and practices for proper e -waste recycling. • To promote commercial waste minimization (including the Zero Waste concept) - and Instruct on the why, what, where, and how of reduction, reuse, and recycling (3Rs) for Hawaii Island businesses • To continue to work with annual special event organizers, such as Rotary Clubs, Chambers of Commerce, and other groups, in conducting — Zero Waste events. General: • Target Audiences -household, condominium, apartment, and vacation rental unit occupants/residents who do not recycle and the business community (including tourist industry), users of transfer station Reuse & Recycling Centers; vendors, customers, and tourists attending farmers' markets and other local community association events • To develop communications sensitive to the cultural practices and perceptions of the diverse island population • 'I'o develop presentations and communications that reaches and engages the broad socio- economic range of the Hawaii Island population • To foster incentives to recycling and resource management by all target groups via the —Earth Friendly Schoolsll collaborative and —Keeping It Green - Hawaii! and programs introduced by RH first in FY06-07 in which more than 60 schools and businesses have participated to date. BENEFITS • Low-cost opportunities for residents and visitors, island -wide, to receive specific, detailed information on waste reduction, recycling opportunities and resource management. • Reduced landfill usage through a more informed populous resulting in cost -avoidance to County of Hawaii for solid waste management island wide. • Full time information provided live via our telephone InfoLines and web site. SPECIFIC DELIVERABLES: I. Community Events 6 (Goal 2/month) • RH Educator(s) will staff a table/booth to disseminate brochures and other program information or assist event organizers with mounting a Zero Waste event for island -wide events on demand. Many events are conducted on an annual basis; however, an increasing number of— greed' events are being scheduled throughout the year that cannot be anticipated. This past year (FY13-14) we scheduled 24 events that requested RI I participation and as part of of Recycling School Competitions. opening award ceremonies and exhibitions through April 2014. • Provide and train additional freelance recycling educators to work with schools, communities event organizers, businesses and other target audiences to conduct demonstrations/presentations and assist with Zero Waste events to assure adequate coverage island -wide. Ronnie Apri 12014 - Garth & Ocean Festival -Kai lua- Kona Student reeycIers - Hualalai Academy- Kai lua-Kona 2014 Outreach (Other( - Community Events/Presentations, includes the Hawaii Island Recycling Guides/Web/Infolines, and Special Projects (other than schools): RECYCLE HAWAII - FY14115 OUTREACH -OTHER- FINAL THIRD FY14115 OUTREACH OUTREACH OUTREACH WORKING BUDGET COH-DEM RH MATCH TOTAL Income 46000 GOVERNMENT SUPPORT 65000 REVENUE FROM OTHER SOURCES 43000 -NON-GOVERNMENT GRANTS Total Income Expense 71000 WAGES AND SALARIES 72000 -PAYROLL TAXES 73100. MEDICAL INSURANCE 73200- WORKERS' COMP. INSURANCE 81100 PROFESSIONAL SERVICES 81110- PAYROLL ADMIN. SVCS. 81120 - BOOKKEEPING SVCS. 81130 - ACCOUNTINGG FEES 81510 PROGRAM CONTRACTED SVCS. 81511-CONTR. SVC. REIMS. 81530 - CONTR. WEB SVCS. 82100 ADVERTISING AND PROMOTION 82150- MEMBERSHIPSIDUES 82250 - PROGRAM SUPPLIES 82300- SMALL TOOLS I EQUIPMKENT 82350 - OFFICE SUPPLIES 82400- COMPUTER SUPPLIES/SOFTWARE 82500 POSTAGE 82600 OUTSIDE PRINTING & COPYING 82650 TELEPHONEITELECOMMUNICATIONS 83100 CASH AWARDS AND GRANTS 83200 - NON-CASH AWARDS 84100 -EQUIPMENT RENTAL/MAINTENANCE 84150 RH OFFICE RENT 85150 -TRAVEL 85200- 18,301.75 18,301.75 5,364.92 5,364.92 1,666.67 1,666.67 18,301.75 7,031.58 25,333.33 10,281.42 0.00 3,051.92 116.67 13,333.33 333.33 1429.12 633.33 424.22 84.00 1,853.33 168.00 1,342.67 63.33 1,342.67 123.33 2,685.33 0.00 300.00 41.33 300.00 0.00 600.00 58.67 87200 - GENERAL EXCISE TAX 0.00 0.00 0.00 0.00 241.67 0.00 241.67 266.67 0.00 266.67 140.00 0.00 140.00 3,000.00 0.00 3,000.00 13.33 13.33 26.67 83.33 83.33 166.67 25.00 25.00 50.00 32.88 470.00 502.88 0.00 266.67 266.67 0.00 0.00 0.00 25.00 25.00 50.00 16.67 16.67 33.33 0.00 83.33 83.33 96.67 96.67 193.33 400.00 0.00 400.00 18.33 16.67 35.00 0.00 1.67 1.67 0.00 5.00 5.00 108.33 65.45 173.78 0.00 83.33 83.33 CONFERENCE/CONVENTIONS/MEETINGS 0.00 116.67 116.67 85250- EMPLOYEE MILEAGE REIMS. 333.33 300.00 633.33 85300 -PROGRAM RELATED TRAVEL EXP. 84.00 84.00 168.00 86300 - LIABILITY INSURANCE 63.33 60.00 123.33 86350- Directors& Officers INSURANCE 0.00 41.33 41.33 86900 - MISC. EXP 0.00 58.67 58.67 87200 - GENERAL EXCISE TAX 0.00 0.00 0.00 Total Expense 7 18,301.75 7,031.58 25,333.33 SPECIFIC DELIVERABLES: 2. Zero Waste in the Schools, Art of Recycling School Competition (ARSC) and school presentations on demand — • The Zero Waste in the Schools program is a spin-oll'of the popular "Artists and the Environment Program" which was created as a partnership between Recycle I Iawai'i and Performing and Fine Artists for World Peace. The program brought artists, resource educators, native Hawaiian cultural practitioners and community outreach staff into classrooms and the community throughout I Iawai' i Island. • These presentations promoted Zero Waste sustainable practices by linking the 3 R's with care for our unique natural environment, art and native culture. Presentations feature recycle education combined with artistic or cultural interactive activities such puppets, visual arts, music, songs, other performing arts. Hawaiian art, craft and cultural practices. These edu-tainment presentations are designed to engage, educate and motivate school and community audiences to increase behavioral practices of recycling, reducing waste, and effective waste management. Presentations range from 30 to 60 minutes and audience size varies depending on grade level and scheduling. Featured topics of presentations include: recycling basics, breaking the plastic ID codes, -Magic Recycle/Reuse Bag", Generation Green Team figures and stories, imaginative recycle puppets, Hawaiian chant, nose flute and storytelling, reusing and Hawaiian string figures, recycle art demonstrations and hands-on sessions. Presentations also point out benefits of composting, reusable shopping bags and water bottles, preventing marine debris and other green tips. They also enable Recycle Hawaii representatives to inform teachers, schools and community members about upcoming events, projects and incentives for recycling, Zero Waste and reusing materials.. • Recycle Hawaii will conduct its tenth annual island -wide Art of Recycling School Competition (ARSC) with venues in North, East and West Hawaf i (April 2015). • All schools and home school pupils will be encouraged to participate via home recycle project and in -school recycled art competitions with winning entries exhibited publicly at venues within their respective Nonh. East and West districts. • island an instructors, Zero Waste coordinators and other sustainable practitioners have expressed an interest in partnering with RH in providing workshops, training and support with creating art from recycled materials, Zero Waste schools and community events, repurposing and composting projects. • RH educators will select one or more schools to provide on-going shepherding of teachers and students in promoting integration of zero waste sustainable practices in the learning process throughout the year. RECYCLE HAWAII ZERO WASTE IN THE SCHOOLS FY14115 PROPOSED TO DEM (DEM SCH) Ordinary Income/Expense FINAL THIRD O14/15 -MARCH -JUNE 2015 Income 46300 GOVERNMENT SUPPORT 3333.33 Total Income 3333.33 Expense 71000 PAYROLL EXPENSES' 0.00 72000 PAYROLLTAXES' 0.00 73000- MEDICAL INSURANCE` 0.00 - WORKER COMP.' 0.00 81100 - PROFESSIONAL SERVICES' 0.00 81120 - BOOKKEEPING SVC. 83.33 81130 - ACCOUNTING FEES 16.67 81510- CONTRACTED PROGR. SVC. 1908.67 81511- CONTRACT FROG. SVC. REIMBURSMENTS 333.33 82100 - ADVERTISING 16.67 82150 - MEMBERSHIPS/DUES 26.00 82350 - OFFICE SUPPLIES 3.33 82400 - COMPUTER SUPPLIES/SOFTWARE 1.67 82250 --PROGRAM SUPPLIES 16.67 82600 - OUTSIDE PRINTING/COPYING 483.33 82500 - POSTAGE 133.33 82650 -TELEPHONE 8.33 84000 - OFFICE RENT 50.00 86000 - LIABILITY INSURANCE 16.67 85150 TRAVEL 81.67 85250 - EMPLOYEE MILEAAGE REIMS. 50.00 85300 -PROGRAM RELATED TRAVEL EXP. 40.00 86350. Directors & Officers Insurance 10.33 86900 - MISC. EXPENSE 50.00 87200- GENERAL EXCISE TAX 3.33 Total Expense 3333.33 'Salary Related included in Outreach -Other Waimea Elementary 4th grade students and teacher Pat Loney with their Art of Recycling entree at 3014 Art of Recyc Ing North Hi c, h at GOALS: • Develop interest among youth for value-added products via recycling and reuse instruction and competitions • Enlist island artists, art instructors, and performing artists in developing workshops and presentations to supplement existing RH Outreach recycling and resource management presentations to school children (Artists & the Environment); • To demonstrate for students the recycling ofresources, preventing them from being land tilled • To poll teachers vis-a-vis their environmental studies/resource management needs and wants related to sustainability education • To secure contributions and/or private foundation grant funding for special prizes; • To solicit evaluations from the recycle coordinators/teachers on the project, from beginning to end; and • To acknowledge and reward students, teachers, and all participants so they are energized and well informed. • To solicit Local celebrity support in promoting recycling and resource management goals represented in radio and/or print media • To develop resource materials for local distribution, e.g., "Message from the Misty Forest" with interactive CD, an elementary grade level workbook produced in partnership with Earth Friendly Schools; music CDs ("Earth Patriot" 2007, "Recycle Hawaii - Connecting Art, Culture, Environment 2013), DVDs ("Malama I Ka'Aina-illegal Dumping" 2005) and other educational materials. New educational publications for elementary -secondary levels are proposed for development, publication and distribution: The "Earth Patriot Coloring Book "— a culturally -based coloring book encouraging students to care for the earth and practice the 31Cs and "Generation Green Team Coloring Book," • RH will promote student participation in service leaning projects and the 10 R's in partnership with Earth Friendly Schools programming for those schools that elect membership in this program. 10 Artists & the Environment artist -educator Santa Indio motivates Kea lake he Elementary students with her Generation Green Team figures, October 2013 BENEFITS: • ARSC - Because schools love to compete against each other, this is a low cost way to reach youth, and their families, in reuse and recycling everyday resources. • Increased exposure to youngsters impacts their families who learn resource management techniques brought back to the home after these presentations and workshops • A&E project presentations promote community recycling, planting and beautification projects through Action -Community -Teens (A.C."I .), a volunteer service -learning adjunct to the program for youth. Elementary school student recycle artworks — Bare & Core Expression Workshop(s). SPECIFIC DELIVERABLES: • Conduct a minimum of 30 school A&E presentations, with a target goal of 10 or more presentations each in Korth, East & West Hawaii during the academic year. The presentations may be A&E, composting, general recycling and resource management, including Zero Waste concept, or may be specifically designed by request by teachers and/or business organizations or clubs • Increase island -wide participation via dissemination of program information delivered to all recycling coordinators and other interested teachers in related fields of study at each school early in the school year, on a first-come, first-served basis. • Coordination with the Art of Recycling School Competition (ARSC) via media, website, email and community outreach. ARSC Registration is open to teachers/schools from October 2014 to March 2015 via a prospectus to educators to promote recycling activities and in -school competition. April 2015 deadline date for art and fashion entries at the North, East and West Hawaii venues. • Ensure availability of cash awards for student and school participants in ARSC totaling up to approximately $1,000. • Produce two-phase media releases with photos for print media distributed to various print and radio media for ARSC pre- and post- public relations (1) Pre- and (2) post - event phases. • Recognition for representatives ofthe participating recycling businesses, sponsors, volunteers, schools' staff, as well as the students (award certificates, mahalo letters, etc.) III • Evaluations of program by teachers/recycle coordinators for further effectiveness. • Utilize song(s) and other teaching materials, e.g., RH produced coloring books to be used to illustrate the Zero Waste concept. • Monthly Outreach reports on presentations and community events — including locations, dates, times & numbers of participants. • Final report to County of ilawai'i Dept. of Environmental Management via the end -of - month Outreach/Composting program report (May). RECYCLE HAWAII - FY14115 ARSC ART OF RECYCLING SCHOOL COMPETITION (DEM SCH) PRPOSED TO COH-DEM FOR FY14-15 4000 - GOVERNMENT SUPPORT 9,000.00 Project Period March 1 - June 30, 2015 9,000.00 71000 - PAYROLL EXPENSES Education Director 2,200.00 E.D./Admin. Staff 100.00 72000 - PAYROLL TAXES 300.00 73000- MEDICAL INSURANCE 3200. - WORKER COMP. 900.00 81100 - PROFESSIONAL SERVICES 75.00 81110- PAYROLL ADMIN. FEES 60.00 81120 -BOOKKEEPING SVC. 144.00 81130 - ACCOUNTING FEES 35.00 81500 -OTHER CONTRACTED SVC. 500.00 81511 -PROGRAM SVCS REIMS. 500.00 81530 - WEB SERVICES 450.00 82100 ADVERTISING & PROMOTION 1,450.00 82150-MEMBERSHIPS/DUES 5.00 82250 -PROGRAM SUPPLIES 5.00 82350 - OFFICE SUPPLIES 10.00 82500 -POSTAGE 18.00 82600 - OUTSIDE PRINTING 16.00 82650 -TELEPHONE 250.00 83100- CASH AWARDS AND GRANTS 1,000.00 84000 - OFFICE RENT 100.00 84190 - OTHER FACILITY RENTAL 350.00 85250. EMPLOYEE MILEAGE REIMB. 250.00 85300. PROG. RELATED TRAVEL 200.00 86000 - LIABILITY INSURANCE 0.00 86150 - D&O INSURANCE 50.00 TOTAL 12 (Educator) Mileage SPECIFIC DELIVERABLES 3. Hawaii Island Recycling Guide • RH assures continual updates to the Hawaii Island Recycling Guide © that are posted on the recyclehawaii.org website and made available as a free download to the public at large • RH will assure the accuracy of the recycling information in the Guide and update contact information prior to each hard -copy publication, at least twice a year or as changes occur. • RH will verify all information in the Guide (including contact phones, email, addresses) prior to hard -copy publications • RH will seek new recycling resources to be included in the Guide • Guides may be one or more sheets printed on back and front. • The printing will be on recycled and recyclable paper • Guides are to be updated as needed for significant changes or as supplies are depleted. • RH will coordinate distribution of guides to the County, public and businesses. • RH will distribute hardcopy Guides at all Outreach presentations, community events, and educational workshops and ensure a sufficient supply of hard copies for each event • Space permitting, RH will include additional information on specific solid waste disposal opportunities offered by the County of Hawaii • RH maintains its copyright on design and content of the Hawaii Island Recycle Guide© and gives permission to County of Hawaii to draw from the most up-to-date version of the Guide for distribution to the public depending on its level of funding. BENEFITS: • Same as —Outreach above –the following budget is included in Outreach –Other above– see www.recyclehawaii.ora publications for current edition: RECYCLE HAWAII HAWAII ISLAND RECYCLING MARCH -JUNE GUIDES 2015 ordinary Income/Expense Income 13 40000 Contribmad support 1500.00 Total Income 1500.00 Expense 70000 - Personnel costs 429.30 72000 Payroll taxes 59.67 73000 Employee benefits 193.07 80000 Services, supplies 8 other chgs 827.96 Total Expense 1500.00 13 4. RH InfoLine telephone service for recycling questions from the public currently accessible 24 hours/day, 7 days/week by live operators who are updated regularly by an RH staffer— Hilo 961-2676 and Kona 329-2886. Additional information is also available via RH staff manning its administrative office at 969-2012 with responses to queries left via voice mail providing 2417 coverage, including additional continual responses to queries from the public via the RH website to info@recyclehawaii.com. BENEFITS: • Same as —Outreach above, to provide a wider scope of answers to RFIs, relieving both RH and DEM staff from continual phone calls. SPECIFIC DELIVERABLES • Provide InfoLine phone service for recycing questions from the public currently accessible 24 hours/day, 7 days/week by live operators, who are updated regularly. • Data is tracked monthly by RH as to the nature of requests for information and number of calls received from the public at large per topic. A monthly average of 68 requests for information per month were recorded during the past 12 months. • Expenses for operators, telephone lines, and RH staff time included in budget for —Outreach – Other above. BENEFITS: Same as —Outreach above. 5. —Composting is Recycling Too! – Residential greenwaste and organics landfill diversion – Workshops Since FY03-04, Piper Selden, with Ann Hassler - both certified Master Composter/ Recycles, and Tamar Atsumi (WHI), and Samantha Robinson with Noah Dodd have conducted over 248 workshops through the end of FY13-14 on home composting and vermiculture (worm composting) to more than 2,500 workshop participants at locations throughout Hawai'i Island. Piper has volunteered her time to Recycle Hawaii in conducting more than a half dozen workshops, radio interviews, and attendance at Agricultural Expos and gardening events in Hilo, Waimea and Kailua-Kona to promote the benefits of green waste diversion through composting. Piper has been working with RH to distribute Presto Hoop and Earth Machine compost units to schools and workshop participants primarily throughout East and North Hawaii. Free Presto Compost Hoops and Earth Machine home composters have been offered to workshop participants, and worm bin and Bokashi Bucket units have been made available for sale or door prizes at all workshops. Earth Machine giveaways are being eliminated in this proposal. • In addition to East and North Hawai' i workshop venues, Ann Hassler, Piper Selden and Tamar Atsumi conduct composting workshops at venues situated from Waikoloa to Kailua-Kona to Capt. Cook and Ocean View communities. • Samantha Robinson and Noah Dodd of Let's Grow Hilo, have initiated an ongoing series of home composting workshops held every other week at the Waimea Hawaiian Homestead Farmer's Market. The addition of meats/bones/dairy to the mix of compostables not able to be used in Earth Machine composting serves to increase the volume of organics landfill diversion where implemented. • Recycle Hawaii sponsored a total of 44 home composting workshops from June 2013 through April 2014, with an addition five (5) workshops scheduled to take place during May by the end of the previous contract period. RH continues to offer these popular workshops island -wide but requires additional funding going forward. BENEFITS: • Educates the public on —Zero Waste goals in helping to reduce the amounts of organics being deposited in landfills by informing residents how they can reduce solid waste disposal by making use of resources such as kitchen scraps, yard cuttings, paper, cardboard, and other compostable materials that would normally be sent to transfer station chutes. GOALS • The "Composting is Recycling Too!" program goal is to promote green waste reduction and landfill diversion of organics by encouraging residential and business composting of grounds cuttings and kitchen scraps island -wide. • Continue to offer composting and related workshops island -wide -16 (4 per month) weather permitting • Work towards the development of an island -wide Master CompostedRecycler program to encourage Zero Waste regarding kitchen scraps, yard clippings, and other organics SPECIFIC DELIVERABLES: • Sixteen (goal average – 4 per month) CompostingNermiculture workshops island wide • Coordinate demonstrations with local business retailers that sell garden supplies • Promote the events to increase participation with banners, flyers and advertising Honolulu Pulse / Star Ad,ertiser news article'. hitp /iwww. honolul uoulse co n/sa/throw4o-grow-brings-bokashi- buckets-to-the masses 15 16 Recycle Hawaii - PROPOSED FY2014/15 Home Composting Education COMPOST FINAL THIRD FY14-15 MARCH - JUNE 2015 Ordinary IncomelExpense Income 46000 GOVERNMENT SUPPORT 6,640.67 Total Income 6,640.67 Expense 71000 SALARY AND WAGES E.D. 2,333.33 Admin. Incl. Educ. Dir./Admin Staff 200.00 72000 - PAYROLL TAXES 362.33 73000- MEDICAL INSURANCE 56.67 - WORKER COMP. 297.00 81100 PROFESSIONAL SERVICES 81110 -PAYROLL ADMIN. FEES 66.67 81120 -BOOKKEEPING SVCS. 333.33 81130 -ACCOUNTING FEES 83.33 81510 OTHER CONTRACT SVCS. 2,257.33 81511 - Contract svcs. - Exp. Reimb (mileage) 566.67 81530 -CONTRACTED WEB SVCS. 166.67 82100-ADVERTISING/PROMOTION 133.33 82150 DUESI SUBSCRIPTIONS 3.33 82200 - Books, Ref. 3.33 82250 PROGRAM SUPPLIES 0.00 82350 OFFICE SUPPLIES 13.33 82400 - Computer Supplies/Software 1.67 82500 - Postage 84.33 82550 - SHIPPING/TRANSPORT 383.33 64190 - OTHER FACILITY RENTAL 500.00 84150 - RH OFFICE RENT 100.00 82600 - OUTSIDE PRINTING/ COPIER EXP 346.33 84111 -VEHICLE FUEL(RH TRUCK) 21.67 82650 - TELEPHONE/ 8. TELECOM. 118 33 85250 - EMPLOYEE MILEAGE REIMS. 56.67 86300 LIABILITY INSURANCE 110.00 86350-D&O INSURANCE 41.67 Total Expense 8,640.67 16 RECYCLE HAWAII TOTAL REQUEST FOR FUNDING ALL OUTREACH/COMPOSTING From COH-DEM March 1 —June 30, 2015 Outreach (Other) Presentations, community events, InfoLines, Guides Zero Waste in the Schools Program Art of Recycling School Competition COMPOSTING IS RECYCLING: TOTAL: $39 275 75 $ 18,301.75 $ 3,333.33 $ 9,000.00 $ 8,640.67 by Kea'ac High School Environmental Science Class students won 1st place, High School Group category, 2014 Art of Recycling East HI exhibit 17 Artists and the Environment Presentations 2013-14 School Year School/Organization Date Artist Attendance Pahala Summer Fun 7/16/13 Marsha Hee I 1 Abled Hawaii Artists 7/20/13 Sahra Indio 300 Hilo Art Walk 10/4/13 Hiccup Circus 100 HAAS 10/22/13 Bonnie Kim 40 Kealakehe High 10/23/13 Sahra Indio 32 Kealakehe Elem 10/30/13 Sahra Indio 257 Hilo Black -White Nite 11/1/13 Hiccup Circus 160 Full Life Learning Ctr 11/13/13 Sahra Indio 15 Pahoa Middle 11/15/13 Sahra Indio 35 Pahoa Elemenatry 11/15/13 Sahra Indio 25 Kohala Aina Festival 11/16/13 hiccup Circus 250 Laupahoehoe Elem 11/18/13 Bonnie Kim, Kathleen Kam 35 Laupahoehoe Elem 11/18/13 Bonnie Kim, Kathleen Kam 33 Laupahoehoe Elem 11/18/13 Lois & Earl Stokes 21 Laupahoehoe Elem 11/18/13 Lois & Earl Stokes 25 Kua O Ka La 11/21/13 Bonnie Kim, Kathleen Kam 41 Kua O Ka La 11/21/13 Lois & Earl Stokes 35 Kua O Ka La 11/21/13 Lois & Earl Stokes 18 Hawaii Iloney Festival 11/23/13 Hiccup Circus 250 Waimea Elementary 11/26/13 Leilehua Yuen, Manu Josiah 62 Waimea Elementary 11/26/13 Leilehua Yuen, Manu Josiah 49 Hilo Red -White Nite 12/6/13 hiccup Circus 125 Ehunuikaimalino PCS 12/10/13 Sahra Indio 14 Waimea Elementary 12/12/13 Lois & Earl Stokes 20 Waimea Elementary 12/12/13 Lois & Earl Stokes 20 Laupahoehoe Elem 12/12/13 Lois & Earl Stokes 10 Waimea Elementary 12/19/13 Lois & Earl Stokes 19 Waimea Elementary 12/19/13 Lois & Earl Stokes 17 Ehunuikaimalino PCS 12/10/13 Sahra Indio 22 Waimea Elementary 1/31/14 Marsha Hee 122 Kahakai Elementary 2/5/14 Sahra Indio 10 W Page 2 - Continued WHEA 2/5/14 Sahra Indio 31 WHEA 2/5/14 Sahra Indio 10 Pahala Elem. KSLIS 2/7/14 Marsha Hee 12 HTA Hilo 2/25/14 Marsha Hee 6 HTA Kona 2/25/14 Sahra Indio 4 Mt. View Elementary 2/25/14 Bonnie Kim, Kathleen Kam 75 Haw'n Family Affair 3/1/14 Kathy Gaiser-Licht 85 Waiakeawaena Elem 3/27/14 Bonnie Kim, Kathleen Kam 131 Kaumana Elem 3/27/14 Bonnie Kim, Kathleen Kam 103 Waimea Country Sch 4/4/14 Kathleen Kam 30 Earth Day/HCC 4/11/14 Hiccup Circus 250 Kona Pacific/Earth Day 4/11/14 Hiccup Circus 235 Earth & Ocean Fest 4/12/14 Bonnie Kim 100 Earth & Ocean Fest 4/12/14 Sahra Indio 100 Earth & Ocean Fest 4/12/14 Hiccup Circus 150 Kahakai Elem. 4/15/14 Sahra Indio 192 Kahakai Elem. 4/15/14 Sahra Indio 146 Kano 0 Ka Aina 4/17/14 Lois & Earl Stokes 29 Ka'Umeke Ka'eo 4/28/14 Howard Shapiro 38 Honoka'a Elem 5/6/14 Howard Shapiro 160 Total Presentations: 50 Total Attendance: 3,710 Artists/Presenters Sahra Indio, Bonnie Kim, Kathleen Kam, Lois & Earl Stokes, Leilehua Yuen, Manu Josiah, Marsha Hee, and Howard Shapiro Submitted 5/19/14 by Marsha Hee, RH Education Director 19 Source: http://www.hawaiizerowaste.org/uploads/files/1%201RSWMP Plan Dec2009.pdf 5.0 Public Education and Information 5.1 Introduction Public education is a critical component of a successful environmental program as it informs citizens about proper solid waste management methods and ways to reduce waste, and enhances public understanding and participation in various reuse and recycling activities. Education programs also serve to inform people of the wide variety of solid waste services provided by the County and other entities. This section describes existing public education activities within Hawaii County, identifies current issues and concerns with respect to public education, and presents recommendations that will help enhance educational opportunities. 5.2 Background 5.2.1 Regulatory Context In accordance with HRS 3426-26)g), the public education and information section of an Integrated Solid Waste Plan shall describe the programs that will be used to do the following: 1. Provide comprehensive and sustained public notice of the options for alternate source reduction, recycling, and bioconversion, and for the proper handling of household hazardous and special wastes. 2. Distribute information and educational materials regarding general solid waste issues through the media, schools, and community organizations. 5.2.2 Review of 2002 Plan Update Following is a summary of the recommendations put forth in the 2002 Plan update relative to source reduction, and a description of the actions taken to achieve each recommendation. 2002 Plan Update Recommendation Status Education and Promotion Hire County Recycling Coordinator The County hired a full-time Recycling Coordinator in mid 2003. The Coordinator currently has four full-time recycling specialists on staff, each of which engages in various education and promotion activities. Increase Budget for Promotion and Education The County budgeted nearly $400,000 on advertising and outreach education in FY 07-08, which is a substantial increase above 2002 levels. 5.0 PUBLIC EDUCATION AND INFORMATION 5-2 December 2009 5.3 Existing Conditions 5.3.1 Hawaii County Waste Reduction Programs The County of Hawaii employs several recycling specialists, who conduct basic educational activities. In addition, the County provides funding to several business entities to coordinate and provide educational activities to the public and private schools. A portion of the funding provided by the County for public education is used by Recycle Hawaii to support the activities of three education specialists. The Countyi ; s main education initiatives include the following: „h Internet „h Recycling infoline „h Radio and television advertising „h Brochures „h Community outreach „h Community events „ h School programs „h Business education „h Awards program A brief description of each of these initiatives follows. 5.3.1.1 Internet The County maintains a listing of information on the internet including solid waste plans and operational information at the following address: http://co.hawaii.hi.us/directory/dir_envmng.htm. This Web site is periodically updated to reflect changes in information regarding the County[', s waste management program and policies. The County is also in the process of researching the use of an independent external Web site dedicated to recycling, reuse and other solid waste management issues. In addition, the County frequently submits articles and information regarding their waste reduction and recycling programs for publication in the County Newsletter, which is electronically distributed to residents around the island on a weekly basis. Recycle Hawaii, as part of its overall recycling education contract, provides information on recycling and reuse services via its own Web site. 5.3.1.2 Recycling Infoline The County of Hawaii sponsors an infoline, to provide answers to most basic solid waste and recycling questions relating to topics including green waste and mulch, the HI-5 recycling program, abandoned vehicles, disposal of used appliances, the used motor oil program, household hazardous waste events, a-waste collection dropoff sites, and the collection of used cooking oil. The infoline is an automated program that is available 24 hours a day. The County is upgrading its infoline to provide more information and options to communicate with County Recycling or Solid Waste Division staff. With funding from the 5.0 PUBLIC EDUCATION AND INFORMATION December 2009 5-3 County, Recycle Hawaii also maintains a live telephone information line from 8:00 a.m. to 5:00 p.m. Monday through Friday, to answer waste reduction and recycling questions from the public. 5.3.1.3 Radio, Television, & Print Media Advertising The County and its vendors engage in multiple forms of advertising including radio, television, theater, newspaper and other print media. The County has a current contract with Out of the Sea Media Arts to develop an advertisement plan. Initial efforts have included radio and television advertisements, and development of informational signage to be posted at recycling and transfer stations. Print media advertisements have included ads in the yellow pages and various local newspapers. Through this contract the County hopes to develop a robust program to help educate the public about various waste issues and keep them informed of upcoming events. Recycle Hawaii assists the County by advertising for a variety of waste reduction and recycling programs, including the Christmas Treecycling, backyard composing, household hazardous waste, e-waste, and used motor oil programs. Forms of outreach include the Recycle Guide, printed media advertisements, banners, and radio spots. 5.3.1.4 Brochures The County of Hawaii and their vendors have prepared brochures that cover a range of waste management topics for public distribution. The brochures address various programs that are provided by the County and their vendors including green waste recycling, composting, plastics recycling, household hazardous waste, used motor oil collection, and the HI-5 recycling program. The brochures are made available to the public at community events, at the various recycling and recycling and transfer stations, and at other County solid waste facilities. 5.0 PUBLIC EDUCATION AND INFORMATION 5-4 December 2009 5.3.1.5 Community Outreach Recycle Hawaii conducts a minimum of 40 outreach presentations per year. The presentations are intended to educate the public about existing waste reduction and recycling programs and to encourage participation in those activities. The presentations are given to a wide array of organizations including schools, businesses, and at various conferences. Recycle Hawaii also conducts workshops on reuse of materials, proper recycling methods and composting. 5.3.1.6 Community Events The County of Hawaii participates in various community events throughout the year aimed at enhancing environmental awareness. The County also participates in promotional events, such as BYOB at grocery stores, which includes a give-away of reusable grocery bags. An emphasis has been placed on the HI -5 program through the installation of HI -5 recycle bins at larger community events such as the Merrie Monarch Hula festival. In addition, with funding from the County, Recycle Hawaii participates in a minimum of fifteen community events throughout the year, including Earth Day festivals, the Kuleana Green Business Conference, and similar events. As part of each event, educational information is distributed and recycling/reuse specialists are available to talk to members of the public. Recycle Hawaii also participates in the annual Trash Art Exhibit at East Hawaii Cultural Center. 5.3.1.7 School Programs The County and its vendors organize a broad range of waste reduction and recycling programs for the local schools. The Artists and the Environment Program brings artists, resource educators, native Hawaiian cultural practitioners and community outreach staff into classrooms throughout Hawaii Istand. The two-part presentations link art and native culture with awareness and sustainable practices for our unique natural environment. Presentations range from 45 to 90 minutes depending on grade level. The Art of Recycling School Competition (ARSC) is an educational art project that motivates youth to create art objects from recycled materials while helping to save landfill space, energy, and natural resources. The i4Hl-5 Showli is a magic show designed to raise awareness about the environmental benefits of recycling, and in particular the HI-5 Beverage Container Deposit Program. Each school performance can accommodate up to 350 students and is specifically designed to encourage students to participate in recycling of deposit beverage containers. In addition, the County and Recycle Hawaii both offer tours of the landfill, scrap metal and composting facilities, and the recycling and reuse centers for school groups on an asrequested basis. 5.3.1.8 Business Education On request, the County will assist in the set up of new recycling businesses and provide guidance to help new businesses understand and navigate applicable laws, regulations and 5.0 PUBLIC EDUCATION AND INFORMATION December 2009 5-5 rules. The County will also occasionally assist with establishing or improving recycling programs at businesses at the request of companies and business organizations. With funding from the County, Recycle Hawaii has produced the Hawaii Island Business Recycling Guide and Workbook, which is provided as a membership benefit. The Workbook provides information for businesses including how to conduct a waste audit and establish a waste reduction and recycling program. 5.3.1.9 Award Program Recycle Hawaii has recently initiated an award program called Keeping it Green Hawaii. It is an incentive -based program that provides certificates and awards to 14 businesses and schools that demonstrate leadership in at least three aspects of sustainability. The award package includes a free membership to Recycle Hawaii, and an Earth Machine composter or recycling collector bin. 5.4 Issues and Concerns As described above, the County currently invests considerable resources into a number of creative education and outreach programs. However, given the County! ; s commitment to zero waste, additional effort could be expended to further reduce the quantities of materials discarded in landfills. Successful adoption of the zero waste approach is intimately linked with the ability to influence public perception and modify existing behaviors, which is the main purpose of public education and promotional programs. It is recommended that the County consider using social marketing principles to guide the design and implementation of education programs (see the Social Marketing Institute at http://www.social-marketing.org/sm.html). Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Some of its key concepts include the following: „h The ultimate objective of marketing is to influence action. „h Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur. „h Programs to influence action will be more effective if they are based on an understanding of the target audiencei ; sown perceptions of the proposed exchange. „h Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments. 5.0 PUBLIC EDUCATION AND INFORMATION 5-6 December 2009 Marketing efforts must incorporate all of the i§4 Ps,j'- that is: „h Create an enticing§Producti - the package of benefits associated with the desired action. „h Minimize the i§Pricer -the target audience believes it must pay in the exchange. „h Make the exchange and its opportunities available in §Places] that reach the audience and fit its lifestyles. „h Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses. Recommended behaviors always have competition which must be understood and addressed. Because the marketplace is constantly changing, program results must be regularly monitored and management most be prepared to rapidly alter strategies and tactics to optimize the effectiveness of the program. Other key features of successful education programs that the County should strive to achieve include the following: „h Research different segments of the population who are targeted for programs. „h Maintain a consistent §looki for the program. „h Use a variety of communication methods. „h Keep detailed records of efforts and results. „h Evaluate the impact of education and promotion programs. „h Cross -promote solid waste management activities with other County environmental initiatives. 5.5 Options for Improvement Substantial progress in advancing the Countyi ; s zero waste objectives will require enhancements to the Countyi s current education and promotional program. Specific programs and initiatives that could potentially be part of this expanded effort are described below. Implementation of these programs and initiatives will require added County education staff and additional funding for outreach activities. This could be achieved either directly by the County or by contracts with appropriate consultants or vendors, such as Recycle Hawaii. It is critical that the County allocate significant resources to education and promotion. For example, the Curbside Value Partnership, a curbside recycling advocacy group (http://www.recyclecurbside.org/), recommends spending $1 per household on curbside recycling education alone, and $2 to $3 per household when major new programs are being implemented. Considering the importance of education to the Countyi :s zero waste resolution, the County should consider hiring a zero waste education specialist who would work under the direction of the County recycling coordinator.. This person would be responsible for planning and coordinating all waste management education activities. 5.0 PUBLIC EDUCATION AND INFORMATION December 2009 5-7 In addition to adding a zero waste education specialist, initial, planning-level estimates of additional costs are provided for each option. These estimates will be refined after receiving comments from stakeholders and after other sections of the plan are completed. Revised cost estimates will be presented in the draft plan in the implementation section. 5.5.1 Develop 3-Year Zero Waste Education and Social Marketing Plan In order to maximize the effectiveness of the Countyi'i s educational and promotional efforts, a 3-year plan could be developed that identifies the major goals and objectives of the Countyi ; s zero waste education efforts, and specific programs and initiatives that will be implemented to obtain those goals. This plan would provide a schedule ori§blueprinti_ of activities that will be undertaken to support waste reduction and recycling activities. It would help ensure effective use of staff time and budget as well as offering a benchmark for measuring success. Development of the plan could include a brainstorming session attended by various stakeholders such as the Solid Waste Advisory Committee (SWAC), County Council, and recycling vendors. Specific elements of plan development could include the following: „h Identify and target specific demographic groups or geographical areas that the County would like to reach with its messaging. „h Identify and clearly state the Countyi ; s key messages (broad goals and specific objectives. „h Tailor educational programs to target the specific types of materials that are easy to recycle yet are not being diverted effectively, based on the results of the waste stream assessment section of the IRSWMP update. „h Develop and implement public awareness programs that publicize current and future waste management and recycling programs. „h Develop educational and promotional activities specifically geared toward new programs and initiatives identified in this plan. „h Evaluate the benefit of providing educational and promotional materials in other languages. „h Identify how the County will measure the success of its efforts (evaluation). „h Estimate the costs of future education and promotion efforts. ,In PAYT program and fee schedules for residents and businesses. The plan should address immediate, short- and long-term actions pertaining to the following programs: „h Zero waste as an overarching County waste management policy „h Residential waste reduction and reuse „h Residential backyard composting .h School programs for waste reduction and recycling „h Residential recycling 5.0 PUBLIC EDUCATION AND INFORMATION 5-8 December 2009 „h Visitor industry waste reduction and recycling „h Business waste audit and education programs „h Other business waste reduction and recycling „h C&D waste reduction, reuse, and recycling „h Implementation of PAVT program Estimated Cost: To implement this option, the County would need to budget for consulting time to assist in the preparation of an education and promotion (E&P) plan and development of program identification and materials. In the first year, the County should budget for consulting costs of approximately $30,000 plus some time from existing staff. Recommendations from the plan would probably result in initiatives that would require funding in subsequent years for plan Implementation. The plan should be updated every other year. 5.5.2 Develop Zero Waste Theme and Logo To launch and implement a comprehensive educational program, it is beneficial to have a set of unified promotional materials, including a theme, slogan and/or logo. The County currently has a logo that has been effective in establishing a i§brandi for County waste reduction and recycling efforts. Given the Countyi ; s commitment to zero waste, the County may want to consider changing its logo to adopt a zero waste theme. The potential benefit of this approach must be weighed against the cost and potential confusion that could occur during the transition to a new theme and brand. During the development of the Plan, it was decided by consensus that a zero waste theme be incorporated to the Plan, and the title of the plan was changed to include i4On the Path to Zero Wastei to reflect the Countyi ; s commitment to this goal. Estimated Cost: This option could be implemented by existing staff, with perhaps a relatively low-cost contract with an outside vendor for graphics assistance. The County could experience added costs if a zero waste theme was implemented rapidly, thus making various education and recycling materials with the existing logo obsolete. 5.5.3 Conduct Waste Management Attitude Survey The County would benefit from conducting a market survey to assess public attitudes about waste management in the county. The survey would be used to assess perceptions, attitudes and behavior of non-users and users towards the Countyi ; s programs and services. The results could be used to shape messages to target audiences in different communities. The survey should be conducted over the telephone by a firm experienced in conducting market research. Respondents would be randomly selected from commercially available lists that are specially prepared and which provide phone numbers in the target geographic area (excluding fax numbers, business numbers and other non-residential numbers. Because non-response tends to increase with survey length, the survey should not exceed 10 minutes in length, as this tends to be the upper limit of tolerance for surveys. Methods such as using a predictive auto dialer (PAD) and a computer assisted telephone interviewing (CATI) system should be considered to ensure randomness and survey efficiency. 5.0 PUBLIC EDUCATION AND INFORMATION December 2009 5-9 Estimated Cost: A market survey of County attitudes toward waste management would probably cost in the range of $15,000 to $40,000. County staff time would be needed to further develop the survey scope and monitor its execution. 5.5.4 Expand Existing Advertising and Marketing Efforts The County currently advertises various aspects of its waste management program, such as recycling, through television, radio, print advertising and outreach at community or special events. These efforts could be expanded to include zero waste programs and initiatives and incorporate new themes or slogans implemented by the County. Expanded television and radio advertising could include both paid advertisements, as well as promotional opportunities such as news stories, talk show interviews and additional special event outreach. In addition, the County! ; s Web site could be upgraded to include specific information about source reduction and recycling capabilities (for example, interactive guide with drop-down options for material type and location(, a calendar of events with upcoming events, a list of businesses that participate in i4take-back programsi and educational materials and reference list. The Countyi', s Web site is currently being expanded, which should improve its function as a solid waste education medium. Increasing the number and scope of community events that the County participates in is recommended in Section 4.0, Recycling, Bioconversion, and Markets. Expanding participation in community events will create additional opportunities to distribute educational and marketing materials to both residents and businesses. Estimated Cost: This option could be funded at a variety of levels. The specific amount of spending on added advertising and marketing should be developed as part of development of the 3 -year education and promotion plan. For planning purposes, this could range from $50,000 to $100,000 per year. 5.5.5 Expand School Education Programs The County has a well developed school education program that includes several educational initiatives being implemented in the public schools around the island. These existing educational programs could be expanded to incorporate a multi-level approach that is consistently implemented across a range of age groups over time, and should integrate zero waste concepts. Potential activities could include recycling and composting initiatives, specific curriculum, field trips, and guest speakers. If the County Is able to incorporate recycling as a requirement for the hauling contractors that service schools as recommended in Section 4.0, it could create opportunities for schools to involve students with the recycling effort on individual campuses. Estimated Cost: This option could be funded at a variety of levels. Much of the expense would be for added staff time for County staff or contracts with its education vendors. The County may want to add an additional $10 to $20,000 annually for additional school education materials and supplies. 5.0 PUBLIC EDUCATION AND INFORMATION 5-10 December 2009 5.5.6 Expand Business Education Programs The County could further encourage partnerships and sponsorships by local environmental and community groups to help them take ownership of waste management issues, and provide recognition to them for waste reduction successes. The County could expand on its program of written education information and technical assistance for individual business owners and business and trade groups, with a focus on reducing both the quantity and toxicity of commercial and industrial discards to landfill. County education staff could collaborate with other agencies that interact with businesses about environmental issues such as air, energy, water, wastewater, and disaster planning to leverage resources and avoid duplication of effort. Key steps in expanding the Countyi ; s business outreach programs could include the following: „h Identifying major generators and generating sectors. „h Developing a database of key contacts at individual businesses and organizations. „h Identifying classes of readily recyclable materials and toxics generated by businesses. „h Establishing priorities. „h Developing strategy and preparing education and outreach materials. „h Monitoring effectiveness. „h Revising and refining the program annually based on results of effectiveness analysis. County education staff should also look to businesses that provide advertising services (such as utilities, transit, newspapers, and so forth) and search for opportunities for free advertising. Estimated Cost: This option could be funded at a variety of levels. Much of the expense would be for added staff time. The County may want to add an additional $10 to $20,000 to Its annual budget for business education materials and supplies. 5.5.7 Develop Visitor Industry Education Programs Given the significant contribution of the visitor industry to the Countyi ; s waste stream, it would be beneficial to develop focused educational and promotional programs that specifically target the visitor industry. This could include developing brochures to provide in hotels, adding recycling bins at airports, beaches and parks, and installing displays at airports. The County could also provide a list of recommended actions to hotels and resorts outlining measures that they can implement to reduce waste, and contact information for technical assistance. A good example of this and potential resource for the County Is a waste reduction tip sheet prepared by the City of Austin, Texas, which can be found at: http://www.ci.austin.tx.us/sws/downIoads/wrap_hotel_tips.pdf. Estimated Cost: This option could be funded at a variety of levels. Much of the expense would be for added staff time. The County may want to add an additional $10 to $20,000 to its annual budget for visitor education and promotion materials and supplies. 5.5.8 Evaluate Effectiveness and Continue to Refine Education Programs The long-term success of the Countyi ; s education program will be dependent on the extent to which educational and promotional materials can be continually modified to respond to 5.0 PUBLIC EDUCATION AND INFORMATION December 2009 5-11 changes in the program. As part of this effort, the County should conduct an on-going effort to evaluate the progress and effects of its source reduction and recycling programs. This effort should include evaluating the publici s understanding of various programs, establishing benchmarks for success at current levels of effort, and evaluating the effectiveness of education and promotional campaigns. The information needed to evaluate the effects of an E&P program might be gained through: „ h Analysis of recycling rates, monthly participation rates, and capture rates „h Analysis of levels of contamination in recycling programs „h Analysis of the extent of media coverage „h Personal interviews „h Soliciting opinions at community events and meetings „h Mail, telephone, or dropoff surveys „h Focus groups „h Mail-back response cards „h Evaluation of the number of hits on the Countyi ; s Web site The County should include evaluation as part of every education and promotion program. Results should be communicated to appropriate audiences including elected officials, interest groups, and the general public. Estimated Cost: A good rule of thumb is that approximately 10 percent of the cost of programs should be spent on evaluation. 5.6 Recommendations On the basis of the analysis presented above, the results of the zero waste study, and discussions with stakeholders, this Plan update recommends the following improvements. It should be noted that many of the options discussed above and other education initiatives, such as those in support of residential and business recycling, the implementation of a PAYT program, visitor industry waste management practices, and organics and composting are addressed in other sections of the Plan update. 1. Implement a 3-year zero waste education and social marketing program to educate the public and business community about zero waste initiatives and opportunities. 2. Hire one full-time staff position to serve as the coordinator of zero waste programs. 3. Implement a community-wide social marketing plan. This plan would increase public awareness of new waste reduction and sustainable waste management programs being implemented and foster participation in the programs. The education and social marketing plan should include the elements outlined in Section 5.5.1, plus all other aspects of the Countyi ; s solid waste management efforts that may benefit from focused education or promotion.